# Inerxia

Aiolum story: https://aiolum.com/story/inerxia/ · added 2026-11-12 · updated 2026-11-12

**In short.** Inerxia (Billing software and AI agents for internet providers, Colombia): US$250K a year in revenue, July 2026. Evidence grade D: reported, not verified. Team: 2 founders named in the press in August 2026; further headcount not published. Launched February 2026; still running.

Billing software and AI agents for internet providers · Colombia · AI-native · team of 2 to 10 · still running · group: Customer support agents

- Outcome: US$250K a year in revenue, July 2026 (evidence grade of the headline number: D; headline in US dollars: 250000)
- Launch: February 2026; months from launch to the outcome: 5
- Team: 2 founders named in the press in August 2026; further headcount not published
- Outside funding: Backed by Founders Inc (cohort S26); amount not published
- Main factor: Niche
- Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 2
- Tags: AI-native, Small team, Funded, Running, B2B, Telecommunications

Links:

- Visit inerxia.ai: https://www.inerxia.ai/

**The product.** Management software for internet service providers, with AI agents that answer subscribers by WhatsApp and voice. The software issues invoices to the tax authority, collects payments, and cuts and restores service. The agents handle support, payment reminders, retention and upgrade offers.

**Why it worked.** Inerxia sells to one small group, the internet providers of Colombia, and the company publishes starting prices. Press names two founders and says the company started in February 2026. Ecosistema Startup wrote in July 2026 that the company reports revenue of US$250,000 a year. The outlet quotes no person and no document for that number.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Inerxia sells billing and operations software, plus AI agents, to ISPs. An ISP (internet service provider) is a company that connects homes and businesses to the internet. The software issues electronic invoices to the Colombian tax authority (DIAN), cuts service for unpaid bills and restores it when the payment arrives. The AI agents are programs that answer subscribers by WhatsApp and by voice. They can act inside the billing system, for example by offering a payment plan.

Two Colombian founders started the company in February 2026, according to ENTER.CO on 6 August 2026. Sebastián Gómez is CEO and David Morales Norato is CTO. ENTER.CO wrote that the company had not yet made an official launch. It added that the company said it had first customers in Colombia and the United States. Noticias RCN wrote on 23 July 2026 that Founders Inc, a fund and campus in San Francisco, selected the company.

The headline figure, US$250,000 a year in revenue, comes from one outlet. Ecosistema Startup wrote on 21 July 2026 that the platform “ya reporta” that amount (translation: already reports). The outlet quotes no person and no document for it. The two press pieces read in full, ENTER.CO and Noticias RCN, state no revenue. The figure is grade D.

## Why did Inerxia work?

### It serves one narrow customer group, internet providers

ENTER.CO quotes Gómez, CEO and co-founder: “Los ISP son una industria que casi nadie quiere construir porque no es glamorosa” (translation: ISPs are an industry that almost nobody wants to build for, because it is not glamorous). ENTER.CO adds that more than 3,000 providers operate in Colombia, citing the Ministry of ICT. The pages are written for these operators, with Colombian tax, MinTIC and payment rules built in.

### The founders bring experience from an earlier voice-AI company

ENTER.CO says the first founder previously built Hire Jarvis, a voice-AI company, and that the second founder was its first team member. Noticias RCN says the first founder worked two years at Rappi. The press does not say how much of this experience was in ISPs.

### Each of the three products can be bought alone or together

The pricing page says: “Los tres se contratan juntos o por separado” (translation: the three are bought together or separately). The agents add to the software, but the payment product works without a monthly fee.

### It publishes starting prices but sets the final price on a call

The pricing page states starting prices. It also says the value is adjusted to the number of active subscribers and is calculated on the customer's own number in a meeting. Every plan button on the page opens a call booking, not a checkout.

## How it was built

These details come from the company's own pages and page code. They are grade C, and no outside source describes how the product is built.

- The product has three parts: a management system with seven modules, AI agents for voice and WhatsApp, and a payment product called InerxiaPay.
- The system connects to the provider's MikroTik routers and OLT/GPON fibre equipment, to the DIAN for electronic invoices, and to WhatsApp for messages.
- The agents are described as acting inside the customer's system. Their listed jobs are support, collections, retention, upgrade offers and technical visits.
- The agents hand a conversation to a person with the context when they cannot resolve it, according to the pricing page.
- The company website is built with Next.js, which the page code shows. It loads Google Analytics.

Sources: [9, 6, 5]

## Who tried this before Inerxia, and why did they fail?

Three companies in our database of failed startups tried to automate a business process with software or AI. The match is loose: none of them sold to internet providers. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Olive AI (2012 to 2023; funding US$852.0M burned; cause: Unit economics)

- Promise: Software bots that handle the repetitive administrative work of hospitals, such as claims and eligibility checks.
- Why it died: The record says it sold a vision of autonomous AI when the reality was labor-intensive automation, with poor unit economics.
- Record: 

### ROSS Intelligence (2015 to 2018; funding US$13.0M burned; cause: Competition)

- Promise: An AI research platform for lawyers that searches legal databases.
- Why it died: The record says it struggled for traction in a market held by incumbents with decades of data and integrated products.
- Record: 

### RoboHR (2009 to 2012; funding US$1.5M burned; cause: Product-market fit)

- Promise: Automated hiring with machine learning, from sourcing to interviews.
- Why it died: The record says its unit economics were flawed by high customer acquisition cost and the need for extensive human oversight.
- Record: 

## What changed

The three companies promised to automate a back-office process, and the records say they failed on cost, competition or fit. Olive AI's record states a lesson on pricing: automation “must be priced on value delivered, not seats or transactions”. Inerxia's terms say that many commitments are billed by result.

Whether Inerxia avoids these failures cannot be tested from public pages. It is five months old at its only reported figure, and no source names a paying customer. The sources show only a narrow customer group and published starting prices.

## Can one person copy Inerxia now?

**Verdict: The niche can be copied. The revenue claim cannot yet be checked.**

The sources support one lesson: choose an industry that technology companies avoid and publish starting prices. They do not show that this produced the US$250,000 a year that Ecosistema Startup reported, because the outlet quotes no person for it.

1. Pick an industry with thousands of small operators that use manual processes. Check its rules, as the pages here do for DIAN and MinTIC.
2. Sell the software and the AI agents as separate products that can be combined.
3. Publish starting prices, and give the final price after seeing the customer's own numbers.
4. Keep a human handoff for conversations the agent cannot resolve.

**What is still open.** Other fragmented industries with regulated billing and many small operators: utilities, water companies, schools and clinics in Latin America.

## How much revenue does Inerxia make? The numbers, graded

One reported revenue figure from July 2026, five months after the company started. No payment processor, filing or named customer confirms it

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Revenue per year, July 2026 | US$250,000 | D | Ecosistema Startup, 21 July 2026: “La plataforma ya reporta US$250.000 anuales en ingresos” (translation: the platform already reports US$250,000 a year in revenue). The outlet's article of 24 July says “Inerxia reporta” (translation: Inerxia reports). Neither article quotes a person or a document. A subheading of the first article calls the figure ARR. | [1] |
| The same figure a second time | US$250,000 a year | D | Ecosistema Startup, 24 July 2026, in an article by the same outlet. It is a repetition, not a second source. | [2] |
| Target stated by the outlet | US$2 million of ARR in six months | D | Ecosistema Startup, 24 July 2026, states it as a goal of the company. A target is not a result, so it is not the headline. | [2] |
| Run rate per month from the reported figure | about US$20,800 a month | calc | Calculated: US$250,000 divided by 12. | [1] |
| Company start | February 2026 | C | ENTER.CO, 6 August 2026: “Inerxia nació en febrero de 2026” (translation: Inerxia was born in February 2026). The company's pages give no founding date. | [3] |
| Founders | Sebastián Gómez (CEO) and David Morales Norato (CTO) | C | ENTER.CO, 6 August 2026, calls them “cofundador” (translation: co-founder). Noticias RCN names only the first. | [3, 4] |
| Earlier company of the founders | Hire Jarvis, a voice-AI company | C | ENTER.CO: “Hire Jarvis, la anterior empresa de Gómez” (translation: Gómez's earlier company). Noticias RCN spells it Hire Yarvis and says it has been active since 2024. | [3, 4] |
| Team | 2 founders named; no headcount published | C | The About page says “equipo en Colombia y en San Francisco” (translation: a team in Colombia and in San Francisco). No source gives a number. | [3, 5] |
| Backing | Founders Inc, cohort S26; amount not published | C | The About page says “respaldada por Founders Inc” (translation: backed by Founders Inc). ENTER.CO says the company was the only Latin American startup in its cohort, according to the company. | [3, 5] |
| Launch status, 6 August 2026 | no official launch yet; first customers in Colombia and the United States | C | ENTER.CO: “asegura tener clientes iniciales” (translation: it says it has first customers). The press piece does not name them or say what they pay. | [3] |
| Starting price of the management software | COP 600,000 a month | C | Pricing page: “Desde $600.000 COP / mes” (translation: from COP 600,000 a month). | [6] |
| Billing terms | fees set in the order or plan; many commitments billed per result | C | Terms, section 7: “Muchos compromisos se facturan por resultados” (translation: many commitments are billed by result). Overdue amounts can lead to suspension. | [8] |
| Case results | on-time payments from 44% to 62%; failed visits from 30 to 3 a day | C | Company page of unnamed operators, headed “Resultados de ISPs que ya corren Inerxia” (translation: results of ISPs that already run Inerxia). No operator is named. | [7] |
| Home page counter | more than 1 million subscribers managed | C | Home page: “Más de 1 millón de abonados gestionados y más de 400.000 interacciones al mes” (translation: more than 1 million subscribers managed and more than 400,000 interactions a month). No source supports it. | [9] |
| Time from company start to the reported figure | 5 months | calc | Calculated: February 2026 to July 2026. | [1, 3] |

How to read this table. A grade D value rests on one outlet or one statement with no second source. A grade C value is a statement by the company or by a press piece that retells the company. A "calc" value was computed on this page.

## Pricing

Inerxia starting prices in Colombian pesos (COP), read from the company's pricing page on 12 November 2026 (grade C). No conversion to US dollars is made here

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Management software, from |  | COP 600,000 | monthly; set by active subscribers |
| Management software plus AI agents, from |  | COP 900,000 | monthly; the page marks it as recommended |
| AI agents alone, from |  | COP 750,000 | monthly; voice and WhatsApp |
| InerxiaPay, per transaction |  | COP 1,350 to 1,750 | no monthly fee; the rate falls from 1,000 to 20,000 subscribers |

The page says the first two plans are monthly subscriptions. It says the final value follows the number of active subscribers and is set in a 30-minute call. The payment product has no monthly fee and charges per transaction, from COP 1,750 down to COP 1,350 as the subscriber base grows.

## When did Inerxia launch, and how did it grow? Timeline

From a new company in February 2026 to a reported US$250,000 a year five months later. Each entry carries its grade.

- **2024** (grade C [3, 4]): Hire Jarvis, an earlier voice-AI company of the first founder, is active, according to Noticias RCN. ENTER.CO says the second founder was its first team member.
- **February 2026** (grade C [3]): Inerxia is started by the two founders, according to ENTER.CO.
- **21 July 2026** (grade D [1]): Ecosistema Startup writes that the platform reports US$250,000 a year in revenue and aims at US$2 million of ARR.
- **23 July 2026** (grade C [4]): Noticias RCN reports that Founders Inc selected the company and that the first founder previously built three companies.
- **6 August 2026** (grade C [3]): ENTER.CO reports that the company has not made its official launch and says it has first customers in two countries.
- **12 November 2026** (grade C [6]): The pricing page lists starting prices for three products, and every plan button asks for a 30-minute call.

## What could go wrong for Inerxia?

- **What is not verified.** The US$250,000 a year figure rests on one outlet, Ecosistema Startup, which wrote on 21 and 24 July 2026 that the company reports it. The outlet quotes no person and no document, and it does not say where the company reported it. Its listed sources include a Portafolio article of 20 July 2026 that could not be read, because that site's robots.txt forbids it. ENTER.CO and Noticias RCN state no revenue. No payment-processor profile, filing or named paying customer was found. No independent source confirms that the first customers pay; the pricing page and billing terms show only how the company charges. A reader could ask the company for a processor-verified figure.
- **Launch status and unnamed results.** ENTER.CO wrote on 6 August 2026 that the company had not yet made its official launch. The case results on the company's page name no operator. The dashboards on the home page use sample data and placeholder names, so they are not evidence of customers.
- **Counters and badges without a source.** The home page says more than 1 million subscribers are managed. The AI BPO page shows 1,024,882 lines and “$1,2M al mes recuperado” (translation: $1.2M a month recovered). The page names no currency for that amount. These numbers are the company's own and no source supports them. The pages also show “Meta Business Partner”, “SOC 2 Tipo II” and “PCI DSS Nivel 1” badges with no report or certificate named.
- **AI agents that collect debts.** The agents contact subscribers by voice and WhatsApp to collect overdue bills and agree payment plans. The terms say the customer is responsible for telecommunications, consumer-protection and messaging rules. No product page read says whether voice calls tell the subscriber that the caller is an AI. A company blog post advises that the agent say it is the provider's assistant. The AI BPO page also offers operations run by the company and billed by result.
- **Earlier company not checked.** The first founder's earlier company, Hire Jarvis, is a voice-AI company. Its website did not answer the pipeline's robots.txt request, so its products were not read. No page of Inerxia mentions voice cloning.

## Sources

1. Ecosistema Startup, 21 July 2026: Inerxia factura $250k con IA para ISPs y busca $2M — https://ecosistemastartup.com/inerxia-factura-250k-con-ia-para-isps-y-busca-2m/ (grade D). Read in full. Source for the US$250,000 figure, which it states as the platform's own report. It quotes no person for it. It lists Portafolio, the company site and LinkedIn as its sources.
2. Ecosistema Startup, 24 July 2026: Inerxia factura $250K con IA para ISPs y entra a Founders Inc — https://ecosistemastartup.com/inerxia-factura-250k-con-ia-para-isps-y-entra-a-founders-inc/ (grade D). Read in full. Repeats the figure, adds the six-month target of US$2 million, and names the founder's earlier companies.
3. ENTER.CO, 6 August 2026: Dos colombianos crean Inerxia, una startup de IA para mejorar el servicio de internet — https://www.enter.co/startups/dos-colombianos-crean-inerxia-una-startup-de-ia-para-mejorar-el-servicio-de-internet/ (grade C). Read in full. Source for the start in February 2026, the two founders, Hire Jarvis and the launch status. States no revenue.
4. Noticias RCN, 23 July 2026: De estudiar Medicina a triunfar en San Francisco: el colombiano que automatiza la industria de internet con Inteligencia Artificial — https://www.noticiasrcn.com/economia/colombiano-ia-proveedores-internet-inerxia-1043385 (grade C). Read in full. Source for Founders Inc and the first founder's earlier companies. States no revenue.
5. Inerxia About page (Nosotros), read 12 November 2026 — https://www.inerxia.ai/about (grade C). Read in full. Source for the team location, Founders Inc backing and the list of three press pieces, one of them Portafolio.
6. Inerxia pricing page (Precios), read 12 November 2026 — https://www.inerxia.ai/precios (grade C). Read in full. Source for the starting prices in Colombian pesos and the call-booking buttons.
7. Inerxia success stories page (Casos de éxito), read 12 November 2026 — https://www.inerxia.ai/success-stories (grade C). Read in full. Unnamed operator results from the company.
8. Inerxia terms (Términos), read 12 November 2026 — https://www.inerxia.ai/terms (grade C). Read in full. Source for the billing terms and the customer's responsibility for telecommunications rules.
9. Inerxia home page, read 12 November 2026 — https://www.inerxia.ai/ (grade C). Read in full. Source for the counter, the badges, the product parts and the page code. Its dashboards are sample data.
10. Inerxia AI BPO page, read 12 November 2026 — https://www.inerxia.ai/ai-bpo (grade C). Read in full. Source for the outcome-billed operations offer and the unsourced counters.
11. Database of failed startups, local export — /method/#dead (grade C). Record pages read on the website on the day of writing. AI-written summaries, not independently verified. Source for the failed predecessors.

Contact: aiolum@livyden.com. Run Inerxia? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Inerxia).