# Fymo (formerly Distillery)

Aiolum story: https://aiolum.com/story/distillery/ · added 2026-11-07 · updated 2026-11-07

**In short.** Fymo (formerly Distillery) (AI data analyst, now AI-built data infrastructure for companies without a data team, United Kingdom): Live as Fymo with one price on request, November 2026. Evidence grade E: no revenue figure was checked. Team: 2 co-founders in 2024; an average of 2 employees in the period to 30 April 2025; one active director since July 2025. Launched April 2024; still running.

AI data analyst, now AI-built data infrastructure for companies without a data team · United Kingdom · AI-native · team of 2 to 10 · still running · group: Documents, data and slides

- Outcome: Live as Fymo with one price on request, November 2026 (evidence grade of the headline number: E; no revenue figure)
- Launch: April 2024; months from launch to the outcome: 31
- Team: 2 co-founders in 2024; an average of 2 employees in the period to 30 April 2025; one active director since July 2025
- Outside funding: Antler investment, 2024; amount not published
- Main factor: Domain expertise
- Meters, 1 to 4: evidence strength 1, copyable pattern 1, capital needed 2
- Tags: AI-native, Small team, Funded, Running, B2B, Data analytics

Links:

- Visit fymo.ai: https://fymo.ai/

**The product.** A managed data platform for companies that have no data team yet. AI agents connect the company's databases, CRM, payment and product tools, build and host a data warehouse, model and test the numbers, and answer questions in an AI workspace with dashboards and alerts. A named Fymo expert runs the two-week setup with the customer and reviews the agents' work.

**Why it worked.** Antler wrote in October 2024 that companies spend over £15,000 on building data infrastructure and at least £50,000 a year on maintaining data teams, which most early-stage startups cannot pay, so their product and marketing managers spend hours pulling numbers by hand. Vasil Yakov had this problem himself as a product manager. The 2026 home page aims at the same gap: it says Fymo builds in two weeks what a company's first data hire would build in six months.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Fymo, called Distillery until October 2026, is a London company that sells data infrastructure, the systems that copy a company's data from its own databases and tools into one place, clean it and keep it ready for questions. Its home page says AI agents connect sources such as Postgres, HubSpot and Stripe, build and host a data warehouse, a database designed for analysis that keeps the history of every source, and give each team dashboards and an AI workspace that answers questions in plain English. It is sold for one price that is not published, after a demo call.

Vasil Yakov (CEO), a former product manager at Builder AI and BlackRock, and Edward Louth (CTO), who earlier co-founded Grai (YC S22), registered Distillery Data Limited on 23 April 2024, and the startup investor Antler invested. In its post of 3 October 2024 Antler described an AI data analyst for product and marketing managers and wrote that the company was "already generating revenues within just months of launching". The company register shows that Edward Louth stopped being a director on 2 July 2025 and that the company took the name Fymo Ltd on 15 October 2026; www.getdistillery.com now redirects to fymo.ai.

No revenue figure was found in any source, so this is a grade E story. The micro-entity accounts filed at Companies House give an average of 2 employees in the period to 30 April 2025 and do not show turnover. The page also shows earlier companies that tried to give small businesses data answers without a data team, and failed.

## Pricing

Fymo pricing on its home page, read 7 November 2026 (grade C): no price is published

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| One price |  | on request | every source, every gigabyte, warehousing and AI usage; setup with a named Fymo expert |

The home page says "One price covers every source, every gigabyte, warehousing and AI usage" and promises no usage limits, but it shows no amount, no plan names and no free trial. Buyers book a demo call. No earlier Distillery price could be checked, because the Internet Archive refused the request on 7 November 2026.

## How much revenue does Fymo (formerly Distillery) make? The numbers, graded

A company registered in April 2024, renamed Fymo in October 2026, live with one unpublished price and no published revenue figure

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Company | Fymo Ltd, formerly Distillery Data Limited, incorporated 23 April 2024, active | A | Companies House, company number 15670738, nature of business 62012 (business and domestic software development). The previous name was used from 23 April 2024 to 15 October 2026. | [3] |
| Rename | Fymo Ltd from 15 October 2026; www.getdistillery.com redirects to fymo.ai | A | Change of name by resolution on 15 October 2026 in the register. On 7 November 2026 www.getdistillery.com answered HTTP 301 Moved Permanently with the location https://fymo.ai/. | [3, 1] |
| Founders | Vasil Yakov (CEO) and Edward Louth (CTO) | C | Named as co-founders in Antler's post of 3 October 2024. Both were appointed directors on 23 April 2024, according to the register. | [2, 3] |
| Directors, November 2026 | 1 active director (Vasil Yakov); Edward Louth resigned as director on 2 July 2025 | A | The register also records that Edward Louth stopped being a person with significant control on 28 August 2025, and a purchase and cancellation of the company's own shares with a statement of capital on that date. | [3] |
| Team, period to 30 April 2025 | average of 2 employees | C | Micro-entity accounts for the first period, approved by the board on 31 January 2026 and signed by Vasil Yakov. Unaudited. No later headcount is published. | [4] |
| Status, October 2024 | "already generating revenues within just months of launching" | C | Antler's words, with no amount. The same post says customers were "piloting" the platform. | [2] |
| Product, October 2024 | AI data analyst for product and marketing managers, with questions in plain English and no traditional data stack | C | Antler's post. It says the company replaced the data stack with "their proprietary AI model". | [2] |
| Product, November 2026 | AI-built data infrastructure: Connect, Build and Predict agents, a hosted warehouse, dashboards and an AI workspace | C | Home page. Each agent's plan is "Reviewed by your Fymo expert"; the page says customers are live in two weeks. | [1] |
| Price, November 2026 | one price, not published; sold through a demo call | C | Home page; see the pricing table. | [1] |
| Outside funding | Antler investment, 2024; amount not published | C | Antler's post explains why it invested but gives no amount. The register lists share allotments on 17 May 2024 and 2 April 2025, without naming the buyers. | [2, 3] |
| Balance sheet, 30 April 2025 | current assets £211,532; net assets £206,633 | C | The micro-entity accounts state these totals; they do not show turnover, profit or cash separately. | [4] |
| Time from company start to the November 2026 status | 31 months | calc | Calculated: April 2024 to November 2026. | [3, 1] |

How to read this table: grade A is the Companies House register itself; grade C is a statement by the company or its investor, including the unaudited accounts that the directors filed. A "calc" value was computed on this page. No row is a revenue figure.

## When did Fymo (formerly Distillery) launch, and how did it grow? Timeline

From an AI data analyst for product managers to AI-built data infrastructure under a new name, in about two and a half years. Each entry carries its grade.

- **23 April 2024** (grade A [3]): Distillery Data Limited is incorporated in England and Wales with Vasil Yakov and Edward Louth as directors.
- **3 October 2024** (grade C [2]): Antler publishes why it invested: an AI data analyst for product and marketing managers, "already generating revenues within just months of launching".
- **2 July 2025** (grade A [3]): Edward Louth's appointment as a director ends; on 28 August 2025 he stops being a person with significant control and the company buys back and cancels shares.
- **31 January 2026** (grade C [4]): The board approves the first accounts, for the period to 30 April 2025: an average of 2 employees and no turnover shown.
- **15 October 2026** (grade A [3]): The company changes its name to Fymo Ltd.
- **November 2026** (grade C [1]): www.getdistillery.com redirects to fymo.ai, which sells AI-native data infrastructure for one price after a demo call.

## Why did Fymo (formerly Distillery) work?

### Sell the whole stack, not one tool

The home page lists what a company usually buys and connects itself: a pipeline tool, a warehouse, a modelling layer, a BI tool, an AI add-on, and the people to keep them working together. Fymo says it builds, hosts and maintains every layer for one price.

### One agent for each stage of the work

A Connect agent links the sources and handles schema changes, a Build agent links customer records and models and tests metrics such as MRR and churn, and a Predict agent answers questions and makes forecasts. The page shows each agent's plan as "Reviewed by your Fymo expert".

### Questions in plain English

In 2024 Antler described natural-language queries for product and marketing managers. In 2026 the AI workspace takes questions such as "Which accounts are at risk of churning?" and, according to the home page, checks totals against the finance close and answers with sources.

### Aim at companies before their first data hire

The home page is written for companies with no data team, or one person doing everything, and compares Fymo with the six months that a first data hire spends building the same foundation.

## How it was built

These details come from the company's home page in November 2026, its page source and response headers, and Antler's post of October 2024. They are grade C, except what the page source shows.

- Antler wrote in 2024 that Distillery replaced the traditional data stack with "their proprietary AI model"; neither source names a model provider.
- Five layers on the home page: raw sources (Postgres, HubSpot, Stripe or any database or API), ingestion and sync with schema inference, a managed warehouse with one definition per metric and quality tests, an AI workspace with alerts and forecasts, and the teams that use it.
- The setup takes two weeks: days 1 to 7 to connect the sources, days 8 to 12 to build and check the models with the customer's team, and day 14 for dashboards and questions.
- The dashboards and row counts on the home page are marked "Example setup"; they are not a named customer's data.
- The marketing site is built with Astro (its files load from /_astro/) and served from Amazon S3 through CloudFront, according to the page source and the response headers; the trust center at trust.fymo.ai runs on Vanta, and demo calls are booked through Cal.com.
- On security the home page says the data policies and controls "follow the SOC 2 framework" and that the platform is independently penetration tested; no audit report was read.

Sources: [1, 2]

## Who tried this before Fymo (formerly Distillery), and why did they fail?

Three companies in our database of failed startups tried to give smaller businesses data answers, data pipelines or automated financial insight without a specialist team, and failed. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### SumAll (2011 to 2019; funding US$15M; cause: Competition)

- Promise: One dashboard that gathered a small business's marketing and sales data, so it could decide from data without a data team.
- Why it died: It could not stand apart from Tableau, Google's free tools and other analytics products, and its prices did not match what small businesses would pay.
- Record: 

### Mage (2021 to 2023; funding US$2.6M; cause: Unit Economics)

- Promise: An easier, open-source way to build and run data pipelines in one interface instead of several tools.
- Why it died: Developers liked the free version, but few would pay for hosting, and hosted revenue grew only with custom work for each customer.
- Record: 

### ScaleFactor (2014 to 2019; funding US$100M; cause: Product/Tech Failure)

- Promise: Automated bookkeeping and financial reports for small and medium-sized businesses, without an accountant.
- Why it died: The automation did not handle enough real cases, its marketing promised more than the product did, and established accounting software kept the customers.
- Record: 

## What changed

SumAll sold dashboards, and the customer still had to know what to ask and how to read them. Mage sold a better tool to data engineers, who could also use free alternatives. ScaleFactor promised that software would do specialist work for small companies, and, according to the failed-startup database record, the product did less than its marketing said.

Distillery's bet is that language models can now do two parts that needed people before: answering a manager's question in plain English, and writing the models and tests that a data engineer would write. Fymo sells the result as one managed service for one price, not as a tool. The open question is the named expert for every customer: the setup and the checks still need people, as ScaleFactor's mix of automation and staff did, and no source shows how many customers one expert can serve.

## Can one person copy Fymo (formerly Distillery) now?

**Verdict: Hard for one person. It needs data-engineering experience and money for hosting.**

A plain-English question box over one company's Stripe and product database is small enough for one experienced engineer to build. The 2026 product, a hosted warehouse with agents that connect any source, model and test the data and keep it running, plus a named expert for each customer, was built by two founders with years of data-systems work behind them and investor money.

1. Pick one kind of buyer with one painful question, such as a product manager who needs churn or cohort numbers without asking an engineer.
2. Connect the two or three systems that buyer already pays for (a production database, payments, a CRM) before trying to support every source.
3. Write the metric definitions and tests once, and have a person check them with the customer before anyone trusts the answers.
4. Charge one price that covers hosting and model use, and watch how model costs grow with each customer's questions.

**What is still open.** Data infrastructure for one industry with standard systems, such as online shops, clinics or software companies on the same billing tool, where one set of models fits many customers.

## What could go wrong for Fymo (formerly Distillery)?

- **What is not verified.** No revenue figure was found. It was looked for in the company's home page, which names no customers, customer counts or prices; in Antler's post of 3 October 2024, which says the company was "already generating revenues within just months of launching" without an amount; and in the micro-entity accounts for the period to 30 April 2025, which do not include turnover. The accounts state current assets of £211,532 and net assets of £206,633 at 30 April 2025, without showing cash or revenue. Earlier versions of www.getdistillery.com could not be checked, because the Internet Archive answered "429 Too Many Requests" on 7 November 2026. A reader could look for a payment-processor profile, a funding announcement or founder interview with figures, or the accounts for the year to 30 April 2026, due by 31 January 2027.
- **Trust signals on the home page.** Under "Our partners" the home page shows the logos of AWS, Google Cloud, MongoDB and NVIDIA, with no text that says what each partnership is; no source read for this page confirms them. The dashboards on the page, for example a net revenue of £4.82M, are marked "Example setup" and are not a customer's data. The security answer says the controls "follow the SOC 2 framework", which is not the same as a completed SOC 2 audit, and on 7 November 2026 the privacy policy page said the policy "is being finalised and will be published on this page shortly".
- **Software with an expert around it, and a changed team.** Each customer gets "a named Fymo expert" who runs the onboarding and "stays on hand", and the questions section says the foundation is "maintained by us". The agents do the build work, and a person reviews each plan. Antler named two co-founders in October 2024; the register shows that the CTO's directorship ended on 2 July 2025 and that the company bought back and cancelled shares with a statement of capital on 28 August 2025, leaving one active director. The product also moved from an AI data analyst for product and marketing managers (2024) to a full data stack for every team (2026), under a new name.
- **Competition and model providers.** On this site, Databuddy (product analytics with an AI analyst), AI2SQL (text-to-SQL) and Formula Bot (data-analysis chat) also answer data questions in plain language, and Fymo's own questions section names the nearest substitutes: pointing Claude or ChatGPT at a warehouse such as Snowflake or BigQuery, or a BI tool. Neither the home page nor Antler names the model provider; Antler wrote of a "proprietary AI model". The home page promises AI use "without token limits" inside one price, so the company carries model costs that grow with each customer's questions, whatever the provider.

## Sources

1. Fymo home page: AI-native data infrastructure for growing companies (www.getdistillery.com redirects here) — https://fymo.ai/ (grade C). Read in full on 7 November 2026, with its page source, its response headers and the privacy page, and checked the 301 redirect from www.getdistillery.com. Source for the product, the agents, the setup steps, the pricing wording, the partner logos, the questions section and the site's tools.
2. Antler, 3 October 2024, by Adam French: Why we invested in Distillery: The automated data stack for early-stage companies — https://www.antler.co/blog/why-we-invested-in-distillery-the-automated-data-stack-for-early-stage-companies (grade C). Read in full on 7 November 2026. The investor's account. Source for the founders and their background, the 2024 product, the cost figures and the status "already generating revenues".
3. Companies House: Fymo Ltd (15670738), formerly Distillery Data Limited, overview, people and filing history — https://find-and-update.company-information.service.gov.uk/company/15670738 (grade A). Read the overview, the officers page and the filing history on 7 November 2026. Source for the incorporation date, the status, the change of name, the directors, the share allotments and buy-back, and the accounts dates.
4. Companies House: micro-entity accounts of Distillery Data Limited for the period ended 30 April 2025 (filed 31 January 2026) — https://find-and-update.company-information.service.gov.uk/company/15670738/filing-history (grade C). Read pages 3 to 7 of the 8-page filed PDF (company information, balance sheet, approval and notes; scanned pages read as images). Unaudited, approved by the board and signed by the director. Source for the average number of employees and the balance-sheet totals.
5. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Contact: aiolum@livyden.com. Run Fymo (formerly Distillery)? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Fymo (formerly Distillery)).