# Peec AI

Aiolum story: https://aiolum.com/story/peec-ai/ · added 2026-11-08 · updated 2026-11-08

**In short.** Peec AI (AI search visibility analytics for marketing teams and agencies, Germany): US$10M ARR, May 2026. Evidence grade B: confirmed by two or more independent reports. Team: 3 co-founders from Antler's Berlin Winter 2024 cohort; a team of 80+ in a company job post of July 2026 and 100+ in another post dated June 2026 whose text was probably updated later, in Berlin and New York. Launched February 2025; still running, revenue growing.

AI search visibility analytics for marketing teams and agencies · Germany · AI-native · started small, grew after funding · still running, revenue growing · group: SEO and AI search

- Outcome: US$10M ARR, May 2026 (evidence grade of the headline number: B; headline in US dollars: 10000000)
- Launch: February 2025; months from launch to the outcome: 15
- Team: 3 co-founders from Antler's Berlin Winter 2024 cohort; a team of 80+ in a company job post of July 2026 and 100+ in another post dated June 2026 whose text was probably updated later, in Berlin and New York
- Outside funding: €7M seed led by 20VC in July 2025 and a US$21M Series A led by Singular in November 2025, US$29M in total as the company stated then; its careers page says US$40M raised (November 2026)
- Main factor: Timing
- Meters, 1 to 4: evidence strength 2, copyable pattern 1, capital needed 3
- Tags: AI-native, Small team, Funded, Running, B2B, Marketing

Links:

- Visit peec.ai: https://peec.ai/

**The product.** A web platform that runs a brand's chosen questions on AI assistants such as ChatGPT, Gemini, Microsoft Copilot and Google AI Mode every day, and reports how often the brand is named, where it appears in the answer, how the answer describes it, and which web pages the models used as sources. An AI agent and recommended actions suggest what to change. Plans for brands start at US$95 a month with unlimited users; agency plans start at US$245 a month; enterprise plans are priced on request.

**Why it worked.** Three founders who met in an Antler cohort in Berlin launched it in February 2025, in a category that, as The Next Web wrote in May 2026, "barely existed 18 months ago". With self-serve plans and unlimited users it signed 1,300 brands and agencies in about nine months, the company said, and two funding rounds within ten months paid for a large sales and engineering team in Berlin and New York.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Peec AI sells analytics for generative engine optimization (GEO): work that makes a brand appear in the answers of AI assistants, the way search engine optimization makes a page rank in Google's list of links. A customer enters tracked prompts, questions that its buyers might ask an assistant, and Peec AI runs each prompt once every 24 hours on the models the customer selected. It reports visibility (the share of answers that name the brand), position (where the brand appears in the answer), sentiment (how the answer describes it) and the web pages the models used as sources.

Daniel Drabo, Tobias Siwonia and Marius Meiners met in Antler's Berlin Winter 2024 cohort and launched the product in February 2025. Invest-in.Berlin wrote on 3 July 2025, citing Tech Funding News, that the company had raised €7 million and reached €650,000 in annual recurring revenue (ARR, the yearly value of the subscriptions running at that moment) four months after launch. The company wrote on 18 November 2025 that it had raised a US$21 million Series A and grown to more than US$4 million in ARR with more than 1,300 brands and agencies. The Next Web reported on 23 May 2026 that Peec AI had crossed US$10 million in ARR, according to internal dashboard data seen and verified by TechCrunch.

The headline is grade B because a journalist checked the dashboard, but this page could read only The Next Web's account of that check, not TechCrunch's own article. The company did not stay small: its job posts describe a team of 80 or more people in July 2026 and of 100 or more in a post whose text was probably updated later, with offices in Berlin and New York. The page also shows earlier companies that measured how people or brands appeared on a new channel, and how they failed.

## Pricing

Peec AI prices read on the company's pricing pages on 8 November 2026 (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Starter, brands |  | 95 | 50 prompts, 3 models, 1 project |
| Pro, brands |  | 245 | 150 prompts, 3 models, 2 projects |
| Advanced, brands |  | 495 | 350 prompts, 3 models, 5 projects |
| Enterprise, brands | custom, annual |  | unlimited prompts and projects, up to 13 models, SSO |
| Essential, agencies | 205 | 245 | 10,000 credits |
| Growth, agencies | 420 | 495 | 25,000 credits |
| Scale, agencies | 675 | 795 | 65,000 credits |
| Comprehensive, agencies | custom, annual |  | unlimited credits |

The brand pricing page shows monthly prices and says annual billing has a 15% discount, without listing the annual prices; the agency page lists the annual prices shown in the table. Enterprise plans are annual and priced on request. Every brand plan includes unlimited users, daily tracking and 3 active models; the Advanced plan adds more countries and the Looker Studio connector, and the API starts with the Pro plan. Agency plans are sold in credits, and the number of prompts depends on the models and the tracking frequency chosen.

## How much revenue does Peec AI make? The numbers, graded

Three founders, a launch in February 2025, and annual recurring revenue of US$10 million 15 months later, as checked by a journalist

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Annual recurring revenue, May 2026 | more than US$10 million | B | The Next Web, 23 May 2026: Peec AI "has crossed $10 million in annualised revenue, according to internal dashboard data seen and verified by TechCrunch." TechCrunch's own article was not read, because techcrunch.com disallows ClaudeBot. | [1] |
| The same figure in other sources | "past $10M ARR" (company); US$10M in May 2026 (Latka) | C | The company's job post for a Talent Lead, posted 24 July 2026, says Peec is "past $10M ARR". Latka, updated 28 September 2026, lists annual revenue of US$10M in May 2026 and says its source is "not recorded". | [6, 8] |
| Annual recurring revenue, November 2025 | more than US$4 million | C | The company's Series A post of 18 November 2025: "$0 to $4M+ ARR in 10 month". Invest-in.Berlin, citing Sifted, wrote "$4m and climbing toward $5m by year end", and The Next Web wrote that the company was "running at just over $4 million ARR" at the Series A. | [2, 5, 1] |
| Annual recurring revenue, July 2025 | €650,000, with weekly growth of €80,000 | C | Invest-in.Berlin, 3 July 2025, citing Tech Funding News: "Since launching just four months ago, the company has achieved €650,000 in annual recurring revenue with weekly expansion of €80,000." The same article says the company aimed to reach €4 million ARR by the end of 2025. | [4] |
| A later figure in a company job post | US$15M ARR, 18 months after launch | D | The job post for a Founders Associate (Sales) on Antler's job board, read 8 November 2026, says Peec "went from $0 to $15M ARR in 18 months". The post is dated 25 June 2026, which is earlier than 18 months after the February 2025 launch (August 2026), so the text was probably changed after it was posted. One company text, not dated: not used as the headline. | [7] |
| Growth from November 2025 to May 2026 | about 2.5 times in six months | calc | Calculated: US$10 million divided by US$4 million. The Next Web described it as revenue that "has more than doubled" in the six months after the Series A. | [1, 2] |
| Customers | 1,300+ brands and agencies by November 2025; "4000+" on the home page in November 2026 | C | The company's Series A post says 1,300+ brands and agencies since February 2025, "adding 300+ customers per month". The home page read on 8 November 2026 says "Trusted by 4000+ brands and agencies". Both are company figures. | [2, 9] |
| Share of revenue from the United States, November 2025 | more than half | C | Invest-in.Berlin, 18 November 2025, citing Sifted: "Over half of Peec's revenue already comes from the US market", with a focus on mid-market companies. | [5] |
| Funding | €7M seed in July 2025 and a US$21M Series A on 18 November 2025, US$29M in total | C | The seed round was led by 20VC, the company says; Invest-in.Berlin names 20VC, Antler and Foreword VC. The Series A was led by Singular, with Antler, Combination VC, identity.vc and S20. The Next Web reported a valuation "above $100 million" at the Series A. | [2, 3, 4, 1] |
| Funding stated on the careers page, November 2026 | US$40M | C | The careers page read on 8 November 2026: "We've raised $40M in capital from top-tier investors, including 20VC and Singular." No source read for this page names a round after the Series A. | [12] |
| Founding team | 3 co-founders: Daniel Drabo, Tobias Siwonia and Marius Meiners (CEO) | C | The company's Series A post: "We (Daniel Drabo, Tobias Siwonia, and Marius Meiners) met in Antler's Berlin-based Winter 2024 cohort". Tech.eu names the same three co-founders, and the imprint lists them as managing directors. | [2, 3, 13] |
| Company start | Antler Berlin Winter 2024 cohort; product launched February 2025; Peec AI GmbH in Berlin | C | The imprint lists Peec AI GmbH, Amtsgericht Charlottenburg HRB 271053 B. The registration date was not read. Latka gives the founding year as 2025. No source mentions an earlier name or product. | [2, 13, 8] |
| Team size | 80+ people (job post of 24 July 2026); 100+ people (a later job post text) | C | The Talent Lead post: "a 80+ person team across our Berlin HQ and our new New York office". The Founders Associate post: "a 100+ person team". In November 2025 the company planned to "Hire 40+ new team members over the next six months". | [6, 7, 2] |
| Price range | US$95 to US$495 a month for brands, US$245 to US$795 a month for agencies, enterprise on request | C | Pricing pages for brands and for agencies, read 8 November 2026. All brand plans include unlimited users. | [10, 11] |
| How the data is collected | browser automation on the assistants' own interfaces, plus APIs for some models | C | Invest-in.Berlin, November 2025: "Peec uses advanced browser automation to interact with AI platforms exactly as real users do." The pricing page marks some enterprise models as "(API)", for example Claude Sonnet 4 and GPT 5 Search. | [5, 10] |
| Time from launch to the May 2026 figure | 15 months | calc | Calculated: February 2025 to May 2026. | [1, 2] |

How to read this table: the grade B value is a figure that a journalist saw in the company's own dashboard, as The Next Web reported it. A grade C value is a statement of the company or its founders, or a report that repeats one. A grade D value rests on one undated company text or a third-party estimate. A grade X value was computed on this page from the rows it names.

## When did Peec AI launch, and how did it grow? Timeline

From an Antler cohort in Berlin to US$10 million in annual recurring revenue and a team of more than 80 people, in about a year and a half. Each entry carries its grade.

- **Winter 2024** (grade C [2, 4]): Daniel Drabo, Tobias Siwonia and Marius Meiners meet in Antler's Berlin cohort. Meiners came from professional esports and PwC's venture deals practice; Siwonia had co-founded AI startups; Drabo had founded a legal-tech startup.
- **February 2025** (grade C [2, 3]): Peec AI launches in Berlin.
- **3 July 2025** (grade C [4]): Invest-in.Berlin reports a €7 million round with 20VC, Antler and Foreword VC, and €650,000 in annual recurring revenue four months after launch.
- **18 November 2025** (grade C [2, 3, 5]): A US$21 million Series A led by Singular, US$29 million in total. The company reports more than US$4 million in ARR and 1,300+ brands and agencies, and plans a New York office and 40+ hires.
- **23 May 2026** (grade B [1]): The Next Web reports that Peec AI crossed US$10 million in ARR, according to dashboard data seen and verified by TechCrunch. The company has recently opened a New York office and uses billboards to recruit engineers and to sell to prospects.
- **24 July 2026** (grade C [6]): A company job post describes Peec as "past $10M ARR" with a team of 80 or more people in Berlin and New York.
- **2026, date not stated** (grade D [7]): Another job post, dated 25 June 2026 but probably changed later, says the company went from US$0 to US$15 million in ARR in 18 months and has 100 or more people.
- **November 2026** (grade C [9, 10, 12]): The home page claims 4,000+ brands and agencies, the careers page says US$40 million raised and lists open roles in Berlin and New York, and plans start at US$95 a month.

## Why did Peec AI work?

### A measuring tool for a new channel

When buyers start to ask AI assistants which product to choose, a marketing team needs to know whether its brand is named. Peec AI sold that measurement from February 2025: the same prompts every day, on several models, with visibility, position and sentiment scores against competitors, and the sources behind each answer.

### Data from the interfaces that people use

Invest-in.Berlin wrote that Peec uses browser automation to ask the AI platforms the way real users do, instead of calling only the model APIs, so the answers it records are the ones a customer would see. The company's own Series A post describes a data pipeline that maps source influence, visibility and sentiment across the engines.

### Self-serve plans with unlimited users

Every plan for brands includes unlimited users, and the self-serve plans have a free trial and a published price, from US$95 a month for brands and US$245 a month for agencies. The company said it was adding more than 300 customers a month in November 2025, and that more than half of its revenue came from the United States.

### Funding early, hiring fast

The company raised €7 million four months after launch, as Invest-in.Berlin wrote, and US$21 million about nine months after launch, and used the money for a New York office and a large team. The Next Web reported that revenue more than doubled in the six months after the Series A.

## How it was built

These details come from the company's own pages, its Series A post and Invest-in.Berlin. They are grade C. The company has not published its full technology stack.

- Each tracked prompt runs once every 24 hours on every model the customer selected. A Starter plan with 50 prompts and 3 models produces 4,500 AI answers a month, as the pricing page calculates.
- Answers are collected with browser automation on the AI platforms' own interfaces, as Invest-in.Berlin reported in November 2025; enterprise plans add models marked "(API)", such as Claude Sonnet 4 and GPT 5 Search.
- Brand plans let the customer choose 3 models from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI; enterprise plans track up to 13 models, adding Grok, DeepSeek, Qwen, Mistral and Perplexity.
- Customers get their data through CSV exports, a Looker Studio connector, a REST API and an MCP server, the Model Context Protocol that lets AI assistants such as Claude read Peec data.
- Peec Agent, an AI agent inside the product, uses agent credits included in each plan (500, 750 or 1,000, custom for enterprise) to investigate the data and suggest actions.
- The public website is built with Next.js, as its page source shows.

Sources: [9, 10, 5, 2]

## Who tried this before Peec AI, and why did they fail?

Three companies in our database of failed startups measured how people or brands appeared on a new channel and failed, two of them when the platforms or larger products offered the same reports. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Klout (2008 to 2017; funding US$40M; cause: Competition)

- Promise: A score from 1 to 100 for the social media influence of people and brands.
- Why it died: Facebook, Twitter and Instagram built their own analytics, competitors gave more detail, and changes to the platforms' API access limited the data. It was sold in 2014 and shut down in 2017.
- Record: 

### SumAll (2011 to 2019; funding US$15M; cause: Competition)

- Promise: One dashboard for the marketing and sales data of small businesses.
- Why it died: Larger analytics products and free tools such as Google Data Studio offered more, and small customers did not see enough value for the price.
- Record: 

### Salorix (2009 to 2014; funding US$3.3M; cause: Ran Out of Cash)

- Promise: Machine learning that ranked social media conversations so brands could see themes and influencers.
- Why it died: Its main investors withdrew support while newer, leaner competitors entered, and it could not raise another round.
- Record: 

## What changed

Klout, SumAll and Salorix each measured a channel that someone else owned, and the owners or bigger suites gave the same reports for free or with more detail. Peec AI has the same exposure: The Next Web names HubSpot's AI search analytics and Semrush's GEO features as competitors, and the AI companies decide what their answers contain and who may read them automatically.

Two things differ. First, Peec AI measures many assistants at once, up to 13 models on its enterprise plan, so a change by one provider removes one data source, not the whole product. Second, it reached paying customers within months and, as The Next Web reported, more than doubled its revenue in the six months after its Series A, while HubSpot and Semrush were adding similar features. Whether that lead holds is not yet known.

## Can one person copy Peec AI now?

**Verdict: The company, no. A narrow version, perhaps.**

Peec AI is now a funded company with more than 80 people, offices in two countries and several direct competitors, so one person cannot copy it. A solo founder could still build a narrow tracker for one language, one country or one industry that the large tools serve badly, with daily prompt runs and a published price.

1. Pick a buyer group that a general tool serves poorly, for example one country's language or one industry's questions.
2. Run the same prompts every day on the assistants that group uses, and keep the history, because trends are what customers pay for.
3. Show the sources behind each answer, so the customer knows which pages to change.
4. Publish prices, offer a trial and include unlimited users, so a whole team can try it without a sales call.

**What is still open.** Visibility tracking for markets that the large tools cover badly: non-English assistants, local businesses, app stores inside AI assistants, and AI shopping answers for small online shops.

## What could go wrong for Peec AI?

- **How solid the numbers are.** The US$10 million figure is The Next Web's account of a check by TechCrunch, whose article this page could not read. The US$15 million figure is in one company job post whose text has no date. Every other revenue figure comes from the company, from reports that repeat it, or from Latka, which does not name its source. The careers page says US$40 million raised, more than the US$29 million that the company and Tech.eu reported in November 2025, and no source read here names the later round.
- **Competition.** The same tracking is sold by Otterly.AI, Rank Prompt and Searchable, whose stories are on this site, and The Next Web names HubSpot's AI search analytics, Semrush's GEO features and startups in the US and Israel as competitors.
- **Dependence on the AI providers.** Peec AI's data comes from ChatGPT, Gemini, Copilot, Perplexity and other assistants, partly through browser automation on their own interfaces, as Invest-in.Berlin reported. The providers can change their answers, their interfaces or their rules for automated access at any time. The Next Web also notes that AI chatbots are beginning to make money from advertising; the pricing page already includes an "Ads library" of sponsored placements in AI answers.
- **Trust signals on the site.** The home page says "Trusted by 4000+ brands and agencies" next to a wall of company logos with no source for each logo. Two testimonials appear twice, once with and once without the company name, several others are shown without a company name, and the footer says the product is "regularly recommended on Reddit". The Creator Partner page gives creators free access and says Peec AI does not pay for content "at this stage" but "may sponsor or co-produce specific content campaigns".
- **Automated content and outreach workflows.** Two example workflows for the Peec MCP server are "Auto-Publish Content From Gaps" (a post "drafted, metadata written, published automatically") and "Build Your Listicle Outreach", which uses Firecrawl to scrape list articles for author names and contact pages and puts draft pitches in the user's Gmail outbox; its headline says "send automatically". They are examples of what customers can build with the data, not separate paid plans.
- **It is no longer a small team.** Three founders started it, but the job posts describe 80 or more people by July 2026 and 100 or more in a post whose text was probably updated later, with offices in Berlin and New York and at least US$29 million raised. The story is listed as a team that grew.

## Sources

1. The Next Web, 23 May 2026, Cristian Dina: Berlin's Peec AI more than doubled revenue to $10M ARR in six months. Its product helps brands show up in ChatGPT. — https://thenextweb.com/news/peec-ai-berlin-10-million-arr-geo-ai-search (grade B). Read in full. Source for the US$10 million ARR seen and verified by TechCrunch, the US$4 million at the Series A, the valuation, the New York office, the billboards and the competitors. TechCrunch's own article was not read (techcrunch.com disallows ClaudeBot).
2. Peec AI blog, 18 November 2025, Marius Meiners: We raised $21M Series A to help brands win in AI search — https://peec.ai/blog/we-raised-21m-series-a-to-help-brands-win-in-ai-search (grade C). Read in full. Company post. Source for the founders, the Antler cohort, the launch month, the US$4 million ARR, the 1,300 customers, the funding total and the hiring plan.
3. Tech.eu, 18 November 2025, Tamara Djurickovic: Peec AI raises $21M Series A to help brands win in AI search — https://tech.eu/2025/11/18/peec-ai-raises-21m-series-a-to-help-brands-win-in-ai-search/ (grade C). Read in full. Source for the round, its investors, the total of US$29 million, the three co-founders, the launch in February 2025 and the 1,300 brands and agencies.
4. Invest-in.Berlin, 3 July 2025: Peec AI secures €7M to help brands win in AI search era — https://invest-in.berlin/news/peec-ai-secures-eur7m-to-help-brands-win-in-ai-search-era (grade C). Read in full (reached from why.berlin, which redirects there). Cites Tech Funding News. Source for the seed round, its investors, the €650,000 ARR four months after launch and the founders' backgrounds.
5. Invest-in.Berlin, 18 November 2025: Berlin's Peec AI secures $21m for AI search tools — https://www.invest-in.berlin/n/berlins-peec-ai-secures-21m-for-ai-search-tools/ (grade C). Read in full. Cites Sifted. Source for the US$4 million ARR, the browser automation, the US share of revenue and the plans for New York.
6. Antler job board, Peec AI: Talent Lead, posted 24 July 2026 — https://careers.antler.co/companies/peec-ai/jobs/87452506-talent-lead (grade C). Read in full. Company text in a job post, no longer accepting applications. Source for "past $10M ARR" and the 80+ person team.
7. Antler job board, Peec AI: Founders Associate (Sales), posted 25 June 2026 — https://careers.antler.co/companies/peec-ai/jobs/84045200-founders-associate-sales (grade D). Read in full on 8 November 2026. Company text in a job post whose wording was probably changed after the posting date. Source for the US$15 million ARR claim and the 100+ person team.
8. Latka company page: Peec AI revenue 2026 — https://getlatka.com/companies/peec-ai (grade D). Read in full. A third-party database page, updated 28 September 2026, that lists US$10M in May 2026 with its source "not recorded", and a founding year of 2025.
9. Peec AI home page, read 8 November 2026 — https://peec.ai/ (grade C). Read in full. Source for the product description, the daily prompt runs, the data exports, the customer count claim, the logos and the testimonials.
10. Peec AI pricing for brands, read 8 November 2026 — https://peec.ai/pricing (grade C). Read in full. Source for the brand plans, the models per plan, the agent credits and the monthly answer counts.
11. Peec AI pricing for agencies, read 8 November 2026 — https://peec.ai/pricing-agencies (grade C). Read the plan section. Source for the agency plans and their credits.
12. Peec AI careers page, read 8 November 2026 — https://peec.ai/careers (grade C). Read in full. Source for the US$40 million funding claim and the open roles in Berlin and New York.
13. Peec AI imprint, read 8 November 2026 — https://peec.ai/legal/imprint (grade C). Read in full. Source for the company name, the commercial register number and the managing directors.
14. Peec AI MCP use case: Auto-Publish Content From Gaps, read 8 November 2026 — https://peec.ai/mcp-use-cases/auto-publish (grade C). Read in full. Source for the automated publishing workflow.
15. Peec AI MCP use case: Build Your Listicle Outreach, read 8 November 2026 — https://peec.ai/mcp-use-cases/listicle-outreach (grade C). Read in full. Source for the outreach workflow that uses Firecrawl and Gmail.
16. Peec AI Creator Partner Program, read 8 November 2026 — https://peec.ai/partnerships/creators (grade C). Read in full. Source for the free creator access and the sponsorship wording.
17. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the three predecessors.

Contact: aiolum@livyden.com. Run Peec AI? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Peec AI).