# FeatureBot

Aiolum story: https://aiolum.com/story/featurebot/ · added 2026-11-03 · updated 2026-11-03

**In short.** FeatureBot (AI feedback widget for software products, United Kingdom): US$99 a month, October 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 founder listed; headcount not published. Launched 26 December 2025; still running, revenue flat.

AI feedback widget for software products · United Kingdom · AI-native · solo founder · still running, revenue flat · group: Customer support agents

- Outcome: US$99 a month, October 2026 (evidence grade of the headline number: A; headline in US dollars: 1188)
- Launch: 26 December 2025; months from launch to the outcome: 10
- Team: 1 founder listed; headcount not published
- Outside funding: None found in any source
- Main factor: One paying subscription
- Meters, 1 to 4: evidence strength 3, copyable pattern 3, capital needed 1
- Tags: AI-native, Solo founder, Bootstrapped, Running, B2B, Product management

Links:

- Visit featurebot.com: https://featurebot.com/
- Verified revenue on TrustMRR: https://trustmrr.com/startup/featurebot

**The product.** A chat widget that a software company puts on its website or app with one line of code. The company's users type feedback in plain words, an AI asks follow-up questions, groups similar requests, and weights each request by how much the requesting customers pay. Paid plans add AI weekly summaries and AI-written code for a planned feature, pushed to GitHub as a branch.

**Why it worked.** This page is about a very small verified result, not a large one. Stripe data on TrustMRR shows US$99 every month from January to October 2026 and one active subscription. That figure matches the monthly price of the top plan, so it is probably one customer. The story shows what a solo founder can build and sell, and how far one paying customer is from a business.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; calc = computed on this page from graded facts.

## Summary

FeatureBot is a feedback widget, a small chat window that a software company embeds in its own product so that users can ask for features or report problems. An AI asks follow-up questions, and semantic matching, comparing requests by meaning instead of by exact words, groups duplicates. Each request is then revenue weighted: the company passes each user's MRR (monthly recurring revenue, what a customer pays per month for a subscription), so a request from large customers ranks above a request from many free users. A newer feature writes code for a planned request and pushes it to GitHub as a branch for a developer to review.

TrustMRR lists John Joubert as the founder, the United Kingdom as the country and 26 December 2025 as the founding date. The site's terms say it is owned by Tiny Bot Labs Limited. TrustMRR reads the payments from Stripe through an API key, and its profile synced on 3 November 2026 lists US$99 of revenue in every month from January to October 2026, US$990 in total, an MRR of US$99 and one active subscription. The site's own price list gives US$99 as the monthly price of the Scale plan, so the most likely reading is one customer on that plan.

The money figure is grade A, read from a payment processor, but it is small: US$1,188 a year at the current rate. The same founder also runs Robotomail, an email service for AI agents, and Formbot, an AI form builder, which are linked from the FeatureBot footer. The page also shows earlier feedback and roadmap companies that failed against larger suites.

## Pricing

FeatureBot prices on 3 November 2026, from the home page (yearly prices) and the price data in the page's own script (monthly prices), grade C

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Starter | 13 | 15 | 1 team member, 100 voices a month, 3 AI code generations a month |
| Growth | 21 | 25 | 2 team members, 500 voices a month, AI summaries, 10 AI code generations a month |
| Scale | 83 | 99 | unlimited members, workspaces and voices, custom domain, 30 AI code generations a month |

The home page shows the yearly prices first: US$150, US$250 and US$990 a year. The monthly prices load by script; they were read from the script file that the page loads. Starter has a 14-day free trial; Growth and Scale have a 60-day money-back guarantee. Limits are "voices", single feedback submissions per month.

## How much revenue does FeatureBot make? The numbers, graded

One subscription at US$99 a month for ten months, read from Stripe by TrustMRR, and a product with three paid plans

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Revenue per month, January to October 2026 | US$99 in each of the ten months | A | TrustMRR monthly revenue timeline, from Stripe through an API key, synced 3 November 2026. The October payment was on 5 October. | [1] |
| MRR and active subscriptions, November 2026 | US$99; 1 active subscription | A | TrustMRR metric snapshot, synced 3 November 2026. Last-30-day growth 0.0%. | [1] |
| Total revenue | US$990 | A | TrustMRR, all time and last 12 months, both US$990. | [1] |
| Run rate at the current MRR | US$1,188 a year | calc | Calculated: US$99 times 12. | [1] |
| Monthly price of the Scale plan | US$99 | C | Price data in the home page's script: Scale monthly 99, yearly 990 (shown as US$83 a month). The US$99 monthly payment matches this plan. That the one subscriber is on Scale is an inference, not verified. | [3, 2] |
| Founder | John Joubert | C | Named on the TrustMRR profile; the FeatureBot footer links to the X account johnjoubert; his Product Hunt profile links featurebot.com. | [1, 2, 8] |
| Legal owner | Tiny Bot Labs Limited | C | Terms of service and privacy policy. The TrustMRR country is GB. | [5, 1] |
| Founding date | 26 December 2025 | C | Founder-provided TrustMRR field. The site's sitemap has its oldest page date on 30 December 2025, and the Internet Archive first saw the product on 8 January 2026. | [1, 9, 4] |
| Team | headcount not published | C | TrustMRR lists one founder. The about page says "we" and names nobody. No source suggests more than one person. | [1, 7] |
| AI provider route | OpenRouter with zero data retention | C | Privacy policy, section 5. | [6] |
| Payment processor | Stripe | A | TrustMRR verification source; the privacy policy also names Stripe. | [1, 6] |
| Blog articles in the sitemap, November 2026 | 107 | calc | Calculated: count of /blog/ addresses in featurebot.com/sitemap.xml. Most are general product-management topics. | [9] |
| Traffic data on TrustMRR | not connected | A | Google Analytics, DataFast and Search Console are all marked not connected. TrustMRR's own user estimate field says 0. | [1] |
| Time from founding to the October 2026 figure | 10 months | calc | Calculated: December 2025 to October 2026. | [1] |

How to read this table: a grade A value comes from the Stripe data shown on the TrustMRR profile. A grade C value is the company's own website or the founder's own profile text. A "calc" value was computed on this page from the rows above it.

## When did FeatureBot launch, and how did it grow? Timeline

From a domain once offered for sale to a live product with one paying subscription, in ten months. Each entry carries its grade.

- **August 2018** (grade C [10]): An Internet Archive copy shows featurebot.com as a domain for sale for US$2,395, with placeholder contact names. Nothing ties that page to the current owner.
- **26 December 2025** (grade C [1]): Founding date on the TrustMRR profile.
- **8 January 2026** (grade C [4]): First archived copy of the product: conversational widget, revenue weighting, Slack, Zapier, GitHub and webhooks, the same three plans at US$13, US$21 and US$83 a month billed yearly, a 3-day trial and a 30-day money-back guarantee. A revenue chart on the page is marked "For illustration purposes only".
- **January 2026** (grade A [1]): First US$99 payment in Stripe.
- **By November 2026** (grade C [2]): The home page adds AI code generation to GitHub pull requests, a 14-day trial on Starter and a 60-day money-back guarantee.
- **October 2026** (grade A [1]): Tenth monthly payment of US$99; US$990 in total; one active subscription.

## Why did FeatureBot work?

### One paying subscription

The verified revenue is one payment of US$99 a month, the same every month. That is the whole money result: real and verified, but one customer, according to the subscription count that TrustMRR listed.

### Weight requests by what customers pay

Most feedback boards count votes. FeatureBot asks the host product to pass each user's plan and MRR in the widget code, so the dashboard can show which requests come from the customers who pay most. The documentation lists a data-mrr attribute in cents for this.

### Conversation instead of a form

The widget is a chat. The AI asks follow-up questions, and requests that mean the same thing are grouped, so the team reads one request with many voices instead of many duplicates.

### From request to code

When a request is marked Planned, the paid plans let the AI write a first implementation and push it to GitHub as a branch, with 3, 10 or 30 runs a month by plan.

## How it was built

These details come from the company's own site, documentation and privacy policy. They are grade C.

- A Next.js web application; the widget is one script tag loaded from cdn.featurebot.com with a public key.
- AI processing goes through OpenRouter with zero data retention, according to the privacy policy.
- Stripe takes the payments; TrustMRR reads them through a Stripe API key.
- Webhooks send signed events (HMAC-SHA256) when feedback is created, voted on, changes status or is clustered.
- Integrations with Slack, Zapier and GitHub; public feedback boards on a company subdomain; custom domains on the top plan.
- A blog of 107 articles on general product-management topics, listed in the sitemap.

Sources: [2, 6, 9, 1]

## Who tried this before FeatureBot, and why did they fail?

Three companies in our database of failed startups tried to collect customer feedback or plan product roadmaps and lost to larger suites. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Posmetrics (2013 to 2016; funding US$120K; cause: Competition)

- Promise: Customer feedback for retailers, collected on an iPad at the point of sale.
- Why it died: Could not reach enough stores fast enough, and larger CRM platforms offered feedback as one feature of a bigger product.
- Record: 

### Frogmetrics (2008 to 2011; funding US$400K; cause: Competition)

- Promise: Real-time customer satisfaction metrics from tablets in shops.
- Why it died: Hardware, distribution and maintenance costs were high, retail adoption was slow, and mobile apps replaced the tablets.
- Record: 

### Interstate (2011 to 2014; funding US$120K; cause: Competition)

- Promise: Simple visual roadmaps that teams share to track progress.
- Why it died: Trello, Asana and Jira already had deeper integrations and more features.
- Record: 

## What changed

The three predecessors needed hardware in shops or a whole team to build a roadmap tool. FeatureBot is software only, embedded with one line of code, and one person can build it because the language understanding is bought from model providers through OpenRouter instead of developed in-house.

What has not changed is the competition. FeatureBot's own site compares itself with Canny, Productboard, UserVoice and five other feedback tools, and the larger suites can add AI grouping themselves. Ten months after founding, the Stripe data on TrustMRR shows one subscription. Lower building cost made the product possible; it did not by itself bring customers.

## Can one person copy FeatureBot now?

**Verdict: The product, yes. The result, not yet.**

A solo founder built a complete AI feedback product with three paid plans, integrations and documentation, and one customer has paid US$99 a month for ten months, according to the Stripe data on TrustMRR. Building this is within reach of one engineer. Finding the second and the hundredth customer is the open part, and no source shows how FeatureBot plans to do it beyond its blog articles.

1. Pick a feature that the large tools treat as secondary, such as weighting requests by revenue, and make it the center of the product.
2. Ship the integration as one script tag so that a trial takes minutes.
3. Connect Stripe to a public revenue profile early, so that the real numbers are on record from the first month.
4. Plan the customer channel before the third product: here one founder runs at least three products at the same time.

**What is still open.** Feedback tools for one platform where the big suites are weak, for example mobile apps, WordPress plugins or Shopify apps, where the request can be tied to what the customer pays.

## What could go wrong for FeatureBot?

- **Very small and probably one customer.** The verified figure is US$99 a month with one active subscription, according to TrustMRR's Stripe data synced 3 November 2026. Losing that one customer would take revenue to zero. Who the customer is, and whether it is linked to the founder, is not known.
- **Testimonial could not be fully checked.** The home page shows one testimonial, signed with a name and the title "Founder, WP Admin Order Modifier", that says duplicate requests fell by 80%. A WooCommerce plugin named Admin Order Modifier exists, sold by a South African web company, but no source confirms that its maker gave the quote, so this page does not name the person, and the 80% figure is not verified. The quote was already on the page on 8 January 2026, about two weeks after the founding date.
- **Illustration numbers on the early page.** The January 2026 home page showed a chart of US$46K against US$142K MRR and "+209% MRR Growth". It was marked "For illustration purposes only" and is not a result. The current page no longer shows it.
- **Several products by one founder.** The FeatureBot footer links Robotomail (email for AI agents), Formbot (AI forms) and a churn audit tool. The founder's Product Hunt profile lists Robotomail and Formbot. Time is split across them. Nothing on those pages fell under the site's no-controversy rule when checked on 3 November 2026.
- **Dates on the legal pages.** The privacy policy says "Last updated: December 2024" and the terms "Last updated: January 2025", about a year before the founding date on TrustMRR. They may be copied from another product of the same company.

## Sources

1. TrustMRR profile: FeatureBot (Stripe-verified revenue), synced 3 November 2026 — https://trustmrr.com/startup/featurebot.md (grade A). Read the markdown profile, downloaded 3 November 2026; an earlier copy synced 1 November 2026 gives the same monthly figures. Source for the monthly revenue, MRR, subscription count, total, founder, country and founding date. Profile text is founder-written (grade C).
2. FeatureBot home page, read 3 November 2026 — https://featurebot.com/ (grade C). Read in full. Source for the features, the yearly prices, the AI code generation, the testimonial and the footer links.
3. FeatureBot home page script with the plan data — https://featurebot.com/_next/static/chunks/24118df667e09836.js (grade C). Read the plan objects as text (not run). Source for the monthly prices of US$15, US$25 and US$99.
4. Internet Archive copy of featurebot.com, 8 January 2026 — https://web.archive.org/web/20260108044916/https://featurebot.com/ (grade C). Read in full. Source for the early features, trial, guarantee and the chart marked for illustration.
5. FeatureBot terms of service — https://featurebot.com/terms (grade C). Read the sections on the owner, billing and refunds.
6. FeatureBot privacy policy — https://featurebot.com/privacy (grade C). Read in full. Source for OpenRouter with zero data retention and Stripe.
7. FeatureBot about page — https://featurebot.com/about (grade C). Read in full. Names no person.
8. John Joubert's profile on Product Hunt — https://www.producthunt.com/@johnjoubert (grade C). Read in full. Links featurebot.com, tryformbot.com and robotomail.com, and lists Robotomail and Formbot as his launches.
9. FeatureBot sitemap — https://featurebot.com/sitemap.xml (grade C). Read in full. Counted 107 blog addresses; oldest page date 30 December 2025.
10. Internet Archive copy of featurebot.com, 1 August 2018 — https://web.archive.org/web/20180801044000/https://featurebot.com/ (grade C). Read in full. The domain was then listed for sale.
11. Robotomail home page (the founder's other product) — https://robotomail.com/ (grade C). Read the main section, to check the founder's other product against the no-controversy rule.
12. RD Order Modifier for WooCommerce on WordPress.org, and Robot Dwarf's Admin Order Modifier page — https://wordpress.org/plugins/rd-wc-order-modifier/ (grade C). Read the plugin page, its developer's profile and https://www.robotdwarf.com/woocommerce-plugins/admin-order-modifier/ to check the testimonial. They confirm the product exists, not the quote.
13. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.