# HeyShip Aiolum story: https://aiolum.com/story/heyship/ · added 2026-11-05 · updated 2026-11-06 **In short.** HeyShip (AI landed-cost simulation and product classification for Brazilian importers, Brazil): More than 300 subscribing companies, October 2026. Evidence grade E: no revenue figure was checked. Team: 3 co-founders; headcount not published. Launched April 2025; still running. AI landed-cost simulation and product classification for Brazilian importers · Brazil · AI-native · team of 2 to 10 · still running · group: Operations, logistics and trades - Outcome: More than 300 subscribing companies, October 2026 (evidence grade of the headline number: E; no revenue figure) - Launch: April 2025; months from launch to the outcome: 18 - Team: 3 co-founders; headcount not published - Outside funding: Seed investment from Leonora Ventures since July 2025; amount not published - Main factor: Domain pain - Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 2 - Tags: AI-native, Small team, Funded, Running, B2B, Logistics Links: - Visit heyship.com.br: https://heyship.com.br/ **The product.** A web platform for Brazilian importers and customs brokers. The user uploads a supplier's invoice; the AI identifies the product, suggests its NCM tariff code and fills in the Brazilian import taxes. The platform then computes the full cost per unit with freight, insurance and fees, and compares scenarios such as air against sea freight. **Why it worked.** Brazilian import costs are hard to predict: the co-founder says that taxes, freight and insurance are about half of the cost of an imported product, and more after a mistake. Many importers still calculate this in old spreadsheets. HeyShip turns the invoice into a cost estimate in minutes and adds warnings about controls and permits. Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts. ## Summary HeyShip is a Brazilian software as a service (SaaS) product, software that customers rent by subscription and use in a web browser, for companies that import goods. Its main job is the landed cost, the full cost of a product when it arrives in the buyer's warehouse: the price paid to the supplier plus freight, insurance, import taxes and fees. The AI reads the supplier's invoice, suggests the NCM code (Nomenclatura Comum do Mercosul, the 8-digit product code that sets the tariff and the permits for each good in Brazil) and fills in the taxes. The user then compares scenarios, for example air against sea freight. Neto Concon, CTO and CPO, started it with two co-founders, Vinicius Marques and Kleber Fontes, after his own first import left him unable to predict the final cost. The site existed by April 2025, and the venture builder Leonora Ventures has been its seed investor since July 2025. At Web Summit Rio in June 2026 the company said it had classified more than 12 million import records with AI, and in October 2026 Concon said that more than 300 companies subscribe. No revenue figure was found in any source. The headline is a customer count from a founder interview, so the evidence grade is E. ## Pricing HeyShip prices on its home page, read 5 November 2026, in Brazilian reais converted to US dollars (grade C) | Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit | |---|---|---|---| | Trial | 0 | 0 | 7 days, 5 simulations | | Light | 9.7 | 11.7 | 10 simulations a month | | Basic | 27.3 | 35.1 | 30 simulations a month, PDF with logo, scenarios | | Pro | 74.1 | 81.9 | 100 simulations a month, versioning, quote analysis | | Advanced | | from 974.7 | 50+ users, dedicated support, contact sales | The company lists its prices in reais (R$). Converted at R$5.1298 per US dollar, the average of the 21 daily rates of October 2026 in the US Federal Reserve H.10 release, computed with python3. The company's price list: Light R$50 a month billed yearly or R$60 monthly; Basic R$140 or R$180; Pro R$380 or R$420; Advanced from R$5,000 a month for 50 or more users. Every plan has unlimited users; the plans differ by simulations per month. The free trial lasts 7 days and needs no card. ## How much revenue does HeyShip make? The numbers, graded A three-founder Brazilian import-cost platform with more than 300 subscribing companies in October 2026, by the founder's account; no revenue figure is published | Fact | Value | Grade | Note | Sources | |---|---|---|---|---| | Subscribing companies, October 2026 | more than 300 | C | Co-founder Neto Concon in an UpNext spotlight, 26 October 2026: "More than 300 companies now subscribe." The headline of this page. | [1] | | Import records classified by AI, June 2026 | more than 12 million | C | Company data in UpNext's Web Summit Rio 2026 coverage, 15 June 2026: "live in production with 12M+ import records classified by AI". The home page also shows "12M+ Registros de importação" (import records). | [2, 3] | | Users of the free NCM Finder tool, June 2026 | more than 500 importers | C | Same Web Summit Rio coverage. The home page shows "+500 Importadores ativos" (active importers), which may count these free users. | [2, 3] | | Customs brokerages in pilot, June 2026 | 5, each with more than 100 importers | C | Same coverage: the brokerages are described as a distribution channel. | [2] | | Founding team | 3 co-founders | C | UpNext names Neto Concon (CTO and CPO), Vinicius Marques and Kleber Fontes. Vinicius showed Concon the first version, the MVP. No source gives the current headcount. | [1] | | Funding | seed investment from Leonora Ventures, since July 2025 | C | Company About page: "Investidora seed da Heyship desde julho de 2025" (seed investor in Heyship since July 2025) (translation). Amount not published. | [4] | | Programs | La Fabrique Boost 10th edition (BNP Paribas and Edenred), April to October 2026; ABES member since 2026 | C | Company About page. It says HeyShip was selected among more than 30 applicants. | [4] | | Legal entity | Heyship Tecnologia Ltda, Brazil | C | Terms of use, last updated 22 January 2026, which describe the platform as SaaS "baseada em Inteligência Artificial" (based on artificial intelligence) (translation). | [5] | | First archived copy of heyship.com.br | 17 April 2025 | B | Internet Archive index; the April 2025 capture is a redirect. No source gives a launch date, so this page uses April 2025. | [6] | | Prices | about US$9.70 to US$81.90 a month; Advanced from about US$975 | calc | Calculated: the company's prices in reais divided by R$5.1298 per US dollar, the October 2026 average of the Federal Reserve H.10 rates. | [3, 7] | | Time from first archived site to the October 2026 count | 18 months | calc | Calculated: April 2025 to October 2026. | [1, 6] | How to read this table: a grade C value is a statement by the company or its co-founder, in its own pages or in an interview. A grade B value is a public record such as a web archive or a central bank table. A "calc" value was computed on this page. No value is grade A. ## When did HeyShip launch, and how did it grow? Timeline From one founder's first import to a subscription platform with more than 300 companies, in about 18 months from the first archived copy of its site. Each entry carries its grade. - **2016** (grade C [1]): Concon studies English in Vancouver and wakes up to a WhatsApp group of about a hundred people complaining about one problem. He later teaches himself to code and builds several companies as the technical partner. - **17 April 2025** (grade B [6]): First copy of heyship.com.br in the Internet Archive. - **July 2025** (grade C [4]): Leonora Ventures, the venture builder of Grupo Leonora, becomes the seed investor. - **April 2026** (grade C [4]): Start of the seven-month La Fabrique Boost program run by BNP Paribas and Edenred. - **June 2026** (grade C [2]): At Web Summit Rio: more than 12 million import records classified, more than 500 importers on the free NCM Finder, five customs brokerages in pilot. - **October 2026** (grade C [1]): More than 300 subscribing companies. Concon expects to launch payments to foreign suppliers within two months. ## Why did HeyShip work? ### A pain the founders had themselves Concon's first import left him unable to predict the final cost, and his two co-founders helped him through it. The product is built around that one question: what will this unit cost when it arrives? ### AI on a narrow, rule-heavy task The AI suggests NCM codes with a confidence for each and leaves the decision to the user, in the home page's words. Taxes, controls and anti-dumping rules then follow from the code and from official Brazilian databases. ### A free tool as the entry point The NCM Finder is free and had more than 500 importers in June 2026, by the company's account. The paid plans start at a low price and differ only by the number of simulations a month. ### Brokers as a channel Customs brokers prepare cost studies for many importers. Five brokerages with more than 100 importers each were in pilot in June 2026, so one broker can bring many users. ## How it was built These details come from the company's pages, the page source of its site and one interview. They are grade C, and grade B for what the page source shows. - Concon taught himself to code because hiring developers was too expensive for his early companies; he is the technical co-founder. - The AI reads a supplier invoice or a product photo, suggests NCM codes and fills in the taxes II, IPI, PIS, COFINS and ICMS. - A side-panel assistant edits the simulation from a question: it changes the incoterm (the trade term that says who pays which part of the transport), the exchange rate or the expenses. - Scout writes a feasibility report per NCM code from the official databases; the company says its data comes from SISCOMEX and the Receita Federal. - The marketing site runs on WordPress with Google's Site Kit, Google tag and Microsoft Clarity; a script comment in the page source refers to Stripe links for yearly and monthly plans. - No source names the AI model provider. Sources: [1, 3, 5] ## Who tried this before HeyShip, and why did they fail? Four companies in our database of failed startups tried to make shipping, freight or procurement simpler for small businesses. The values below are from that database and are not independently verified. The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade. ### Shipitwise (2015 to 2018; funding US$290K; cause: Unit Economics) - Promise: Instant freight quotes and logistics management for small and medium companies. - Why it died: It depended on third-party logistics partners whose variable costs undercut the savings it promised, and spent money on complex integrations. - Record: ### Shipbeat (2014 to 2016; funding US$2M; cause: Competition) - Promise: One place to compare and book shipping services for small online shops. - Why it died: The large Danish carriers would not give it rates to aggregate, so it had nothing to resell. - Record: ### Kinnek (2012 to 2020; funding US$25M; cause: Competition) - Promise: A marketplace where small businesses compare suppliers and prices. - Why it died: Amazon Business and Alibaba already had the supplier networks and the trust of buyers. - Record: ### Pando (2018 to 2024; funding US$35M; cause: Unit Economics) - Promise: Supply chain visibility and workflow automation for large shippers. - Why it died: A horizontal platform for problems that differ by industry; implementations took about a year and needed services work. - Record: ## What changed Shipitwise and Shipbeat sold transport, so they needed carriers and logistics partners to give them rates; when the partners refused or were unreliable, the product failed. Kinnek needed suppliers and buyers on one marketplace. Pando sold a broad platform that took a year to install. HeyShip sells a calculation, not transport. Its inputs are the user's invoice and public tax and trade rules, so it needs no partner to agree before it works, and a customer can start a 7-day trial without a card. The risk returns with the planned next step: paying foreign suppliers and buying freight inside the platform needs banks, carriers and insurers as partners. ## Can one person copy HeyShip now? **Verdict: The method, yes. The data, only with work.** One technical person can build an AI layer over a country's tariff rules for a narrow trade question. The hard part is the domain: correct tax rules, official data and trust from customs brokers. HeyShip had three co-founders with import experience and a seed investor. 1. Pick a costly calculation that importers or brokers still do in spreadsheets. 2. Use AI for the uncertain step (product classification) and keep the user in charge of the final choice. 3. Give away a narrow free tool, such as a code finder, and charge for the full simulation. 4. Sell to intermediaries who serve many end customers, such as customs brokers. **What is still open.** The same landed-cost problem exists in other countries with complex tariff systems, and for exporters who must price in a foreign currency. ## What could go wrong for HeyShip? - **What is not verified.** No revenue figure was found: no payment-processor profile, no filing and no founder statement of revenue. The count of more than 300 subscribing companies is the co-founder's statement in an UpNext spotlight of 26 October 2026; the page says each spotlight is produced by the content firm Flashpoint Global. The June 2026 numbers come from company data in event coverage. The home page shows "+500 Importadores ativos", a larger number than 300 subscribers, which may include free NCM Finder users. Its case studies name customers only by role and region, and a chat-style block shows named testimonials; neither could be checked. A reader could look for a payment-processor profile or a second interview. - **Data about other importers.** The home page says: "Veja o que seus concorrentes importam, de quem compram e quanto pagam" (see what your competitors import, from whom they buy and how much they pay) (translation). The company says its data comes from the official SISCOMEX and Receita Federal databases; the sources do not say more about how the data is collected. - **Competition and model providers.** No other story on this site sells import-cost software; the closest is LineSight, AI planning for metal service centers. No source names the AI model that HeyShip uses; the June 2026 coverage says it is backed by the OpenAI Startup Ecosystem, so a change in that provider's prices or terms could affect its costs. - **A move into payments.** In October 2026 Concon expected to let importers buy dollars and pay foreign suppliers through HeyShip within two months, and called it a step toward becoming a fintech. Foreign-exchange payments are a regulated activity in Brazil; the sources do not say which licensed partner would carry them. ## Sources 1. UpNext World, 26 October 2026: HeyShip Helps Importers Turn a Profit by Revealing Brazil's Hidden Costs — https://upnext.world/heyship-brazil-hidden-import-costs/ (grade C). Read in full. A Founder POV Spotlight interview with Neto Concon. Source for the 300 subscribing companies, the founders, the origin and the payments plan. 2. UpNext World, 15 June 2026: Web Summit Rio 2026: Dalton Lab Wins the PITCH on a Record Stage — https://upnext.world/web-summit-rio-2026-dalton-lab-wins-the-pitch-on-a-record-stage/ (grade C). Read the section on HeyShip in the cohort list. Company data: 12 million records, 500 NCM Finder users, five brokerage pilots, backers. 3. HeyShip home page with features, cases, testimonials and prices (Portuguese), read 5 November 2026 — https://heyship.com.br/ (grade C). Read in full, and read the page source for the site tools. Source for the product, the counters and the price list. 4. HeyShip, Sobre a Heyship (About page, Portuguese), read 5 November 2026 — https://heyship.com.br/sobre-nos/ (grade C). Read in full. Source for the seed investor, the acceleration program and the ABES membership. 5. HeyShip, Termos e Condições de Uso (terms of use, Portuguese), last updated 22 January 2026 — https://heyship.com.br/termos-de-uso/ (grade C). Read the sections on the company and the service. Source for the legal entity and the AI-based SaaS description. 6. Internet Archive index of captures of heyship.com.br — https://web.archive.org/cdx/search/cdx?url=heyship.com.br&limit=8&fl=timestamp,statuscode (grade B). Read the list of captures. The first is 17 April 2025, a redirect. 7. US Federal Reserve H.10 historical rates: Brazil, reais per US dollar — https://www.federalreserve.gov/releases/h10/hist/dat00_bz.htm (grade B). Downloaded the daily table and averaged the 21 business days of October 2026 with python3: 5.1298. Used only for the price conversion. 8. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors. Contact: aiolum@livyden.com. Run HeyShip? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: HeyShip).