# DogBase Aiolum story: https://aiolum.com/story/dogbase/ · added 2026-11-05 · updated 2026-11-06 **In short.** DogBase (Training records and AI insights for working-dog teams, Estonia): 525000+ training minutes logged, November 2026. Evidence grade E: no revenue figure was checked. Team: Founder Almog Koren with two named co-founders; headcount not published. Launched September 2022; still running, revenue growing. Training records and AI insights for working-dog teams · Estonia · AI-native · team of 2 to 10 · still running, revenue growing · group: Operations, logistics and trades - Outcome: 525000+ training minutes logged, November 2026 (evidence grade of the headline number: E; no revenue figure) - Launch: September 2022; months from launch to the outcome: 50 - Team: Founder Almog Koren with two named co-founders; headcount not published - Outside funding: Techstars accelerator in 2023 (company's press page); up to €100,000 from angel investors after the Latitude59 pitch win, May 2026 - Main factor: Domain expertise - Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 1 - Tags: AI-native, Small team, Funded, Running, B2B, Public safety Links: - Visit dogbase.co: https://dogbase.co/ - Product Hunt: https://www.producthunt.com/products/dogbase **The product.** A web and mobile platform where handlers of working dogs (police K9, search and rescue, detection, military, service and sport dogs) log every training session, deployment and health record. After each session an AI model writes a plain-language summary and recommendations, and after every five sessions of one type it writes a trend recap. **Why it worked.** The founder is a search-and-rescue dog handler who saw that teams still kept paper logs. Professional dog units must prove training for certification, audits and court, so a structured record with timestamps and edit history has a clear buyer. The AI summaries turn those records into advice without extra work for the handler. Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts. ## Summary DogBase is vertical software, software built for one industry instead of for every business: here, teams that train working dogs. A handler logs a session in a form that the team designed with a custom type builder, a tool to define one's own fields, scores and objectives. An AI model then writes a session summary, a short text about what happened, what improved and what to train next. The Health Center module keeps vaccinations, medications, weight and vet-visit notes; it stores records and does not make diagnoses. Almog Koren, a search-and-rescue dog handler and former IDF Special Forces operator, announced DogBase in a press release on 6 September 2022, when it was in private beta with military units. The About page names two co-founders. The company's press page lists the Techstars Tech Central accelerator in Sydney in 2023, and on 22 May 2026 Latitude59 announced that angel investors would put up to €100,000 into DogBase after it won the pitch competition in Tallinn. No revenue figure was found. The headline is the company's own counter of 525,000+ training minutes logged, read on its home page on 5 November 2026. The investors said in the Latitude59 release that "a strong share of users" convert into paying customers, without a number. ## Pricing DogBase pricing structure in November 2026, from its comparison page; the price amounts could not be read | Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit | |---|---|---|---| | Individual handler | | | priced per dog; amount not read | | Organization | | | one annual price for a range of dogs, users included; amount not read | | Nonprofit | | | separate price list; amount not read | | Free trial | | 0 | 30 days | The pricing page loads its prices in a frame from app.dogbase.co, and that host's robots.txt disallows all agents, so no amounts are shown here. The company's comparison page says individual handlers pay per dog and organizations pay one annual price for a range of dogs with users included. The pricing page offers a 30-day free trial; a separate nonprofit price list exists. No reviewer page with the amounts was found. ## How much revenue does DogBase make? The numbers, graded A working-dog training platform with paid plans, two funding events and no published revenue figure | Fact | Value | Grade | Note | Sources | |---|---|---|---|---| | Training minutes logged, November 2026 | 525,000+ | C | Company's home page and About page, read 5 November 2026. A company counter, not checked by anyone else. | [1, 2] | | Training minutes logged in 2025 | over 231,400 | C | Company's 2025 year-in-review blog post by Almog Koren. The same post says the platform supported "hundreds of teams". | [5] | | Countries with active teams | 15+ (site) or 30+ (Product Hunt listing) | C | The home page says "Teams in 15+ Countries"; the Product Hunt description says "field-tested across 200+ teams in 30+ countries". The two counts differ. | [1, 11] | | First public announcement | 6 September 2022, private beta | C | EIN Presswire release from Tel Aviv: "currently in private beta with selected military units and enterprise organizations", planned as a monthly subscription. | [9] | | Product live with a free trial | by April 2023 | C | Internet Archive copy of 5 April 2023 shows sign-up, "AI-driven improvements" and "a complimentary 14-day trial". Copies from January and March 2022 show only a "Get Notified" page with "© 2021". | [10] | | Founding team | 3 people named | C | About page: founded by Almog Koren "together with co-founders Ordan Gilboa and Lincoln Rychecky". The careers page says it is "a fully remote tech startup" with no open roles. Headcount is not published. | [2] | | Accelerator | Techstars Tech Central, Sydney, 2023 | C | Listed on the company's press page with links to the NSW Government and Startup Daily (28 June and 24 July 2023). Those pages were not read; Startup Daily's robots.txt disallows ClaudeBot. | [6] | | Angel investment, May 2026 | up to €100,000 | B | Latitude59 press release, 22 May 2026: a syndicated investment by angel investors from EstBAN, LatBAN and FiBAN after DogBase won the pitch competition. 465 startups applied. | [7] | | Paying users | not published | B | Investor quoted by Latitude59: "a strong share of users converting into paying customers". No number. | [7] | | AI features sold today | session summary, five-session recap, recommendations, Intelligent Journal, AI Dog Booklet | C | AI Intelligence page. The page does not name the model provider. | [3] | | Pricing model | per dog for individuals, one annual price for organizations | C | DogBase vs PackTrack comparison page, October 2026. Amounts load from a host closed to agents. | [12, 14] | | Hosting | Firebase and Google Cloud, data in the United States | C | 2025 review: "migrating to Firebase" in mid-2025. Comparison page: "All DogBase data is hosted on Google Cloud in the United States". | [5, 12] | How to read this table: grade C values are the company's own statements on its site or in its press releases. Grade B is the Latitude59 organiser's press release that quotes the investors. No value is a revenue figure. ## When did DogBase launch, and how did it grow? Timeline From a waitlist page in 2021 to an angel investment in 2026. Each entry carries its grade. - **December 2021** (grade C [10]): A waitlist page on dogbase.co: "Log. Track. Improve." with a "Get Notified" button and "© 2021". No product yet. - **6 September 2022** (grade C [9]): Press release: an AI platform for K9 training, in private beta with selected military units. - **April 2023** (grade C [10]): Public site with sign-up, AI recommendations and a 14-day trial, under Almog R&D Ltd. - **June 2023** (grade C [6]): Chosen for the first Techstars Tech Central accelerator in Sydney, as the company's press page lists. - **Mid-2025** (grade C [5]): Version 2.0 rebuilt on Firebase with the Custom Training Type Builder; the Health Center launched during 2025. - **20 April 2026** (grade C [11]): "DogBase v2 Official Launch" on Product Hunt. - **22 May 2026** (grade B [7]): Wins the Latitude59 pitch competition in Tallinn; angel investors commit up to €100,000. - **November 2026** (grade C [1]): Version 2.11 with readiness requirements; the home page counts 525,000+ training minutes logged. ## Why did DogBase work? ### Domain expertise The founder trains a search-and-rescue dog himself and presents at police K9 and rescue conferences. The investors quoted by Latitude59 named "the team's deep domain expertise" first among their reasons. ### Records that buyers must keep anyway Police, detection and air-cargo screening teams must document training for certification, audits and court. DogBase sells versioned records with an edit trail, which replaces paper logs that the teams were already required to keep. ### AI that needs no extra input The handler logs a session as usual and the summary appears afterwards. There is no prompt box, so a handler who does not care about AI still gets the output. ### One product for many dog disciplines The type builder lets each discipline define its own fields, so the same code serves search and rescue, police, detection, sport and service-dog programs. ## How it was built These details come from the company's own pages and blog. They are grade C. - Web app with mobile web access; a native mobile app was on the 2026 roadmap. - Rebuilt in mid-2025 on Firebase; data hosted on Google Cloud in the United States. - AI summaries after each session and recaps after every five sessions of one type, generated from the logged fields. - Automatic field data on each session: GPS, terrain imagery, weather, wind and air quality. - Marketing site built on Webflow; the company sells through demos, a free trial and conference talks. Sources: [5, 12, 3, 1] ## Who tried this before DogBase, and why did they fail? Three companies in our database of failed startups promised to turn training or animal data into better results and failed. The values below are from that database and are not independently verified. The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade. ### Jawbone (1999 to 2017; funding US$930M; cause: Competition) - Promise: Fitness trackers that turned daily data into actionable health insights. - Why it died: Lost to Fitbit and Apple while it dealt with product recalls and lawsuits. - Record: ### Enflux (2016 to 2019; funding US$1M; cause: Competition) - Promise: Smart clothes with 3D movement tracking and real-time feedback on training. - Why it died: Could not compete with large wearable makers in a crowded market. - Record: ### VetPronto (2015 to 2018; funding US$2.3M; cause: Unit Economics) - Promise: Vet care at the pet owner's home. - Why it died: Spent money faster than home visits brought it in, and vets were hard to book. - Record: ## What changed Jawbone and Enflux sold hardware to individual consumers and lost to larger device makers. VetPronto sold a service with high cost per visit. All three needed expensive physical work for each customer. DogBase sells software only, to professional teams that are already required to keep training records, and it has no device to build. The AI writes text from the records the teams enter, so it adds no hardware or field work per customer. Its risks are a small market and competitors that already serve police K9 units. ## Can one person copy DogBase now? **Verdict: Yes, if you are part of the industry.** The method is simple: take a profession that must keep records on paper, build a structured log for it, and add AI summaries on top. What is hard to copy is the founder's position as a handler inside the working-dog community, which brought conference invitations and trust. 1. Choose a regulated or audited profession where you work yourself. 2. Replace its paper log with structured forms that the users can define. 3. Generate a written summary after every entry, with no extra input from the user. 4. Sell to teams with one annual price, and to individuals per unit. **What is still open.** Other trades with mandatory training logs: lifeguards, volunteer fire brigades, horse training, falconry and search teams with drones. ## What could go wrong for DogBase? - **What is not verified.** No revenue figure for DogBase was found. We looked for a payment-processor profile, a founder interview with figures, a company-register filing and a funding announcement with revenue. The only statement on paying users is an investor quote in the Latitude59 release of 22 May 2026: "a strong share of users converting into paying customers", without a number. The headline counter of 525,000+ minutes is the company's own. The About page also shows "350K+ Minutes Logged" in another block, and the country count is "15+" on the site but "30+" on Product Hunt. A blog post offering a Black Friday discount states results such as a "27% increase in successful outcomes in K9 missions" without a source or a date. A reader could look for the Estonian company register entry of Almog Ventures OÜ or an interview with figures. - **Start date and the word "bootstrapped".** A waitlist page with "© 2021" existed in December 2021, before the private beta of September 2022, and the 2021 page did not mention AI. The Latitude59 TOP15 page of May 2026 says the founder "bootstrapped DogBase", while the company's own press page lists the Techstars accelerator in 2023, and accelerators of that kind usually take equity; the terms were not found. - **Competition.** The company's own comparison pages name PackTrack and KATS as K9 record systems; PackTrack is built for US police units. Among stories on this site, DogBase is a records product for one profession, closer to a vertical tool than to the general AI tools that make up most of the list. - **Dependence on model providers.** The AI Intelligence page describes the summaries but does not name the model or provider. The 2025 review says the platform runs on Firebase, and the comparison page says data is on Google Cloud. A change in the price or terms of the model it uses would affect the AI features; the record keeping would not depend on it. ## Sources 1. DogBase home page, read 5 November 2026 — https://dogbase.co/ (grade C). Read in full. Source for the training-minutes counter, the country count and the current version. 2. DogBase: About Us — https://dogbase.co/about (grade C). Read in full. Source for the founders, the founder's background and the conference talks. 3. DogBase: AI Intelligence — https://dogbase.co/platform/ai-intelligence (grade C). Read in full. Source for the AI features. 4. DogBase: Health & Wellness — https://dogbase.co/platform/health-wellness (grade C). Read in full. Checked for diagnosis claims: the module stores medications, vaccinations, weight and notes, and makes no diagnosis claim. 5. DogBase blog: 2025 Year in Review: By the Numbers, On the Ground & Ready for 2026 — https://dogbase.co/blog/2025-year-in-review-by-the-numbers-on-the-ground-ready-for-2026 (grade C). Read in full. Source for the 2025 minutes, version 2.0, Firebase and the Health Center launch. 6. DogBase: Press — https://dogbase.co/press-releases (grade C). Read the list of dated press items. Source for the Techstars accelerator entry; the linked Startup Daily page was not read because its robots.txt disallows ClaudeBot. 7. Latitude59, 22 May 2026: Latitude59 Pitch Competition awards €450,000 to startups from Estonia, Finland and Lithuania — https://latitude59.ee/latitude59-pitch-competition-awards-e450000-to-startups-from-estonia-finland-and-lithuania/ (grade B). Read in full. Organiser's press release with the investors' quotes. Source for the investment and the paying-users statement. 8. Latitude59, May 2026: Meet the TOP15 competing for the €400K prize fund at the Latitude59 pitch competition — https://latitude59.ee/meet-the-top15-competing-for-the-e400k-prize-fund-at-the-latitude59-pitch-competition/ (grade C). Read the section on DogBase, downloaded by the pipeline on 6 November 2026. Source for the word "bootstrapped". 9. EIN Presswire, 6 September 2022: DogBase Brings Its Disruptive AI Technology to the K-9 Training Sector — https://www.einpresswire.com/article/587004614/dogbase-brings-its-disruptive-ai-technology-to-the-k-9-training-sector (grade C). Read in full. A paid press release by the company. Source for the private beta and the planned subscription. 10. Internet Archive copies of dogbase.co, 10 January 2022, 31 March 2022 and 5 April 2023 — https://web.archive.org/web/20230405192050/https://www.dogbase.co/ (grade C). Read in full. Source for the 2021 waitlist page and the live product with a trial in April 2023. 11. Product Hunt: DogBase v2 Official Launch — https://www.producthunt.com/products/dogbase/launches/dogbase-v2-official-launch (grade C). Read in full. Source for the launch dates and the 200+ teams and 30+ countries description. 12. DogBase vs PackTrack — https://dogbase.co/compare/dogbase-vs-packtrack (grade C). Read in full. Source for the pricing model, the hosting and the competitor. 13. DogBase blog: Black Friday Special: Save 30% on DogBase's AI-Powered K9 Training Tools — https://dogbase.co/blog/black-friday-special-save-30-on-dogbases-ai-powered-k9-training-tools (grade C). Read in full. Source for the discount and the unsourced result percentages. 14. DogBase: Pricing — https://dogbase.co/pricing (grade C). Read the page; the prices load from app.dogbase.co, whose robots.txt disallows all agents, so the amounts were not read. 15. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors. Contact: aiolum@livyden.com. Run DogBase? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: DogBase).