# 10x

Aiolum story: https://aiolum.com/story/10x/ · added 2026-11-05 · updated 2026-11-06

**In short.** 10x (AI recall calls and texts for dental practices, USA): Live in dozens of US dental practices, April 2026. Evidence grade E: no revenue figure was checked. Team: 2 founders; YC lists a team of 3 in November 2026. Launched 29 April 2026; still running.

AI recall calls and texts for dental practices · USA · AI-native · team of 2 to 10 · still running · group: Clinic and practice admin

- Outcome: Live in dozens of US dental practices, April 2026 (evidence grade of the headline number: E; no revenue figure)
- Launch: 29 April 2026; months from launch to the outcome: 0
- Team: 2 founders; YC lists a team of 3 in November 2026
- Outside funding: Y Combinator (Winter 2025); amount not published
- Main factor: Niche
- Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 2
- Tags: AI-native, Small team, Funded, Running, B2B, Health care administration

Links:

- Visit 10xdental.com: https://www.10xdental.com/

**The product.** An AI agent that works a dental practice's list of overdue patients every day by phone call and text message. It answers questions about scheduling and insurance and books the appointment straight into the practice management software (Dentrix, Eaglesoft, Open Dental and others). The home page lists one plan, Hygiene Recall, at US$970 a month.

**Why it worked.** Dental practices already hold the names of patients who are overdue for a cleaning or who never scheduled the treatment a dentist proposed. The front desk is busy with the patients in the room and rarely calls that list. 10x sells a machine that calls the list every day and only counts a booked appointment as done.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

10x (sold as 10x Dental) runs hygiene recall for dental practices: recall is the work of contacting patients who are due for their next cleaning and getting them back on the schedule. It connects to the practice's PMS (practice management system, the software that holds the patient records and the appointment book), finds overdue patients, calls and texts them with an AI agent, and writes confirmed bookings back into the schedule.

The company started as GradeWiz, an AI teaching assistant that graded university assignments, launched on Y Combinator's site on 21 February 2025 as part of the Winter 2025 batch. On 29 April 2026 the same company launched 10x for dentists. The launch post said 10x was live in the largest and second-largest privately owned dental groups in Chicago and in "dozens of practices" across the continental United States. Y Combinator lists the founders Max Bohun (CEO) and Aman Garg (CTO) and a team of 3.

No revenue figure for 10x itself was found, so this story has evidence grade E. The large figures on the company's pages are customer outcomes: the launch post said 10x generated more than US$30,000 a month in extra revenue for one Miami practice. That is money the practice earned, not 10x's revenue.

## Pricing

10x prices in November 2026, from the pricing table on the company's home page (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Hygiene Recall |  | 970 | daily outreach to patients due for a cleaning, with live booking into the PMS |

The home page lists one service with a monthly price and says discounts are available for groups, multi-location practices and buying organizations. No yearly price is published.

## How much revenue does 10x make? The numbers, graded

A three-person Y Combinator company that pivoted from AI grading to AI dental recall; traction is a count of practices, and no revenue figure for 10x was found

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Practices live, April 2026 | dozens of practices, including the largest and second-largest privately owned dental groups in Chicago | C | Company's Y Combinator launch post, 29 April 2026. Not a count; no list of the practices was published. | [1] |
| Revenue of 10x | not published | C | No payment-processor profile, interview or filing with a revenue figure was found. See "What is not verified". | [1, 2, 3] |
| Best customer outcome stated | more than US$30,000 a month in extra revenue for one Miami practice | C | The launch post said this on 29 April 2026. It is the practice's revenue, not 10x's. The home page shows +US$31K in one month for Gemini Dental Doral in Miami. | [1, 2, 7] |
| Price | US$970 a month for Hygiene Recall | C | Pricing table on the home page, read 5 November 2026. Discounts for groups. | [2] |
| Channels | phone calls and text messages, and email in one case study | C | Home page and the Gemini Dental Doral case study. | [2, 7] |
| Integrations | Dentrix, Eaglesoft, Open Dental and others | C | Home page FAQ. It reads the recall list and writes confirmed appointments back. | [2] |
| Booking rate claimed | 16% of an overdue recall list, against about 3% for a busy front desk | C | Home page; the company gives no method or sample size for these averages. | [2] |
| Team | 2 founders; team size 3 | C | Y Combinator company page, read 5 November 2026. The launch post said the company was hiring a founding engineer and a founding GTM (go-to-market) person. | [3, 1] |
| Funding | Y Combinator, Winter 2025 batch; amount not published | C | Y Combinator company page and the home page badge "Backed by Y Combinator". | [3, 2] |
| Earlier product | GradeWiz, an AI teaching assistant that graded student work | C | Y Combinator launch post, 21 February 2025: over 30,000 submissions graded that year. The 10x site footer says "A GradeWiz company". | [4, 2] |
| AI models used | not named | C | The privacy policy says the software may use "artificial intelligence, language models, rules-based systems". No page names a model provider. | [5] |
| Time from the 10x launch post to the headline | 0 months | calc | Calculated: both dates are April 2026; the practices were already live at launch. | [1] |

How to read this table: a grade C value is a statement by the company on its own pages or its Y Combinator posts. A "calc" value was computed on this page. No value is grade A or B, and no row is 10x's own revenue.

## When did 10x launch, and how did it grow? Timeline

From an AI grader for universities to an AI recall agent for dentists, in about 14 months. Each entry carries its grade.

- **21 February 2025** (grade C [4]): The company launches GradeWiz on Y Combinator's site: an AI teaching assistant that has graded over 30,000 submissions at universities such as Penn State and Cornell.
- **Winter 2025** (grade C [3]): Y Combinator batch. YC lists the company as founded in 2025 in San Francisco.
- **29 April 2026** (grade C [1]): Launch post for 10x: AI sales teams for dental practices. Live in dozens of practices and in the two largest privately owned dental groups in Chicago. Hiring a founding engineer.
- **8 June 2026** (grade C [9]): The company publishes a guide to AI dental receptionists on its blog.
- **26 August 2026** (grade C [8]): The company publishes a comparison with Arini, another Y Combinator company selling AI that talks to dental patients.
- **November 2026** (grade C [2, 3]): The home page shows ten practice case studies and one plan at US$970 a month. YC lists a team of 3.

## Why did 10x work?

### One narrow job

The product does one task that a dental front desk skips: calling overdue patients. The company's comparison page says competitors start from inbound calls, while 10x starts from the patient list.

### Booked, not reminded

The agent writes the appointment into the practice's own schedule. The office manager sees bookings and recovered production on a dashboard, so the value is easy to count against the monthly price.

### Customer results as proof

The site sells with per-practice case studies (patients scheduled, production recovered in the first month), not with the company's own size.

## How it was built

Only what the company's own pages say. No page names the model providers or the telephony vendor.

- Voice calls and SMS conversations run by an AI agent, trained on each practice's scheduling rules and insurance details, according to the case study.
- Direct connections to practice management systems such as Dentrix, Eaglesoft and Open Dental: read the recall list, write appointments back.
- Patient data encrypted in transit and at rest, and a signed Business Associate Agreement (BAA) under HIPAA, according to the home page.
- The privacy policy names categories of vendors (hosting, telephony, messaging, analytics, payment processing) but no products.

Sources: [2, 7, 5]

## Who tried this before 10x, and why did they fail?

Three companies in our database of failed startups promised to fix administrative or patient work in health care, or to sell dental care in a new way, and failed. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Olive AI (2012 to 2023; funding US$852M; cause: Unit Economics)

- Promise: An AI workforce of software bots for hospital administration: prior authorizations, claims and billing.
- Why it died: It sold autonomous AI, but delivery needed many engineers to build custom integrations for each customer.
- Record: 

### PatientBank (2016 to 2019; funding US$250K; cause: No Market Need)

- Promise: Patients request, store and share their medical records online.
- Why it died: Regulation and providers' habits made it hard to grow, and patient-driven sharing clashed with how institutions exchange data.
- Record: 

### SmileDirectClub (2014 to 2023; funding US$900M; cause: Legal/Regulatory)

- Promise: Clear aligners by mail at about 60% below the price of braces.
- Why it died: Lawsuits and state dental board investigations, with unit economics that lost money.
- Record: 

## What changed

Olive AI promised general AI workers for hospitals and needed custom engineering for each customer. 10x picked one task with a clear end point, a booked appointment, inside a few standard dental systems. SmileDirectClub fought dentists; 10x sells to them.

What did not change: health care rules. Outbound calls and texts to patients fall under consent and privacy rules, and the predecessors show how regulation can end a company.

## Can one person copy 10x now?

**Verdict: The pattern, yes. The market, crowded.**

One narrow task in one profession, connected to the software that profession already uses, priced against an outcome the customer can count. Several funded companies already sell AI to dental offices.

1. Pick a list that a business already owns and does not work: overdue patients, lapsed customers, unsigned quotes.
2. Connect to the system of record so that the result lands where staff already look.
3. Show results per customer in the first month, and use them as case studies.
4. Settle consent and disclosure rules for automated calls before the first call.

**What is still open.** The same recall job for other appointment businesses: veterinary clinics, optometrists, physiotherapy, car service.

## What could go wrong for 10x?

- **What is not verified.** No revenue figure for 10x was found. We looked for a payment-processor profile, a founder interview with figures, and a filing. The only money figures on the company's pages are customer outcomes, such as the launch post's statement of more than US$30,000 a month in extra revenue for one Miami practice, and the practices are not independent sources. The count of practices ("dozens") is the company's own statement of 29 April 2026. A reader could look for a TrustMRR profile, a funding announcement or an interview with the founders.
- **The sample call does not say it is an AI.** The home page plays a sample AI call that opens: "Hi, this is the team at your dental office calling about your overdue cleaning." The opening does not say that the caller is an AI. The home page also says the AI answers objections and insurance questions "like your best front-desk hire". We found no page that describes an AI disclosure on calls.
- **Consent rules are left to the practices.** Automated calls and texts to patients fall under the US Telephone Consumer Protection Act (TCPA) and, for health data, HIPAA. The privacy policy says "Customers are responsible for obtaining any required consents, providing any required disclosures, complying with applicable telemarketing, consumer protection, privacy, HIPAA, and recording laws". The home page says 10x signs a Business Associate Agreement, and its SMS terms give a STOP opt-out.
- **Competition and model providers.** Patientdesk, another Y Combinator company with a story on this site, sells an AI receptionist, patient follow-ups and a PMS to dental practices. 10x's own comparison pages name Arini, Dentina and Mango Voice. 10x does not name its model or telephony providers, so its dependence on them cannot be judged.
- **A pivot from education.** The company launched GradeWiz, an AI grader for universities, in February 2025 and 10x for dentists in April 2026. The legal entity is still GradeWiz Corporation, according to the SMS terms.

## Sources

1. Y Combinator Launches, 29 April 2026: 10x: AI sales teams for dental practices — https://www.ycombinator.com/launches/Q8J-10x-ai-sales-teams-for-dental-practices (grade C). Read in full. Company's own launch post. Source for the practices live, the Miami customer outcome and the hiring.
2. 10x Dental home page, read 5 November 2026 — https://www.10xdental.com/ (grade C). Read in full. Source for the product, the sample call, the price, the integrations, the case studies and the GradeWiz footer.
3. Y Combinator company page: 10x — https://www.ycombinator.com/companies/10x (grade C). Read the company data in the page: founders, team size, batch, founding year and description.
4. Y Combinator Launches, 21 February 2025: GradeWiz: AI Teaching Assistant — https://www.ycombinator.com/launches/Mry-gradewiz-ai-teaching-assistant (grade C). Read in full. The company's earlier product.
5. 10x Dental privacy policy — https://www.10xdental.com/privacy-policy (grade C). Read the sections on AI features, vendors and customer responsibilities.
6. 10x Dental SMS terms — https://www.10xdental.com/sms-terms (grade C). Read in full. Source for the opt-out and the GradeWiz Corporation name.
7. 10x Dental case study: Gemini Dental Doral — https://www.10xdental.com/case-studies/gemini-dental-doral (grade C). Read in full. A customer outcome published by the company.
8. 10x Dental blog, 26 August 2026: 10x Dental vs Arini: Recall Engine or AI Receptionist? — https://www.10xdental.com/blog/10x-dental-vs-arini (grade C). Read in full. The company's own view of its competitors.
9. 10x Dental blog, 8 June 2026: AI dental receptionist guide — https://www.10xdental.com/blog/ai-dental-receptionist-guide (grade C). Read in full.
10. Patientdesk home page, read 5 November 2026 — https://www.patientdesk.ai/ (grade C). Read the product menu and the first section. A competitor.
11. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Contact: aiolum@livyden.com. Run 10x? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: 10x).