# TEMS.AI

Aiolum story: https://aiolum.com/story/tems-ai/ · added 2026-11-05 · updated 2026-11-06

**In short.** TEMS.AI (AI work instructions and assistant for factory workers, Netherlands): 7 paying customers in 4 countries, March 2026. Evidence grade E: no revenue figure was checked. Team: 2 founders (a CEO and a CTO); later headcount not published. Launched May 2025; still running.

AI work instructions and assistant for factory workers · Netherlands · AI-native · team of 2 to 10 · still running · group: Operations, logistics and trades

- Outcome: 7 paying customers in 4 countries, March 2026 (evidence grade of the headline number: E; no revenue figure)
- Launch: May 2025; months from launch to the outcome: 10
- Team: 2 founders (a CEO and a CTO); later headcount not published
- Outside funding: Funded: a first outside investment by March 2026 and a pre-seed round open (UpNext); amounts and investors not named
- Main factor: Domain expertise
- Meters, 1 to 4: evidence strength 1, copyable pattern 1, capital needed 2
- Tags: AI-native, Small team, Funded, Running, B2B, Manufacturing

Links:

- Visit tems.ai: https://www.tems.ai/

**The product.** A web platform for factories that turns videos, PDFs, Word and Excel files of how experts do a job into step-by-step digital work instructions, checklists and training in several languages, plus an AI assistant that answers workers' questions on the shop floor.

**Why it worked.** The founder spent twenty years in supply-chain and production roles and saw new workers struggle to learn from scattered documents while experienced operators retired. The product records what experts do and turns it into guidance that a new worker can follow in their own language.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; E = no revenue figure found, so the headline is a non-money fact and the other facts carry their own grades; calc = computed on this page from graded facts.

## Summary

TEMS.AI, which its site writes as TemsAI, sells a connected worker platform: software that gives each factory worker digital instructions, checklists and help at the place of work, instead of paper binders. Its AI part turns a video or a document of an expert doing a task into digital work instructions, numbered steps with pictures that a worker follows on screen, translates them, and answers questions in a chat. The company behind it is TemsSoft B.V. in Utrecht, the Netherlands.

Alexandra Podsekina started it with Igor Podsekin as CTO, an AI and computer-vision specialist, according to a founder profile on UpNext of 2 March 2026. That profile said the company was ten months old, had seven paying customers in four countries, held ISO 27001 certification and had received its first outside investment, with a pre-seed round open. In November 2025 UpNext listed it among the standout companies of the Web Summit 2025 pitch program.

No revenue figure was found, so this is a grade E story: the headline is a customer count from one article. The company's own pages confirm that the product is live with a 7-day free trial and that it uses OpenAI, Amazon Web Services and Google Cloud for its AI functions.

## Pricing

TemsAI prices in November 2026: not published; the site offers a free trial and a demo (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free trial |  |  | 7 days, no credit card |
| Self-service plans |  |  | price not published on the pages read |
| Enterprise |  |  | price set after a demo |

The home page read on 5 November 2026 offers "Get Free Trial", "Book Live Demo" and "a free 7-day trial. No credit card required." The sub-processor page names Stripe for "Subscription management and payment processing for self-service plans", so paid self-service plans exist, but no amount is shown on the pages read. The sign-up host connect.tems.ai did not answer.

## How much revenue does TEMS.AI make? The numbers, graded

A two-founder company in Utrecht with seven paying factory customers ten months after it started, by its founder's account to UpNext; no revenue figure

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Paying customers, March 2026 | 7, in 4 countries | C | UpNext founder profile, 2 March 2026: "TEMS.AI is gaining traction with seven paying customers in four countries." The article's subtitle calls them "Seven multinational manufacturers". | [1] |
| Age of the company, March 2026 | ten months | C | UpNext, 2 March 2026: "The company is only ten months old". | [1] |
| Start, May 2025 | about May 2025 | calc | Calculated: ten months before 2 March 2026. No source gives the exact date. | [1] |
| Founders | Alexandra Podsekina (CEO role, founder) and Igor Podsekin (CTO) | C | UpNext, 2 March 2026: "Alexandra partnered with CTO Igor Podsekin, an AI and computer vision specialist". The Web Summit list names her as the founder. | [1, 2] |
| Team size | not published | C | No source read gives a headcount. The sub-processor page says support is given by "TemsAI's own personnel". | [1, 5] |
| Funding | first outside investment by March 2026; pre-seed round open | C | UpNext, 2 March 2026: "received its first external investment" and "has opened its pre-seed round". No amount or investor named. | [1] |
| Company | TemsSoft B.V., Utrecht, Netherlands, register number 95784004 | C | Terms of service: "incorporated under the laws of the Netherlands in Utrecht under the registration number 95784004". Trading as TemsAI. | [4] |
| Security certification | ISO/IEC 27001 | C | UpNext, March 2026, and the terms of service, clause 13.3: "information security management system certified to ISO/IEC 27001". The certificate itself was not seen. | [1, 4] |
| AI model providers | Amazon Web Services, OpenAI, Google Cloud | C | Sub-processor page: AWS for "Model inference for the artificial intelligence assistant, content generation"; OpenAI for "Speech-to-text transcription", "search embeddings; fallback content generation"; Google Cloud for "Machine translation". | [5] |
| Trial | 7 days free, no credit card | C | Home page, read 5 November 2026. | [3] |
| Web Summit 2025 | listed among the standout PITCH companies | C | UpNext, 13 November 2025. That list describes the pitch as "An AI platform for operational resilience that automates detection, response, and continuous monitoring", which differs from the product on the site. | [2] |
| Time from start to the March 2026 count | 10 months | calc | Calculated: about May 2025 to March 2026. | [1] |

How to read this table: a grade C value comes from the company's own pages or from the UpNext articles, which retell the founder's account. A "calc" value was computed on this page. No value is grade A or B, and no revenue figure exists.

## When did TEMS.AI launch, and how did it grow? Timeline

From a founder profile at ten months to a live platform with self-service plans, in about 18 months. Each entry carries its grade.

- **About May 2025** (grade calc [1]): TEMS.AI starts, ten months before the March 2026 profile. Alexandra Podsekina, after about twenty years in supply-chain and production roles, builds it with Igor Podsekin as CTO.
- **13 November 2025** (grade C [2]): UpNext lists "TEMS.AI - Alexandra Podsekina" among the standout companies of the Web Summit 2025 pitch program.
- **2 March 2026** (grade C [1]): UpNext founder profile: seven paying customers in four countries, ISO 27001 certification, a first outside investment and an open pre-seed round.
- **1 September 2026** (grade C [7, 5]): An updated privacy policy takes effect; the sub-processor page lists Stripe for self-service plans.
- **November 2026** (grade C [3, 6]): The site is live with a 7-day free trial, an AI assistant, AI agents and digital work instructions in English, German, Italian and Dutch.

## Why did TEMS.AI work?

### Domain expertise

The founder worked inside large manufacturing networks for about twenty years, including oversight of more than two hundred factories, according to the UpNext profile. The product answers a problem she saw there: experts retire, new workers come from other languages, and instructions sit in binders.

### Video in, instructions out

A worker films a task or uploads an existing PDF or Excel file. Speech-to-text, a language model and machine translation turn it into numbered steps, checklists and quizzes. That replaces the slow work of writing standard operating procedures by hand.

### Security papers before scale

Factories buy software through security reviews. The company reports ISO 27001 certification at ten months, hosts customer data in the European Union, and publishes a data processing agreement and a list of sub-processors. These are the documents a procurement team asks for.

## How it was built

These details come from the company's own legal pages and the UpNext profile. They are grade C.

- The CTO is described as an AI and computer-vision specialist; the platform turns recordings of real tasks into structured workflows.
- Model inference for the assistant and content generation runs on Amazon Web Services in the European Union; OpenAI does speech-to-text, search embeddings and fallback generation; Google Cloud translates PDF content.
- Hosting, storage, database and search run on AWS in Frankfurt, with Amazon CloudFront as content delivery network.
- Sentry reports errors and PostHog measures product usage; Stripe takes payments for self-service plans.
- The marketing site runs on Wix; log-in goes through a separate single sign-on service at sso.tems.ai.
- The contracts with AI model providers forbid training on customer data, according to the sub-processor page.

Sources: [5, 1, 3]

## Who tried this before TEMS.AI, and why did they fail?

Three companies in our database of failed startups promised to put expert knowledge and training in front of workers and learners. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### Daqri (2010 to 2019; funding US$275M; cause: Product/Tech Failure)

- Promise: Augmented-reality helmets that showed step-by-step instructions and sensor data to industrial workers.
- Why it died: The helmets were heavy and expensive, the software was clumsy, and few industrial customers were ready to buy.
- Record: 

### Udacity (2011 to 2024; funding US$1B; cause: No Market Need)

- Promise: Online courses that would train people for skilled jobs at scale.
- Why it died: Most students did not finish the courses, and employers did not value the certificates.
- Record: 

### Kippt (2012 to 2017; funding US$400K; cause: Competition)

- Promise: A tool to save, organise and share knowledge from the web.
- Why it died: Larger tools such as Pocket and Evernote offered the same, and it found no clear way to make money.
- Record: 

## What changed

Daqri tried to bring step-by-step guidance to industrial workers with its own hardware, and the hardware cost and weight stopped it. Udacity and Kippt show the other risk: training and knowledge tools that people do not finish or do not pay for.

TEMS.AI sells software, not its own hardware; extended reality is one optional mode on its site. Language models and speech-to-text, rented from OpenAI and AWS, now do the writing and translating that once required a team of technical writers, so two founders could build a product that a factory pays for. Whether the customers renew is not yet in any source.

## Can one person copy TEMS.AI now?

**Verdict: Hard for one person; possible with deep industry knowledge.**

The AI parts are rented and well known: speech-to-text, a language model and machine translation. What a newcomer cannot copy quickly is the founder's twenty years inside factories, the contacts that bring the first customers, and the security certification that procurement teams ask for.

1. Pick an industry you have worked in and a document that its workers hate to write or read.
2. Let experts record the task on video and turn the recording into steps, checklists and translations with existing models.
3. Prepare the security papers early: data location, a data processing agreement, a sub-processor list, and an ISO 27001 or SOC 2 audit.
4. Offer a free trial for small teams, and sell larger plants through demos.

**What is still open.** The same video-to-instructions method fits other work where knowledge sits with a few experts: laboratories, aircraft maintenance, warehouses, hospitals' equipment rooms and building services.

## What could go wrong for TEMS.AI?

- **What is not verified.** No revenue figure was found. The customer count (seven paying customers in four countries), the company's age, the ISO 27001 certification and the first investment all rest on one UpNext article of 2 March 2026 that retells the founder's account. The article is a "Founder POV Spotlight" that, by its own footer, Flashpoint Global produces with each founder; it does not say whether it was paid. The investment amount and the team size are not published. A reader could look for a filing of TemsSoft B.V. at the Dutch chamber of commerce (KvK 95784004), the ISO certificate's register entry, or a later interview with figures.
- **Trust signals on the site.** The home page shows a "Trusted by industry leaders & innovators" logo row, a "Capterra users top rating" badge and an "EU AI Act Compliance" badge, with no link to a source for any of them. The one testimonial on the home page is from Miraitek, which it describes as a provider whose customers use TemsAI, so it reads as a partner, not an end customer.
- **Two descriptions of the product.** The Web Summit 2025 list described the pitch as an AI platform that "automates detection, response, and continuous monitoring" for operational resilience. The UpNext profile and the company's site describe work instructions and training for factory workers. The sources do not explain the difference.
- **Competition and model providers.** The site places TemsAI in the connected-worker category, where older vendors of digital work instructions already sell to the same factories; no competitor is named in the sources read for this page. The AI functions depend on Amazon Web Services, OpenAI and Google Cloud, listed on the sub-processor page; a price change or a change in their terms would reach the product directly.

## Sources

1. UpNext World, 2 March 2026: The AI That Captures 20 Years of Factory Know-How in Minutes, by Dr. Paul Newton — https://upnext.world/ai-captures-factory-expertise-tems-manufacturing/ (grade C). Read in full on 5 November 2026. A Founder POV Spotlight produced by Flashpoint Global. Source for the customer count, the company's age, the founders, ISO 27001 and the funding status.
2. UpNext World, 13 November 2025: Web Summit PITCH 2025: The Finals That Point to What's UpNext — https://upnext.world/web-summit-pitch-2025-the-finals-that-point-to-whats-upnext/ (grade C). Read the section on the standout companies. Source for the Web Summit listing and the pitch description.
3. TemsAI home page, read 5 November 2026 — https://www.tems.ai/ (grade C). Read in full. Source for the product description, the free trial, the logo row, the badges and the testimonial.
4. TemsAI Terms of Service, read 5 November 2026 — https://www.tems.ai/terms (grade C). Read the sections on the parties, data protection and governing law. Source for the legal entity, the register number and the ISO/IEC 27001 statement.
5. TemsAI sub-processors page, read 5 November 2026 — https://www.tems.ai/subprocessors (grade C). Read in full. Source for the AI model providers, hosting, monitoring and Stripe for self-service plans.
6. TemsAI GenAI Assistant page, read 5 November 2026 — https://www.tems.ai/genai-assistant (grade C). Read in full. Source for the assistant and the content-creation features.
7. TemsAI Privacy Policy, effective 1 September 2026, read 5 November 2026 — https://www.tems.ai/privacy (grade C). Read the sections on the company, sub-processors and support. Source for the effective date.
8. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Contact: aiolum@livyden.com. Run TEMS.AI? Send corrections or a verified figure to aiolum@livyden.com (subject: Correction: TEMS.AI).