# Doowii

Aiolum story: https://aiolum.com/story/doowii/ · added 2026-11-06 · updated 2026-11-06

**In short.** Doowii (AI data platform that answers plain-language questions about school and university data, United States): In use at 35 Cristo Rey Network campuses, November 2026. Evidence grade E: no revenue figure was checked. Team: 2 founders, Ben Dodson and Ilho Ye, in Antler's September 2023 showcase; the June 2024 release names Ben Dodson and Matthew Young as co-founders; about 15 people in November 2026 (careers page), after a US$4.1M round in June 2024. Launched December 2023; still running.

AI data platform that answers plain-language questions about school and university data · United States · AI-native · started small, grew after funding · still running · group: Documents, data and slides

- Outcome: In use at 35 Cristo Rey Network campuses, November 2026 (evidence grade of the headline number: E; no revenue figure)
- Launch: December 2023; months from launch to the outcome: 35
- Team: 2 founders, Ben Dodson and Ilho Ye, in Antler's September 2023 showcase; the June 2024 release names Ben Dodson and Matthew Young as co-founders; about 15 people in November 2026 (careers page), after a US$4.1M round in June 2024
- Outside funding: Antler portfolio company (Fall 2023 US showcase); US$4.1M round announced by the company on 6 June 2024, with GSV Ventures, Reach Capital, Common Sense Growth Fund and others
- Main factor: One governed data layer under a plain-language question box
- Meters, 1 to 4: evidence strength 1, copyable pattern 1, capital needed 2
- Tags: AI-native, Small team, Funded, Running, B2B, Education

Links:

- Visit doowii.io: https://www.doowii.io/

**The product.** A data platform for K-12 school districts, universities and school networks. It connects the student information system (SIS), the learning management system (LMS), finance, CRM and assessment data, models them into shared definitions with permissions, and lets staff ask questions in plain language and get a chart, the method and the data sources. On the same data it builds recurring reports, shared dashboards called pinboards, and predictive flags such as students at risk of leaving, with a required human review step. Doowii's own team sets up and runs the platform for each institution.

**Why it worked.** School data sits in many separate systems, and most staff who need an answer are not data analysts. The 2023 home page put it as: "It's hard to pull the data for one student when you have to pull 14 different reports", quoting a Denver principal. Doowii's answer is to clean and join the data first, then put a question box on top, and to sell it to whole institutions rather than single teachers.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Doowii sells a unified data platform, one place that copies data from a school's separate systems, joins it and keeps it current. On top of it is natural-language analysis, where a user types a question in ordinary words and the software writes the database query, runs it and draws the answer. The home page also shows governed metrics, definitions such as "chronic absenteeism" that the institution fixes once so that every report counts the same way.

Antler's Fall 2023 US showcase, dated 29 September 2023, lists Doowii with founders Ben Dodson (ex-Snapchat and Google AI engineer) and Ilho Ye (ex-Twitter and Microsoft engineering manager). The site showed "Coming Soon" in May 2023 and a live product with a pilot program by December 2023. On 6 June 2024 the company announced a US$4.1M round and named Ben Dodson as CEO and Matthew Young as co-founder and COO. In November 2026 the careers page says the company has about 15 people, and its customer page reports use across 35 Cristo Rey Network campuses.

No revenue figure was found in any downloaded source, so the evidence grade is E. What is checked is the founders, the dates of the site, the funding announcement, the team size and the customer usage that the company reports.

## Pricing

Doowii pricing page read 6 November 2026 (grade C): no published prices, quote only

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Institution plan | quote | quote | full platform; price by number of students or campuses and data sources connected |

The page says pricing "scales with your size (students/campuses) and the data sources you connect", with "no per-seat surprises" and "No feature gating". Every plan includes the whole platform, onboarding, data setup and support. Schools, districts, universities and consortia get a tailored quote after a demo.

## How much revenue does Doowii make? The numbers, graded

An AI analytics tool for schools started by two founders in Antler's 2023 program, funded in 2024 and grown to about 15 people; usage counts are the company's own, and no revenue figure is published

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Cristo Rey Network use, first two months | 35 active campuses, 98 active users, 1,100 questions in 338 sessions | C | Doowii's customer page and case study, undated, read 6 November 2026. The page says the results are reported usage and do not claim a change in student outcomes. | [5] |
| WGU Labs pilot, 2025 | 4 months, 48 Program Mentors and four team managers; about half became regular users | C | Doowii's EDUCAUSE page and customer page, quoting the WGU Labs research report. The page says the pilot "did not establish a causal lift in student academic outcomes". | [5, 6] |
| Founding team, September 2023 | 2 founders: Ben Dodson and Ilho Ye | C | Antler's Fall 2023 US Portfolio Showcase, 29 September 2023. Antler says it works with founders "starting from day zero" in residencies in Austin, Boulder and New York. | [3] |
| Co-founders named in June 2024 | Ben Dodson (CEO) and Matthew Young (COO) | C | The company's press release of 6 June 2024. The two sources name different second founders; neither says more than two founders at once. | [4] |
| First site | "Coming Soon" page, May 2023; live product page by 8 December 2023 | C | Wayback copies of 26 May 2023 and 8 December 2023. The December page offers a Pilot Program and a "Founder Program" with "discounted early access pricing" for the 2023-2024 school year. | [7] |
| Funding, June 2024 | US$4.1M | C | Company press release, 6 June 2024, naming GSV Ventures, Better Ventures, Avesta Fund, Imagine Learning Ventures, Strada Education Foundation, Reach Capital and Common Sense Growth Fund. | [4] |
| Team, November 2026 | about 15 people, most in engineering, fully remote | C | Doowii careers page, read 6 November 2026. | [6] |
| Security | SOC 2 Type II report | C | Stated on the home page and the Security & Trust page; the report itself was not read. | [1, 8] |
| Prices | quote only, by institution size and data sources | C | Pricing page, 6 November 2026. | [2] |
| Time from the live site to the November 2026 count | 35 months | calc | Calculated: December 2023 to November 2026. | [5, 7] |

How to read this table: a grade C value is what the company or its investor states on its own pages or in a press release. A "calc" value (grade X) was computed on this page. No value comes from a payment processor, a filing or a journalist's own check.

## When did Doowii launch, and how did it grow? Timeline

From a "Coming Soon" page in Boulder in 2023 to a managed data platform with a SOC 2 report and named customers in 2026. Each entry carries its grade.

- **May 2023** (grade C [7]): doowii.io shows a "Coming Soon" page from Doowii, Inc.
- **29 September 2023** (grade C [3]): Antler's Fall 2023 US showcase presents Doowii as "their own personalized AI analytics copilot" for educators, with founders Ben Dodson and Ilho Ye.
- **December 2023** (grade C [7]): The live site, with a Boulder address, sells natural-language search over school data, pinboards and a prediction engine, and invites schools into a pilot and a discounted Founder Program.
- **6 June 2024** (grade C [4]): Doowii announces US$4.1M from education investors and says its white-label versions for large education-software platforms have "seen significant uptake".
- **2025** (grade C [5]): A four-month pilot with 48 Program Mentors at WGU Labs.
- **November 2026** (grade C [1, 2, 5, 6]): Denver address, about 15 people, a SOC 2 Type II report, quote-only pricing, and a customer page with the Cristo Rey Network across 35 campuses.

## Why did Doowii work?

### Data first, question box second

The December 2023 page already said Doowii built "a modern data stack that aggregates data within schools into a clean data warehouse that is optimized specifically for AI-Search". A plain-language question only gets a correct answer when the tables behind it are joined and defined, so the platform's real work is the data layer.

### Shared definitions and a visible method

Each answer shows its definition, scope and sources, for example "Absent for 10% or more of enrolled instructional days" from SIS attendance data. Staff can check how a number was made, which matters when it goes to a school board.

### Sell to institutions, set it up for them

Pricing is a quote by institution size, and every plan includes onboarding and data setup. Doowii's team connects the systems and keeps the platform running, which is how a product for non-analysts can work with messy school data.

## How it was built

These details come from the company's own pages. They are grade C.

- Connections to SIS, LMS, ERP, CRM and assessment systems, and a page on analytics and reporting for Stellic.
- A modeled education data layer with a metrics catalog, snapshots, lineage and access permissions.
- For institutions that need it, customer-owned storage with open Apache Iceberg tables and DuckDB query compute inside the customer's own cloud network (VPC) and region.
- Predictive flags show contributing factors and require a human review before any action; the page says "No automatic action".
- No downloaded page names the AI model provider.

Sources: [1, 2, 8]

## Who tried this before Doowii, and why did they fail?

Three companies in our database of failed startups promised to turn school data into insight for educators and failed. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### InBloom (2011 to 2014; funding US$100M; cause: Legal/Regulatory)

- Promise: One data infrastructure that gathers student data from many sources so schools can track progress.
- Why it died: Parents and educators objected to how student data was collected and shared, states withdrew, and integration was costly.
- Record: 

### Edusight (2010 to 2013; funding US$250K; cause: Competition)

- Promise: A platform for K-12 teachers to track student performance.
- Why it died: Slow school procurement and better-funded rivals such as ClassDojo and Seesaw.
- Record: 

### AllHere (2016 to 2024; funding US$13M; cause: Product/Tech Failure)

- Promise: An AI platform that predicts which students will miss school and helps districts act.
- Why it died: The product did not show a return that justified its cost, operations broke down, and the founder was later charged with fraud.
- Record: 

## What changed

InBloom tried to collect data from whole states and fell on trust; Edusight sold to single teachers and fell on slow procurement. Doowii sells to one institution at a time, keeps data in the institution's own scope, and publishes a SOC 2 report and privacy controls for FERPA and COPPA.

Large language models changed the interface: a staff member types a question instead of waiting for an analyst. AllHere shows that a prediction alone does not prove value, and Doowii's pages say its case studies do not claim causal effects on student outcomes.

## Can one person copy Doowii now?

**Verdict: Not alone, and not quickly.**

Doowii needs integrations with many school systems, a security audit, long sales to institutions and hands-on setup, and it raised outside money and grew to about 15 people. One person could copy the idea for a narrow case: plain-language questions over one system's data for one type of school.

1. Pick one source system that many schools use and build the data model for it first.
2. Show the definition and source with every answer, so staff can check it.
3. Start with a pilot on the school's own data, then a discounted early contract.
4. Report usage honestly and do not claim effects on student results that the pilot did not test.

**What is still open.** Plain-language reporting for small private schools, tutoring centers or training providers that cannot afford a data team or a large platform.

## What could go wrong for Doowii?

- **What is not verified.** No revenue figure was found. The company publishes no prices or revenue, no payment-processor profile was found, and the funding release of June 2024 gives investors, not sales. The Cristo Rey and WGU Labs figures are usage counts reported on Doowii's own pages. A reader could look for district board minutes or public contracts with Doowii, which often show prices, or an investor interview with figures.
- **From two founders to a funded team.** Antler's September 2023 page lists two founders, Ben Dodson and Ilho Ye; the June 2024 release names Ben Dodson and Matthew Young as co-founders, so the second founder changed or the sources differ. After the US$4.1M round the careers page says about 15 people in November 2026.
- **Partly a managed service.** The home page says Doowii "runs it as your AI data team" and that "Our team manages it end to end"; every plan includes onboarding and data setup. The product is software, but each customer also gets hands-on work.
- **Student data and predictions.** The product handles student records for K-12 and higher education and flags students "at risk". The pages state FERPA and COPPA controls and a required human review before any action; the home page testimonials in 2023 were anonymous ("Charter School Principal in Denver"). Current customer stories are named.
- **Competition and model providers.** On this site, EssayGrader and EasyClass AI sell AI tools to single teachers, not data platforms to institutions; Doowii's own site has a comparison page against EAB Edify. No downloaded page names the model provider behind the question box, so its dependence on OpenAI, Anthropic or another provider is not known.

## Sources

1. Doowii home page, read 6 November 2026 — https://www.doowii.io/ (grade C). Read in full. Source for the product, the managed operation, the definitions shown with answers and the SOC 2 claim.
2. Doowii pricing page, read 6 November 2026 — https://www.doowii.io/pricing (grade C). Read in full. Source for quote-only pricing and what every plan includes.
3. Antler US blog, 29 September 2023: Announcing the Fall 2023 US Portfolio Showcase — https://www.antler.co/blog/announcing-the-fall-2023-us-portfolio-showcase (grade C). Read the Doowii entry and the introduction. Source for the founders and the 2023 description.
4. PR Newswire, 6 June 2024: Doowii Announces Successful Closure of Fundraising Round, Securing $4.1 Million to Advance AI-Driven Data Analytics for Educators — https://www.prnewswire.com/news-releases/doowii-announces-successful-closure-of-fundraising-round-securing-4-1-million-to-advance-ai-driven-data-analytics-for-educators-302165610.html (grade C). Read in full. Company release. Source for the funding, the investors, the co-founders and the white-label strategy.
5. Doowii customer stories and the Cristo Rey Network case study, read 6 November 2026 — https://www.doowii.io/customers (grade C). Read in full, with the case study at /customer-story-cristo-rey-network. Source for the usage counts and the WGU Labs pilot.
6. Doowii careers page and EDUCAUSE 2026 page, read 6 November 2026 — https://www.doowii.io/careers (grade C). Read in full, with /meet-doowii-denver. Source for the team size and the WGU Labs pilot details.
7. Wayback Machine: doowii.io home page, 26 May 2023 and 8 December 2023 — http://web.archive.org/web/20231208231805/https://www.doowii.io/ (grade C). Read both copies in full (the May copy at /web/20230526150240/). Source for the Coming Soon page, the first product, the pilot program and the Boulder address.
8. Doowii Security & Trust page, read 6 November 2026 — https://www.doowii.io/security-information (grade C). Read in full. Source for the privacy controls and the customer-owned storage option.
9. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Contact: aiolum@livyden.com. Run Doowii? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Doowii).