# 7Running

Aiolum story: https://aiolum.com/story/7running/ · added 2026-11-12 · updated 2026-11-12

**In short.** 7Running (Running coach app with weekly adaptive training plans, France): US$387 MRR, October 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 founder, who writes that he works alone. Launched October 2025; still running, revenue falling.

Running coach app with weekly adaptive training plans · France · AI-native · solo founder · still running, revenue falling · group: Health and appearance

- Outcome: US$387 MRR, October 2026 (evidence grade of the headline number: A; headline in US dollars: 4644)
- Launch: October 2025; months from launch to the outcome: 12
- Team: 1 founder, who writes that he works alone
- Outside funding: None stated; a single-shareholder company with EUR 1,000 of share capital
- Main factor: Own problem
- Meters, 1 to 4: evidence strength 3, copyable pattern 2, capital needed 1
- Tags: AI-native, Solo founder, Bootstrapped, Running, B2C, Fitness

Links:

- Visit 7running.coach: https://7running.coach/
- App Store: https://apps.apple.com/us/app/id6818073304
- Verified revenue on TrustMRR: https://trustmrr.com/startup/7running

**The product.** A website and an iPhone app that write a running plan for a race and rewrite it every week from the runs the user did. The user answers a questionnaire, connects a Garmin or Strava account, and chats with a coach called Seven. The company says Seven is an AI. The product is in French and English.

**Why it worked.** The founder built a tool that he wanted for himself as a runner. He trained with a human coach from late July 2025 and stopped a marathon at kilometre 32. The product keeps what he valued in that coaching: varied sessions, pace ranges and a plan that follows what he runs.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

7Running is a running coach built on large language models, AI systems that read and write text. It turns a questionnaire and the user's recorded runs into a plan. It moves sessions on request and rewrites the next week from what the user ran. The company's terms say that no coach writes the plan by hand. They say AI models and coded training rules produce the plan and the chat answers. The company is French and sells in euros.

Savinien de Bryas, who writes under the name Seven, runs it alone. In his newsletter of 27 May 2026 he wrote that he started coding a limited first version in November 2025. He also wrote that he works solo with the help of Claude. TrustMRR reads the company's Stripe account. On 12 October 2026 it showed US$387 of MRR (monthly recurring revenue, the monthly value of active subscriptions) and 35 active subscriptions. Its all-time verified revenue was US$5,797.

The headline figure is grade A because a payment processor, the company that charges the customers' cards, supplied it through an API key. The profile's description, the user count and the start date are founder-written and are not verified. Revenue in the last 30 days was US$964, and the profile reports a growth of -58.0% for that period.

## Why did 7Running work?

### The founder built the coach he had wanted as a runner

In his newsletter of 27 May 2026 the founder describes a season with a human coach that started in late July 2025. He stopped the marathon at kilometre 32 when an old knee problem returned. He writes that the realisation of why each session is planned pushed him to code 7Running. His newsletter page is headed "Je construis le coach que j'aurais aimé avoir" (translation: I am building the coach I would have liked to have).

### It rewrites the plan every week from the runs the user did

The home page says the coach reads Garmin and Strava data and rewrites the plan each week from what the user ran. On Sundays the user fills in a short review of the week. The product page says every decision passes through about a hundred training rules, and that the coach refuses some requests. The company's terms add that the plan comes from AI models and from rules coded by 7Running.

### It sells one subscription after a free first step

The roadmap, paces and week 1 are free with no card. The Club then costs EUR 14.99 a month or EUR 96 a year. Terms of sale give a 14-day trial for the yearly plan. The terms record three price versions on 12 and 13 October 2026, so the pricing was still moving when the profile was last synced.

### It is offered through an app, a chat connector and a blog

The iPhone app reached version 1.0 on 22 October 2026. The company also offers a connector that lets Claude or ChatGPT create and change plans, and an app inside ChatGPT. The sitemap lists 593 blog addresses. No source says which of these brings customers.

## How it was built

These details come from the company's pages, its terms, its privacy policy and the founder's newsletter. They are grade C unless noted.

- The founder writes that he works solo and codes with the help of Claude.
- The privacy policy says that the coach relies on Anthropic (Claude) to build and adapt each plan and to answer in the chat. The TrustMRR tech stack lists OpenAI and does not mention Anthropic.
- The product page says that every decision goes through about a hundred coded training rules. The method page describes a load model that weights each kilometre by its intensity.
- The TrustMRR tech stack lists React, TypeScript, Tailwind CSS, PostgreSQL, Supabase, Stripe, Resend, OpenAI and Cloudflare. The legal notice names Netlify for the website and Supabase for the database.
- Payments on the website go through Stripe. The iPhone subscription is charged by Apple.
- The product reads runs from Garmin and Strava, and sends sessions to Garmin, COROS and Apple Watch. A server at 7running.coach/mcp/plan lets an AI assistant that supports MCP, a standard way to connect assistants to tools, read and change plans.

Sources: [5, 6, 11, 14, 1, 3, 4, 2]

## Who tried this before 7Running, and why did they fail?

Four companies in our database of failed startups promised personal coaching or habit support from user data. The values below are from that database, read on 12 November 2026, and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Overfit (2020 to 2023; funding US$5.0M (total cash burned); cause: Competition)

- Promise: Personalised fitness and nutrition plans from machine learning on lifestyle habits, biometric data and goals.
- Why it died: The record says it could not differentiate itself in a crowded wellness market, where large platforms and wearables were strong.
- Record: 

### Habitual (2019 to 2021; funding US$50K (total cash burned); cause: Marketing)

- Promise: A habit tracker inspired by Atomic Habits, with personalised feedback to keep users to their routines.
- Why it died: The record names the lack of an effective marketing strategy, which held back the first users.
- Record: 

### Habit Labs (2010 to 2013; funding US$200K (total cash burned); cause: Monetization)

- Promise: Health Month, a web app where users set goals and track them with friends, using game-like rewards.
- Why it died: The record says that monetisation and engagement were weak and that users resisted the subscription model.
- Record: 

### Wakemate (2009 to 2012; funding US$550K (total cash burned); cause: Competition)

- Promise: A wristband that tracked sleep and woke the user at the best moment, with data-driven advice in an app.
- Why it died: The record lists a premature market entry and strong competition from better-funded companies, and it points to hardware sales.
- Record: 

## What changed

The four records share one promise: tell a person what to do from their own data. Overfit promised it for fitness in 2020 and, in the record's words, could not stand out in a crowded market. 7Running sells in the same market, so the record's warning applies to it too.

Two things differ in the sources. The coach is a chat system. According to the company's terms it uses AI models and coded rules. It reads each run from a Garmin or Strava account. The profile also shows paid sales from January 2026, two months after the first coded version. The sources do not show whether these differences decide anything, and the revenue so far is small.

## Can one person copy 7Running now?

**Verdict: Partly. The pattern is open to one person, and the sales are still small.**

One person built and sold an adaptive coach in a year, with US$387 of monthly recurring revenue in October 2026. The sources show a working pattern, not a large business. The weekly rewrite from real runs is the part that a free chat assistant does not do by itself.

1. Pick a sport or habit that you practise yourself, and write down what a human coach did for you.
2. Offer a free first result with no card, and charge for the part that repeats every week.
3. Connect to the data the user already records, such as a watch or an activity app, so the user types less.
4. Expect to change the price after launch: the company's terms of October 2026 show three versions in two days.

**What is still open.** Other sports with a season and a weekly rhythm: cycling, swimming, strength training, and any exam or race with a date.

## How much revenue does 7Running make? The numbers, graded

US$387 of monthly recurring revenue and US$5,797 of revenue in total, read from a Stripe account in October 2026. Ten months of sales, all small

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Monthly recurring revenue, 12 October 2026 | US$387 | A | TrustMRR reads it from Stripe through an API key. The profile reports a rise of 6.1% over the last 30 days. | [1] |
| Active subscriptions, 12 October 2026 | 35 | A | Same Stripe-verified profile. The profile also shows a founder-entered user estimate of 500, which is not verified. | [1] |
| Revenue in the last 30 days, to 13 October 2026 | US$964 | A | The profile reports a growth of -58.0% for the last 30 days and gives no earlier figure to compare. | [1] |
| Revenue in total, to 12 October 2026 | US$5,797 | A | The profile shows the same figure for the last 12 months, so all of it was earned within a year. | [1] |
| Revenue by month, 2026 | January US$337, July US$750, August US$1,992, September US$1,012, October US$488 to the 12th | A | The profile's monthly table. February to June were US$93, US$574, US$59, US$156 and US$337. | [1] |
| Sum of the ten monthly values in the profile | US$5,797.61 | calc | Calculated: January to October 2026 added up. It equals the all-time figure, so the profile shows no revenue before January 2026. | [1] |
| Run rate from the October 2026 MRR | US$4,644 a year | calc | Calculated: US$387 times 12. This is the headline figure on this page. | [1] |
| Visitors in the last 30 days | 9,893 | A | TrustMRR says it reads traffic through the Google Analytics API, which is connected. Revenue per visitor is US$0.10. | [1] |
| Start of the company | 28 October 2025 | C | The profile's founded date, entered by the founder. The company's structured data says foundingDate "2025-11", and the founder wrote that he began coding in November 2025. | [1, 2, 7] |
| Legal form | SASU, a French single-shareholder company, with EUR 1,000 of share capital | C | The company's legal notice. It names the founder as president and as publication director. The notice does not state a registration date. | [3] |
| Team | 1 founder | C | Founder in his newsletter, 27 May 2026: "Je suis solo. Je code avec l'aide de Claude" (translation: I am solo. I code with the help of Claude). The terms say the founder answers the mail. | [7, 5] |
| Price today | EUR 14.99 a month or EUR 96 a year | C | Home page and terms of sale. The terms keep earlier versions. On 12 October 2026 the prices were EUR 107 a year and EUR 19 a month. On 13 October they were EUR 97 a year at 00:17 and EUR 96 at 11:41. | [2, 4] |
| Earlier pricing described in the profile | EUR 49 once for one race, EUR 107 a year for unlimited plans | C | Founder-written profile text, October 2026. The home page of November 2026 sells no one-race plan. | [1, 2] |
| Beta testers | dozens volunteered, about fifteen took part | C | Founder, 27 May 2026. The testers got lifetime access in exchange for feedback. | [7] |
| iPhone app | version 1.0 on 22 October 2026, free with in-app purchases, age rating 9+ | C | App Store listing, read on 12 November 2026. The terms of use set a minimum age of 16 for an account. | [9, 5] |
| Blog | 593 addresses under /blog/ in the sitemap | C | Sitemap, read on 12 November 2026. Most titles are about named races and running topics. At least 19 addresses name a pain or an injury, and 3 name weight loss. | [12, 15] |
| Time from the start to the headline figure | 12 months | calc | Calculated: 28 October 2025 to 12 October 2026, rounded. | [1] |

How to read this table. A grade A value comes from the TrustMRR profile, which reads the company's payment records through an API key. A grade C value is a statement by the founder or the company. A "calc" value was computed on this page from rows above it.

## Pricing

7Running prices on 12 November 2026, in euros (not converted), from the company's home page and terms of sale (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free first step | 0 | 0 | roadmap, paces and week 1; no card |
| Club, yearly | 8 |  | EUR 96 billed once a year; 14-day trial with a card |
| Club, monthly |  | 14.99 | no commitment; cancel at any time |

The Club is the only paid plan. It costs EUR 14.99 a month with no commitment, or EUR 96 a year, which the page shows as EUR 8 a month. The first step is free and needs no card: a roadmap, training paces and week 1. A yearly subscription taken on the website starts with a 14-day trial. The iPhone app sells the same Club through Apple, at the price shown in the App Store.

## When did 7Running launch, and how did it grow? Timeline

From a first coded version in November 2025 to a paid app and a chat connector within twelve months. Each entry carries its grade.

- **Late July 2025** (grade C [7]): The founder starts training for a marathon with a human coach on another service. He writes that his view of running changed within three months.
- **28 October 2025** (grade C [1]): The TrustMRR profile gives this as the founded date.
- **November 2025** (grade C [7]): The founder starts coding a very limited first version. A post on Reddit brings dozens of volunteer testers, of whom about fifteen take part.
- **January 2026** (grade A [1]): The first month with verified revenue in the profile: US$337.
- **6 February 2026** (grade C [10]): The closest Wayback copy of the home page. Its page description reads: personalised training plans for 5 km to marathon, "avec l'IA" (translation: with AI).
- **27 May 2026** (grade C [7]): The founder publishes his first newsletter post, on why he built 7Running. He writes that he works alone.
- **August 2026** (grade A [1]): The best month in the profile: US$1,992.
- **12 and 13 October 2026** (grade C [4, 1]): The terms of sale record two price changes within two days. The yearly price goes from EUR 107 to EUR 96. The profile's last sync is 12 October.
- **22 October 2026** (grade C [9]): Version 1.0 of the iPhone app appears in the App Store.

## What could go wrong for 7Running?

- **Small and recent figures.** The whole record is ten months of sales. All-time verified revenue is US$5,797, and MRR is US$387. The profile reports -58.0% growth for the last 30 days and +6.1% for MRR. The best month was August 2026, at US$1,992, and September was US$1,012.
- **Prices changed in October 2026.** The terms of sale show EUR 107 a year and EUR 19 a month on 12 October. On 13 October they show EUR 96 a year and EUR 14.99 a month. The founder's profile text lists a EUR 49 one-race plan, which the home page of November 2026 does not sell. Earlier revenue may not predict revenue under the new prices.
- **Counters and one testimonial are not sourced.** The product page shows "500+ plans créés" and "5,0 sur Google", and the site's script also holds "500+ athlètes coachés". No source in this story checks them. The profile shows 35 active subscriptions. The home page quotes one named runner with a photo, marked "Reçu le 4 juin"; this story did not check it elsewhere.
- **The marketing mentions injury, and the terms promise no result.** The product sells sport training and promises no health result. The home page contrasts a self-made ChatGPT plan, "blessure au bout" (translation: injury at the end), with its own plan. The method page says its limits on weekly load "protègent ta santé et ta progression" (translation: protect your health and your progress). The terms say the service is "ni un dispositif médical ni un avis médical" (translation: neither a medical device nor medical advice). The terms add that 7Running promises no result, and they name a finish time and "l'absence de blessure" (translation: the absence of injury). The terms ask users with health conditions to consult a doctor, and to stop and consult in case of pain.
- **The blog gives injury and weight-loss advice.** The company's blog also covers health topics, in articles signed by the founder as Seven. Of the 593 blog addresses, at least 19 name a pain or an injury and 3 name weight loss. One article read for this story lists home treatment for knee pain and says when to see a doctor. Another calls a fat loss of 0.5 to 1 kg a week "un objectif atteignable et sain" (translation: an attainable and healthy goal). That article ends by recommending 7Running. The three articles read name no medical author or reviewer.
- **Minimum age of 16, and an App Store rating of 9+.** The terms set a minimum age of 16 for an account, and the App Store rating is 9+. The sign-up script answers a lower age with "7Running est accessible à partir de 16 ans" (translation: 7Running is available from age 16). The pages read for this story contain nothing aimed at runners under 16.
- **The company's start rests on founder-entered dates.** The profile's founded date of 28 October 2025 was entered by the founder. The company's structured data says November 2025, and the closest Wayback copy is from 6 February 2026. The pages read name no earlier company, product or domain. The legal notice gives no registration date.
- **The sources name two AI providers.** The privacy policy names Anthropic for the plans and the chat. The TrustMRR tech stack lists OpenAI. The terms say the 7Running app inside ChatGPT has its conversation written by ChatGPT. This story did not find which model produced the plans in October 2026.
- **The TrustMRR live profile could not be read.** On 12 November 2026 the live profile address answered with an HTTP 500 error. The figures above come from the cached copy of 12 October 2026. A later figure may differ.

## Sources

1. TrustMRR profile: 7Running, cached copy of 12 October 2026 — https://trustmrr.com/startup/7running (grade A). Read the markdown profile from a cached copy of October 2026, because the live address answered HTTP 500 on 12 November 2026. Revenue, MRR and subscriptions are Stripe-verified. The description, pricing text and user count are founder-written.
2. 7Running home page, 7running.coach, read 12 November 2026 — https://7running.coach/ (grade C). Read in full, with its structured data. Source for the prices, the weekly rewrite, the counters, the testimonial and the founding date in the structured data.
3. Mentions Légales, 7running.coach/mentions-legales/ — https://7running.coach/mentions-legales/ (grade C). Read in full. Source for the company form, the share capital and the founder's role.
4. Conditions Générales de Vente, 7running.coach/cgv/ — https://7running.coach/cgv/ (grade C). The page loads its text by script, so the text was read from the script file it loads. Source for the price versions, the trial and the payment providers.
5. Conditions Générales d'Utilisation, 7running.coach/cgu/ — https://7running.coach/cgu/ (grade C). Read from the script file that the page loads. Source for the AI statement, the minimum age, the medical disclaimer and the founder answering mail.
6. Politique de confidentialité, 7running.coach/politique-confidentialite/ — https://7running.coach/politique-confidentialite/ (grade C). Read from the script file that the page loads. Source for Anthropic as the model provider and the other service providers.
7. Seven Running newsletter, 27 May 2026: Pourquoi j'ai créé 7Running — https://7running.substack.com/p/on-sen-fout-de-ta-montre (grade C). Read in full. The founder's own account: his training, the start of coding in November 2025, the beta testers and that he works solo.
8. Newsletter Seven Running, 7running.coach/newsletter/ — https://7running.coach/newsletter/ (grade C). Read in full. It names Savinien de Bryas as the founder of 7Running and carries the line "Je construis le coach que j'aurais aimé avoir".
9. 7Running: Running Coach, App Store listing — https://apps.apple.com/us/app/id6818073304 (grade C). Read in full on 12 November 2026. Source for the age rating, the version history and the in-app purchases.
10. Wayback Machine copy of 7running.coach, 6 February 2026 — http://web.archive.org/web/20260206140344/https://7running.coach/ (grade C). Read the page title and description, which the script-driven page carries. It is the closest copy that the Wayback availability service returned for 1 November 2025 and for 1 January 2026.
11. 7Running product page, 7running.coach/produit/ — https://7running.coach/produit/ (grade C). Read in full. Source for the weekly review, the hundred training rules and the counters.
12. 7Running sitemap and blog index, 7running.coach/sitemap.xml and /blog/ — https://7running.coach/sitemap.xml (grade C). Read the sitemap in full and the blog index headings. Source for the 593 blog addresses.
13. Database of failed startups, local export — /method/#dead (grade C). Record pages for Overfit, Habitual, Habit Labs and Wakemate read on 12 November 2026. AI-assisted summaries, not independently verified.
14. La méthode 7Running, 7running.coach/methode/ — https://7running.coach/methode/ (grade C). Read in full on 12 November 2026. Source for the load model, the limits on weekly load and the sentence on health.
15. 7Running blog: three articles on weight loss, knee pain and running injuries — https://7running.coach/blog/courir-pour-maigrir-combien-de-temps/ (grade C). Read three articles in full on 12 November 2026. The other two are /blog/douleur-genou-course-a-pied/ and /blog/blessures-running-guide-complet/.

Contact: aiolum@livyden.com. Run 7Running? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: 7Running).