# Jurilo

Aiolum story: https://aiolum.com/story/jurilo/ · added 2026-11-12 · updated 2026-11-12

**In short.** Jurilo (AI questions and answers on Swiss law, with contract review, for companies, HR teams and fiduciaries, Switzerland): Self-service paid plans live, November 2026. Evidence grade E: no revenue figure was checked. Team: 2 co-founders named; headcount not published. Launched May 2024; still running.

AI questions and answers on Swiss law, with contract review, for companies, HR teams and fiduciaries · Switzerland · AI-native · team of 2 to 10 · still running · group: Legal and law firms

- Outcome: Self-service paid plans live, November 2026 (evidence grade of the headline number: E; no revenue figure)
- Launch: May 2024; months from launch to the outcome: 30
- Team: 2 co-founders named; headcount not published
- Outside funding: None; self-funded, per a press release
- Main factor: Niche
- Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 2
- Tags: AI-native, Small team, Bootstrapped, Running, B2B, Legal

Links:

- Visit jurilo.ch: https://www.jurilo.ch/

**The product.** A web service that answers questions on Swiss employment, contract, social security and tax law in plain language and cites the legal sources. It also reviews uploaded contracts, drafts clauses and analyses documents. The company sells it to small and medium companies, HR teams, fiduciaries and law firms.

**Why it worked.** It covers only Swiss law, so a company can ask a question in everyday words and get an answer with sources. The company's pages say lawyers test the answers and the product supports legal expertise without replacing it.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Jurilo is an AI assistant for Swiss law, the federal and cantonal rules that a company in Switzerland must follow. A user types a question, and the service answers with references to the law. A paid plan adds contract review and drafting.

The company's about page names Ralf Haller as CEO and Alex Baillet as CTO, both as co-founders. A press release of 20 October 2025 says the product followed two years of development. It also calls the start-up fully self-financed and says it works under a non-profit association, Hightech Connect.

No revenue figure was found, so this story is grade E. The pricing page lists two self-service plans at CHF 69 a month each. No source states that a customer has paid, and no source dates the founding of the company or its operator.

## Why did Jurilo work?

### It answers only Swiss law and says so on its about page

The about page says the company focuses exclusively on Swiss law and on professional use, from HR teams to legal departments and fiduciaries. The January 2025 price list named the Code of Obligations and employment law. By November 2026 the pricing page adds contract, social security and tax law, including all 26 cantons.

### Law firms test the answers, the company says

The press release says the system was built with three large law firms that test and verify it on a continuing basis. The about page lists a partner of one of them as an advisor. The home page lists the same person among its testimonial authors.

### The company compares its price with a lawyer's hourly fee

An archived page claimed answers "ca. CHF 1 pro Stunde" (translation: about CHF 1 an hour). A blog article of 12 September 2026 says one analysis cost CHF 2.50 and a lawyer might charge CHF 375 to CHF 1,050. Both are the company's own claims.

## How it was built

These details come from the company's own pages, so they are grade C. No page names the AI model provider.

- The pricing page says the answers are grounded in curated Swiss legislation, case law and authoritative legal sources. It names the method "Jurilo Legal Graph".
- The pricing page loads Stripe's script and an Amplitude analytics script with session replay. The site is a Framer page.
- The security page says the service is hosted exclusively in Switzerland and Western Europe. It adds that it has a SafeBase trust center.
- The privacy policy says confidential customer content is not used to train publicly available general-purpose AI models.
- The signup page is a separate web application at app.jurilo.ch.

Sources: [3, 1, 12, 6, 13]

## Who tried this before Jurilo, and why did they fail?

Three companies in our database of failed startups promised instant answers or automated compliance help to businesses and failed. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### BHRD (2018 to 2021; funding US$7.0M burned; cause: Competition)

- Promise: AI insights and automation for small and medium companies: bookkeeping, tax compliance and financial analysis.
- Why it died: The record says it could not stand apart from established products and newer fintech rivals, although Y Combinator backed it.
- Record: 

### Answerly (2013 to 2016; funding US$550K burned; cause: Product-market fit)

- Promise: FAQ software that matched customer questions with ready answers and passed only complex ones to people.
- Why it died: The record says it "died from a fundamental misalignment between their product's promise and the reality of customer service operations".
- Record: 

### Answer.ky (2010 to 2013; funding US$1.2M burned; cause: Competition)

- Promise: Instant answers to any question from a network of experts and enthusiasts.
- Why it died: The record says it failed to adapt as the market moved to automation and AI, and that Quora offered a similar service.
- Record: 

## What changed

The three predecessors promised quick answers from rules, from a crowd or from early AI, for any topic. Jurilo limits itself to one body of law and cites its sources.

The company also says lawyers check the answers. No independent source yet shows that companies pay for this.

## Can one person copy Jurilo now?

**Verdict: The narrow focus, yes. The paying demand is not shown yet.**

A small team can pick one country's employment law and sell cited answers to the people who must follow it. The structure is a free trial, one flat monthly price and a clear statement that the tool does not replace a lawyer. Nothing here proves that the plans earn money.

1. Choose one jurisdiction and a few areas of law, and state that limit on every page.
2. Show the source of every answer, so a professional can check it.
3. Put the no-lawyer-relationship statement in the terms and in the legal notice.
4. Offer a free trial and one flat price, and add areas of law as you finish them.

**What is still open.** Other national rule sets that companies find hard to read: payroll, building rules, data protection and safety law.

## How much revenue does Jurilo make? The numbers, graded

Prices and billing terms in November 2026, with an earlier price list from January 2025. No revenue figure was found, only the company's own statements

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Start of development | about October 2023, by inference | C | Press release of 20 October 2025: "Nach zwei Jahren Entwicklung beantwortet Jurilo nun ..." (translation: after two years of development, Jurilo now answers ...). No source gives a start date. | [7] |
| Earliest dated page | 6 May 2024 | C | An Internet Archive copy of lawise.ai says "Welcome to Lawise, where we're democratizing legal advice through AI." and "Stay tuned". | [9] |
| Market launch | about September 2025, by the company's account | C | Press release of 20 October 2025: "Seit dem Marktstart vor wenigen Wochen" (translation: since the market launch a few weeks ago). The archived page of January 2025 already listed prices. | [7, 8] |
| First archived copy of jurilo.ch | 26 November 2024 | C | Internet Archive index entry. The copy of 20 January 2025 shows the product page. | [8, 9] |
| Company that sells it | Lawise AG, run by High-Tech Connect | C | The page's structured data gives the legal name "Lawise AG". The terms say "Jurilo is currently operated by: High-Tech Connect". The about page calls the CEO the founder of High-Tech Connect. The start date of either was not found. | [1, 3, 4] |
| Founders | Ralf Haller, CEO, and Alex Baillet, CTO | C | About page, both titled "Co-Founder". It also names three advisors. Headcount is not published. | [3] |
| Price, November 2026 | CHF 69 a month for Pro and for Tax | C | Company pricing page, read 12 November 2026. Prices exclude VAT. | [1] |
| Price list, January 2025 | Basic CHF 19.90 or CHF 199 by billing period; Premium on request | C | Archived page of 20 January 2025, then still named Lawise.ai. Its Monthly and Yearly switch shows Basic at CHF 19.90 and at CHF 199. Premium has only a contact button. The trial ran 14 days. | [8] |
| Way to buy | Register button, sign-up page, subscription terms | C | The pricing page loads Stripe's payment script. The terms speak of "purchasing a subscription" and of cancelling "through the functionality provided by Jurilo". | [1, 4, 13] |
| Customers, October 2025 | more than 100 company customers, by the company's count | C | The company's press release: "zählt Lawise.ai bereits über 100 Unternehmenskunden" (translation: already has more than 100 company customers). It does not say how many pay. | [7] |
| Checking by law firms | three large law firms, one named | C | Press release: development "in enger Zusammenarbeit mit drei grossen Anwaltskanzleien" (translation: in close cooperation with three large law firms), including Streiff von Kaenel. | [7] |
| Funding | none; self-funded | C | Press release: "vollständig eigenfinanzierte Startup" (translation: fully self-financed start-up). | [7] |

How to read this table. Every value is grade C: the company's own pages, an archived copy of them, or a press release that the company sent out. No payment processor, buyer or independent journalist confirms any of it.

## Pricing

Jurilo prices read on the company's pricing page on 12 November 2026 (grade C). The prices are in Swiss francs, not US dollars

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free trial, CHF |  | 0 | unlimited access for 2 weeks |
| Jurilo Pro, CHF |  | 69 | unlimited or fair use questions on contract, labour and social security law, plus contract analysis and drafting |
| Jurilo Tax, CHF |  | 69 | fair use questions on federal and all 26 cantonal tax laws |
| Enterprise |  | custom pricing | more users, own data sources, API |

The page states that prices exclude VAT. It shows a Monthly and a Yearly switch, but the downloaded copy gives only the monthly amount, so no yearly price was read. The Pro and Tax plans each have a Register button that leads to the company's sign-up page. Enterprise has custom pricing.

## When did Jurilo launch, and how did it grow? Timeline

From a page that said "Stay tuned" in May 2024 to two paid plans in November 2026. Each entry carries its grade.

- **About October 2023** (grade C [7]): Development starts, counted back from the press release's "two years of development" in October 2025.
- **6 May 2024** (grade C [9]): The archived lawise.ai page speaks of legal advice through AI and asks visitors to stay tuned.
- **20 January 2025** (grade C [8]): The archived page offers a 14-day trial and a Basic plan. Its first heading calls it digital legal advice for fiduciaries.
- **20 October 2025** (grade C [7]): A press release reports the market launch a few weeks earlier and more than 100 company customers.
- **September 2026** (grade C [10, 11, 4]): The company publishes two blog articles, a use case and a lawyer's test, and updates its terms and legal notice on 1 September.
- **12 November 2026** (grade C [1]): The pricing page lists Pro and Tax at the same monthly price and a two-week free trial.

## What could go wrong for Jurilo?

- **What is not verified.** No revenue figure was found. The company lists two plans and a sign-up path, but no source states that a customer has paid. The count of more than 100 company customers comes from the company's own press release, and no independent source confirms them. The operator, the association High-Tech Connect, may be older than the product. No source dates its start or that of Lawise AG. A reader could look for a payment-processor profile, a founder interview or a filing.
- **Legal information, not legal advice.** The legal notice says "Use of Jurilo does not by itself create an attorney-client relationship or other professional mandate". The terms add that it "is not a substitute for professional legal representation where such representation is required or appropriate". An archived page of January 2025 had the heading "Die erste digitale Rechtsberatung für Treuhänder" (translation: the first digital legal advice for fiduciaries). The same page answered the question whether the bot can replace a lawyer with "Nein" (translation: no). The terms also say AI answers may contain errors.
- **Testimonials, logos and counters.** The home page shows ten named testimonial authors, most with titles and companies, but only one quotation was readable in the downloaded copy. It shows two logo images with the alternative text "AERO logo" and "Solvex logo". One testimonial author is a lawyer at Streiff von Kaenel, who is also listed as an advisor and whose firm helped test the product. The sentence of the one quotation was not searched elsewhere, because the search service was unavailable. The benefits page shows figures such as "40%" faster contract review and adds "Benchmarks shown are early estimates and vary by team and workflow".
- **Start and operator of the company.** The terms and the legal notice name High-Tech Connect as operator, and the press release says the start-up works under the non-profit association Hightech Connect. The page data names "Lawise AG". Its registration date was not found, because the Swiss registers are closed to automated access and a North Data search showed no entry. The press release also says a product for private persons is in work.

## Sources

1. Jurilo pricing page, read 12 November 2026 — https://www.jurilo.ch/pricing (grade C). Read in full, including the page's structured data and scripts. Source for the plans, the prices, the Stripe script and the legal name Lawise AG.
2. Jurilo home page, read 12 November 2026 — https://www.jurilo.ch/ (grade C). Read in full. Source for the promise, the testimonial list, the logo images and the role pages. The FAQ answers are not in the downloaded copy.
3. Jurilo about page: Founders and Advisors, read 12 November 2026 — https://www.jurilo.ch/about-us (grade C). Read in full. Source for the two co-founders, the advisors and the Swiss-law focus.
4. Jurilo terms of use, last updated 1 September 2026 — https://www.jurilo.ch/terms-of-use (grade C). Read in full. Source for the operator, the subscription clauses and the no-attorney-client statement.
5. Jurilo legal notice, last updated 1 September 2026 — https://www.jurilo.ch/legal-notice (grade C). Read in full. Source for the operator and the description of the service.
6. Jurilo privacy policy, last updated 1 September 2026 — https://www.jurilo.ch/privacy-policy (grade C). Read in full. Source for the statement on model training.
7. startupticker.ch, 20 October 2025: Erfolgreicher Start für Zürcher KI-Legal-Startup Lawise.ai — https://www.startupticker.ch/en/news/erfolgreicher-start-fuer-zuercher-ki-legal-startup-lawise-ai (grade C). Read in full. A press release that the news site marks "Press release / LF". It is the company's own statement. Source for the two years of development, the customer count, the law firms and the self-funding.
8. Internet Archive copy of jurilo.ch, 20 January 2025 — http://web.archive.org/web/20250120120520/https://jurilo.ch/ (grade C). Read in full, in German. Source for the earlier price list, the trial and the answer on replacing a lawyer.
9. Internet Archive copy of lawise.ai, 6 May 2024, and the archive index for lawise.ai and jurilo.ch — http://web.archive.org/web/20240506030905/https://www.lawise.ai/ (grade C). Read in full. The index lists captures of lawise.ai from 6 May 2024 and of jurilo.ch from 26 November 2024.
10. Jurilo blog, 12 September 2026: Employment-Law Clarity for CHF 2.50 — https://www.jurilo.ch/articles/employment-law-clarity-for-chf-2.5 (grade C). Read in full. Source for the use case, the price comparison and the sentence on individual advice.
11. Jurilo blog, 11 September 2026: Jurilo Will Have a Lasting Impact — https://www.jurilo.ch/articles/jurilo-will-have-a-lasting-impact-on-legal-services (grade C). Read in full. A lawyer's test quoted by the company.
12. Jurilo security page, read 12 November 2026 — https://www.jurilo.ch/security (grade C). Read in full. Source for the hosting region and the SafeBase trust center.
13. Jurilo sign-up page, read 12 November 2026 — https://app.jurilo.ch/signup?lang=en (grade C). Read the downloaded copy. It holds only a title, because the form loads by script.
14. North Data search for Lawise AG, read 12 November 2026 — https://www.northdata.com/Lawise%20AG (grade C). Read the search result page. It lists similar names and no entry for Lawise AG. Zefix and Moneyhouse could not be read, because their robots.txt files forbid it.
15. Database of failed startups, local export — /method/#dead (grade C). Record pages read on 12 November 2026. AI-assisted summaries, not independently verified. Source for the failed predecessors.
16. Jurilo benefits page, read 12 November 2026 — https://www.jurilo.ch/benefits (grade C). Read in full. Source for the benefit figures and the sentence that calls them early estimates.

Contact: aiolum@livyden.com. Run Jurilo? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Jurilo).