# PostNitro Aiolum story: https://aiolum.com/story/postnitro/ · added 2026-10-25 · updated 2026-10-25 **In short.** PostNitro (AI carousel maker and social media scheduler, United States): US$200K verified revenue all time, September 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 2 co-founders until May 2025, then the founder, his wife on marketing and 1 hired engineer. Launched November 2023; still running, revenue falling. AI carousel maker and social media scheduler · United States · AI-native · team of 2 to 10 · still running, revenue falling · group: Marketing and social content - Outcome: US$200K verified revenue all time, September 2026 (evidence grade of the headline number: A; headline in US dollars: 200520) - Launch: November 2023; months from launch to the outcome: 34 - Team: 2 co-founders until May 2025, then the founder, his wife on marketing and 1 hired engineer - Outside funding: None - Main factor: Distribution - Meters, 1 to 4: evidence strength 3, copyable pattern 2, capital needed 1 - Tags: AI-native, Small team, Bootstrapped, Running, B2B, Social media content **The product.** A web editor that writes and designs carousel posts, single-image posts and short slide videos from a topic, a web address, a text or a post on X. It applies the customer's fonts, colours and logo, and on the US$30 plan it publishes the posts to LinkedIn, Instagram, TikTok, Threads, Facebook Pages and Pinterest at a set time. The same engine is sold as an embeddable editor, a REST API, an MCP server and a command-line tool. **Why it worked.** Two co-founders with full-time jobs elsewhere built a narrow tool for one post format that marketers found slow to design, and launched it on Product Hunt. A partner deal turned the editor into an SDK that other social media tools embed, which gave a second sales channel. Revenue peaked at US$14,386 in November 2025 and then fell to under US$4,000 a month by mid-2026, with the product still being rebuilt. Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; calc = computed on this page from graded facts. ## Summary PostNitro makes carousel posts, social media posts made of several slides that the reader swipes through. On LinkedIn a carousel is a PDF document that LinkedIn shows page by page. The user gives a topic, an article address, a text or a post on X; a language model from OpenAI or Anthropic writes the slides, and PostNitro's editor places them in templates with the user's brand kit, a saved set of fonts, colours, logo and photos. It now also schedules and publishes the posts through the official programming interfaces of six networks. Muneeb Awan and Seerat Awan, who called themselves digital marketers and first-time founders, started it in 2023 next to full-time jobs, at about 5 hours a week. A first version in March 2023 was an AI tool for writing posts on Twitter; they changed to carousels because of high third-party fees and instability on that platform, and launched on Product Hunt in November 2023. Paid plans started on 1 May 2024. The payments ran first through Lemon Squeezy and by December 2024 through Paddle, both merchants of record, companies that sell the product in their own name and handle sales tax and refunds. Seerat Awan left on 31 May 2025, when Muneeb Awan wrote that monthly recurring revenue was over US$4,000; he bought his co-founder's share, gave marketing to his wife and hired one engineer. The headline comes from TrustMRR, a site that reads revenue directly from a company's payment provider through an API key. It shows US$200,520 of verified revenue in total and US$83,816 in the 12 months to 18 September 2026, when the sync stopped because the Lemon Squeezy key expired. The same data show the fall: from US$14,386 in November 2025 to US$3,940 in August 2026. The founder has listed the business for sale on TrustMRR since March 2026, and the product is still being developed: a new editor came out in September 2026. ## Pricing PostNitro plans in October 2026, from the company's pricing page and fact sheet (grade C) | Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit | |---|---|---|---| | Free | 0 | 0 | 5 slides per carousel, 5 downloads, 1 brand kit, watermark | | Starter | 12.50 | 15 | 8 AI slides per carousel, 30 downloads a month, no scheduling | | Creator+ | 25 | 30 | 15 AI slides, unlimited downloads, 10 social accounts, 200 API credits a month | | Team+ | 50 | 60 | 5 workspaces and 5 members, 20 AI slides, 30 social accounts, 500 API credits a month | The pricing page shows monthly prices and says yearly billing gives two months free; the yearly column is computed from that (10 months of price paid for 12). Scheduling and publishing start on Creator+. API, MCP and command-line access is a US$10 a month add-on with 250 credits on a paid plan, or included in Creator+ and Team+; an AI-written slide costs 2 credits. The older Creator (US$25) and Team (US$50) plans are no longer sold. Paid plans start with a 3-day trial, and fees are refundable within seven days. ## How much revenue does PostNitro make? The numbers, graded US$200,520 of revenue read from the payment providers by TrustMRR, with a peak month of US$14,386 and a fall to under US$4,000 a month before the sync stopped | Fact | Value | Grade | Note | Sources | |---|---|---|---|---| | Verified revenue, all time, to 18 September 2026 | US$200,520 | A | TrustMRR, read from the Lemon Squeezy and Paddle API keys. Last sync 18 September 2026 at 22:10 UTC. This is the headline figure. | [1] | | Verified revenue, 12 months to 18 September 2026 | US$83,816 | A | TrustMRR. | [1] | | Average revenue per month in those 12 months | about US$6,985 | calc | Calculated: 83,816 divided by 12. | [1] | | Revenue before October 2025 | about US$116,700 | calc | Calculated: 200,520 minus the 12 monthly values that TrustMRR shows from October 2025 to September 2026 (sum 83,815). Paid plans started on 1 May 2024. | [1, 5] | | Best month in the public timeline | US$14,386, November 2025 | A | TrustMRR monthly timeline. The sources do not say why this month was high. | [1] | | Revenue, February 2026 | US$12,601 | A | TrustMRR. March 2026: US$9,982. April 2026: US$7,493. | [1] | | Revenue, June to August 2026 | US$3,770, US$3,208 and US$3,940 | A | TrustMRR. Average about US$3,639 a month. | [1] | | Fall from the best month to August 2026 | 73% | calc | Calculated: 3,940 divided by 14,386 is 0.27. | [1] | | Revenue in the last 30 days before the sync stopped | US$3,818 | A | TrustMRR. September 2026 shows US$1,769 for the part of the month up to 18 September. | [1] | | Payment providers connected to TrustMRR | Lemon Squeezy and Paddle | A | TrustMRR names Lemon Squeezy as the primary credential; its key expired on 19 September 2026 at 04:10 UTC, after the last sync. No later revenue is shown. | [1] | | Current MRR snapshot on TrustMRR | US$490, 14 active subscriptions | A | Monthly recurring revenue (MRR) is the subscription revenue of one month. This snapshot is far below the US$3,818 of the last 30 days, and the profile does not say which provider it covers. This page does not use it as a revenue figure. | [1] | | Monthly recurring revenue, June 2025 | over US$4,000 | C | Muneeb Awan's blog post of 10 June 2025, at his co-founder's departure. | [7] | | Conversion rate after the move from Lemon Squeezy to Paddle | 3 times higher | B | Paddle customer story, quoting Muneeb Awan after a couple of weeks on Paddle. Customers paid in 10 currencies instead of US dollars only. | [2] | | Customers outside the United States | 70% | B | Founder quote in the Paddle story, 2024. | [2] | | Trial to paid conversion, 8 to 20 May 2025 | 50% of 30+ trials | C | Founder blog post. The 3-day trial was run by Paddle. | [6] | | Users after the Product Hunt launch, end of November 2023 | 1,389, up from 670 | C | Founder blog post. A post two weeks earlier said over 2,000 users. | [4, 3] | | Users, June 2025 | 40,000+ | C | Founder blog post. | [7] | | Creators, October 2026 | 85,000+ | C | Company fact sheet, which calls it a self-reported figure. TrustMRR's founder-written profile says 82,000. | [10, 1] | | Platforms that embed the editor | 200+ | C | Company fact sheet. The first partner was Circleboom, from 27 May 2024; ContentStudio is named as another. | [10, 5] | | Asking price on TrustMRR | US$1,000,000, listed since 21 March 2026 | C | A seller's listing. TrustMRR shows 5 offers received and a revenue multiple of 21.8, which equals 1,000,000 divided by 12 times the last-30-day revenue of US$3,818. | [1] | | Team | 2 co-founders until 31 May 2025; then the founder, his wife and 1 engineer | C | Founder blog posts. The engineer joined on 23 June 2025. No later headcount is stated. | [3, 7] | | Outside funding | none found | C | The founders call it a bootstrapped project in 2023 and 2025. PostNitro was in Paddle's 2024 AI Launchpad cohort, a mentoring programme; no source mentions investment. | [3, 6, 2] | | Time from the Product Hunt launch to the last verified figure | 34 months | calc | Calculated: November 2023 to September 2026. | [4, 1] | How to read this table: a grade A value was read by TrustMRR from the company's payment providers (Lemon Squeezy and Paddle), or stated by Paddle. A grade B value comes from a supplier's account that quotes the founder. A grade C value is a founder or company statement. A "calc" value was computed on this page from the rows above it. ## When did PostNitro launch, and how did it grow? Timeline From an AI writing tool for Twitter to a carousel design engine with a scheduler, 34 months from the Product Hunt launch to the last verified figure. Each entry carries its grade. - **March 2023** (grade C [15]): PostNitro's first site is an AI Powered Twitter Growth Tool with a waitlist, built in public. The plan lists a first release in April 2023. - **2023** (grade B [2, 3]): High third-party fees and instability on Twitter make the co-founders change the product to an AI carousel generator. They work on it about 5 hours a week next to full-time jobs and ship a beta in 3.5 months. - **November 2023** (grade C [4]): Product Hunt launch: 9th product of the day, 390 upvotes. Users grow from 670 before the launch to 1,389 in about 1.5 weeks. - **January 2024** (grade C [5]): Muneeb Awan replies to a post by Circleboom, a social media management tool, about LinkedIn carousels. Circleboom's co-founder proposes a partnership, and the two founders build PostNitro Embed, an editor that other products can put inside their own pages. - **1 May 2024** (grade C [5]): PostNitro launches its paid plans. - **27 May 2024** (grade C [5]): PostNitro Embed goes live inside Circleboom. It is already integrated with five applications, including ContentStudio. - **By December 2024** (grade B [2]): After a Lemon Squeezy checkout fault during a campaign and US-dollar-only prices, PostNitro moves its payments to Paddle and reports three times more conversions. Paddle's story is first archived on 3 December 2024. - **8 May 2025** (grade C [6]): A 3-day trial run by Paddle starts; 30+ trials in 12 days, half of them convert, and some users repeat trials or download in bulk. - **31 May 2025** (grade C [7]): Seerat Awan leaves for a job. Muneeb Awan buys his share and writes that the two built PostNitro to 40,000+ users and over US$4,000 in monthly recurring revenue. - **23 June 2025** (grade C [7]): The first employee, a software engineer, joins. The founder's wife already handles marketing. - **November 2025** (grade A [1]): Best month in the TrustMRR timeline: US$14,386. - **February 2026** (grade A [11, 1]): OpenAI approves PostNitro for ChatGPT's plugin directory. Revenue that month is US$12,601. - **21 March 2026** (grade C [1]): The business is listed for sale on TrustMRR with an asking price of US$1,000,000. - **June to August 2026** (grade A [1]): Revenue is between US$3,208 and US$3,940 a month. - **September 2026** (grade C [10]): Version 3 adds a freeform drag-and-drop editor. - **18 September 2026** (grade A [1]): Last TrustMRR sync. The Lemon Squeezy key expires the next morning, and the profile shows no revenue after this date. - **7 October 2026** (grade C [10]): The company fact sheet lists 85,000+ creators, publishing to six networks and listings in Claude's and ChatGPT's directories. ## Why did PostNitro work? ### One format, done completely PostNitro does not try to be a general design tool. It makes slide posts for social networks: templates sized for each network, a brand kit that recolours every template, and export as PNG, PDF or MP4. The founders chose carousels because marketers found them slow to design and the networks gave them reach. ### The editor as a product for other companies A reply on X to Circleboom led to an embeddable editor in 2024. Social media management tools put PostNitro's editor inside their own product, and the company says 200+ platforms do so in 2026. The same engine is now sold as a REST API, an MCP server, a command-line tool and as connectors in Claude and ChatGPT, all paid with one pool of credits. ### Payments that fit a foreign customer base The founder told Paddle that 70% of customers were outside the United States. Lemon Squeezy then charged in US dollars only. After the move to Paddle, prices showed in 10 currencies, and the founder reported three times more conversions in the first weeks. ### Scheduling through official interfaces Publishing is done with the user's own connected accounts through each network's official programming interface, according to the company's LinkedIn page. The pages describe publishing the user's own posts, and a first comment under them, at a set time; they offer no liking, following or commenting on other people's posts. Scheduling is included only from the US$30 plan. ## How it was built These details come from the founders' blog posts, the Paddle customer story, the company's own pages and the founder-written part of the TrustMRR profile. They are grade B and C. - Next.js, TypeScript and Node.js with Express for the web app, Prisma and Supabase for data, Docker and Vercel for hosting, according to the founder-written tech stack on TrustMRR. - Text from OpenAI and Anthropic models chosen per generation, and images from several image models, according to the pricing page. Cheaper plans get the smaller models. - The co-founders replaced third-party services for PDF, PNG and MP4 output with their own renderer, the founder wrote in June 2025. - Payments through Lemon Squeezy from May 2024, then Paddle, with Paddle's ProfitWell Metrics for MRR and churn and Paddle Retain for failed card payments. Usermaven for product analytics. - The first users came from cold email, tutorial videos and blog posts, conversations on Twitter and early access for influencers; later from Product Hunt, partner platforms, free tools and a blog of 498 posts. - A 20% lifetime commission for affiliates, paid monthly after a 60-day hold. - Team: two co-founders part-time in 2023; from mid-2025 the founder, his wife on marketing and one hired engineer. Sources: [1, 2, 3, 6, 7, 8, 9, 14, 17] ## Who tried this before PostNitro, and why did they fail? Four companies in the Loot Drop database sold tools for publishing or designing social media content and depended on the networks they posted to. The values below are from that database and are not independently verified. The failed startups come from Loot Drop (https://www.loot-drop.io/), a free database of dead startups, retold here in our own words; Loot Drop describes its entries as AI-assisted summaries of public sources, so they carry no evidence grade. ### PostRocket (2011 to 2014; funding US$610K; cause: Product/Tech Failure) - Promise: Better reach for Facebook pages by choosing when and what to post from engagement data. - Why it died: Facebook changed its API, and PostRocket had no plan for a product that did not depend on it. - Record: https://www.loot-drop.io/startup/457-postrocket ### Pixelpipe (2008 to 2013; funding US$2M; cause: Competition) - Promise: Post photos, video and audio to many social networks and blogs in one step. - Why it died: The networks closed their APIs and built their own cross-posting, so the service was no longer needed. - Record: https://www.loot-drop.io/startup/435-pixelpipe ### Argyle Social (2009 to 2013; funding US$2.5M; cause: Competition) - Promise: A social media marketing tool for engagement and leads, connected to Pardot and Marketo. - Why it died: Competitors with much larger marketing budgets took the market while it made small updates. - Record: https://www.loot-drop.io/startup/1832-argyle-social ### Mixed Media Labs (2010 to 2013; funding US$5M; cause: Competition) - Promise: Combine text, images and video into one story and share it across platforms. - Why it died: It stayed on the web while Instagram took the mobile users. - Record: https://www.loot-drop.io/startup/1200-mixed-media-labs ## What changed PostRocket and Pixelpipe lived on the networks' interfaces and died when those interfaces changed. PostNitro met the same problem early: its first product was a writing tool for Twitter, and Paddle's story says that high third-party fees and instability on that platform made the founders change product. The carousel product publishes to six networks, so no single network decides its fate, but every one of them can still change its rules. What is new is the writing. Before language models, a social media tool could schedule a post or offer templates, but a person still had to write each slide. With a model writing the text and an editor placing it, two part-time co-founders could build a product that took a topic to a finished, branded post. The same change makes the product easy to copy: in June 2025 the founder wrote that a new carousel editor appeared almost every other day. ## Can one person copy PostNitro now? **Verdict: The carousel tool, hardly. The embed channel, yes.** AI carousel makers are now common, and the founder himself describes copies of his editor. Canva, Taplio and many small tools compete for the same users, and PostNitro's own verified revenue fell by about three quarters between November 2025 and August 2026. The part that is less common is selling the editor to other software companies, so that their customers use it inside their products. 1. Pick one content format that people find slow to make by hand, and build the full path from idea to a finished file for it. 2. Offer the same engine to other tools as an embeddable editor or API, and find the first partner by talking to their founders in public. 3. If most customers are abroad, use a payment provider that charges in local currencies, and measure the conversion rate before and after. 4. Publish only through the networks' official interfaces, and keep several networks so that one rule change does not end the business. **What is still open.** The embed model is still open for other formats: an editor for one kind of content (menus, real-estate flyers, course slides) that scheduling and marketing tools can put inside their product and pay for per use. ## What could go wrong for PostNitro? - **Revenue is falling.** TrustMRR shows US$14,386 in November 2025 and US$3,940 in August 2026. The sources do not say why. The business has been for sale since 21 March 2026, and a sale would change who runs it. - **The verified data stopped on 18 September 2026.** TrustMRR's last sync was on 18 September 2026, and the Lemon Squeezy key expired the next morning. Payments have run through Paddle since at least December 2024, and Paddle is also connected, but the profile shows no revenue after the sync stopped. The current MRR snapshot of US$490 from 14 subscriptions does not match the US$3,818 of the last 30 days and is not used on this page. A new sync would show whether revenue continued. - **Platform rules.** Publishing depends on the interfaces of LinkedIn, Instagram, TikTok, Threads, Facebook and Pinterest. The company says it uses LinkedIn's official API. A Chrome extension adds a formatting toolbar inside LinkedIn's post editor; the user still clicks to publish. - **Copies and larger competitors.** The founder wrote in June 2025 that new carousel editors appear almost every other day. Canva and Taplio are named on PostNitro's own comparison pages. - **Numbers that do not agree.** A founder post of 15 November 2023 says over 2,000 users; a post of 29 November 2023 says 1,389 users. The company's fact sheet says 85,000+ creators in October 2026, and the founder-written TrustMRR profile says 82,000. User counts are company figures; only the revenue is verified. ## Sources 1. TrustMRR profile of PostNitro, revenue read from Lemon Squeezy and Paddle (data last synced 18 September 2026) — https://trustmrr.com/startup/postnitro.md (grade A). Read the markdown profile on 25 October 2026. The Verification Sources and Revenue sections are grade A; the description, tech stack, user count and sale listing are founder-written, grade C. 2. Paddle customer story: PostNitro 3x conversions overnight after migrating from Lemon Squeezy to Paddle — https://www.paddle.com/customers/postnitro-conversion-uplift-with-paddle (grade B). Read in full, with a Wayback copy of 3 December 2024 for the date. Names both co-founders and confirms Paddle as the payment provider; the conversion figures are founder quotes. 3. Muneeb Awan, PostNitro blog, 15 November 2023: Building an AI Carousel Maker as First-Time Founders — https://postnitro.ai/blog/post/building-an-ai-carousel-maker-as-first-time-founders (grade C). Read in full. Source for the start, the hours per week, the first marketing and the bootstrapped status. 4. Muneeb Awan, PostNitro blog, 29 November 2023: After effects of our Product Hunt Launch — https://postnitro.ai/blog/post/after-effects-of-our-product-hunt-launch (grade C). Read in full. Source for the Product Hunt result and the user counts. 5. Muneeb Awan, PostNitro blog, 28 May 2024: PostNitro Embed, From Tweet to Carousel SDK — https://postnitro.ai/blog/post/the-story-of-postnitro-embed-from-a-tweet-to-a-carousel-generation-sdk (grade C). Read in full. Source for the Circleboom partnership, the embed launch and the start of paid plans on 1 May 2024. 6. Muneeb Awan, PostNitro blog, 21 May 2025: SaaS Free Trial Experiment, Unexpected Lessons — https://postnitro.ai/blog/post/saas-free-trial-experiment-lessons (grade C). Read in full. Source for the Paddle trial, the conversion rate and the analytics tools. 7. Muneeb Awan, PostNitro blog, 10 June 2025: From Co-founders to Solo, PostNitro's Next Chapter — https://postnitro.ai/blog/post/from-co-founders-to-solo-postnitro-next-chapter (grade C). Read in full. Source for the co-founder's departure, the MRR and user figures of June 2025 and the new team. 8. PostNitro home page — https://postnitro.ai/ (grade C). Read in full on 25 October 2026 for the purpose check and the product description. Footer: 2026 PostNitro Inc. 9. PostNitro pricing page — https://postnitro.ai/pricing (grade C). Read in full on 25 October 2026. Source for the plans, limits and AI models. 10. PostNitro fact sheet, last verified 7 October 2026 — https://postnitro.ai/facts (grade C). Read in full. Source for the legal entity, the 2023 founding, the user and partner counts, and the September 2026 editor. 11. PostNitro llms.txt, last updated 7 October 2026 — https://postnitro.ai/llms.txt (grade C). Read in full. Source for the ChatGPT directory approval in February 2026 and the withdrawn plans. 12. PostNitro LinkedIn scheduling page — https://postnitro.ai/scheduling/linkedin (grade C). Read in full for the purpose check. States that publishing uses the official LinkedIn API. 13. PostNitro Chrome extension page — https://postnitro.ai/products/extension (grade C). Read in full for the purpose check. The extension formats text and opens the carousel editor inside LinkedIn's post editor. 14. PostNitro affiliate programme page — https://postnitro.ai/affiliates (grade C). Read in full. Source for the 20% lifetime commission; no income promises beyond the commission rate. 15. Wayback Machine copy of postnitro.ai, 25 March 2023 — https://web.archive.org/web/20230325223928/https://postnitro.ai/ (grade C). Read in full. Shows the first product, an AI Powered Twitter Growth Tool with a waitlist. 16. PostNitro terms and privacy pages — https://postnitro.ai/privacy (grade C). Read in full. The privacy page names PostNitro Inc. as the company that controls personal data. 17. PostNitro blog index (llms-full.txt), 498 posts with dates and authors — https://postnitro.ai/blog/llms-full.txt (grade C). Read the index to find the founders' own posts and count the posts. Not used for money figures. 18. Loot Drop database export, failed startups — https://www.loot-drop.io/ (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.