# Mazo

Aiolum story: https://aiolum.com/story/mazo/ · added 2026-11-06 · updated 2026-11-06

**In short.** Mazo (AI go-to-market advisor for B2B SaaS founders, Portugal): US$132 MRR verified through Stripe, November 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 founder, no employees named (TrustMRR profile: team size 1 person). Launched 3 July 2026; still running, revenue falling.

AI go-to-market advisor for B2B SaaS founders · Portugal · AI-native · solo founder · still running, revenue falling · group: Sales and lead follow-up

- Outcome: US$132 MRR verified through Stripe, November 2026 (evidence grade of the headline number: A; headline in US dollars: 1584)
- Launch: 3 July 2026; months from launch to the outcome: 4
- Team: 1 founder, no employees named (TrustMRR profile: team size 1 person)
- Outside funding: None (bootstrapped, as stated on the TrustMRR profile)
- Main factor: Domain experience
- Meters, 1 to 4: evidence strength 3, copyable pattern 3, capital needed 1
- Tags: AI-native, Solo founder, Bootstrapped, Running, B2B, Go-to-market

Links:

- Visit getmazo.com: https://getmazo.com/
- Verified revenue on TrustMRR: https://trustmrr.com/startup/mazo

**The product.** A founder of a small B2B software company describes the product, the buyer, the price and the current numbers, or gives the website address and a document. Mazo returns a verdict on what holds growth back, a 90-day plan of six to eight moves, and one move for this week with a pass/fail test. A week later it asks whether the test passed and gives the next move. Fifteen built-in tools write the working material, for example a first-10-customers plan, a pricing teardown, outbound email sequences and an investor update.

**Why it worked.** The founder turned the go-to-market frameworks she uses as an advisor into a product with one job and one price. It is a small, early business: Stripe data shows US$500 of revenue in its first four months and two active subscriptions in November 2026, and the founder has listed it for sale.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Mazo is an AI advisor for go-to-market work, which means the plan for how a product reaches its buyers: who the buyer is, what price to charge, which sales channel to use, and in what order to do these things. It is sold to founders of B2B SaaS companies (software sold by subscription to other businesses) with less than €1 million of yearly revenue. It costs €99 a month after a 14-day free trial.

Madalena Rugeroni, who lists Portugal as the company's country, started it on 3 July 2026 according to her TrustMRR profile. She writes on the site that she "vibe-coded" it, that is, built it mostly by giving instructions to AI coding tools. TrustMRR reads the revenue directly from the company's Stripe account. It shows US$123 in August, US$189 in September and US$189 in October 2026, US$500 in total, and on 6 November 2026 a monthly recurring revenue (MRR, the subscription revenue that repeats each month) of US$132 from 2 active subscriptions.

The figure is small and has fallen: revenue of the last 30 days was 29.4% below the 30 days before. Since 9 October 2026 the founder has offered the business for sale on TrustMRR at US$8,000. This page shows it as an example of a narrow AI product with real, verified payments, and compares it with four failed startups that sold marketing advice or marketing analytics to small companies before language models.

## Pricing

Mazo prices on its home page, read 6 November 2026. The site charges in euros; US dollar values use the Federal Reserve H.10 rate of 30 October 2026, US$1.1163 per euro.

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free trial | 0 | 0 | 14 days, the full product, no card |
| Mazo | 92 | 111 | Diagnosis, 90-day plan, weekly check-ins, unlimited advisor conversations, 15 tools |

One plan with every feature. Monthly: €99 (about US$111). Yearly: €990 (about US$1,105), which the site describes as two months free. The 14-day trial needs no credit card, and the site says there is no automatic charge when the trial ends.

## How much revenue does Mazo make? The numbers, graded

US$500 of Stripe-verified revenue in four months from a one-person AI advisor, now offered for sale

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Monthly recurring revenue, 6 November 2026 | US$132 | A | TrustMRR metric snapshot, revenue last synced from Stripe on 6 November 2026. A harvester note from 15 October 2026 gave US$187.30; that copy was not read for this page. The October month total of US$189 agrees with it. | [1] |
| Active subscriptions, November 2026 | 2 | A | TrustMRR metric snapshot. | [1] |
| Revenue, August 2026 | US$123 | A | TrustMRR monthly revenue timeline. | [1] |
| Revenue, September 2026 | US$189 | A | TrustMRR monthly revenue timeline. | [1] |
| Revenue, October 2026 | US$189 | A | TrustMRR monthly revenue timeline. | [1] |
| Revenue, all time to 6 November 2026 | US$500 | A | TrustMRR. The three months above add up to US$501; the difference is rounding in the monthly values. | [1] |
| Revenue, last 30 days to 6 November 2026 | US$134 | A | Down 29.4% from the 30 days before, by TrustMRR's own figure. The daily table shows two payments in that period: US$67.49 on 9 October and US$66.05 on 30 October. | [1] |
| MRR as a yearly run rate | US$1,584 | calc | Calculated: 132 multiplied by 12. | [1] |
| Profit margin, last 30 days | 86.0% | C | TrustMRR snapshot. The page does not say which costs enter the figure, so it is graded as a founder-supplied value. | [1] |
| Founded | 3 July 2026 | C | Founded date on the TrustMRR profile, entered by the founder. | [1] |
| Time from founding to the November figure | 4 months | calc | Calculated: 3 July 2026 to 6 November 2026. | [1] |
| Team | 1 person | C | TrustMRR profile, founder-provided. The site names only the founder. | [1, 2] |
| Outside funding | none | C | TrustMRR profile: Bootstrapped. | [1] |
| Price | €99 a month or €990 a year | C | Home page, read 6 November 2026. About US$111 and US$1,105 at the Federal Reserve rate of 30 October 2026. | [2, 7] |
| Asking price for the business | US$8,000 | C | TrustMRR listing, first listed 9 October 2026; TrustMRR gives a revenue multiple of 5.0x. The listing reports 5 offers received. The seller's message says she wants to focus on new ideas. | [1] |
| Pages in the site map, 22 October 2026 | 67 | C | Counted in sitemap.xml: 29 glossary pages, 12 strategy guides, 9 free tools, 5 templates and comparison pages. | [6] |
| Model provider | Anthropic (as listed) | C | The TrustMRR tech stack lists Anthropic, Render, Resend, Express, Node.js and SQLite. The product site does not name the model. | [1] |

How to read this table: a grade A value comes from TrustMRR, which reads it from the company's Stripe account. A grade C value is stated by the founder, on her TrustMRR profile or on the company's own site. A "calc" value was computed on this page from the rows above it.

## When did Mazo launch, and how did it grow? Timeline

From the start of the company to a listing for sale in about three months. Each entry carries its grade.

- **3 July 2026** (grade C [1]): Founded date on the founder's TrustMRR profile.
- **August 2026** (grade A [1]): First month with revenue in the Stripe data: US$123.
- **15 September 2026** (grade C [3]): Date on the founder's comparison pages, Mazo vs ChatGPT and Fractional CMO vs Mazo.
- **September 2026** (grade A [1]): Revenue US$189.
- **9 October 2026** (grade C [1]): The founder lists Mazo for sale on TrustMRR at US$8,000.
- **October 2026** (grade A [1]): Revenue US$189, from two payments.
- **22 October 2026** (grade C [6]): Last update date of all 67 pages in the site map: guides, a glossary, free tools and templates.
- **6 November 2026** (grade A [1]): MRR US$132 from 2 active subscriptions; last-30-day revenue down 29.4%.

## Why did Mazo work?

### A narrow job instead of a general chat

The site's main argument is against general assistants: it says ChatGPT and Claude answer only the question asked, tend to agree with the user, and do not come back a week later. Mazo keeps one company's facts, one 90-day plan and one move at a time, and asks about the result of each test. The value is in the structure around the model, not in the model.

### Named frameworks as the method

Each recommendation names the published method it comes from, for example April Dunford on positioning, Kyle Poyar on pricing and MEDDIC for sales qualification. The site states that the authors are not affiliated with Mazo. This gives the advice a checkable source, which a general chat answer does not have.

### Price set against a human

The pricing page compares €99 a month with a fractional CMO, a part-time marketing executive, whom the founder's guide prices at US$8,000 to US$15,000 a month for most engagements. The comparison is the founder's; it is not a measured result for customers.

### Search pages and free tools

The site map has 67 pages: strategy guides, a glossary of go-to-market terms, nine free tools that work without an account, and templates. The founder also writes a weekly newsletter, Growth Stories. No source says which channel brought the paying customers.

## How it was built

These details come from the founder's TrustMRR profile and the company's own site. They are founder statements (grade C), except the payment provider, which TrustMRR connects to.

- The founder writes that she vibe-coded the product, that is, built it mainly with AI coding tools. No source names the coding tool.
- Stack listed on TrustMRR: an HTML, CSS and JavaScript front end; Node.js with Express and an SQLite database on the server; hosting on Render; email through Resend; the Anthropic API for the model.
- Payments through Stripe, connected to TrustMRR with an API key. Sign-in by Google, LinkedIn or an email link, with no password.
- The app runs at app.getmazo.com. The site says conversations are private to each account and are not used to train AI models.
- Marketing channels listed on TrustMRR: newsletter, SEO and LinkedIn.

Sources: [1, 2, 4]

## Who tried this before Mazo, and why did they fail?

Four companies in our database of failed startups sold marketing advice, insights or automation to small companies before language models. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Metigy (2014 to 2022; funding US$14M; cause: No market need)

- Promise: An AI marketing brain for small businesses that analyzed social media results and recommended content strategies, in place of a marketing team.
- Why it died: The database says small businesses wanted the work done for them rather than recommendations, and that the generic advice was not used.
- Record: 

### Toplyne (2021 to 2024; funding US$15M; cause: No market need)

- Promise: AI that predicted which free or trial users of a B2B SaaS product would pay, so the sales team could focus on them.
- Why it died: The database says sales teams shrank in the layoffs of 2022 and 2023, and buyers wanted a return on investment that the tool could not clearly prove.
- Record: 

### SumAll (2011 to 2019; funding US$15M; cause: Competition)

- Promise: One dashboard of marketing and sales data for small businesses, with no data scientist needed.
- Why it died: Large analytics products and free tools covered the same data, and the database says the dashboard could not justify its price.
- Record: 

### Marketfox (2017 to 2020; funding US$2M; cause: Competition)

- Promise: Marketing automation for online shops: email, push messages and customer segments.
- Why it died: Mailchimp and other larger tools offered the same features, and US$2 million was not enough to compete.
- Record: 

## What changed

Metigy and SumAll sold data and dashboards, and left the decision to the small-business owner. Metigy's record says owners wanted someone to tell them what to do and do it, and generic recommendations were not used. Software of that time could show numbers but could not hold a conversation about one company's buyer, price and channel.

A language model can ask the questions an advisor asks and write the plan in the founder's own terms, so one person can build an advisor product in weeks. The harder part has not changed: proving that the advice works. Mazo's answer is a pass/fail test on every move, but its own revenue, two subscriptions in November 2026, shows that selling advice to very early founders is still difficult.

## Can one person copy Mazo now?

**Verdict: The build, yes. The revenue, not yet.**

One person built and sells the product, and the founder says she built it mostly with AI coding tools. The method is open to anyone with expertise in one field: turn the frameworks you use with clients into a structured product with one price. The weak point is demand. Founders before revenue have little money, and general assistants answer the same questions for a lower price or for free.

1. Pick one job you already do for clients, here a go-to-market plan, and turn your frameworks into fixed steps.
2. Keep the state that a chat loses: the company's facts, the plan, and the result of each test.
3. Publish free tools and guides that work without an account, and point them at the paid product.
4. Connect the payment account to a public verifier such as TrustMRR, so buyers and readers can see real numbers.

**What is still open.** Advisors for one narrow buyer with a budget are still open: for example go-to-market for clinics, for local service firms or for software companies after their first US$1 million of revenue, where the customer can pay more than €99 a month.

## What could go wrong for Mazo?

- **Very small and falling revenue.** The Stripe data shows US$500 in total, two payments in the last 30 days and two active subscriptions on 6 November 2026. Revenue of the last 30 days was 29.4% below the 30 days before. The TrustMRR profile gives an estimated user count of 0, a value the page does not explain.
- **Listed for sale.** Since 9 October 2026 the founder has offered Mazo on TrustMRR at US$8,000. Her message says she is experimenting with building and selling SaaS products and wants to focus on new ideas. A new owner could change the product or the price.
- **Competition.** General assistants such as ChatGPT and Claude, which the site itself compares against, give go-to-market advice at a lower price. On this site FounderPal, an AI marketing-strategy generator, sells a similar promise and has reached far more verified revenue.
- **Dependence on a model provider.** The TrustMRR tech stack lists Anthropic as the model provider; the product site does not name a model. Every answer is a paid call to that provider, so its prices, limits and terms apply to Mazo's costs.
- **Trust signals.** The home page shows one named testimonial, from the founder of a travel-agency software company; this page did not check that person's relation to Mazo or whether that person is a paying customer. The founder's career claims (product marketing at Google, Head of Growth at Amplemarket) are her own statements and were not verified. The site names experts' frameworks and states that the experts are not affiliated with it or endorsing it.

## Sources

1. TrustMRR profile: Mazo - Your AI GTM advisor (revenue last synced 6 November 2026) — https://trustmrr.com/startup/mazo.md (grade A). Read the markdown profile in full. Revenue, MRR, subscriptions and the daily and monthly tables come from the Stripe connection (grade A). Founded date, team size, funding, tech stack, channels and the sale listing are founder-provided (grade C).
2. Mazo home page, read 6 November 2026 — https://getmazo.com/ (grade C). Read in full. Source for the product, the 15 tools, the price, the trial terms, the founder's note and the testimonial.
3. Mazo vs ChatGPT for go-to-market strategy, by Madalena Rugeroni, updated 15 September 2026 — https://getmazo.com/mazo-vs-chatgpt (grade C). Read in full. Source for the founder's comparison with general assistants.
4. Growth Stories newsletter page, read 6 November 2026 — https://getmazo.com/newsletter (grade C). Read in full. Source for the founder's description of herself and the newsletter.
5. Fractional CMO or Mazo?, by Madalena Rugeroni, updated 15 September 2026 — https://getmazo.com/fractional-cmo-alternative (grade C). Read the opening sections. Source for the founder's price comparison with a fractional CMO.
6. Mazo sitemap.xml, read 6 November 2026 — https://getmazo.com/sitemap.xml (grade C). Read in full and counted the pages by section. Every page has the update date 22 October 2026.
7. Federal Reserve statistical release H.10, Foreign Exchange Rates, released 2 November 2026 — https://www.federalreserve.gov/releases/h10/current/default.htm (grade A). Read the euro row. US$1.1163 per euro on 30 October 2026, used to convert the euro prices.
8. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Contact: aiolum@livyden.com. Run Mazo? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Mazo).