# Superbench

Aiolum story: https://aiolum.com/story/superbench/ · added 2026-11-11 · updated 2026-11-11

**In short.** Superbench (AI sales agent for service businesses, Singapore): Clients in three countries, September 2026. Evidence grade E: no revenue figure was checked. Team: 2 co-founders (Tech in Asia, September 2026); Built In Singapore lists 4 employees (read November 2026). Launched 2023; still running.

AI sales agent for service businesses · Singapore · AI-native · team of 2 to 10 · still running · group: Sales and lead follow-up

- Outcome: Clients in three countries, September 2026 (evidence grade of the headline number: E; no revenue figure)
- Launch: 2023; months from launch to the outcome: 34
- Team: 2 co-founders (Tech in Asia, September 2026); Built In Singapore lists 4 employees (read November 2026)
- Outside funding: Not stated in the sources read
- Main factor: Domain expertise
- Meters, 1 to 4: evidence strength 1, copyable pattern 2, capital needed 1
- Tags: AI-native, Small team, Running, B2B, Sales

Links:

- Visit superbench.ai: https://superbench.ai/

**The product.** An AI agent that answers customer messages for service businesses such as home cleaning, aircon servicing and tuition centres. It replies on WhatsApp, quotes a price from the business's own rules, checks staff availability, books the job and passes it to the service provider. The company sells it as a subscription to the business owner.

**Why it worked.** The founders knew the buyer from earlier work. Jingjing Zhong was general manager of Helpling Singapore before she started Superbench, according to Tech in Asia. The company's about page calls Helpling a home services platform. It says slow replies to customers inspired the product.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

Superbench sells an AI sales agent to service businesses that take bookings by chat. The agent works inside WhatsApp, a messaging app that businesses reach through an official interface called the WhatsApp Business API. It also keeps a light CRM, a customer relationship management database that records each lead and booking. The company's own about page says it was founded in Singapore in 2023.

Tech in Asia, a news site, wrote in September 2026 that the platform charges a base rate plus a sales commission. The same article says mid-market clients pay a base of S$25,000 a year, and larger accounts pay S$100,000 or more. The company's own about page states a lower starting price of SGD 1,000 a month. Tech in Asia lists two co-founders and says the client base reached Australia and the UAE.

No revenue figure was found, so this story is grade E. The facts about clients come from the company's pages and one press article. No independent source confirms that these clients pay.

## Why did Superbench work?

### The founder ran a home services platform before Superbench

Tech in Asia says Jingjing Zhong was general manager of Helpling Singapore. The company's about page says the same and says watching service businesses lose customers to slow replies inspired the product. In 2024 the site's blog pages addressed cleaning companies in Sydney, London, Dubai and Brisbane.

### It sells a finished sales chat, not a bot builder

The about page contrasts the product with tools such as respond.io, Wati and ManyChat. It says those tools need the owner to keep the business rules up to date. Superbench says it holds the rules itself. Its blog post of 1 October 2026 says its team builds the knowledge and tests the answers.

### Part of the price follows the sales it produces

Tech in Asia describes a base rate plus a sales commission. The company's own post of 1 October 2026 describes one client who pays on results, and says this lines up the incentives of both sides.

## How it was built

These details come from the company's own pages. Nobody has checked them.

- The agent connects to the WhatsApp Business API, the official interface for businesses, and works on the business's own WhatsApp number.
- The business gives its price rules, service areas and staff availability. The agent uses them to quote, to check free slots and to confirm the booking.
- A light CRM stores each conversation, booking and customer record without manual entry.
- The about page says most businesses are live "within days". Tech in Asia says clients can automate chat-to-appointment flows within two weeks.
- Tech in Asia says the system uses a typed ontology covering 48 service types to track price modifiers and scheduling limits.

Sources: [2, 4]

## Who tried this before Superbench, and why did they fail?

Two companies in our database of failed startups tried to sell home service bookings or customer chat to businesses. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Homejoy (2012 to 2015; funding US$40M; cause: Unit economics)

- Promise: Book a professional house cleaner with a few clicks, often below the price of traditional services.
- Why it died: The record says broken unit economics and legal exposure ended it. Each cleaning needed human labor at the same cost as the one before.
- Record: 

### RightHello (2014 to 2022; funding US$600K; cause: Competition)

- Promise: Live chat and visitor tracking that turn website visitors of online shops into customers.
- Why it died: The record says it was stuck in the middle: too rich in features to compete on price with newer tools.
- Record: 

## What changed

Homejoy sold cleanings to households through its own marketplace, and the record says each cleaning needed human labor. Superbench sells software to the cleaning companies, so it carries no cleaners and no labor cost for each job. That is a different cost structure, and the cost problem in the Homejoy record does not apply in the same way.

RightHello sold live chat to online shops, where chat was one more feature. Superbench ties the chat to the quote, the schedule and the dispatch of a service job. Whether that is enough against large chat tools is not shown by any source read.

## Can one person copy Superbench now?

**Verdict: Partly. The niche is open, but the sale is heavy.**

A solo founder can copy the idea of one chat job for one industry. The sources do not show how many clients pay, and the reported prices suggest sales to mid-sized companies.

1. Pick one industry where customers message before they buy and the first reply decides the sale.
2. Build quote, schedule and booking into the chat, not only answers.
3. Charge a base fee and a commission on the sales the chat closes.

**What is still open.** Other trades where a customer asks for a price by message: pest control, curtain installation, pet grooming and home care.

## How much revenue does Superbench make? The numbers, graded

A company with a stated start in 2023, two co-founders, two different price statements and no revenue figure. Everything below is the company's own statement or one press article

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Start of the company | 2023 | C | The company's about page says "Founded: 2023". Its home page of 28 February 2024 carried the footer "© 2023 Superbench Pte Ltd". Built In Singapore also lists 2023. | [2, 5, 10] |
| Earlier name or product | none found | C | The about page, terms, privacy page and the 2024 home page name only Superbench Pte Ltd. The earliest Wayback capture of the domain is 22 January 2024, a redirect. | [2, 5, 8, 13] |
| Founders | 2 co-founders: Jingjing Zhong (CEO) and Yan Kai Ng (CPTO) | C | Tech in Asia names both with these titles. The company's about page lists the same two founders and spells the second "Ng Yan Kai". Built In Singapore lists 4 employees. | [4, 2, 10] |
| What it sells | AI agent for quotes, booking and job dispatch over WhatsApp | C | The company's about page. Tech in Asia adds SMS and email as channels. | [2, 4] |
| Starting price on the company's page | SGD 1,000 a month (Pricing section), SGD 500 a month (FAQ) | C | Both statements are on the same live page. The April 2026 copy says SGD 500 in both places. About US$780 and US$390 at the 6 November 2026 rate. | [2, 3, 12] |
| Price reported by Tech in Asia | S$25,000 a year (mid-market), S$100,000 or more (larger), plus commission | D | One article of 29 September 2026. The company's pages do not show these amounts. | [4] |
| How it charges | a base rate plus a sales commission | D | Tech in Asia, 29 September 2026. A company post of 1 October 2026 says one client "has started paying her AI salesperson commission". | [4, 6, 7] |
| Where clients are | Singapore, Australia and the UAE (Tech in Asia); also the UK (company) | D | Tech in Asia says it "Expanded the client base into Australia and the UAE". The about page names Singapore, Australia, the UAE and the UK. | [4, 2] |
| Share of the Singapore home cleaning market | 20% | D | Tech in Asia lists it under traction as "Secured 20% of the Singapore home cleaning market". No basis is given. | [4] |
| Clients named on the company's pages | Snappy Home and Spring Cleaning Services | C | A company blog page names them as users. It also states revenue changes for them. Those figures are the company's account of its clients and are not used here. | [9] |
| Earliest client statement | since November 2023 | C | The 28 February 2024 home page quotes a "Director" at a cleaning company saying they had worked with the product "since Nov 2023". The quote is unnamed. | [5] |
| Time from the first client statement to the press article | 34 months | calc | Calculated: November 2023 to September 2026. | [5, 4] |

How to read this table. Grade C is the company's own statement on its pages. Grade D is one press article that nobody has checked. A "calc" value was computed on this page.

## Pricing

Superbench prices in November 2026. The first two rows are the company's own pages (grade C), the others are from Tech in Asia (grade D)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Starting price, Pricing section of the about page |  | 780 | SGD 1,000 a month; grade C |
| Starting price, FAQ of the same page |  | 390 | SGD 500 a month; grade C |
| Mid-market base, per Tech in Asia | 19,500 a year |  | S$25,000 a year, plus sales commission |
| Larger accounts, per Tech in Asia | 78,000 a year or more |  | S$100,000 or more a year, plus sales commission |

The company shows no price list. Its live about page says "Starting from SGD 1000 per month" in one place and "SGD 500 per month" in its FAQ. The April 2026 copy of the page says SGD 500 in both places. Tech in Asia gives the mid-market and large-account prices as yearly amounts plus a sales commission. USD values use the Federal Reserve H.10 rate of 1.2821 Singapore dollars per US dollar on 6 November 2026.

## When did Superbench launch, and how did it grow? Timeline

From the first client statement in November 2023 to a press article in September 2026, in 34 months. Each entry carries its grade.

- **November 2023** (grade C [5]): An unnamed director of a cleaning company says on the home page that the company has used the product since this month.
- **22 January 2024** (grade C [13, 8]): The earliest Wayback capture of superbench.ai, a redirect. The terms of use carry the effective date 29 January 2024.
- **28 February 2024** (grade C [5]): The first full capture shows a 14-day free trial offer, a demo button and three client quotes shown by role.
- **18 April 2026** (grade C [3]): The Wayback copy of the about page says the product starts from SGD 500 a month and that it serves four countries.
- **29 September 2026** (grade D [4]): Tech in Asia publishes a Startup Spotlight with the base price, the commission model and the market-share claim.
- **1 October 2026** (grade C [6, 7]): A post on the company's blog says one client now pays on results, as commission.

## What could go wrong for Superbench?

- **What is not verified.** No revenue figure was found. The company's pages and Tech in Asia say clients pay, and the company says one client pays commission. No independent source confirms that these clients pay. A reader could look for a payment-processor profile or a client interview.
- **Counters, quotes and badges on the company's pages.** The home page shows counters of "70%", "10x" and "200%" with no stated basis. The about page lists results such as "3.5x" conversion, also with no basis. The 2024 home page showed a "Trusted by" row of logo images without names, a "#1 services management software" claim and three client quotes. Two quotes gave a role only. The third showed a role in one layout and a named person at Helpling APAC in another. Helpling Singapore is the earlier employer of the CEO, according to Tech in Asia. The about page calls the product an IMDA pre-approved solution, which this page did not check.
- **Prices differ between pages.** The live about page gives SGD 1,000 a month and SGD 500 a month in two places. Tech in Asia gives S$25,000 a year as a base. The home page offers only a demo, and no price list is published.
- **Human-like conversations and mass pages.** The home page promises "human-like conversations", and no page read says whether the agent tells customers it is an AI. A company case study says customers of one client knew the agent as "Ester" and "started asking for Ester by name". The site also holds hundreds of near-identical blog pages. Its post sitemap listed 592 pages on 11 November 2026, many of them for one trade in one city. Wayback holds copies from 2024 of 283 pages with a city name in the address.

## Sources

1. Superbench AI | AI CRM & Sales for Service Businesses (home page) — https://superbench.ai/ (grade C). Read in full on 11 November 2026. robots.txt allows ClaudeBot. Source for the counters, the FAQ and the demo-only call to action.
2. About Superbench AI (live page, last updated April 2026) — https://superbench.ai/about-superbench-ai/ (grade C). Read in full on 11 November 2026. The company's own description, founders, start year, countries and starting prices.
3. About Superbench AI, Wayback copy of 18 April 2026 — https://web.archive.org/web/20260418235820/https://superbench.ai/about-superbench-ai/ (grade C). Read in full. Source for the starting price of SGD 500 a month in both places.
4. How this AI bot closes sales for service firms within 5 minutes, Tech in Asia, 29 September 2026 — https://www.techinasia.com/ai-bot-closes-sales-service-firms-5-minutes (grade D). Read the part that loads without a subscription: problem, solution, team, traction, financials. The Risks section is behind a sign-up wall and was not read.
5. Superbench home page, Wayback copy of 28 February 2024 — https://web.archive.org/web/20240228155430/https://www.superbench.ai/ (grade C). Read in full. Source for the 2023 footer, the free-trial offer and the client quotes.
6. Can AI Earn Sales Commission? Performance-Based AI Sales, company blog — https://superbench.ai/can-ai-earn-sales-commission/ (grade C). Read in full on 11 November 2026. Written by the CEO according to its author line.
7. Superbench blog index — https://superbench.ai/blog/ (grade C). Read in full on 11 November 2026. Source for the date of the commission post, 1 October 2026.
8. Superbench terms and conditions and privacy policy — https://superbench.ai/terms-and-conditions/ (grade C). Read the terms in full and searched the privacy policy. Both name only Superbench Pte Ltd. The terms carry the effective date 2024-01-29.
9. Telesales for a Cleaning Company: Hire, Outsource, or Use AI?, company blog — https://superbench.ai/telesales-for-cleaning-company/ (grade C). Read in full on 11 November 2026. Names two clients of the company.
10. Superbench Pte. Ltd., Built In Singapore — https://builtinsingapore.com/company/superbench-pte-ltd (grade D). Read the company header. It lists the year founded as 2023 and shows "4 Total Employees".
11. Database of failed startups, local export — /method/#dead (grade D). Record pages read on the website on 11 November 2026. AI-assisted summaries, shown in part. Not independently verified.
12. Federal Reserve H.10 Foreign Exchange Rates, release of 9 November 2026 — https://www.federalreserve.gov/releases/h10/current/ (grade A). Read the Singapore row. 1.2821 Singapore dollars per US dollar on 6 November 2026.
13. Wayback CDX index of superbench.ai — http://web.archive.org/cdx/search/cdx?url=superbench.ai (grade C). Read the capture list. The earliest capture is 22 January 2024. The list for 2024 has 372 pages, 283 with a city name in the address.
14. Snappy Home case study, company blog — https://superbench.ai/case-study-snappy-home-ai-sales-bot/ (grade C). Read in full on 11 November 2026. The company's own account of one client. Source for the agent name "Ester".
15. Superbench post sitemap — https://superbench.ai/post-sitemap.xml (grade C). Read on 11 November 2026. It lists 592 addresses.

Contact: aiolum@livyden.com. Run Superbench? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: Superbench).