# NewOaks AI

Aiolum story: https://aiolum.com/story/newoaks-ai/ · added 2026-11-06 · updated 2026-11-06

**In short.** NewOaks AI (AI receptionist for calls, texts and chats, USA): More than US$12.8K a month reported, December 2023. Evidence grade D: reported, not verified. Team: 3 people listed as makers on Product Hunt, founder and CEO Ray Luan; headcount not published. Launched April 2023; still running.

AI receptionist for calls, texts and chats · USA · AI-native · team of 2 to 10 · still running · group: Customer support agents

- Outcome: More than US$12.8K a month reported, December 2023 (evidence grade of the headline number: D; headline in US dollars: 153886)
- Launch: April 2023; months from launch to the outcome: 8
- Team: 3 people listed as makers on Product Hunt, founder and CEO Ray Luan; headcount not published
- Outside funding: No outside funding found in the sources
- Main factor: Price
- Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 1
- Tags: AI-native, Small team, Bootstrapped, Running, B2B, Customer support

Links:

- Visit newoaks.ai: https://www.newoaks.ai/
- Product Hunt: https://www.producthunt.com/products/newoaks-ai

**The product.** An AI agent that a small business trains on its own documents and website. It answers phone calls with a real-time voice, replies to SMS, web chat, WhatsApp, Instagram, Messenger and email, captures leads and books appointments into Google Calendar, Outlook, Calendly or GoHighLevel. The company's pricing page lists plans from a free tier to US$398 a month for agencies that resell it under their own brand.

**Why it worked.** It started in 2023 as a cheap chatbot builder for realtors, priced, according to its own 2023 home page, at US$19 a month like Chatbase, with one feature the comparison table said Chatbase lacked: replies by text message. It then added missed-call text-back and phone answering, and its home page now compares its price with AI receptionists that it lists at US$49 to US$95 a month.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

NewOaks AI is an AI receptionist, a program that answers a business's calls and messages instead of a person at the front desk. The customer uploads files or a website link, and the program uses a large language model, an AI model trained on very large amounts of text that writes answers, to reply on the phone, by SMS, in a web chat and in messaging apps, and to book appointments into the owner's calendar. Latka lists Ray Luan as its founder and CEO, in Irvine, California.

The domain was registered on 23 April 2023. In November 2023 the site sold a chatbot builder for realtors from US$19 a month. On 28 December 2023 the Polish newsletter Akademia SaaS by Bogusz Pękalski reported that NewOaks AI had passed 50,000 złoty of MRR (monthly recurring revenue, the subscription income of one month), about US$12,824 at the Polish central bank's rate of that day. Latka recorded an annual revenue of US$240,000 in January 2024 and cites a YouTube video as its source.

Both figures are reports by third parties, and they do not agree: the Latka figure is about 1.6 times the newsletter figure. Neither source says where its number came from in detail, and no payment-processor profile was found, so the story is grade D.

## Pricing

NewOaks AI prices read on the company's pricing page on 6 November 2026 (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free | 0 | 0 | 1 chatbot, 100 message credits a month |
| Essential |  | 19 | 2 chatbots, 2,000 message credits, 20 voice minutes |
| Professional |  | 99 | 10 chatbots, 10,000 message credits, 5 team members |
| Enterprise |  | 299 | 20 chatbots, 40,000 message credits, 10 team members |
| White Label |  | 398 | unlimited chatbots, 100 sub-account seats |

The page shows monthly prices and says yearly billing is 20% off; it does not print the yearly amounts, so that column is empty. A Black Friday offer of 25% off for the first 3 months was running when the page was read. Voice minutes are sold as add-ons: phone calls at US$24 a month for 300 minutes of GPT-Realtime Mini, and one-time packs of US$19 for 90 minutes or US$89 for 450 minutes. Missed Call Text Back costs US$19.99 a month.

## How much revenue does NewOaks AI make? The numbers, graded

A chatbot builder from 2023 that became an AI receptionist; the revenue rests on a newsletter report and a Latka entry that do not agree

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Monthly recurring revenue, 28 December 2023 | more than 50,000 złoty | D | Akademia SaaS newsletter by Bogusz Pękalski, 28 December 2023: "NewOaks AI - Aplikacja do budowy chatbotów np. zarządzających zapisami na spotkania/wizyty przekroczyła 50 tys. zł MRR" (translation: an app for building chatbots, for example ones that manage bookings for meetings or visits, passed 50 thousand złoty of MRR). The newsletter does not say where the figure came from. | [1] |
| The same figure in US dollars | about US$12,824 a month, about US$153,886 a year | calc | Calculated: 50,000 złoty divided by 3.8990 złoty per US dollar, the National Bank of Poland mid rate of 28 December 2023 (table 250/A/NBP/2023), then times 12. | [1, 8] |
| Annual revenue, January 2024 | US$240,000 | D | Latka, page updated 10 August 2026, names YouTube as the source of this reading. The video itself was not found or watched. | [2] |
| Gap between the two figures | Latka's figure is about 1.56 times the newsletter's | calc | Calculated: US$240,000 / 12 = US$20,000 a month, against about US$12,824 a month. The two reports are one month apart. | [1, 2] |
| Customers, per Latka | 85 | D | Latka's page, no date or source given for this number. | [2] |
| Founder | Ray Luan, founder and CEO | C | Latka names him as founder and CEO; Product Hunt lists "Ray luan" among the makers, with the headline "CEO of EZsite/TopSalesAgent". The 2023 site gave a support address with the name luanxr2000. | [2, 6, 5] |
| Team | 3 people listed as makers on Product Hunt | C | The makers page lists Ray Luan, a customer manager and a third person with a go-to-market headline. No source gives a headcount. | [6] |
| Domain registered | 23 April 2023 | C | Registry record of whois.nic.ai, read 6 November 2026, registrar NameCheap. Latka says the company was founded in 2023. | [7, 2] |
| Product in November 2023 | chatbot builder for realtors, from US$19 a month | C | Internet Archive copy of 18 November 2023: "NewOaks is an AI chatbot builder for Realtors", default model gpt-3.5-turbo with gpt-4 on higher plans, data on Microsoft Azure in us-east, and a comparison table against Chatbase and Intercom Fin. | [5] |
| Product Hunt launches | 29 March 2024 and 17 December 2024 | C | Dates read in the launches page data. The listing shows 4 reviews and 1K followers. | [6] |
| Product in November 2026 | AI receptionist for phone, SMS, web chat, WhatsApp, Instagram, Messenger and email | C | Home page, read 6 November 2026. It compares its US$24 a month for 300 minutes with Smith.ai, Goodcall and Rosie. | [3] |
| Models offered | OpenAI, Anthropic, Google and DeepSeek models; GPT-Realtime for voice | C | Pricing page, 6 November 2026. Professional plans can bring their own API key. | [4] |
| Time from domain registration to the December 2023 figure | 8 months | calc | Calculated: April 2023 to December 2023. | [7, 1] |

How to read this table: a grade D value is a single report by a third party that this page could not check. A grade C value was read on the company's own pages, in the domain registry or on Product Hunt. A grade A value is an official exchange rate. An "X" value was computed on this page.

## When did NewOaks AI launch, and how did it grow? Timeline

From a domain registered in April 2023 to an AI receptionist sold on price, as far as the downloaded sources show. Each entry carries its grade.

- **23 April 2023** (grade C [7]): The domain newoaks.ai is registered.
- **18 November 2023** (grade C [5]): The site sells a chatbot builder for realtors trained on the customer's files and website, with SMS replies, from US$19 a month.
- **28 December 2023** (grade D [1, 8]): The Akademia SaaS newsletter reports that NewOaks AI passed 50,000 złoty of MRR, about US$12,824.
- **January 2024** (grade D [2]): Latka records US$240,000 of annual revenue, from a YouTube source.
- **29 March 2024** (grade C [6]): First Product Hunt launch, as "Auto Reply Missed Calls by Custom ChatGPT".
- **17 December 2024** (grade C [6]): Second Product Hunt launch, for the NewOaks AI Phone Agent.
- **6 November 2026** (grade C [3, 4]): The site sells an AI receptionist for calls, texts and chats, with paid plans from US$19 to US$398 a month.

## Why did NewOaks AI work?

### A known product at a lower price

In 2023 the home page put NewOaks next to Chatbase and Intercom Fin in a table: the same US$19 starting price as Chatbase, with SMS and CRM integration added. In 2026 the home page does the same with AI receptionists, showing US$24 a month against US$49 to US$95 for three competitors.

### One agent, many channels

The customer trains one agent once, and the same agent answers the phone, SMS, web chat, messaging apps and email. Each new channel is a reason for an existing customer to move up a plan or buy an add-on.

### Booking is the paid outcome

The agent checks the owner's calendar and books the visit. For a realtor, a salon or a clinic front desk, a booked appointment is easier to value than an answered question.

### Agencies as resellers

The White Label plan, at US$398 a month on the pricing page, lets an agency sell the agent under its own name to up to 100 sub-accounts. It is software that others resell, not a done-for-you service sold by NewOaks.

## How it was built

These details come from the company's own pages, current and archived. They are grade C.

- In November 2023 the chatbot ran on gpt-3.5-turbo by default, with gpt-4 on the Standard and Unlimited plans, and customer documents were stored on Microsoft Azure servers in us-east.
- Customers upload PDF, TXT and DOC files, paste text or give a website link to be read; the archived FAQ says about 95 languages are supported.
- In 2026 the plans offer models from OpenAI, Anthropic, Google and DeepSeek, and voice runs on OpenAI's GPT-Realtime and GPT-Realtime Mini.
- Phone numbers come through Twilio or Google Voice integrations; calendars through Google Calendar, Outlook, Calendly and GoHighLevel.
- An embed script or iframe puts the chat bubble on the customer's site, and an API lets developers call the agent from elsewhere.
- A mobile app lets the owner take over a conversation and hand it back to the AI.

Sources: [5, 3, 4]

## Who tried this before NewOaks AI, and why did they fail?

Four companies in our database of failed startups tried to answer customers or handle a business's front-desk work with software or remote staff, before large language models. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Answerly (2013 to 2016; funding US$550K; cause: Product/Tech Failure)

- Promise: FAQ chatbots on company websites that deflect support tickets.
- Why it died: Language processing of the time could not handle real customer questions, and Zendesk and Intercom held the market.
- Record: 

### Vanti (2019 to 2024; funding US$18M; cause: No Market Need)

- Promise: AI conversations that sell to shoppers on brands' sites.
- Why it died: Shoppers did not want to buy by chat, and high customer acquisition cost and integration work ruined the unit economics.
- Record: 

### Zirtual (2011 to 2015; funding US$5.5M; cause: Ran Out of Cash)

- Promise: Remote human assistants for email and scheduling of busy owners.
- Why it died: It employed a large staff of assistants without control of cash flow and ran out of money during expansion.
- Record: 

### VocalIQ (2011 to 2017; funding US$2M; cause: Competition)

- Promise: Voice interfaces that understand context in a conversation.
- Why it died: Apple, Google and Amazon built their own voice assistants; Apple bought it.
- Record: 

## What changed

Answerly and VocalIQ had to build their own language understanding, and it was not good enough. Zirtual used people, so every customer added payroll. NewOaks rents the language and voice models from OpenAI, Anthropic, Google and DeepSeek, so a small team pays per message or per minute instead of building models or hiring staff.

Vanti tried to change how shoppers buy. NewOaks does a job that small businesses already pay a person or an answering service for: answer the phone, reply to the text, book the visit. That makes the price comparison simple, and the home page is built around it.

## Can one person copy NewOaks AI now?

**Verdict: Yes, but the field is crowded.**

The parts are rented: a language model, a realtime voice model, a phone number provider and calendar integrations. One technical founder can assemble them. The hard part is being found among dozens of AI receptionists and chatbot builders that sell the same thing.

1. Pick one trade with a front desk and a booking calendar (realtors in NewOaks' first version) and train the agent on its typical questions.
2. Start with text channels, then add missed-call text-back and voice as add-ons that existing customers buy.
3. Publish a price comparison with the known competitors and undercut them.
4. Offer a white-label plan so agencies resell the product for you.

**What is still open.** Front desks in trades where calls are missed after hours: home services, clinics' non-medical bookings, property management, local repair shops, in languages the large players do not market to.

## What could go wrong for NewOaks AI?

- **What is not verified.** The headline figure, more than 50,000 złoty of monthly recurring revenue, rests on one sentence in the Akademia SaaS newsletter of 28 December 2023 by Bogusz Pękalski, which does not give its source. Latka's US$240,000 a year for January 2024 names only "YouTube" as its source, and the video was not found. The two do not agree (about US$12,824 against US$20,000 a month). No founder post, payment-processor profile or filing was found. A reader could look for the YouTube interview Latka cites, a TrustMRR or Stripe-verified profile, or a later founder statement.
- **Team size and funding.** No source gives a headcount. Product Hunt lists 3 makers, and Latka lists only the founder. No source mentions outside funding, so "Bootstrapped" here means that none was found, not that a source confirms it.
- **Does the caller know it is an AI?.** The home page sells a "Human-like GPT Real-Time Voice" that picks up "with a natural, real-time voice". The pages read do not say whether the agent tells callers that it is an AI; some US states and the EU AI Act have disclosure rules for AI that talks to people, and the customer business would carry that duty.
- **Unsourced trust line and messaging-app channels.** The home page says "Trusted by founders and business owners." with no names or logos next to it. The agent also replies on WhatsApp, Instagram and Messenger; the pages read do not say whether these run through the platforms' official business interfaces.
- **Competition and other products of the owner.** NewOaks competes with chatbot builders such as Chatbase and AI receptionists such as Aeva AI, both stories on this site, and its own page names Smith.ai, Goodcall and Rosie. The founder's Product Hunt headline names two other products, EZsite and TopSalesAgent, which this page did not review.
- **Dependence on model providers.** Every answer and every voice minute is bought from model providers: the pricing page lists OpenAI, Anthropic, Google and DeepSeek models and OpenAI's GPT-Realtime for voice, and the 2023 FAQ ran on gpt-3.5-turbo with data on Microsoft Azure. A price change at OpenAI for realtime voice would move NewOaks' main cost directly.

## Sources

1. Akademia SaaS newsletter by Bogusz Pękalski, 28 December 2023: 🚀 7 mikro SaaSów + przychody (od 9 tys. MRR do 175 tys. MRR) — https://akademiasaas.pl/p/mailing/i/7-mikro-saasow-przychody-od-9-tys-mrr-do-175-tys-mrr (grade D). Read in full, in Polish. One sentence on NewOaks AI; source for the 50,000 złoty MRR figure.
2. Latka company page: NewOaks AI revenue — https://getlatka.com/companies/newoaks-ai (grade D). Read in full. Source for the US$240,000 annual revenue of January 2024 (cited to YouTube), the 85 customers, the founder and the founding year.
3. NewOaks AI home page, read 6 November 2026 — https://www.newoaks.ai/ (grade C). Read in full. Source for the current product, channels and the competitor price comparison.
4. NewOaks AI pricing page, read 6 November 2026 — https://www.newoaks.ai/pricing (grade C). Read in full. Source for the plans, add-ons and the models offered.
5. Internet Archive copy of the NewOaks AI home page, 18 November 2023 — https://web.archive.org/web/20231118084213/https://www.newoaks.ai/ (grade C). Read in full. Source for the 2023 product, price, models and hosting.
6. Product Hunt: NewOaks AI makers and launches — https://www.producthunt.com/products/newoaks-ai/makers (grade C). Read the makers list and the launch dates in the launches page.
7. Registry record for newoaks.ai at whois.nic.ai, read 6 November 2026 — https://whois.nic.ai/ (grade C). Queried the .ai registry's whois server. Source for the domain creation date and registrar.
8. National Bank of Poland, table A mid rate for USD, 28 December 2023 — https://api.nbp.pl/api/exchangerates/rates/a/usd/2023-12-28/?format=json (grade A). Read in full. 3.8990 złoty per US dollar, used to convert the newsletter figure.
9. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Contact: aiolum@livyden.com. Run NewOaks AI? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: NewOaks AI).