# Latitude

Aiolum story: https://aiolum.com/story/latitude/ · added 2026-11-12 · updated 2026-11-12

**In short.** Latitude (Observability for AI agents, Spain): 4.8K GitHub stars, November 2026. Evidence grade E: no revenue figure was checked. Team: 2 founders; 5 people listed in October 2022, 6 in February 2023 and 7 in December 2023; a register summary lists 5 employees for 2025. Launched February 2022; still running.

Observability for AI agents · Spain · AI-native · team of 2 to 10 · still running · group: Developer tools and coding agents

- Outcome: 4.8K GitHub stars, November 2026 (evidence grade of the headline number: E; no revenue figure)
- Launch: February 2022; months from launch to the outcome: 57
- Team: 2 founders; 5 people listed in October 2022, 6 in February 2023 and 7 in December 2023; a register summary lists 5 employees for 2025
- Outside funding: Amount not published; the company register lists three capital increases in 2022 and 2023, and a footer seal says financed by ENISA, a Spanish public body
- Main factor: Persistence
- Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 2
- Tags: AI-native, Small team, Funded, Running, B2B, Developer tools

Links:

- Visit latitude.so: https://www.latitude.so/

**The product.** A platform that records what an AI agent did in production, groups the failures into issues and alerts the team. It can send a failure to a coding agent such as Claude Code or Cursor. The code is open source under the MIT licence, and the company also sells a hosted version.

**Why it worked.** Latitude kept changing its product until it reached tools for AI agents. Its first public traces are from February 2022, and it was incorporated in March 2022. Its first product was a data tool, and a Hacker News post of December 2024 calls the prompt tool its third pivot. The company's pricing page listed a plan at US$99 a month in March 2025.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Latitude is observability software for AI agents. Observability means recording what a program did, so that an engineer can find out why it failed. Latitude stores each run as a trace, the list of model calls and tool calls in one run. It groups failing traces into issues and alerts the team.

The company is Latitude Data, S.L., based in Barcelona. Spain's official register gazette records its incorporation with operations starting on 21 March 2022. Its first product, in 2022, was a shared canvas for exploring data, and in February 2023 it offered a low-code data tool. By September 2024 it was an open-source platform for prompts, which a December 2024 post calls its third pivot.

No revenue figure was found, so the story is grade E. The pricing page lists a free plan and a Pro plan at US$99 a month, and the upgrade runs through a sign-in console. No source states that a customer has paid. The company's own case study names one customer.

## Why did Latitude work?

### It changed product several times before reaching AI agents

The sources show a data canvas in 2022, data apps with an AI assistant in February 2023 and a prompt platform in September 2024. A Hacker News post of December 2024 calls that its third pivot. The home page of November 2026 describes monitoring for agents. No source says why each change was made.

### The code is free and the company also sells a hosted plan

The repository uses the MIT licence, and the home page says Latitude is open source. The pricing page lists a free Starter plan and a Pro plan. No source states how many customers came from the repository.

### Usage is measured in credits, so the bill follows the volume

The pricing page says that ingesting a trace costs 1 credit. Pro includes 100,000 credits a month, and the page lists extra credits at US$20 per 10,000. The seats are unlimited on both plans.

## How it was built

These details come from the company's own pages and repository. They are grade C.

- The main repository is written in TypeScript, according to its GitHub page, and is licensed under MIT.
- The home page says the platform is OTEL compatible: an engineer can drop in the company's SDK or point an existing OpenTelemetry pipeline at it.
- The company ships a Latitude MCP server, so that a coding agent can read the workspace. The home page says it dispatches Claude Code or Cursor with sample traces.
- The home page says hosted data stays in Europe and is encrypted in transit and at rest.
- A free account is created through the console. The Pro plan is billed by credits, and the company's terms say that paid accounts are not used to train models.

Sources: [5, 1, 1, 1, 3]

## Who tried this before Latitude, and why did they fail?

Four companies in our database of failed startups sold monitoring or analysis to engineering and data teams. The values below are from that database, were read on 12 November 2026 and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Streamdal (2020 to 2023; funding US$7.0M burned; cause: Competition)

- Promise: Real-time observability for streaming data pipelines.
- Why it died: The record says the market was saturated and large incumbents set the competitive landscape.
- Record: 

### CodeSee (2020 to 2024; funding US$10.0M burned; cause: Value)

- Promise: Visual maps of a codebase to help developers understand it.
- Why it died: The record says it built a vitamin when the market demanded a painkiller, so the perceived value did not match the need.
- Record: 

### Kite DevTool (2014 to 2024; funding US$21.0M burned; cause: Timing)

- Promise: AI code completion in the editor.
- Why it died: The record says it was too early for a market that later grew, and that it made monetization mistakes.
- Record: 

### Lariat Data (2021 to 2024; funding US$5.0M burned; cause: Competition)

- Promise: Data aggregation and analysis of media content for engineering, product and design teams.
- Why it died: The record says strategic misalignment and competition from established tools such as Tableau and Looker.
- Record: 

## What changed

The four records describe tools for engineering teams that met large incumbents or buyers who did not see the value. Latitude's own first tools, a data canvas and low-code data apps, were in that kind of market. Its sources do not say why it left it.

Two things differ in the sources. The product now targets teams that run AI agents, and the company says it analyzes traces with hosted AI. It also gives the code away under the MIT licence and sells a hosted plan, so a team can try the product before paying.

## Can one person copy Latitude now?

**Verdict: The structure can be copied; the result is not shown.**

A small team can publish the code of a developer tool, host it and sell a plan by usage. The sources show the price list and a customer story, and they show no revenue. A reader should treat this as a pattern, not as proof that it earns.

1. Pick one failure that builders of a new kind of software cannot yet debug.
2. Publish the code under a permissive licence, with a free hosted plan.
3. Sell one paid plan by usage, with unlimited seats.
4. Write a customer story that shows the failure and the fix.

**What is still open.** Other software where models take actions: voice agents, coding agents and workflows that run by themselves.

## How much revenue does Latitude make? The numbers, graded

A small team with an open-source product, a self-serve price list and one named customer story, and no revenue figure

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Company | Latitude Data, S.L., Barcelona, Spain | C | Named in the company's terms of service, last updated June 2026. The terms give the tax ID B09930660 and the Barcelona Mercantile Registry sheet B-576785, and choose Spanish law and the courts of Barcelona. | [3] |
| Company start | Incorporated 21 March 2022; earliest trace 3 February 2022 | C | Spain's official register gazette (BORME) of 28 March 2022 lists the constitution of LATITUDE DATA S.L. with operations starting on 21.03.22. The entry is on registry sheet B 576785, the sheet named in the company's terms. GitHub's public interface dates the organization latitude-dev to 3 February 2022. The Internet Archive's first copy of latitude.so is from 14 February 2022 and shows only a logo. No earlier company or earlier name was found. | [20, 21, 3, 6, 8] |
| Founders | César Migueláñez, Founder and CEO; Gerard Clos, Founder and CTO | C | The company's about page, in copies of 1 February 2023 and 7 December 2023, lists them with those titles. | [11, 13] |
| Team, 2022 to 2025 | 5 people listed in October 2022; 6 in February 2023; 7 in December 2023; 5 employees for 2025 | C | The company's about page lists the founders and three others in October 2022, four others in February 2023 and five others in December 2023. Today's about page lists no team. The einforma register summary lists 5 employees for the year 2025, and its text summary of the same accounts says fewer than 5. | [22, 11, 13, 21] |
| First product, 2022 | A shared canvas for exploring data, with a waitlist | C | A copy of 19 August 2022 offers an alpha program with free stickers. A Hacker News post of 18 October 2022 is titled Multiplayer Data Exploration. | [9, 10] |
| Second product, February 2023 | Low-code data apps with a text-to-SQL assistant | C | A copy of the home page of 1 February 2023 offers this and says that teams come for free. | [12] |
| Third product, September 2024 | Open-source platform for prompts and evaluations | C | A copy of 18 September 2024 says Available September 2024. On Hacker News on 4 December 2024 the account heycesr wrote that this is our 3rd pivot. | [14, 15] |
| GitHub stars of the main repository | 4.8K stars, 408 forks, MIT licence | C | Read on the repository page on 12 November 2026. GitHub's interface dates the repository to 28 June 2024. The home page shows a star counter of 4.3K. | [5, 7, 1] |
| Prices | Free with 20,000 credits; Pro at US$99 a month with 100,000 credits | C | The company's pricing page, read on 12 November 2026. Copies of March and July 2025 show a Team plan at US$99 a month with 100,000 runs. | [2, 17, 18] |
| How Pro is bought | Sign-up button to a console; change or cancel in account settings | C | The Pro button points to the Latitude console login. The page's questions say a plan can be changed or cancelled at any time from account settings, and overage is billed. | [2] |
| Customer the company names | HeyTavi, 75 personalised agent deployments | C | The company's own case study of 16 September 2026. It does not say what HeyTavi pays. | [4] |
| Funding | A seal reading Financiada por ENISA, Ministerio de Industria y Turismo | C | A footer seal on the home page. In translation: financed by ENISA, Ministry of Industry and Tourism. No amount or date of that financing was found. The einforma register summary lists three capital increases in the official gazette. Two are dated 22 November 2022 and one 18 April 2023, and the share capital is 3,810.53 euros. The price paid for the new shares and the buyers were not found. | [1, 21] |

How to read this table. Grade C means the company or a public page states the value. No value here is grade A or B. A calc value is not used.

## Pricing

Latitude prices read from the company's pricing page on 12 November 2026 (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Starter |  | 0 | 20,000 credits a month, 30 days of data retention, unlimited seats |
| Pro |  | 99 | 100,000 credits a month, 90 days of data retention, unlimited seats, priority support |
| Enterprise | custom | custom | custom credits and retention, on-premise or custom cloud, SAML single sign-on, support SLA |

The page shows monthly prices only, with no yearly option. A credit is the unit of usage: ingesting one trace costs 1 credit. On Pro, credits above the included amount cost US$20 per 10,000 credits, according to the page's questions.

## When did Latitude launch, and how did it grow? Timeline

From a GitHub account, an incorporation and a data tool in 2022 to a hosted monitor for AI agents in November 2026.

- **3 February 2022** (grade C [6, 8, 20]): The GitHub organization latitude-dev is created. On 14 February 2022 the Internet Archive's first copy of the website shows only a logo. The official register gazette records the incorporation of Latitude Data, S.L. with operations starting on 21 March 2022.
- **19 August 2022** (grade C [9]): The website offers a shared canvas for exploring data and an alpha program with a waitlist.
- **1 February 2023** (grade C [12, 11]): The website offers low-code data apps with a text-to-SQL assistant. The about page lists 6 people.
- **28 June 2024** (grade C [7, 14]): The repository latitude-llm is created. By 18 September 2024 the website offers an open-source platform for prompts.
- **4 December 2024** (grade C [15, 16]): A Hacker News post calls the prompt platform the third pivot. On 5 March 2025 another post introduces Latitude Agents.
- **12 November 2026** (grade C [1, 5, 2]): The home page offers monitoring that finds failures and dispatches a coding agent. The repository shows 4.8K stars, and the pricing page lists Pro at US$99 a month.

## What could go wrong for Latitude?

- **What is not verified.** No revenue figure was found, so the story is grade E. The home page, pricing page, blog index, changelog and repository were read, and none gives revenue. A reader could look for a payment-processor profile or a press interview. No source states that a customer has paid, and the HeyTavi case study is the company's own statement. The company was incorporated on 21 March 2022, according to the official register gazette. Its GitHub account and first website copy are from February 2022. The funding amount and the investors were not found. Today's headcount is not published by the company, and the figure of 5 employees for 2025 comes from a register summary. GitHub stars are not customers.
- **Home-page counters and logos are not sourced.** The home page shows counters for spans ingested, issues detected, signals created and npm, PyPI and Docker downloads. It also shows a row of ten company logos without saying what each company uses. The page star counter reads 4.3K, while GitHub shows 4.8K. No source for the counters was found.
- **Security claims are the company's own.** The home page and privacy notice say SOC 2 Type II, and the pricing page offers SOC2 and ISO27001 reports on Pro. No report or auditor was found. ISO 27001 appears only on the pricing page.
- **Free accounts have different data terms.** The terms say user content on free accounts is public by default and may be shown for promotional purposes. Data from free accounts may be used in aggregate, anonymized form to improve the service. Paid account data is not used for model training.

## Sources

1. Latitude home page — https://www.latitude.so/ (grade C). Read in full on 12 November 2026. Source for the product, the counters, the logo row, the security badges and the ENISA seal.
2. Latitude pricing page — https://www.latitude.so/pricing (grade C). Read in full on 12 November 2026. Source for the plans, the credit rule and the sign-up button.
3. Latitude terms of service, June 2026 — https://www.latitude.so/terms (grade C). Read in full on 12 November 2026. Source for the company name, Spanish law and the data terms. The privacy page was read the same day.
4. Latitude customers page and HeyTavi case study, 16 September 2026 — https://www.latitude.so/customers/heytavi (grade C). Read in full on 12 November 2026. The company's own case study. Source for the one named customer.
5. GitHub: latitude-dev/latitude-llm — https://github.com/latitude-dev/latitude-llm (grade C). Read the repository page on 12 November 2026. Source for stars, forks, licence and language.
6. GitHub public interface: organization latitude-dev — https://api.github.com/orgs/latitude-dev (grade C). Read in full on 12 November 2026. Source for the creation date of the organization.
7. GitHub public interface: repositories of latitude-dev — https://api.github.com/orgs/latitude-dev/repos?per_page=100&sort=created&direction=asc (grade C). Read in full on 12 November 2026. Source for the creation date of latitude-llm.
8. Internet Archive copy of latitude.so, 14 February 2022 — https://web.archive.org/web/20220214170351/https://latitude.so/ (grade C). Read in full. It shows only a logo.
9. Internet Archive copy of latitude.so, 19 August 2022 — https://web.archive.org/web/20220819140227/https://latitude.so/ (grade C). Read in full. Source for the first product and the alpha waitlist.
10. Hacker News: Show HN: Multiplayer Data Exploration, 18 October 2022 — https://news.ycombinator.com/item?id=33243970 (grade C). Read in full. A post by the account heycesr with the title only.
11. Internet Archive copy of latitude.so/about, 1 February 2023 — https://web.archive.org/web/20230201151919/https://latitude.so/about/ (grade C). Read in full. Source for the founders and the team list of February 2023.
12. Internet Archive copy of latitude.so, 1 February 2023 — https://web.archive.org/web/20230201151902/https://latitude.so/ (grade C). Read in full. Source for the second product.
13. Internet Archive copy of latitude.so/about, 7 December 2023 — https://web.archive.org/web/20231207163456/https://latitude.so/about/ (grade C). Read in full. Source for the team list of December 2023.
14. Internet Archive copy of latitude.so, 18 September 2024 — https://web.archive.org/web/20240918014855/https://latitude.so/ (grade C). Read the home page. Source for the prompt platform and Available September 2024.
15. Hacker News: Show HN: Latitude, open-source prompt playground for teams, 4 December 2024 — https://news.ycombinator.com/item?id=42320075 (grade C). Read in full. A post by the account heycesr that says this is our 3rd pivot.
16. Hacker News: Show HN: Latitude Agents, 5 March 2025 — https://news.ycombinator.com/item?id=43267918 (grade C). Read in full. A post by the account heycesr that introduces Latitude Agents.
17. Internet Archive copy of latitude.so/pricing, 21 March 2025 — https://web.archive.org/web/20250321010150/https://latitude.so/pricing (grade C). Read in full. Source for the Team plan at US$99 a month.
18. Internet Archive copy of latitude.so/pricing, 29 July 2025 — https://web.archive.org/web/20250729232149/https://latitude.so/pricing (grade C). Read the plans. It shows the same US$99 Team plan.
19. Database of failed startups, local export — /method/#dead (grade C). Record pages read on the website on 12 November 2026. AI-written summaries, not independently verified.
20. Boletín Oficial del Registro Mercantil number 60, 28 March 2022, Barcelona, page 14409 — https://www.boe.es/borme/dias/2022/03/28/pdfs/BORME-A-2022-60-08.pdf (grade A). Read entry 134670 on 12 November 2026. Spain's official register gazette. Source for the incorporation and the start of operations on 21 March 2022.
21. einforma: register summary of Latitude Data S.L. — https://www.einforma.com/informacion-empresa/latitude-data (grade C). Read in full on 12 November 2026. A commercial summary of register data. Source for the date of constitution, the list of gazette acts, the share capital and the employee figure for 2025.
22. Internet Archive copy of latitude.so/about, 5 October 2022 — https://web.archive.org/web/20221005084954/https://latitude.so/about (grade C). Read in full. Source for the team list of October 2022.

Contact: aiolum@livyden.com. Run Latitude? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Latitude).