# FormVue Aiolum story: https://aiolum.com/story/formvue/ · added 2026-11-05 · updated 2026-11-06 **In short.** FormVue (AI video intake and lead qualification for home services and franchise networks, United States): US$203K annual recurring revenue reported, April 2026. Evidence grade D: reported, not verified. Team: 3 co-founders (CEO, COO, CTO) named by Antler in April 2026; later headcount not published. Launched September 2025; still running, revenue growing. AI video intake and lead qualification for home services and franchise networks · United States · AI-native · team of 2 to 10 · still running, revenue growing · group: Sales and lead follow-up - Outcome: US$203K annual recurring revenue reported, April 2026 (evidence grade of the headline number: D; headline in US dollars: 203000) - Launch: September 2025; months from launch to the outcome: 7 - Team: 3 co-founders (CEO, COO, CTO) named by Antler in April 2026; later headcount not published - Outside funding: Antler portfolio company (amount not published) - Main factor: Move up-market - Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 2 - Tags: AI-native, Small team, Funded, Running, B2B, Home services Links: - Visit formvue.com: https://formvue.com/ - Google Play: https://play.google.com/store/apps/details?id=com.formvue **The product.** A link that a contractor, franchise or manufacturer sends to a customer. The customer films the job on a phone, following short prompts such as "show the issue". FormVue's AI scores the lead, routes it to the right location and builds a branded page with an estimate, a deposit or a signature request. **Why it worked.** Home-service companies spend evenings driving to free estimates for jobs that never close. A video recorded by the customer lets them see the work first and visit only the serious leads. FormVue started as a self-serve tool for single contractors in 2025 and by 2026 sold mainly to franchise systems and product manufacturers through demos. Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts. ## Summary FormVue is a video intake product: intake is the first step in which a business collects what a new customer needs. Instead of a web form or a site visit, the customer gets a text link and records a short video of the driveway, the leak or the window. FormVue then runs AI agents, programs in which a language or vision model takes a task and acts on it, to score how serious the lead is, send it to the right branch and generate a page with an estimate. The company is FormVu, Inc. (dba FormVue), a US company. Its site said "Launching Soon" in December 2024 and was live with paid plans by September 2025. Antler, a venture firm that invests at the earliest stage, listed it on 8 April 2026 as a new portfolio company, founded by Robert (CEO), Jordan (COO) and Ryan (CTO); the post gives first names only. In that post Antler reported that FormVue had US$203,000 in ARR, annual recurring revenue, the yearly value of the subscriptions that are running, with 26% growth from month to month. That figure is a single company-reported number in an investor's showcase post, so this story is grade D. A later list by Agent Jesse repeats it word for word and is not a second source. No payment processor, filing or journalist has confirmed it. ## Pricing FormVue prices: the October 2025 pricing page as archived by the Internet Archive; the live page in November 2026 shows no prices (grade C) | Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit | |---|---|---|---| | Pro (October 2025) | | 89 | unlimited video submissions, standard AI modules, 1 month video retention | | Business (October 2025) | | 499 | 140+ integrations, advanced AI modules, 5 users, 6 month video retention | | Enterprise | custom | custom | unlimited forms and users, API access, own workflows | | All plans (November 2026) | on request | on request | prices not shown; demo booking only | In October 2025 the page showed monthly prices and a yearly option marked "Save 20%", without the yearly figures. In November 2026 the same plans end in "Book Demo" with no price, and say that annual subscriptions are billed in full after a 14-day trial and are non-refundable. ## How much revenue does FormVue make? The numbers, graded A three-founder company that Antler reported at US$203,000 in annual recurring revenue in April 2026, seven months after its site went live | Fact | Value | Grade | Note | Sources | |---|---|---|---|---| | Annual recurring revenue, April 2026 | US$203,000 | D | Antler's showcase post of 8 April 2026: "$203K ARR with 26% MoM growth". Company-reported to its investor; no second independent source. | [1] | | Monthly value of that figure | about US$16,900 a month | calc | Calculated: US$203,000 divided by 12. | [1] | | Growth reported with it | 26% month over month | D | Same Antler post. No monthly series is published. | [1] | | Sales pipeline reported with it | US$3.1 million, "over half in paid deployments" | D | Same Antler post. A pipeline is possible future sales, not revenue. | [1] | | Founders | Robert (CEO), Jordan (COO), Ryan (CTO) | D | Antler gives first names and past roles only: 20+ years in B2B software for the CEO, a former founding engineer at The Zebra for the CTO. | [1] | | Funding | Antler portfolio company; amount not published | D | The post presents "the latest companies to join our portfolio" and says Antler supports them "after investing". | [1] | | Company | FormVu, Inc. (dba FormVue) | C | Footer of the live site, November 2026. | [2] | | First archived page | "Launching Soon", December 2024 | C | Internet Archive copy of 15 December 2024, a placeholder page with an email sign-up. | [6] | | Live with paid plans | by 1 September 2025 | C | Internet Archive copy of the home page with "Get Started Free"; the October 2025 pricing copy lists Pro and Business plans. | [5, 4] | | Prices, October 2025 | Pro US$89 a month, Business US$499 a month | C | Archived pricing page. The live page in November 2026 shows no prices. | [4, 3] | | Months from launch to the April 2026 figure | 7 | calc | Calculated: September 2025 to April 2026. | [5, 1] | | Android app | 10+ downloads, updated 31 October 2026 | C | Google Play listing. The app is a companion; customers record through a web link without an app. | [8] | | Hiring, November 2026 | no current openings | C | Careers page. | [10] | How to read this table: grade D is a single report that no second source confirms. Grade C is the company's own pages. A "calc" value was computed on this page. No value is grade A or B. ## When did FormVue launch, and how did it grow? Timeline From a "Launching Soon" placeholder to an Antler portfolio company in about sixteen months. Each entry carries its grade. - **December 2024** (grade C [6]): formvue.com is a "Launching Soon" page with an email sign-up. - **September 2025** (grade C [5]): The site is live and aimed at single contractors: "See every job on video before you show up. Let AI qualify it." Sign-up is free to start. - **October 2025** (grade C [4]): Published prices: Pro at US$89 a month and Business at US$499 a month, with an Enterprise plan on request. - **8 April 2026** (grade D [1]): Antler lists FormVue in its Spring 2026 U.S. Portfolio Showcase and reports US$203,000 in annual recurring revenue, 26% monthly growth and a US$3.1 million pipeline. - **August 2026** (grade D [9]): Agent Jesse's list of Antler 2026 companies repeats the same figures. - **November 2026** (grade C [2, 3]): The site sells "The AI Video Operating System for Home Solutions" to franchise systems, product manufacturers and home-service operators, with demo booking instead of public prices. ## Why did FormVue work? ### Move up-market In 2025 the site spoke to the single contractor and showed self-serve prices. In 2026 it speaks to franchise systems with "100+ locations" and to manufacturers, and every plan ends in a demo. One franchise or manufacturer contract can be worth many single-contractor subscriptions, which Antler's report of a US$3.1 million pipeline reflects. ### Video replaces the site visit The customer records the job with prompts and FormVue adds the GPS location and satellite measurement. The contractor decides from the video whether to drive out. The company's case study says one concrete contractor quoted from a video in about ten minutes instead of an evening visit. ### AI scoring and routing Agents score intent and lead value, route each submission by location, service type or business rules, and produce a branded page with a quote, deposit or signature. For a franchise this means one intake process across many locations. ### Fit into existing software The site lists 140+ integrations, including HubSpot, ServiceTitan, Housecall Pro and Workiz, so the lead lands in the CRM that the business already uses. ## How it was built FormVue has published little about how it is built. These points come from its own pages and their page source (grade C). - A web link and recording flow: the customer needs no app and no login. An Android companion app exists on Google Play. - Three named product parts: Orchestrate (a visual editor that configures the AI agents), Cortex (routing and lead scoring) and Pages (generated, branded estimate pages with a WYSIWYG editor). - Satellite map view with measurement, SMS and email notifications, and an embed code and web widget, listed on the pricing page. - The site does not name the AI models or providers it uses. - The live site is a React application; the December 2024 placeholder was built with the GoDaddy Website Builder. Sources: [2, 3, 5, 6, 8] ## Who tried this before FormVue, and why did they fail? Four companies in our database of failed startups tried to fix how homeowners and contractors meet and agree on a job. The values below are from that database and are not independently verified. The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade. ### Pro.com (2014 to 2020; funding US$60.8M; cause: Competition) - Promise: Home renovation with a platform that matched homeowners with reliable contractors and handled the project end to end. - Why it died: It could not scale a service that needed both software and operations in each local market, against better-known rivals. - Record: ### Kaodim (2014 to 2022; funding US$17M; cause: Unit Economics) - Promise: A marketplace in Southeast Asia where homeowners got quotes from vetted contractors. - Why it died: It charged contractors for leads whether or not they became jobs. Poor leads drove contractors away and quality fell. - Record: ### Iwjw (Love Home) (2014 to 2019; funding US$200M; cause: Unit Economics) - Promise: Standard prices and quality control for home renovation in China. - Why it died: High customer acquisition cost and few repeat customers; contractors left the platform after one job. - Record: ### Zaarly (2011 to 2017; funding US$14.6M; cause: Competition) - Promise: A local marketplace where service providers bid on home tasks. - Why it died: It could not grow beyond its first cities against TaskRabbit and Thumbtack. - Record: ## What changed All four predecessors were marketplaces: they stood between the homeowner and the contractor and had to find both sides in every city. Kaodim failed on lead quality, because contractors paid for introductions that did not become jobs. FormVue does not own the customer or sell leads. It sells software to the business that already has the leads, and its AI works on the problem that killed Kaodim: telling a serious lead from a poor one before anyone drives out. Phone video and models that can read images and video made that cheap enough to do for every request. The open question is the one Pro.com faced: whether enterprise and franchise sales scale without a large team. ## Can one person copy FormVue now? **Verdict: The idea, yes. The enterprise sales, not alone.** A solo founder can build the core: a recording link, an AI summary and score, and a push into a CRM. FormVue's own path suggests that the money is in franchise systems and manufacturers, which buy through demos and long contracts, and the company did that with three co-founders with past B2B software and operating roles, and an investor. 1. Pick one trade where site visits for estimates waste the most time (concrete, fencing, pools, roofing). 2. Send customers a link that records a guided video, with location and a satellite measurement attached. 3. Use a vision model to summarise the job and score the lead, then push it into the CRM the trade already uses. 4. Start with single contractors at a public monthly price, then sell the same product to franchise groups with many locations. **What is still open.** Trades and regions that FormVue does not target, insurance and property-management inspections, and non-US markets where field sales visits are just as costly. ## What could go wrong for FormVue? - **What is not verified.** The headline of US$203,000 in annual recurring revenue, with 26% monthly growth and a US$3.1 million pipeline, rests on one source: Antler's showcase post of 8 April 2026, in which Antler, an investor in FormVue, reported the company's figures. Agent Jesse's August 2026 list repeats the same numbers and adds nothing. No payment-processor profile, filing, interview or press article with these figures was found. A reader could look for a funding announcement, a founder interview with dated revenue, or a verified revenue profile. - **Unnamed customer results.** The home page shows results for a "National Concrete & Driveway Franchise" (close rate from 39% to 72%) and a "$100M Cabinet Manufacturer" ("3x" close rates) without naming them. One case study, 509 Concrete Cutting in Washington State, is named and describes its owner, AJ. These are customer outcomes stated by FormVue, not FormVue's revenue. - **Team and funding details.** Antler names three co-founders by first name only and does not give the investment amount or the later headcount. The careers page showed no open positions in November 2026. Nothing in the sources suggests more than ten people. - **Prices disappeared from the page.** The October 2025 pricing page showed US$89 and US$499 a month; in November 2026 the same page shows no prices and asks for a demo. It also states that annual subscriptions are non-refundable after the 14-day trial. - **Competition.** On this site, AngebotFIX also sells AI quoting to tradespeople, but for written quotes and invoices; FormVue's difference is the customer-recorded video and its sales to franchise systems. - **Dependence on model providers.** The site describes multi-agent AI across video, audio and data, but none of the downloaded pages name the models or providers behind it. A price change or policy change at that provider would affect FormVue's cost per submission, and the sources do not show how much. ## Sources 1. Antler, 8 April 2026: Announcing the Spring 2026 U.S. Portfolio Showcase (Bob Rosin, Managing Partner, US) — https://www.antler.co/blog/announcing-the-spring-2026-u-s-portfolio-showcase (grade D). Read the FormVue entry and the introduction (copy downloaded 5 November 2026, robots.txt and its 10-second crawl delay respected). Investor's post with company-reported figures; source for the revenue, growth, pipeline, founders and portfolio status. 2. FormVue home page, read 5 November 2026 — https://formvue.com/ (grade C). Read in full. Source for the product parts, the target customers, the unnamed customer results and the company name. 3. FormVue pricing page, read 5 November 2026 — https://formvue.com/pricing (grade C). Read in full. Plans and features without prices; demo booking; refund terms. 4. FormVue pricing page, Internet Archive copy of 10 October 2025 — https://web.archive.org/web/20251010235416/https://formvue.com/pricing (grade C). Read in full. Source for the Pro and Business monthly prices. 5. FormVue home page, Internet Archive copy of 1 September 2025 — https://web.archive.org/web/20250901193522/https://formvue.com/ (grade C). Read in full. Source for the self-serve contractor product, the free start and the named integrations. 6. formvue.com, Internet Archive copy of 15 December 2024 — https://web.archive.org/web/20241215230345/https://formvue.com/ (grade C). Read in full. A "Launching Soon" placeholder page. 7. FormVue case study: How 509 Concrete Cutting streamlined lead qualification — https://formvue.com/customers/509-concrete (grade C). Read in full. The company's own account of a named customer. 8. FormVue on Google Play — https://play.google.com/store/apps/details?id=com.formvue (grade C). Read the listing: download count and update date. 9. Agent Jesse, August 2026: Antler 2026 Cohorts, 40 Companies Across Regional Programs — https://agentjesse.ai/lists/antler-2026-cohort-companies (grade D). Read the FormVue entries (copy downloaded by the pipeline on 5 November 2026). Repeats Antler's figures; not an independent source. 10. FormVue careers page, read 5 November 2026 — https://formvue.com/careers (grade C). Read in full. No current openings. 11. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors. Contact: aiolum@livyden.com. Run FormVue? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: FormVue).