# Aidbase

Aiolum story: https://aiolum.com/story/aidbase/ · added 2026-11-06 · updated 2026-11-06

**In short.** Aidbase (AI support chatbot, ticket system and email inbox for software startups, Switzerland): 10000+ businesses on its own about page, November 2026. Evidence grade E: no revenue figure was checked. Team: Founder Simon Høiberg, who runs a portfolio of his own products; headcount not published. Launched November 2023; still running.

AI support chatbot, ticket system and email inbox for software startups · Switzerland · AI-native · team of 2 to 10 · still running · group: Customer support agents

- Outcome: 10000+ businesses on its own about page, November 2026 (evidence grade of the headline number: E; no revenue figure)
- Launch: November 2023; months from launch to the outcome: 36
- Team: Founder Simon Høiberg, who runs a portfolio of his own products; headcount not published
- Outside funding: None reported; the founder calls his products bootstrapped
- Main factor: Audience
- Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 1
- Tags: AI-native, Small team, Bootstrapped, Running, B2B, Customer support

Links:

- Visit aidbase.ai: https://www.aidbase.ai/

**The product.** A web service for software startups that answers their users' questions with an AI chatbot trained on the startup's own website, documents and videos, and adds a ticket form, a shared email inbox and a knowledge base. When a human answers a ticket, the AI suggests a reply learned from earlier tickets.

**Why it worked.** Small software companies get the same support questions again and again but cannot pay a support team. Aidbase sells the chatbot and the human fallback, tickets and email, in one product, so the founder answers only what the AI cannot.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Aidbase is an AI support chatbot: a chat window on a company's website in which a large language model answers customer questions from the company's own material. The customer connects sources such as its website, PDF files and YouTube videos, and the chatbot answers from them. Questions it cannot answer go to a ticket, a recorded support request that a human closes, or to a shared email inbox, where the AI proposes replies. The home page calls the product "OpenAI Powered".

Simon Høiberg, who also built the social-media tool FeedHive, lists "Launched Aidbase, November 2023" in the timeline on his own site, which describes him as "Building a portfolio of bootstrapped SaaS products". The terms of service say Swiss law applies. Prices start at US$29 a month after a 7-day trial.

This story has no revenue figure. The headline is the company's own claim on its about page, read on 6 November 2026, that it is "Used by 10,000+ SaaS startups, cCommerce businesses and agencies". No one outside the company has checked that number.

## Pricing

Aidbase prices on its pricing page, read 6 November 2026 (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Standard |  | 29 | 2,500 chat messages a month, 2 chatbots, 2 ticket forms, 5 team members |
| Pro |  | 39 | 10,000 chat messages a month, 5 chatbots, 5 ticket forms, 25 team members |
| Expert |  | 199 | 100,000 chat messages a month, 50 chatbots, 50 ticket forms, 100 team members |

The page has switches for monthly, yearly and one-time payment, but only the monthly prices were readable in the downloaded page, so the yearly column is empty. Every plan has a 7-day free trial; after it, a paid plan is needed. Message limits become unlimited when the customer brings an own OpenAI API key. Payments run through Stripe, the FAQ says.

## How much revenue does Aidbase make? The numbers, graded

An AI support chatbot launched in November 2023 by a founder with several other products, with paid plans from US$29 a month and no published revenue figure

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Businesses using it, by the company's own claim | 10,000+ | C | About page, read 6 November 2026: "More than 10,000 SaaS startups, E-commerce businesses, agencies and content creators with large audiences use our platform". Not dated by the company and not checked by anyone outside; free-trial accounts may be counted. | [3] |
| Revenue | not published | E | No downloaded source gives a revenue figure for Aidbase. A figure for the founder's earlier product FeedHive is not used here, because it is about another business. | [1, 5] |
| Launch | November 2023 | C | Founder's site, timeline entry "Launched Aidbase". The terms of service carry the effective date 2 November 2023. | [5, 4] |
| Earliest Internet Archive copy of the home page | 30 January 2024 | C | Wayback Machine capture index for aidbase.ai. That copy already offered a chatbot, email support, tickets and embedded Elements. | [6] |
| Months from launch to the about-page reading | 36 | calc | Calculated: November 2023 to November 2026. | [5, 3] |
| Founder | Simon Høiberg | C | His own site lists Aidbase among "My SaaS Products" as an "AI-Powered Support Tool", next to FeedHive, LinkDrip and SignupGate. The Aidbase site itself does not name a founder. | [5, 7] |
| Team size | not published | C | No downloaded source gives a headcount for Aidbase. No source suggests more than 10 people. | [5, 3] |
| Prices | US$29, US$39 and US$199 a month | C | Pricing page, monthly prices, 7-day free trial on every plan. | [2] |
| AI model provider | OpenAI | C | The home page says "OpenAI Powered", and every plan says message limits are "Unlimited if you bring your own OpenAI Key". | [1, 2] |
| Data location | EU | C | Home page: "All data is encrypted and stored securely within the borders of EU. We are GDPR compliant." | [1] |
| Outside funding | none found | C | No downloaded source mentions an investor or a round. The founder's site calls his products bootstrapped. | [5] |

How to read this table: grade C is what the company or the founder writes on their own sites. A "calc" value was computed on this page. No value is grade A or B, and no revenue figure was found.

## When did Aidbase launch, and how did it grow? Timeline

From the founder's first products in 2021 to an AI support product that is still sold in November 2026. Each entry carries its grade.

- **February 2021** (grade C [5]): Simon Høiberg launches FeedHive, a social-media management tool, his first product on his own timeline.
- **October 2022 to January 2023** (grade C [5]): He launches the link tool LinkDrip and acquires TinyKiwi.
- **November 2023** (grade C [5, 4]): Aidbase launches. The terms of service carry the effective date 2 November 2023.
- **30 January 2024** (grade C [6]): First Internet Archive copy of the home page: AI chatbot, email support, tickets and Elements for embedding support inside an app.
- **November 2024 to September 2025** (grade C [5, 1]): The founder launches FounderStack and SignupGate; Aidbase links FounderStack in its footer.
- **6 November 2026** (grade C [1, 2, 3]): The site is live with three paid plans and claims more than 10,000 businesses as users.

## Why did Aidbase work?

### Chatbot plus a human fallback in one product

Many chatbot products stop at the chat window. Aidbase also sells the ticket form and the email inbox where unanswered questions end, and its AI learns from closed tickets, so one subscription covers the whole support process of a small company.

### Bring your own key

Each plan has a monthly message limit that becomes unlimited when the customer adds an own OpenAI API key. Then the customer pays OpenAI for the model and Aidbase pays only for its own service.

### A founder with other products

The founder already ran FeedHive and other tools and publishes a newsletter and YouTube videos. No source says how many Aidbase customers came from that audience, so the channel on this page is unknown.

## How it was built

These details come from the company's own pages and their page source. They are grade C, except what the page source itself shows.

- The marketing site is a Next.js app: its page source loads scripts from /_next/static.
- The chatbot and ticket form are added to a customer's site with a CDN script or the npm package @aidbase/chat, with libraries for JavaScript and React or Next.js.
- Answers come from OpenAI models; customers can add their own OpenAI API key.
- Payments run through Stripe, according to the pricing FAQ.
- Public files such as the brand kit are stored on Amazon S3 in the eu-west-2 region, and customer data is stored in the EU, the home page says.
- Webhooks, an API and integrations with Discord, WhatsApp, Slack, Notion, Shopify, WordPress, Zapier and Webflow are listed on the home page.

Sources: [1, 2]

## Who tried this before Aidbase, and why did they fail?

Three companies in our database of failed startups sold support chat or support automation to businesses and failed. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Answerly (2013 to 2016; funding US$550K; cause: Product/Tech Failure)

- Promise: FAQ chatbots that would deflect customer support tickets so humans only handled the complex questions.
- Why it died: It matched questions to pre-written answers when language processing was too weak for real support conversations, and it could not beat Zendesk and Intercom.
- Record: 

### Hipmob (2012 to 2015; funding US$120K; cause: Competition)

- Promise: Customer support chat built into mobile apps and websites.
- Why it died: Intercom and Zendesk added the same chat features, and Hipmob had too little money and too few customers to keep up.
- Record: 

### RightHello (2014 to 2022; funding US$600K; cause: Ran Out of Cash)

- Promise: Live chat for online shops that turns website visitors into buyers.
- Why it died: It offered nothing structurally different from many other chat tools and ran out of money against far better funded competitors.
- Record: 

## What changed

Answerly tried to answer support questions automatically with the language technology of 2013 and matched questions to answers written by hand. Aidbase's answers come from a large language model that reads the customer's own documents, so nobody writes the answers in advance.

Hipmob and RightHello sold chat windows in which humans still typed every answer, against large funded rivals. Aidbase competes in the same crowded market, but its costs are low: the model is rented from OpenAI, and a heavy user can pay for it with an own key.

## Can one person copy Aidbase now?

**Verdict: The product, yes; standing out, hard.**

An AI support chatbot trained on a company's documents is now a common product, and several similar ones are on this site. What one person can still copy is the full process around the chatbot, tickets and email, aimed at one kind of customer.

1. Pick one kind of customer, here small software startups, and solve its whole support process, not only the chat.
2. Let customers bring their own model API key so heavy use does not raise your costs.
3. Ship libraries for the frameworks those customers use, such as React and Next.js.
4. Use an existing audience, if you have one, for the first users.

**What is still open.** Support tools for one industry with its own rules or vocabulary, where a general chatbot answers badly.

## What could go wrong for Aidbase?

- **What is not verified.** No revenue figure for Aidbase was found. The headline, "Used by 10,000+", is the company's own undated claim on its about page, read on 6 November 2026, and may count free-trial accounts. We looked for a payment-processor profile, a founder post with a dated Aidbase figure and a company filing, and found none; the lead's figure of US$400K a year from 2022 belongs to the founder's earlier product FeedHive, so it is not used. A reader could look for a TrustMRR or Stripe-verified profile or ask the founder for a dated figure.
- **Testimonials and personas.** The about page "Wall of love" lists named reviews, but one entry reads like product text for another product ("Build SaaS AI applications using OpenAI and Next.js, this kit comes with pre-configured and pre-built examples"), and another is signed "Dylan Cole, @Lina". The pricing page sells "Personas", described as "fictive team members that you can use when resolving tickets"; the pages do not say whether customers are told that a persona's name is not a real person.
- **Competition.** Chatbase, SiteGPT, DocsBot AI and many other stories in the support-agents group on this site sell similar chatbots trained on a customer's content, so Aidbase is one of many in a crowded market.
- **Dependence on OpenAI.** The home page says "OpenAI Powered" and the plans offer unlimited messages with the customer's own OpenAI key. No other model provider is named, so changes in OpenAI's prices or terms reach Aidbase directly.
- **One founder, several products.** The founder's site lists FeedHive, LinkDrip, SignupGate and FounderStack as his products too, and his recent YouTube titles include "We're Done. AI Killed Micro SaaS." (14 September 2026). How much time Aidbase gets is not stated.

## Sources

1. Aidbase home page: AI-Powered support for your SaaS startup — https://www.aidbase.ai/ (grade C). Read in full on 6 November 2026, including the page source. Source for the product, the OpenAI claim, the integrations, the EU data claim and the footer links.
2. Aidbase pricing page — https://www.aidbase.ai/pricing (grade C). Read in full on 6 November 2026. Monthly prices, plan limits, the 7-day trial, personas and the Stripe FAQ answer. Yearly and one-time prices load by script and were not readable.
3. Aidbase about page — https://www.aidbase.ai/about (grade C). Read in full on 6 November 2026. Source for the 10,000+ claim and the testimonials. The embedded video "How it all started" was not watched.
4. Aidbase terms and conditions — https://www.aidbase.ai/terms-and-conditions (grade C). Read the sections on fees and governing law. Effective date 2 November 2023; Swiss law applies.
5. Simon Høiberg's personal site — https://simonhoiberg.com/ (grade C). Read in full on 6 November 2026. Source for the founder's timeline with the Aidbase launch month and the bootstrapped description.
6. Internet Archive copy of aidbase.ai, 30 January 2024, and its capture index — https://web.archive.org/web/20240130100531/https://www.aidbase.ai/ (grade C). Read in full. The earliest successful capture in the index. Later Wayback requests answered 429 and were not retried.
7. Simon Høiberg's products page — https://simonhoiberg.com/products (grade C). Read in full on 6 November 2026. Lists Aidbase as an "AI-Powered Support Tool" among his products.
8. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Contact: aiolum@livyden.com. Run Aidbase? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Aidbase).