# Loopia

Aiolum story: https://aiolum.com/story/loopia/ · added 2026-11-11 · updated 2026-11-11

**In short.** Loopia (AI agents for customer service and sales on marketplaces and WhatsApp, Brazil): Live with paid plans, November 2026. Evidence grade E: no revenue figure was checked. Team: 2 founders named, CEO and CTO; headcount not published; funded in 2025 and 2026. Launched October 2023; still running.

AI agents for customer service and sales on marketplaces and WhatsApp · Brazil · AI-native · team of 2 to 10 · still running · group: Customer support agents

- Outcome: Live with paid plans, November 2026 (evidence grade of the headline number: E; no revenue figure)
- Launch: October 2023; months from launch to the outcome: 37
- Team: 2 founders named, CEO and CTO; headcount not published; funded in 2025 and 2026
- Outside funding: Pre-seed in February 2025 and seed in June 2026, as reported by the press
- Main factor: Domain expertise
- Meters, 1 to 4: evidence strength 1, copyable pattern 1, capital needed 2
- Tags: AI-native, Small team, Funded, Running, B2B, E-commerce

Links:

- Visit loopia.com.br: https://loopia.com.br/
- App Store: https://apps.apple.com/br/app/loopia-chat-commerce-com-ia/id6753324539
- Google Play: https://play.google.com/store/apps/details?id=br.com.loopia

**The product.** A web platform and phone app that put the customer messages of an online seller in one screen. The messages come from marketplaces such as Mercado Livre, Shopee and Amazon, and from WhatsApp. An AI agent named Luna answers the pre-sale and after-sale questions, and a human can take over.

**Why it worked.** The founder had already built and sold software for small retailers, and his second company answers buyers for online sellers. Buyers ask their questions on several sales channels and in chat apps. One screen with an AI agent in front of it gathers them in one place. Press reports that the company grew 25 times in 2025, with no base figure.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Loopia sells AI agents that answer customers for online stores. An AI agent is a program that reads a message, decides what to answer and can pass the conversation to a person. It connects to marketplaces, WhatsApp and TikTok Shop through their interfaces. The company is in Brazil, with offices listed in Brusque, São Paulo and Vitória.

Tiago Vailati is CEO and cofounder, and Anderson Fantini is CTO and cofounder. The press says they founded it in 2024, and the company register dates its start to 6 October 2023. Vailati earlier built the retail software company Hiper, which Linx bought in 2019. The press reports a pre-seed round in February 2025 and a seed round in June 2026.

This story has no checked revenue figure. LatamList wrote on 1 July 2026 that Loopia "grew 25 times in 2025" and gave no base. The headline is therefore a fact about status: the pricing page lists paid plans, and the terms of use describe paid contracts.

## Why did Loopia work?

### The founder had already built and sold retail software

Vailati founded Hiper at 25, according to the press, and sold it to Linx in 2019. Central do Varejo and TNH1 say Hiper served 22,000 stores. Hiper sold to small shops, and Loopia sells to online sellers. The lead investor told IT Forum that the team has "experiência direta no segmento" (translation: direct experience in the segment).

### It connects to the marketplaces where sellers get their questions

The home page and the FAQ list Mercado Livre, Amazon, Magalu, Shopee, TikTok Shop and WhatsApp. Parceiro Ventures, the lead investor, is quoted by IT Forum saying that each unanswered question is a lost sale and a ranking penalty.

### Each plan starts with a pack of conversations and AI credits

Each plan starts with 1,000 conversations and 1,000 AI credits. The Plus plan adds a chatbot with AI on WhatsApp. The December 2024 page sold the AI in packs "conforme a demanda" (translation: according to demand).

## How it was built

These details come from the company's own pages and from the press. They are grade C.

- The company says its AI agent is proprietary and is named Luna. The FAQ says Luna answers, ranks urgent messages and learns from each conversation.
- Parceiro Ventures says Loopia was built from the start with generative AI. The pages read do not name the model provider.
- The company blog says a professional bulk sender "se conecta à API oficial do WhatsApp" (translation: connects to the official WhatsApp API). The same post presents Loopia's bulk sending, called Disparador.
- The platform has a web app and Android and iOS apps. The FAQ says the app has no dashboards, reports or settings.
- The marketing site runs on WordPress with the Yoast SEO plugin and the Elementor page builder, as its page source shows.

Sources: [6, 9, 15, 1, 14]

## Who tried this before Loopia, and why did they fail?

Three companies in the failed-startup database sold automated support or e-commerce tools. The values below are from that database, read on 11 November 2026, and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Answerly (2013 to 2016; funding US$550K burned; cause: Product-market misfit)

- Promise: FAQ and automated answers on company websites, with only hard questions sent to human agents.
- Why it died: Language processing of that time could not handle real questions. Setup took months, so the customers who most needed automation could not use it.
- Record: 

### ShopWith (2018 to 2021; funding US$5.0M burned; cause: Competition)

- Promise: Social shopping inside online stores, to raise conversion for retailers.
- Why it died: Instagram and Pinterest added shopping to their own apps. ShopWith had no clear income beyond transaction commissions.
- Record: 

### Nextstore (2020 to 2023; funding US$5.0M burned; cause: Competition)

- Promise: Machine learning for e-commerce marketing, to raise conversion and lower acquisition cost.
- Why it died: Shopify and Amazon put similar tools inside their platforms. Manual integration put off smaller sellers.
- Record: 

## What changed

Answerly failed when language software could not handle open questions. Loopia uses a generative model, which the investor describes as the basis of the product. Whether it handles open questions well is not shown by any source read here.

ShopWith and Nextstore lost to platform owners who built the feature themselves. Loopia sits on top of marketplaces and WhatsApp, so the same risk applies. Its answer is to work across many channels in one screen.

## Can one person copy Loopia now?

**Verdict: Partly. The niche is open, but the proof is thin.**

Pick one slow, repeated job in a channel that already has volume, and sell it as software with plans by usage. Loopia chose seller questions on marketplaces. This page cannot show that it pays, because no revenue figure was found.

1. Name the buyer you already know from earlier work.
2. Connect to the channels where the buyer's work arrives.
3. Sell plans with a starting pack of conversations and AI credits.
4. Publish a price list after the first sales meetings.

**What is still open.** Other marketplace seller tasks in Brazil, such as listings, returns and shipping questions.

## How much revenue does Loopia make? The numbers, graded

A company registered in October 2023 with a public price list, two funding rounds in the press and a growth claim with no base figure. No revenue figure was found

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Growth claim for 2025 | "grew 25 times in 2025", with no base figure | E | LatamList, 1 July 2026: "Loopia grew 25 times in 2025." Startuplinks, 8 July 2026, repeats it as "un crecimiento de 25 veces durante 2025" (translation: a growth of 25 times during 2025). Neither says what grew or gives a number. | [7, 8] |
| Company start | registered 6 October 2023; founded in 2024 according to the press | C | The public company register gives 6 October 2023 as the start of activity of Loopia Software Ltda. LatamList, 10 March 2025: "Founded in 2024 by Tiago Vailati and Anderson Fantini". Central do Varejo, 8 March 2025, calls it "fundada há apenas 8 meses" (translation: founded only 8 months ago). The company's privacy policy is dated 23 May 2024 and its terms 29 July 2024. No earlier name or product was found. | [17, 10, 11, 3, 4] |
| Founders | Tiago Vailati, CEO; Anderson Fantini, CTO | C | Named as cofounders in LatamList, Startuplinks and Central do Varejo. The company's book page calls Vailati "cofundador e CEO da Loopia" (translation: cofounder and CEO of Loopia). | [5, 8, 10, 11] |
| Team size | not published | C | No downloaded source gives a headcount. The home page footer lists offices in Brusque, São Paulo and Vitória. IT Forum, 24 June 2026, says the company strengthened its team after the pre-seed. | [1, 9] |
| Prices | Pro from R$ 999 and Plus from R$ 1,499; Enterprise on request | C | Company pricing page, read 11 November 2026. The December 2024 copy of the home page listed plans named Start and Pro with no price. It offered a 30-minute sales meeting instead. | [2, 14] |
| Paid plans in the terms | paid plans after a 7-day trial | C | Terms of use, last updated 29 July 2024, clause 5.3. Without a paid plan after the trial "o acesso à Plataforma será bloqueado" (translation: access to the platform will be blocked). Clause 6.1 says services are offered through paid plans. | [3] |
| Pre-seed round, February 2025 | R$ 3.7 million; US$ 650,000 to US$ 670,000 | C | Central do Varejo, 8 March 2025, gave R$ 3.7 million led by Funses I. LatamList gave US$ 650,000 on 10 March 2025 and US$ 670,000 on 1 July 2026. | [11, 10, 7] |
| Seed round, June 2026 | R$ 6.5 million, which the press put at US$ 1.2 million | C | IT Forum, 24 June 2026: R$ 6.5 million led by Parceiro Ventures, with up to R$ 2 million more on growth goals. LatamList, 1 July 2026, gave US$ 1.2 million. Startuplinks, 8 July 2026, said up to US$ 1.6 million. | [9, 7, 8] |
| Founder's earlier company | Hiper, sold to Linx in 2019; Vailati stayed until 2022 | C | Money Times, 2 April 2019, reported Linx's notice: R$ 17.7 million in cash, and up to R$ 32.3 million more tied to targets. Central do Varejo wrote R$ 50 million, which is the sum of both parts. LatamList put the price at US$ 8.5 million in 2025 and about US$ 9.1 million in 2026. This is a separate company with its own start. | [18, 10, 7, 11, 13] |
| WhatsApp and Meta program | member of the WhatsApp AI Startups Hub since 2025 | C | Central do Varejo, 2 October 2025, wrote that Loopia "foi selecionada para integrar o WhatsApp AI Startups Hub" (translation: was selected to join the WhatsApp AI Startups Hub). The article quotes only the company, and no Meta spokesperson. | [12] |
| Product claims by the company | answers in under 30 seconds, 24 hours a day; Central do Varejo repeats 85% of conversations automated | C | Startuplinks, 8 July 2026, "según la empresa" (translation: according to the company). Central do Varejo, 8 March 2025, gave the 85% figure for Luna without a check. | [8, 11] |
| Time from founding to November 2026 | 37 months | calc | Calculated: October 2023, the start of activity in the company register, to November 2026. | [17, 2] |

How to read this table. Grade C is what the company writes on its own pages or what the press says, often after a company release. Grade E marks a figure that cannot be used as a headline, because no base is given. A "calc" value was computed on this page.

## Pricing

Loopia plans on its pricing page, read 11 November 2026, in Brazilian reais (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Pro |  |  | from R$ 999; up to 5 users; chatbot without AI on WhatsApp |
| Plus |  |  | from R$ 1,499; up to 10 users; chatbot with AI on WhatsApp |
| Enterprise |  |  | price on request; users set by contract |

The page gives prices in reais with "A partir de" (from) and does not say whether they are per month. The terms say plans are billed monthly or yearly. Both plans include a starting pack of 1,000 conversations and 1,000 AI credits. In December 2024 the home page listed plans with no prices and offered a sales meeting. The USD columns are empty because the page does not state the billing period.

## When did Loopia launch, and how did it grow? Timeline

From a company registration in October 2023 to a price list and a seed round in 2026. Each entry carries its grade.

- **6 October 2023 to 29 July 2024** (grade C [17, 4, 3]): The company register dates the start of Loopia Software Ltda to 6 October 2023. Its privacy policy and terms of use are dated 23 May and 29 July 2024.
- **5 December 2024** (grade C [14]): The earliest Internet Archive copy of the home page asks visitors to book a sales meeting. It lists two plans, Start and Pro, with no prices.
- **February to March 2025** (grade C [11, 10]): A pre-seed round led by Funses I is reported on 8 March in reais and on 10 March in US dollars.
- **2 October 2025** (grade C [12]): Central do Varejo reports that the company was selected for the WhatsApp AI Startups Hub.
- **24 June 2026** (grade C [9, 7, 8]): A seed round of R$ 6.5 million led by Parceiro Ventures is announced. LatamList and Startuplinks report it on 1 and 8 July.
- **November 2026** (grade C [2, 1]): The pricing page lists Pro from R$ 999 and Plus from R$ 1,499. The home page lists offices in three cities.

## What could go wrong for Loopia?

- **What is not verified.** No revenue figure was found. LatamList and Startuplinks say the company grew 25 times in 2025, with no base and no named speaker. We looked for a payment-processor profile, a founder interview with a figure and a filing. No source gives a headcount, and three offices and two funding rounds suggest the team may be larger than ten. A reader could ask the company for revenue, or look for a later press piece that gives one.
- **Paying customers are the company's own statement.** The terms and the price list describe paid plans, and the press says the company has customers. No independent source names a paying customer. The home page shows three testimonials with names, companies and photos. Our web search found no other use of these names. The page also shows a wall of about 17 company logos and four counters (50%, 92%, 30 seconds, 24 hours) with no source.
- **Funding figures differ between sources.** The pre-seed is R$ 3.7 million in one source and US$ 650,000 or US$ 670,000 in others. The seed is R$ 6.5 million, US$ 1.2 million, or up to US$ 1.6 million. Part of the seed depends on growth goals.
- **Bulk WhatsApp sending is a product feature.** The Pro and Plus plans include bulk sending called Disparador, through the API and a contact list. The seller uploads the contact list or connects a CRM. The pages read do not say how the consent of the recipients is checked. The company blog says a professional bulk sender connects to the official WhatsApp API. It quotes Vailati: "Spam incomoda. Relevância convida à conversa" (translation: spam annoys, relevance invites a conversation).

## Sources

1. Loopia - Agentes de IA para Atendimento (home page) — https://loopia.com.br/ (grade C). Read in full on 11 November 2026, in Portuguese. Source for the integrations, the testimonials, the logo wall, the counters and the three office cities.
2. Planos e Preços - Agentes de IA para Vendas e Atendimento no E-commerce — https://loopia.com.br/planos/ (grade C). Read in full on 11 November 2026, in Portuguese. Source for the plan prices, user limits and the starting pack.
3. Loopia, Termos de uso, last updated 29 July 2024 — https://loopia.com.br/termos-de-uso/ (grade C). Read in full, in Portuguese. Source for the company name, the 7-day trial and the paid plans.
4. Loopia, Política de privacidade, last updated 23 May 2024 — https://loopia.com.br/politica-de-privacidade/ (grade C). Read the first part, in Portuguese. Source for the date and the name of the tool Luna IA.
5. Loopia, Chat Commerce (book page by the CEO) — https://loopia.com.br/chat-commerce/ (grade C). Read in full, in Portuguese. Source for Vailati's role and his earlier company Hiper.
6. Loopia, Perguntas frequentes — https://loopia.com.br/perguntas-frequentes/ (grade C). Read in full, in Portuguese. Source for the integrations, the AI agent Luna and the phone app.
7. LatamList, 1 July 2026: Loopia raises $1.2M seed round — https://latamlist.com/loopia-raises-1-2m-seed-round/ (grade C). Read in full. Source for the seed in US dollars, the growth claim and the WhatsApp program.
8. Startuplinks, 8 July 2026: Loopia acelera su expansión tras recaudar hasta US$1,6 millones en ronda Seed — https://www.startuplinks.world/noticias/loopia-acelera-su-expansion-tras-recaudar-hasta-us-1-6-millones-en-ronda-seed (grade C). Read in full, in Spanish. Source for the founders, the 2024 founding and the company's response-time claim.
9. IT Forum, 24 June 2026: Loopia capta R$ 6,5 milhões em rodada Seed liderada pela Parceiro Ventures — https://itforum.com.br/noticias/loopia-rodada-seed/ (grade C). Read in full, in Portuguese. Source for the seed in reais, the investors and the team strengthening.
10. LatamList, 10 March 2025: Loopia raises $650K pre-seed to expand AI-powered e-commerce support — https://latamlist.com/loopia-raises-650k-pre-seed-to-expand-ai-powered-e-commerce-support (grade C). Read in full. Source for the pre-seed in US dollars and for the founding year 2024.
11. Central do Varejo, 8 March 2025: Loopia capta R$ 3,7 milhões em rodada pre-seed — https://centraldovarejo.com.br/loopia-capta-r-37-milhoes-em-rodada-pre-seed-para-transformar-o-atendimento-no-e-commerce-com-ia/ (grade C). Read in full, in Portuguese, from the AMP copy. Source for the pre-seed in reais, "founded 8 months ago" and the Hiper facts.
12. Central do Varejo, 2 October 2025: Loopia integra programa global do WhatsApp e da Meta focado em IA para vendas online — https://centraldovarejo.com.br/loopia-integra-programa-global-do-whatsapp-e-da-meta-focado-em-ia-para-vendas-online/ (grade C). Read in full, in Portuguese, from the AMP copy. Source for the WhatsApp AI Startups Hub.
13. TNH1, 9 September 2026: Ex-funcionário da Havan cria empresa com 22 mil clientes, vende negócio e começa nova fase com IA — https://www.tnh1.com.br/tnh1-variedades/ex-funcionario-da-havan-cria-empresa-com-22-mil-clientes-vende-negocio-e-comeca-nova-fase-com-ia/ (grade C). Read in full, in Portuguese. Source for Hiper's size, the 2024 founding of Loopia and Vailati's years at Hiper.
14. Internet Archive copy of loopia.com.br, 5 December 2024 — http://web.archive.org/web/20241205134418/https://loopia.com.br/ (grade C). Read in full, in Portuguese. The earliest copy found. Lists two plans with no prices and offers a sales meeting.
15. Loopia blog: Disparador para WhatsApp — https://loopia.com.br/blog/disparador-para-whatsapp/ (grade C). Read in full, in Portuguese. Source for the official WhatsApp API and the quote on spam.
16. Database of failed startups, local export — /method/#dead (grade C). Record pages read on the website on 11 November 2026. AI-written summaries, not independently verified. Source for the failed predecessors.
17. CNPJ.ws, public company register record of Loopia Software Ltda (data of the Brazilian tax authority) — https://publica.cnpj.ws/cnpj/52450840000150 (grade B). Read the JSON record on 11 November 2026. Source for the start of activity on 6 October 2023.
18. Money Times, 2 April 2019: Linx anuncia aquisição da Hiper Software por R$ 17,7 mi; ações têm leve alta — https://www.moneytimes.com.br/linx-anuncia-aquisicao-da-hiper-software-por-r-177-mi-acoes-tem-leve-alta/ (grade B). Read in full, in Portuguese. Source for the two parts of the price that Linx paid for Hiper.

Contact: aiolum@livyden.com. Run Loopia? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Loopia).