# AI SuitUp

Aiolum story: https://aiolum.com/story/ai-suitup/ · added 2026-10-25 · updated 2026-10-25

**In short.** AI SuitUp (AI professional headshots from selfies, United States): US$649K verified revenue all time, October 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 founder, known by a handle, who builds it next to a day job by his own profile; the site mentions marketing and support staff but no headcount. Launched 16 February 2023; still running, revenue falling.

AI professional headshots from selfies · United States · AI-native · solo founder · still running, revenue falling · group: Photos and portraits

- Outcome: US$649K verified revenue all time, October 2026 (evidence grade of the headline number: A; headline in US dollars: 648649)
- Launch: 16 February 2023; months from launch to the outcome: 44
- Team: 1 founder, known by a handle, who builds it next to a day job by his own profile; the site mentions marketing and support staff but no headcount
- Outside funding: None found; no source names an investor
- Main factor: Niche
- Meters, 1 to 4: evidence strength 3, copyable pattern 2, capital needed 1
- Tags: AI-native, Solo founder, Bootstrapped, Running, B2C, Photography

**The product.** A website that turns about 16 selfies into 50 to 150 business portraits in one to six hours. The customer picks an outfit, a background and a style (business, medical, real estate and others) and uploads the selfies. The company trains a private AI model on that one face and generates the portraits. Individuals buy a one-time pack from US$27. Companies invite each employee, who uploads their own selfies, and pay per member.

**Why it worked.** A studio portrait needs a photographer, a booking and days of waiting. AI SuitUp sold the same result, a photo for LinkedIn or a résumé, for a one-time price from early 2023, with a money-back guarantee on the larger packs. It narrowed the offer to one use, professional headshots, and then built a landing page for almost every profession and a version for company teams. Stripe records US$648,649 of payments in total, but only US$35,743 of it in the last 12 months, so most of the money came in 2023, 2024 and 2025.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; calc = computed on this page from graded facts.

## Summary

AI SuitUp sells AI headshots: portraits of a real person, made by an image model, that look like photos from a studio. The customer uploads about 16 selfies. The company writes that it "trains a unique, private AI model on photos you upload". The usual name for this step is fine-tuning: an existing image model is trained a little further on a small set of photos of one person, so that it can draw that person's face in new clothes, light and backgrounds. In June 2024 the site named SDXL (Stable Diffusion XL, an open image model from Stability AI) as its model; in October 2026 it names FLUX, a newer image model family from Black Forest Labs. A pack of 50 to 150 portraits costs US$27 to US$57, paid once.

The terms of service say that the service belongs to Deep Rest LLC, a company registered in New Mexico. The founder publishes only a handle, @profondob1ue. On his IndiePage profile he writes that he is an applied scientist at FAANG (an abbreviation for the largest US technology companies: Facebook, Amazon, Apple, Netflix and Google) by day and builds his startup by night; he does not say which company, and this page uses only the names that the business itself publishes. The revenue on this page is not his statement. TrustMRR, a public database of startup revenue, reads the company's Stripe account through an API key. Stripe is the payment processor that charges the customers' cards. On 25 October 2026 the account showed US$648,649 in payments since the start, US$35,743 in the last 12 months and US$1,769 in the last 30 days.

The money is falling. The profile's monthly table starts in November 2025 at US$5,000, peaks at US$5,427 in January 2026 and drops to US$718 in September 2026. The last 30 days are below this site's floor of US$2,000 a month, so the story stands on the all-time total, which is far above the floor of US$25,000. The MRR (monthly recurring revenue, the amount that active subscriptions pay each month) is zero, because every sale is a one-time purchase and no customer pays again automatically. The business has been offered for sale on TrustMRR since 26 December 2025 at US$350,000. The page then shows four earlier photo companies that failed when large platforms gave away similar features, or when every sale needed costly work and customers did not return.

## Pricing

AI SuitUp prices read on the company's home page and teams page on 25 October 2026 (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Basic, individual | 27 one-time |  | 50 headshots, 768x768 pixels, 6 hours; shown as 54% off US$59 |
| Professional, individual | 37 one-time |  | 100 headshots, 1024x1024 pixels, 3 hours, money-back guarantee |
| Executive, individual | 57 one-time |  | 150 headshots, 2048x2048 pixels, 1 hour, money-back guarantee |
| Basic, teams | 37 one-time per member |  | no volume discount |
| Startup, teams | 33 one-time per member |  | 10% discount |
| Pro, teams | 31 one-time per member |  | 15% discount |
| Premium, teams | 29 or 27 one-time per member |  | 20% or 25% discount; two tiers with the same name |
| Enterprise, teams | 25 one-time per member |  | 30% discount |
| Elite, teams | custom |  | contact sales |
| Free tools | 0 | 0 | 1 headshot, outfit try-on, 3 hairstyle previews, portrait enhancer |

All packs are one-time purchases: TrustMRR shows US$0 MRR and no active subscriptions. The home page shows each individual pack as a discount from a higher price (US$59, US$69 and US$99) under the heading "50% Off Pro Headshots - Limited Time Only". The Basic pack has no money-back guarantee line; the other two have "100% Money back guaranteed". The teams page lists prices per member with volume discounts of 10% to 30%, but it does not say how many members each tier needs; a calculator on the home page shows the Professional team pack at US$57 per user. In June 2024 the archived home page sold Basic, Professional and Ultimate packs at US$19, US$29 and US$49, shown as discounts from US$29, US$59 and US$99, with 75 to 300 headshots. Free tools give one headshot, or three hairstyle previews, without an account.

## How much revenue does AI SuitUp make? The numbers, graded

US$648,649 in Stripe payments from February 2023 to 25 October 2026, read by TrustMRR, of which US$35,743 in the last 12 months and US$1,769 in the last 30 days

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Verified revenue, all time to 25 October 2026 | US$648,649 | A | TrustMRR, read from the Stripe API, last synced on 25 October 2026 at 14:40 UTC. Stripe is not the merchant of record, so these are the company's own card payments. This is the headline figure. | [1] |
| Verified revenue, last 12 months to 25 October 2026 | US$35,743 | A | Also above the floor of US$25,000 in total. It is 5.5% of the all-time total. | [1] |
| Revenue before the last 12 months | US$612,906, which is 94.5% of the total | calc | Calculated: 648,649 minus 35,743. The profile has no monthly figures before November 2025, so the best year and the best month are not known. | [1] |
| Average revenue per month before the last 12 months | about US$19,000 | calc | Calculated: US$612,906 divided by 32.3 months, from the founded date of 16 February 2023 to 25 October 2025. The result is US$18,997. This assumes that all payments in the account belong to AI SuitUp and that sales started near the founded date; the profile confirms neither. | [1] |
| Verified revenue by calendar month | 2025: November US$5,000, December US$3,234. 2026: January US$5,427, February US$3,363, March US$3,177, April US$2,457, May US$3,312, June US$1,908, July US$1,764, August US$1,657, September US$718, October to the 25th US$1,631 | A | The monthly table of the profile. The twelve values add up to US$33,648. The rest of the 12-month total, about US$2,095, would fall on the last days of October 2025; the profile does not define the first day of its 12-month window, so this is approximate. | [1] |
| Trend | down 69.7% from the first three months of the table to July to September 2026 | calc | Calculated: November 2025 to January 2026 average US$4,554 a month; July to September 2026 average US$1,380 a month. September 2026 is 86.8% below January 2026. The last 6 months, US$11,080, are 55.1% below the 6 months before them, US$24,663. | [1] |
| Verified revenue, last 30 days to 25 October 2026 | US$1,769 | A | Below this site's monthly floor of US$2,000. The profile marks it +128.4% against the 30 days before, which puts those days at about US$775 (1,769 / 2.284). The daily table shows sales on 14 of the 30 days. Seven of those days equal one pack of US$27 or US$37; the largest day is US$464 on 1 October 2026. | [1] |
| Verified revenue, last 3 and last 6 months | US$4,478 and US$11,080 | A | About US$1,493 a month over the last 3 months (calculated). | [1] |
| MRR and active subscriptions, 25 October 2026 | US$0 and 0 | A | Every sale is a one-time pack. Revenue must be won again each month from new customers. | [1] |
| Profit margin, last 30 days | 27.0% | C | Shown on the profile, but not in its list of metrics that come from payment records. Calculated: 27% of US$1,769 is about US$478. The costs behind it are not published. | [1] |
| Asking price | US$350,000, listed since 26 December 2025 | C | Set by the seller. The profile shows a multiple of 16.5 and 4 offers received. Calculated: 350,000 / (1,769 times 12) = 16.49, so the multiple compares the price with twelve times the last 30 days. Against the last 12 months it is 9.8 times. | [1] |
| Customer count | "20,000+ Happy Customers" and "trusted by 40,000+ customers & teams" on the same page | C | Company's home page, October 2026. TrustMRR's profile gives an estimated user count of 20,000. In June 2024 the archived home page said "Trusted by 20,414 professionals". The two current numbers do not agree with each other. | [2, 7, 1] |
| Revenue per claimed customer | about US$32 | calc | Calculated: US$648,649 / 20,000 = US$32.43. That lies between today's Basic and Professional packs, so the 20,000 figure and the Stripe total are consistent with mostly single purchases. With the 40,000 figure it would be US$16.22, below every individual pack of June 2024 and today, which suggests that 40,000 counts something other than paying customers. | [1, 2, 7] |
| Headshots generated, company counter | "59,762,100+" in June 2024; "30,768,189" in October 2026 | C | Archived home page of 19 June 2024 and the live home page. A running total cannot fall by 28,993,911, so at least one of these counters is not a real count. The money figures on this page do not depend on them. | [7, 2] |
| Image model | SDXL in June 2024, FLUX in October 2026, one private model per customer | C | The 2024 packs list "Superior Photorealism with latest AI model (SDXL)" and the 2026 packs "Superior Photorealism with the latest AI model (FLUX)". The free outfit page says the paid product "trains a unique, private AI model on photos you upload". | [7, 2, 9] |
| Model behind the free tools | Google's Gemini image model, called "Nano Banana" | C | The free outfit page names "Google 'Nano Banana 2' (Gemini 3.1 Flash Image)" at the top and "Google Gemini 2.5 API AKA 'Nano Banana'" in its questions, so the version is not certain. The page separates this from the paid product's own model. | [9, 12] |
| Photos needed and how long they are kept | 16 selfies; photos and the trained model deleted after 30 days | C | Home page: "Only 16 clear shots of your face" and "we securely retain the AI model trained with your photos for 30 days. After this period, it is permanently deleted." The guidelines ask for photos with "only your entire face" and no other people. | [2, 4] |
| Consent rules | uploads of other people without their authorization, of minors and of pornographic content are prohibited | C | Terms of service, section 7: users may not "Upload pictures of any person without that person authorization", "Uploading pornographic content" or "Uploading pictures of minors". Section 8 requires written consent of every identifiable person in an upload. The privacy policy says the company does not knowingly collect data from children under 18. No page offers face swaps, removal of clothes or removal of watermarks. | [3, 11] |
| Company behind the site | Deep Rest LLC, registered in New Mexico | C | Terms of service and the copyright line of every page. The copyright line read "Copyright © 2024 Deep Rest LLC" in June 2024, and the affiliate sign-up link runs on a Deep Rest LLC account. | [3, 7, 10] |
| Team | 1 founder listed; staff count not published | C | TrustMRR lists one founder, by handle. His IndiePage bio reads "Applied Scientist in FAANG by Day. Building my startup by Night". The affiliate page offers "Tailored assistance from AI SuitUp marketing team", and reviews on the home page praise a "customer service team"; no page says how many people that is or whether they are employees or contractors. | [1, 8, 10, 2] |
| Outside funding | none found | C | No investor is named on the TrustMRR profile, the IndiePage profile or the company's pages. | [1, 8] |
| Founder-entered MRR on IndiePage | US$5,000 | C | Typed in by the founder, not connected to Stripe (the profile's Stripe payout list is empty). The product entry was created on 30 August 2024, and the page does not date the figure. A goal of US$10,000 a month is shown above it. Not used for the headline. | [8] |
| Affiliate program | 25% of each sale, up to US$14.75, paid to PayPal every 15 days | C | Affiliate page. Affiliates may not refer themselves, create fake accounts, make exaggerated claims, run search ads in the company's name or post the link in irrelevant places. Calculated: 25% of US$57 is US$14.25; US$14.75 is 25% of US$59. | [10] |
| Website size | 104 pages in the sitemap | C | Landing pages for doctors, lawyers, real-estate agents, students, sales people, models and executives, free tools, and blog posts that compare AI SuitUp with ChatGPT and Google's "Nano Banana" image model. | [14] |
| Time from launch to the headline figure | 44 months | calc | Calculated: February 2023, the founded date on the profile, to October 2026. The first archived copy of the site is from 19 March 2023. | [1, 6] |

How to read this table: a grade A value was read by TrustMRR from the company's Stripe account through an API key; it is not a founder statement. A grade C value is the company's own website, an archived copy of it, a profile field that the founder filled in, or a figure that TrustMRR shows outside its list of verified metrics. A "calc" value was computed on this page from the rows named in its note.

## When did AI SuitUp launch, and how did it grow? Timeline

From a site built with Framer in March 2023 to US$648,649 of verified payments and a sale listing, in 44 months. Each entry carries its grade.

- **16 February 2023** (grade C [1]): The founded date on the TrustMRR profile.
- **19 March 2023** (grade C [6]): The first archived copy of aisuitup.com, a site built with Framer: "Generate hundreds of high-quality professional headshots of you using AI", "perfect for your next LinkedIn or Tinder profile".
- **19 June 2024** (grade C [7]): The archived home page, now on Webflow, says "Trusted by 20,414 professionals" and sells packs at US$19, US$29 and US$49 made with SDXL. The copyright line names Deep Rest LLC.
- **30 August 2024** (grade C [8]): The founder adds AI SuitUp to his IndiePage profile with a typed-in MRR of US$5,000 and the line "Professional Headshots for Remote Teams".
- **November 2025** (grade A [1]): The first month in the profile's table: US$5,000 in verified revenue.
- **26 December 2025** (grade C [1]): Listed for sale on TrustMRR. The asking price on 25 October 2026 is US$350,000.
- **January 2026** (grade A [1]): US$5,427, the best month in the table.
- **June to August 2026** (grade A [1]): Revenue falls to US$1,908, US$1,764 and US$1,657 a month.
- **September 2026** (grade A [1]): US$718, the lowest month in the table.
- **25 October 2026** (grade A [1, 2]): US$648,649 in verified payments since the start, US$35,743 in the last 12 months, US$1,769 in the last 30 days, no subscriptions. The site now names FLUX as its model and sells packs at US$27, US$37 and US$57.

## Why did AI SuitUp work?

### One private model for each face

A general image model cannot draw a specific person. AI SuitUp asks for about 16 selfies with different light, clothes and backgrounds, trains a model on that one face, and returns 50 to 150 portraits. Its guidelines explain that the input photos decide the quality of the result, which moves part of the work to the customer.

### One use, sold once

The product does one thing, a work portrait, and the customer pays once. There is no subscription to cancel, and the larger packs carry a money-back guarantee. Both in 2024 and in 2026 each pack was shown as a discount from a higher price. The cost of this model is visible in the data: with no repeat payments, revenue each month depends entirely on new buyers.

### A page for every profession, and free tools

The sitemap lists 104 pages: headshots for doctors, lawyers, real-estate agents, students and executives, a free headshot generator, a free LinkedIn photo generator, outfit and hairstyle try-on tools, and blog posts that compare the service with ChatGPT and Google's image model. These pages are built to be found by search. No source says what share of customers came through them, so the channel on this page is unknown.

### Teams, with each employee's own selfies

The team version lets a company invite each employee by email. Each employee uploads their own selfies, and the company gets matching portraits for its website and directories at US$25 to US$37 per member. This sells the same one-time product to many people at once, and every face in it comes from its owner.

## How it was built

These details come from the company's own pages, their archived copies and the page source. They are grade C, except the payment processor, which TrustMRR confirms.

- The marketing site was built with Framer in March 2023 and with Webflow by June 2024. Orders run in a separate web app on web.aisuitup.com.
- Payments go through Stripe, as the terms of service and the TrustMRR profile state. Stripe is not the merchant of record, so the company itself is the seller, and its terms say it adds sales tax where required.
- The paid packs use a model trained on each customer's photos: SDXL in June 2024, FLUX in October 2026. Uploaded photos and the trained model are kept for 30 days for support, then deleted.
- The free tools call Google's Gemini image model and are embedded from a separate app hosted on Vercel.
- The teams page says that data is stored on AWS.
- An affiliate program on Rewardful pays 25% of each sale to PayPal every 15 days. Hotjar and Microsoft Clarity scripts on the home page record how visitors use it.

Sources: [6, 7, 2, 3, 1, 9, 12, 5, 10]

## Who tried this before AI SuitUp, and why did they fail?

Four companies in the Loot Drop database sold better photos or better photo software before image models could draw a person. They failed when large platforms gave the feature away, or when the cost of each sale stayed too high. The values below are from that database and are not independently verified.

The failed startups come from Loot Drop (https://www.loot-drop.io/), a free database of dead startups, retold here in our own words; Loot Drop describes its entries as AI-assisted summaries of public sources, so they carry no evidence grade.

### Everalbum (2013 to 2019; funding US$19.2M; cause: Competition)

- Promise: Unlimited photo storage with AI that sorts your pictures across all devices.
- Why it died: It charged for features that Google Photos gave away free, and users chose the free one.
- Record: https://www.loot-drop.io/startup/125-everalbum

### Picnik (2005 to 2012; funding US$3.5M; cause: Competition)

- Promise: Photo editing in the browser, with no software to install.
- Why it died: Google bought it and folded the features into Google+, while phone apps with built-in filters made a separate web editor unnecessary.
- Record: https://www.loot-drop.io/startup/429-picnik

### Lytro (2006 to 2018; funding US$215M; cause: Unit Economics)

- Promise: A camera that records light from every angle, so you can refocus a photo after taking it.
- Why it died: The cameras cost too much to make and gave worse pictures than a phone, and each new market had the same cost problem.
- Record: https://www.loot-drop.io/startup/2174-lytro

### Modsy (2015 to 2022; funding US$72.7M; cause: Unit Economics)

- Promise: AI-made 3D pictures of your room with furniture you can buy.
- Why it died: Each design still needed hours of a human designer, customers were expensive to win and rarely came back.
- Record: https://www.loot-drop.io/startup/2521-modsy

## What changed

Everalbum and Picnik sold a better way to handle photos, and Google gave a similar feature away. Lytro sold better photos through new hardware that cost too much. Modsy sold AI pictures for a one-time purchase, but every order needed a human designer and customers did not come back. AI SuitUp avoided Lytro's and Modsy's cost problem: no camera, no studio and no designer, only computing time for each pack. A solo founder with a day job could run it, and Stripe recorded US$648,649.

It has not avoided the Everalbum and Picnik problem. Its own blog compares the service with ChatGPT and with Google's "Nano Banana" image model, and its free tools run on that Google model. When a general model that anyone can use for free makes a good portrait from one photo, a paid pack that needs 16 selfies and an hour of waiting is harder to sell. The data fits that reading but does not prove it: revenue fell from US$5,427 in January 2026 to US$718 in September 2026, and no source gives the reason. Like Modsy's, its sales are one-time, so each month starts again at zero.

## Can one person copy AI SuitUp now?

**Verdict: The 2023 opening, no. The method, partly.**

Selling AI portraits as a one-time pack was a strong business while a custom-trained model was the only way to get a convincing picture of yourself. That gap is closing as free general models improve, and AI SuitUp's own numbers show the fall. The parts that still transfer are the narrow use, a page for each profession and the team version that sells one product to a whole company.

1. Pick one use that people already pay a professional for, such as a work portrait, and sell only that.
2. Write the photo rules and the consent rules before launch: own face only, no minors, no other people.
3. Build one landing page for each profession or need, with a free tool on it.
4. Add a team version where the company pays and each employee uploads their own photos.
5. Watch monthly revenue from the first month: with one-time sales there is no base that stays.

**What is still open.** Uses where a general model is still not good enough or not trusted: portraits that must match one brand style across a large company, and professions that need a written record of each person's consent.

## What could go wrong for AI SuitUp?

- **Revenue is below the floor and still low.** The last 30 days brought US$1,769, below this site's floor of US$2,000 a month, and September 2026 brought US$718. The story qualifies only on the all-time total of US$648,649 and the 12-month total of US$35,743.
- **The best years are not broken down.** 94.5% of the total came before late October 2025, and the profile gives no monthly figures for that period. The best year, the best month and the profit in those years are not known. The profile also does not show whether the Stripe account holds payments of any other product.
- **Marketing numbers disagree.** The home page claims both 20,000 and 40,000 customers, and the headshot counter showed 59.8 million in June 2024 but 30.8 million in October 2026. Read these counters as advertising, not as data.
- **Free general models compete.** The company's own blog compares it with ChatGPT and Google's image model, and its free tools use Google's model. The fall in revenue in 2026 is consistent with customers choosing free tools, though no source states the cause.
- **Part-time founder, business for sale.** The founder writes that he works at a large technology company by day. The business has been for sale since December 2025, at 16.5 times the yearly rate of the last 30 days. A buyer would take over the site, the model pipeline and the support work, not a growing income.

## Sources

1. TrustMRR: AI SuitUp, markdown profile (data as of 25 October 2026) — https://trustmrr.com/startup/ai-suitup.md (grade A). Read the markdown profile, live on 25 October 2026. Revenue, monthly and daily tables, MRR and subscriptions come from the Stripe API; the founded date, description, user estimate, profit margin and sale listing are profile fields.
2. AI SuitUp home page, read 25 October 2026 — https://www.aisuitup.com/ (grade C). Read in full. Source for the prices, the model name, the 16-selfie rule, the 30-day deletion, the customer and headshot counters and the reviews.
3. AI SuitUp terms of service, read 25 October 2026 — https://www.aisuitup.com/terms-of-service (grade C). Read the sections on the company, payments, prohibited activities and user contributions. Source for Deep Rest LLC, Stripe and the consent rules.
4. AI SuitUp photo guidelines, read 25 October 2026 — https://www.aisuitup.com/guidelines (grade C). Read in full. Source for the rules on which selfies to upload.
5. AI SuitUp for teams, read 25 October 2026 — https://www.aisuitup.com/teams (grade C). Read in full. Source for the team process, the prices per member and AWS storage.
6. Wayback Machine copy of aisuitup.com, 19 March 2023 — https://web.archive.org/web/20230319232238/https://aisuitup.com/ (grade C). Read the page title and description; the body loads by script. The earliest archived copy, built with Framer.
7. Wayback Machine copy of www.aisuitup.com, 19 June 2024 — https://web.archive.org/web/20240619174717/https://www.aisuitup.com/ (grade C). Read in full. Source for the 2024 prices, SDXL, the customer and headshot counters and the copyright line.
8. IndiePage profile of @profondob1ue, read 25 October 2026 — https://indiepa.ge/profondobl1ue (grade C). Read in full, including the page data. Source for the founder's bio, the typed-in MRR and the entry date.
9. AI SuitUp free AI outfit try-on, read 25 October 2026 — https://www.aisuitup.com/100-free-ai-outfit-try-on---no-signup-required (grade C). Read in full. Source for the Gemini model of the free tools and the private model of the paid product.
10. AI SuitUp affiliate program (Earn with us), read 25 October 2026 — https://www.aisuitup.com/earn-with-us (grade C). Read in full. Source for the commission, the payout rules, the marketing team and the affiliate rules.
11. AI SuitUp privacy policy, read 25 October 2026 — https://www.aisuitup.com/privacy-policy (grade C). Read the sections on minors and deletion of data.
12. AI SuitUp free AI hairstyle try-on, read 25 October 2026 — https://www.aisuitup.com/free-ai-hairstyle-tryon (grade C). Read in full, and the page source for the embedded app on Vercel.
13. Loot Drop database export, 1,749 failed startups — https://www.loot-drop.io/ (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.
14. AI SuitUp sitemap, read 25 October 2026 — https://www.aisuitup.com/sitemap.xml (grade C). Read in full. Source for the number of pages, the profession landing pages and the blog titles.