# 360Cruising (CruiseGPT)

Aiolum story: https://aiolum.com/story/360cruising/ · added 2026-11-12 · updated 2026-11-12

**In short.** 360Cruising (CruiseGPT) (AI cruise planning chat, United Kingdom): US$405 in Stripe-verified revenue since launch, November 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: headcount not published; the site names a creator, Katrina Middleton, and the register of the operating company lists one active director. Launched December 2025; still running, revenue flat.

AI cruise planning chat · United Kingdom · AI-native · team of 2 to 10 · still running, revenue flat · group: Tools for using AI models

- Outcome: US$405 in Stripe-verified revenue since launch, November 2026 (evidence grade of the headline number: A; headline in US dollars: 405)
- Launch: December 2025; months from launch to the outcome: 11
- Team: headcount not published; the site names a creator, Katrina Middleton, and the register of the operating company lists one active director
- Outside funding: None stated
- Main factor: Domain expertise
- Meters, 1 to 4: evidence strength 3, copyable pattern 2, capital needed 1
- Tags: AI-native, Small team, Bootstrapped, Running, B2C, Travel

Links:

- Visit 360cruising.com: https://360cruising.com/
- Verified revenue on TrustMRR: https://trustmrr.com/startup/360cruising-ai

**The product.** A chat for people who plan a cruise. It has 14 advisors, one for each cruise line, and a general advisor called The Captain. They answer questions about ships, cabins, ports and loyalty programs. Paid plans add web research for current prices.

**Why it worked.** The site ties a cruise chat product to a creator with a social audience. It says the tool is led by her experience of living, working and travelling at sea. The first verified payment came in January 2026, the month after the start date on TrustMRR.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

CruiseGPT is a chat assistant for cruise planning. A chat assistant is a program that answers questions typed in plain language, here with a language model. The free plan allows 2 messages a day with The Captain, a general advisor. The paid Pro plan allows 40 messages a day and adds 14 advisors for single cruise lines, web research and price alerts.

The site presents the product as coming from Katrina Middleton, a Scottish travel creator. The terms say the service is operated by SVMS Consultancy Limited, a company registered in Scotland. The public register shows that company as incorporated on 1 September 2015, with one active director. The TrustMRR profile lists the founder only by a handle. The register does not name Katrina Middleton, so how the two relate is not shown.

The headline figure is US$405 of revenue since launch, read from the payment processor Stripe through TrustMRR on 11 November 2026. That is grade A, and it is small. The profile gives 3 active subscriptions and US$29.97 of monthly recurring revenue. The founding date on that profile, 14 December 2025, is a founder entry and is not verified.

## Why did 360Cruising (CruiseGPT) work?

### The product answers one narrow question for one kind of buyer

Every page speaks to people who plan a cruise. The tool covers 14 cruise lines and compares ships, cabins and loyalty programs. The Pro plan lists loyalty program tracking and saved cruise history.

### A creator with an audience is attached to the product

The site presents the tool as coming from Katrina Middleton, who describes living and working at sea. Her page gives 63K+ followers across four platforms. No source read says how many customers came from them.

### A free tier and a short trial lead to a small paid base

The free plan allows 2 messages a day, and Pro adds 40 messages a day. The revenue table fits a handful of subscriptions at US$9.99, with one US$25.00 payment. It does not show growth.

## How it was built

These details come from the company's own pages and are grade C. The pages do not name the AI model.

- The site is a Next.js web app, as its page source shows. The privacy policy names Stripe for payments, Supabase for data storage and Google for AI services.
- The product has a general advisor and 14 advisors for single cruise lines. The schema data on the home page says 15 specialist advisors, 14 cruise lines, 50+ ships and 24 destinations.
- Pro answers use web research. The home page says "Web-grounded answers from recently published cruise sources". The terms say answers rest on training data and web searches and may be wrong.
- The site also holds free tools, such as a drink package calculator and a ship comparison, and a blog of 114 articles in 9 categories.
- The creator page sells a consulting call at US$70 an hour and guides through Gumroad. Neither is part of the headline figure.

Sources: [3, 4, 5, 6, 7, 8]

## Who tried this before 360Cruising (CruiseGPT), and why did they fail?

Two trip planning companies and one vacation rental marketplace in our database of failed startups sold travel software before. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Utrip (2012 to 2019; funding US$4.7M; cause: Business model)

- Promise: AI-made travel itineraries, sold also to hotels and tourism boards.
- Why it died: The record says its business customers had small budgets and that the AI systems were costly to run.
- Record: 

### Onepagetrip (2016 to 2020; funding US$3.0M; cause: Business model)

- Promise: A central place for travel itineraries written by users.
- Why it died: The record says the business model did not produce steady revenue.
- Record: 

### Vacation Bird (2010 to 2014; funding US$5.0M; cause: Execution)

- Promise: A marketplace for vacation rentals, built to compete with Airbnb and VRBO.
- Why it died: The record says the company lacked founder experience and made strategic mistakes.
- Record: 

## What changed

Utrip and Onepagetrip built itinerary tools before language models were cheap to call. Both records point to revenue that did not cover costs. Utrip's record names business customers with small budgets.

CruiseGPT sells to travelers directly and charges US$3.99 to US$9.99 for access. The operating costs are not published. The verified revenue is US$405, so it shows that some people paid, and it does not show that the costs are covered.

## Can one person copy 360Cruising (CruiseGPT) now?

**Verdict: The idea can be copied. The results so far are small.**

A narrow chat for one kind of purchase, with a free plan and a monthly plan, is easy to build. The sources show only US$405 of revenue in ten months. They do not show what brought the customers.

1. Pick one costly purchase that people research for weeks, such as a cruise.
2. Give a free plan a small daily limit and sell the higher limit and current web research.
3. Offer a weekly plan for people who plan a single trip, as this site does at US$3.99.
4. Connect Stripe and publish the revenue on a verified profile, so the figure can be checked.

**What is still open.** Other trip types with long research and large budgets: safaris, ski holidays, weddings abroad, and river cruises.

## How much revenue does 360Cruising (CruiseGPT) make? The numbers, graded

A small, payment-verified figure: US$405 over ten months, with at most US$70 in any month. Monthly revenue has not grown since March 2026

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Verified revenue since launch | US$405 | A | TrustMRR profile, revenue last synced 11 November 2026: all time US$405 and last 12 months US$405, read from Stripe by API key. | [1] |
| Revenue in the last 30 days | US$29.97 | A | TrustMRR profile, 11 November 2026. The cached copy of 12 October 2026 showed US$44.98 for the 30 days before that date. | [1, 2] |
| Monthly recurring revenue and subscriptions | US$29.97 from 3 active subscriptions | A | TrustMRR profile, 11 November 2026. The cached copy of 12 October 2026 showed US$19.98 and 2 subscriptions. | [1, 2] |
| Monthly revenue, January to October 2026 | US$9.99, 19.98, 69.93, 59.95, 49.95, 39.96, 29.97, 39.96, 29.97, 54.97 | A | TrustMRR monthly table. The best month is March 2026. The ten values add up to US$404.63, which TrustMRR shows rounded as US$405. | [1] |
| Months with revenue | 10 of the 11 calendar months from December 2025 to October 2026 | calc | Calculated from the monthly table: every month from January to October 2026 has revenue, and December 2025 has none. | [1] |
| A US$25.00 payment on 1 October 2026 | US$25.00 in one day | A | TrustMRR daily table in the cached copy of 12 October 2026. No listed plan costs US$25. The site's "Sponsor the Dress" page shows one bid of US$25, from FootballGPT.co. No source says that the two are the same payment. | [2, 14] |
| Start of the product | 14 December 2025 | C | The founding date on the TrustMRR profile, entered by the founder. The first verified revenue is in January 2026. The oldest Wayback copy that shows the chat product is from 2 February 2026. | [1, 17] |
| Operating company | SVMS Consultancy Limited, Scotland, incorporated 1 September 2015 | A | Companies House register. The terms name the same company and number SC514512. The company is older than the product. Its register codes are publishing, IT consultancy and letting of real estate. | [5, 9] |
| People | creator named on the site; one active director on the register; headcount not published | C | The site says it offers tools and stories from Katrina Middleton. The register lists one active director and one resigned director, and the TrustMRR founder is a handle. | [3, 7, 10, 1] |
| Prices | Free; Pro US$3.99 a week, US$9.99 a month or US$89 a year | C | The company's pricing page. The home page and the terms show only the monthly plan. | [4, 3, 5] |
| Social following | 63K+ followers on four platforms | C | The creator page of the site gives Facebook 28K, Instagram 20.1K, TikTok 14.6K and YouTube 1.1K. The numbers are not checked. | [7] |
| Outside funding | none stated | C | No source read mentions investors or a funding round. | [3, 7] |

How to read this table. Grade A values come from the Verification Sources section of TrustMRR, which reads Stripe. Grade C values are the company's own pages or founder text. A "calc" value is computed on this page.

## Pricing

CruiseGPT prices in November 2026, read from the company's pricing page (grade C); the plans are paid through Stripe

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free | 0 | 0 | 2 messages a day, The Captain advisor |
| Pro Weekly |  | 3.99 a week | 40 messages a day, no trial |
| Pro Monthly |  | 9.99 | 40 messages a day, 7-day trial |
| Pro Annual | 7.42 |  | 89 a year, 40 messages a day, 30-day money-back |

The pricing page lists Weekly, Monthly and Annual Pro plans. The home page, the terms and the TrustMRR profile show only the Monthly plan at US$9.99. Annual is US$89 a year, which the page calls about US$7.42 a month. Only Monthly and Annual have a 7-day free trial. The page also mentions plans for travel agencies from US$29.99 a month.

## When did 360Cruising (CruiseGPT) launch, and how did it grow? Timeline

From a founder-entered start in December 2025 to US$405 of verified revenue in November 2026. Each entry carries its grade.

- **1 September 2015** (grade A [9, 5]): SVMS Consultancy Limited is incorporated in Scotland. It is the company that the terms name as the operator of 360Cruising.
- **23 November 2021** (grade C [17]): A Wayback copy shows the domain 360cruising.com parked for sale at a domain marketplace.
- **11 November 2024** (grade C [17]): The date of the oldest post on a WordPress cruise blog at the same domain, seen in a Wayback copy of February 2025.
- **14 December 2025** (grade C [1]): The founding date that the TrustMRR profile gives for 360Cruising AI.
- **January 2026** (grade A [1]): First verified revenue: US$9.99.
- **March 2026** (grade A [1]): The best month so far, US$69.93.
- **12 October 2026** (grade A [2]): TrustMRR shows US$375 of verified revenue since launch and US$19.98 of monthly recurring revenue from 2 subscriptions.
- **30 October 2026** (grade C [5, 6]): The terms and the privacy policy carry the date "Last updated: October 30, 2026".
- **11 November 2026** (grade A [1]): TrustMRR shows US$405 since launch, US$29.97 of monthly recurring revenue and 3 active subscriptions.

## What could go wrong for 360Cruising (CruiseGPT)?

- **What is not verified.** The founding date of 14 December 2025 is a founder entry on TrustMRR. The role of the named creator is not shown by the register, which lists a different single active director. No source read states the number of paying customers beyond 3 active subscriptions, how customers arrived, or the model used. A US$25.00 payment of 1 October 2026 is part of the US$405. A US$25 bid from FootballGPT.co, a product of the related football site, appears on the "Sponsor the Dress" page. If they are the same payment, US$25 of the total came from a related product.
- **The older company and the creator brand.** The operating company was incorporated in 2015, and the creator brand has accounts on Facebook, Instagram, TikTok and YouTube. The product is counted from its own start in December 2025. Wayback copies show the domain parked for sale in November 2021 and a "Coming Soon" page in August 2024. A copy of February 2025 shows a cruise blog whose oldest post is dated 11 November 2024. The footer calls the site part of a football coaching site. No source read shows cruise advice sold under this name before 2024.
- **Counters and badges on the site.** The creator page shows 63K+ followers, 11+ national press features and one post with 10.3M views. The home page shows "256-bit encryption" and "GDPR compliant" badges and 540+ guides on the pricing page. None was checked. The creator page links one article of The Sun, which does not allow this reader, so no press piece was read. The sponsors page states "2,400+" daily active users, "48,000+" monthly pageviews and a weekly email to "4,200+" subscribers. TrustMRR shows 3 active subscriptions, and no source read confirms the audience counts. The home page has no customer testimonials.
- **Pages do not agree with each other.** The pricing page lists three Pro plans. The terms and the TrustMRR profile list one. The home page, the pricing page and the terms say 14 cruise line advisors. The advisor page and the help page say 15, and the help page lists Seabourn. The help page also names a "Premium" plan with unlimited messages, which the pricing page does not list. Blog posts are dated February to September 2026. Some titles name 2024 or 2025, and several posts have nearly the same title.
- **Other offers on the same site.** The site sells more than the chat. The sponsors page lists spots at US$79, US$99 and US$149 a month and shows "10 of 10 available". The creator page offers a consulting call at US$70 an hour. A "Sponsor the Dress" page took bids for a name on a dress, and it shows one bidder. The help page says the site may provide affiliate links to booking partners. Stripe revenue from these offers would be part of the verified total. The site says it does not book cruises and that answers may be inaccurate.
- **A related football site is named in the footer.** The footer says "Part of 360TFT". That site presents a football coach and tools such as FootballGPT. It is a different product and is not part of this story.
- **How the site markets itself.** The home page makes a savings claim that no source supports. It says "Your friends paid more for the same cruise. They don't know it yet." The terms say that prices from the advisors are approximate examples. The home page also has links that open ChatGPT, Claude and Perplexity with a ready question. That question asks the assistant to include a link to the site in its answer.

## Sources

1. TrustMRR profile: 360Cruising AI (markdown), fetched 12 November 2026 — https://trustmrr.com/startup/360cruising-ai.md (grade A). Read in full. Source for verified revenue (synced 11 November 2026), monthly revenue, MRR, subscriptions, the founding date and the founder handle.
2. TrustMRR profile: 360Cruising AI, cached copy of October 2026 — https://trustmrr.com/startup/360cruising-ai.md (grade A). Read in full. A copy from 12 October 2026 kept in the pipeline cache. Source for the earlier figures and the daily table.
3. CruiseGPT by 360Cruising, home page, read 12 November 2026 — https://360cruising.com/ (grade C). Read in full as text and page source. Source for the product, the plans, the counters and badges, the creator and the footer.
4. CruiseGPT pricing page, read 12 November 2026 — https://360cruising.com/pricing (grade C). Read in full. Source for the Weekly, Monthly and Annual plans and the free tier.
5. Terms of Service, last updated 30 October 2026 — https://360cruising.com/terms (grade C). Read in full. Source for the operating company, its number and registered office, the Stripe billing and the accuracy disclaimer.
6. Privacy Policy, last updated 30 October 2026 — https://360cruising.com/privacy (grade C). Read in full. Source for Stripe, Supabase and Google as service providers.
7. Katrina Middleton, creator page, read 12 November 2026 — https://360cruising.com/katrina (grade C). Read in full. Source for the creator's description, follower counts, press and consulting claims. None of them was checked.
8. Cruise Blog index, read 12 November 2026 — https://360cruising.com/blog (grade C). Read the index page. Source for the article count and the post dates. No article was read.
9. Companies House: SVMS Consultancy Limited, SC514512, overview — https://find-and-update.company-information.service.gov.uk/company/SC514512 (grade A). Read in full on 12 November 2026. Source for the incorporation date, status and business codes.
10. Companies House: SVMS Consultancy Limited, SC514512, officers — https://find-and-update.company-information.service.gov.uk/company/SC514512/officers (grade A). Read in full on 12 November 2026. Source for the number of officers. Their names are not used on this page.
11. 360TFT home page, read 12 November 2026 — https://360tft.co.uk (grade C). Read in full. Source for the description of the related football site.
12. 360Cruising robots.txt and sitemap, read 12 November 2026 — https://360cruising.com/robots.txt (grade C). Read in full. The site allows crawling of its public pages. The sitemap lists 407 addresses with dates in November 2026, so it does not show the start.
13. Database of failed startups, local export — /method/#dead (grade C). Record pages read on the website on 12 November 2026. AI-written summaries, not independently verified. Source for the failed predecessors.
14. Sponsor the Dress, 360Cruising, read 12 November 2026 — https://formal.360cruising.com/ (grade C). Read in full. Source for the single US$25 bid from FootballGPT.co and the closing date of the bids.
15. 360Cruising sponsors page, read 12 November 2026 — https://360cruising.com/sponsors (grade C). Read in full. Source for the sponsor prices and the audience counters. The counters were not checked.
16. CruiseGPT advisor page and help page, read 12 November 2026 — https://360cruising.com/ai-cruise-advisor (grade C). Read both pages in full. Source for the count of 15 advisors, the "Premium" plan and the affiliate links. The help page is at https://360cruising.com/help.
17. Internet Archive copies of 360cruising.com, 2021 to 2026 — http://web.archive.org/web/20250228054717/https://360cruising.com/ (grade C). Read the list of copies and four of them: 23 November 2021, 26 August 2024, 28 February 2025 and 2 February 2026. Source for the earlier state of the domain.

Contact: aiolum@livyden.com. Run 360Cruising (CruiseGPT)? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: 360Cruising (CruiseGPT)).