# Velisto

Aiolum story: https://aiolum.com/story/velisto/ · added 2026-11-03 · updated 2026-11-03

**In short.** Velisto (AI social media posts, videos and scheduling for real estate agents, Pakistan): US$361 MRR from 8 subscriptions verified through Polar, November 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 person, Waqas Riaz, as the founder-written TrustMRR profile states. Launched 24 August 2026; still running, revenue falling.

AI social media posts, videos and scheduling for real estate agents · Pakistan · AI-native · solo founder · still running, revenue falling · group: Marketing and social content

- Outcome: US$361 MRR from 8 subscriptions verified through Polar, November 2026 (evidence grade of the headline number: A; headline in US dollars: 4332)
- Launch: 24 August 2026; months from launch to the outcome: 2
- Team: 1 person, Waqas Riaz, as the founder-written TrustMRR profile states
- Outside funding: Bootstrapped (founder-written TrustMRR profile)
- Main factor: Niche
- Meters, 1 to 4: evidence strength 3, copyable pattern 2, capital needed 1
- Tags: AI-native, Solo founder, Bootstrapped, Running, B2B, Real Estate

Links:

- Visit velisto.ai: https://velisto.ai/
- Verified revenue on TrustMRR: https://trustmrr.com/startup/velisto

**The product.** A web app that plans, writes, designs and schedules social media posts for real estate agents, teams, brokerages and the agencies that market for them. It imports a property from a page URL, a CSV file or a Houzez website, writes captions in the agent's saved voice, fills branded templates and short videos from the listing photos, and publishes to Instagram professional accounts, Facebook Pages, TikTok, Threads and YouTube after the agent approves each post.

**Why it worked.** General schedulers such as Hootsuite, Buffer and Later only publish posts made elsewhere. Velisto starts one step earlier, from the listing: one property becomes a campaign of posts, stories and a reel for each stage from Just Listed to Just Sold, and topic suggestions fill the weeks without a listing. It is narrow on purpose, built only for real estate, and charged from US$59 a month after a 7-day free trial.

Evidence grades: A = disclosed by a public company, a filing or a payment processor, or verified by one; B = two or more independent reports agree, or a journalist confirmed it; C = a founder claim that no one else verified; D = reported, not verified: one founder claim or a third-party estimate with no second source; calc = computed on this page from graded facts.

## Summary

Velisto is a social media scheduler, a program that holds posts in a calendar and publishes them to social networks at set times, with AI writing and design added in front of it, for one trade: real estate. An agent saves a listing, picks a stage such as Just Listed or Open House, and Velisto writes the captions, fills branded templates and builds an 18-second vertical reel, a short full-screen video, from the listing photos. Nothing is published until the agent approves it; the site says "It won't post without you".

TrustMRR, a site that reads revenue directly from a startup's payment provider, lists one founder, Waqas Riaz, in Pakistan, a founding date of 24 August 2026 and a team of 1 person. It read from Polar, the payment provider, through an API key, a password that lets a program read an account's data, US$361 of monthly recurring revenue (MRR), the subscription revenue of one month with yearly plans spread over twelve months, from 8 active subscriptions, synced on 3 November 2026. Revenue was US$148 in August, US$1,975 in September and US$601 in October 2026, US$2,724 in total.

These are very small numbers for a product that is ten weeks old, and this page shows them because they are verified: the headline is grade A. October revenue was about 70% below September, so the trend is falling, while MRR changed only 3.9% in the last 30 days. The page also shows four failed companies that sold social media tools or software to real estate agents before large language models could write the posts.

## Pricing

Velisto plans read on its pricing page on 3 November 2026, in US dollars (grade C)

| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free trial | 0 for 7 days |  | 1 user, 5 social profiles, 25 listings, no card |
| Solo | 49 | 59 | 1 user, 5 social profiles, 30 video reels and 300 AI writing credits a month |
| Team | 79 | 99 | 5 users, 15 social profiles, 150 video reels a month, unlimited AI writing |
| Brokerage | 199 | 249 | 30 users, 50 social profiles, 500 video reels a month |
| Agency | 129 | 149 | 5 client workspaces, 3 users, 25 social profiles in total |
| Agency Plus | 239 | 299 | 15 client workspaces, 10 users, 75 social profiles in total |
| Agency Scale | 559 | 699 | 50 client workspaces, 25 users, 250 social profiles in total |

Every plan for agents starts with a 7-day free trial that needs no card and gives 15 AI writing credits, 15 designs, 5 video reels and 5 AI images. A trial of a full paid plan takes a card and bills at its end unless cancelled; agency plans are billed from the start. Yearly billing is shown as a monthly price: Solo is US$588 a year, 16.9% less than twelve monthly payments, and the other plans save between 13.4% and 20.2% (calculated). Agency allowances are shared across all client workspaces. The page says subscription fees are generally non-refundable.

## How much revenue does Velisto make? The numbers, graded

US$361 of monthly recurring revenue from 8 subscriptions and US$2,724 of revenue since August 2026, read from Polar, for a one-person AI marketing tool for real estate agents

| Fact | Value | Grade | Note | Sources |
|---|---|---|---|---|
| Monthly recurring revenue, 3 November 2026 | US$361 | A | TrustMRR, 'Current MRR: $361', read from Polar through an API key; 'Revenue last synced: 2026-11-03T12:30:11.606Z'. MRR changed by -3.9% in the last 30 days. | [1] |
| Active subscriptions, 3 November 2026 | 8 | A | TrustMRR, 'Current active subscriptions: 8'. | [1] |
| Average MRR per subscription | about US$45 | calc | Calculated: US$361 divided by 8. Below the Solo list price of US$59, so some customers pay yearly (US$49 a month) or less; the profile does not say which plans. | [1, 3] |
| Yearly run rate from MRR | US$4,332 | calc | Calculated: US$361 times 12. This is the value used to sort the story. | [1] |
| Revenue by month, 2026 | August US$148, September US$1,975, October US$601 | A | TrustMRR monthly timeline. September is 72.5% of all revenue (calculated). | [1] |
| Revenue in the last 30 days, to 3 November 2026 | US$601 | A | TrustMRR. It fell 54.2% against the 30 days before. The daily table shows payments on only three days: US$412 on 6 October, US$70.80 on 8 October and US$118 on 24 October. | [1] |
| Change from September to October 2026 | -69.6% | calc | Calculated: (601 - 1,975) / 1,975. | [1] |
| Revenue since launch | US$2,724 | A | TrustMRR, 'All time \| $2,724'. Equal to the sum of the three months (calculated). | [1] |
| Profit margin in the last 30 days | 90.0% | C | A TrustMRR metric snapshot. The profile does not say how the costs behind it were entered, so it is not treated as verified. | [1] |
| Founded | 24 August 2026 | C | Founder-written TrustMRR profile, 'Founded date: 2026-08-24'; it also says 'Launched August 2026'. First revenue, US$148, came in August. | [1] |
| Founder, team and funding | Waqas Riaz; 1 person; bootstrapped | C | Founder-written TrustMRR profile: 'Team size: 1 person', 'Funding: Bootstrapped', 'Country: PK'. Velisto's own site names no person. | [1, 7] |
| Social networks it publishes to | Instagram professional accounts, Facebook Pages, TikTok, Threads, YouTube | C | Company pages. 'LinkedIn publishing is built and waiting on platform approval.' X, Google Business Profile, Pinterest and Vimeo are listed as coming soon. | [2, 4, 6] |
| Approval before publishing | every post | C | 'Generated posts wait for your review, and Velisto Agent changes nothing until you confirm.' | [4, 9] |
| Video format | 9:16 reel of 18 seconds or 16:9 video of 16 seconds, 1080p, from photos | C | Reels page. Videos are made from the agent's own photos with templates, music and branded cards; no filming and no person on camera. | [10] |
| Languages of the site | English, Italian, French | C | Language menu on every page. The product can also write captions in a client's language. | [2] |
| Lowest price | US$59 a month, or US$49 a month billed yearly | C | Pricing page, 3 November 2026. Agency plans run from US$149 to US$699 a month. | [3] |
| Time from founding to the November 2026 figure | 2 months (71 days) | calc | Calculated: 24 August 2026 to 3 November 2026. | [1] |

How to read this table: a grade A value was read by TrustMRR from Polar, the payment provider, through an API key. A grade C value comes from the company's own pages or from the founder-written part of the TrustMRR profile. A "calc" value was computed on this page from the rows above it.

## When did Velisto launch, and how did it grow? Timeline

From a founding date in late August 2026 to five connected social networks and eight paying subscriptions, in ten weeks. Each entry carries its grade.

- **24 August 2026** (grade C [1]): Founding date in the TrustMRR profile. The product is built for real estate only, in English, with Italian and French pages.
- **August 2026** (grade A [1]): First verified revenue: US$148.
- **3 September 2026** (grade C [5]): Analytics rebuilt: every channel in one view and a best time to post worked out from the agent's own posts.
- **16 September 2026** (grade C [5]): Velisto plans the rest of the week from the agent's market and services, in a voice the agent teaches it once.
- **September 2026** (grade A [1]): Best month so far: US$1,975 of verified revenue.
- **22 September 2026** (grade C [5]): Publishing to Threads added.
- **5 October 2026** (grade C [5]): Publishing to YouTube added, for Shorts and full-length videos.
- **October 2026** (grade A [1]): Verified revenue falls to US$601, paid on three days of the month.
- **3 November 2026** (grade A [1]): TrustMRR syncs US$361 of MRR from 8 active subscriptions and US$2,724 since launch.

## Why did Velisto work?

### One trade only

Every page speaks to agents, teams, brokerages and real estate marketing agencies: listing stages, open houses, Fair Housing rules, license numbers in templates. A general tool cannot write a Just Sold campaign from a listing's price and address; Velisto's templates fill those fields from the saved property.

### Start from the listing, not from a blank post

A listing comes in from a property page URL, a CSV file or a Houzez WordPress site. One listing campaign then creates posts, stories and an optional reel for one stage and spreads them over chosen dates. For 14 days after a status change the app prompts the agent to make the matching campaign.

### The agent stays the publisher

Posts go only to the accounts that the agent or the client connects, and only after approval. The company writes that LinkedIn publishing waits on platform approval, so it publishes through each network's approved connection rather than by imitating a user.

### Allowances instead of per-post prices

Posts and template designs are unlimited on every paid plan. What costs money to run, AI writing credits, AI images and video rendering, is counted per month and grows with the plan.

## How it was built

These details come from the founder-written TrustMRR profile and the company's own pages. They are grade C, except the payment provider line, which TrustMRR confirms.

- Laravel and PHP on the server, with PostgreSQL as the database and Redis, hosted at Hetzner behind Cloudflare.
- React, Tailwind CSS and JavaScript in the browser.
- AI models from Anthropic and OpenAI, as the tech stack in the TrustMRR profile lists them; the site does not say which model writes which part.
- Polar takes the subscription payments; TrustMRR reads the revenue from it through an API key, and Polar is not the merchant of record.
- Videos are rendered from templates named Overture, with the agent's photos, music and branded cards.
- A Houzez WordPress plugin syncs listings from agents' websites; for other websites or CRMs the company sets up the sync for free.

Sources: [1, 10, 3]

## Who tried this before Velisto, and why did they fail?

Four companies in the failed-startup database sold social media tools to small businesses or software to real estate agents. The values below are from that database and are not independently verified.

The failed startups come from our database of dead startups, retold here in our own words; Its entries are AI-assisted summaries of public sources, so they carry no evidence grade.

### PostRocket (2011 to 2014; funding US$610K; cause: Product/Tech Failure)

- Promise: Better reach for Facebook pages by timing and choosing posts from engagement data.
- Why it died: Facebook changed its API and its feed rules, and the product depended on both.
- Record: 

### Argyle Social (2009 to 2013; funding US$2.5M; cause: Competition)

- Promise: A social media marketing tool for engagement and leads, linked to Pardot and Marketo.
- Why it died: Larger rivals with bigger marketing budgets took the market while it added small updates.
- Record: 

### Metigy (2014 to 2022; funding US$14M; cause: No Market Need)

- Promise: An AI marketing brain for small businesses that could not hire a marketing team.
- Why it died: Its recommendations were generic, and small businesses wanted the work done for them, not advice.
- Record: 

### REPitchbook (2021 to 2022; funding US$0; cause: No Market Need)

- Promise: Software to gather listings and market data for real estate agents and investors.
- Why it died: It was built before asking agents what they needed, and never found product-market fit.
- Record: 

## What changed

Metigy gave small businesses advice about what to post, and the database records that they wanted the posts made for them. PostRocket and Argyle Social sold tools that sat on top of social networks and lost to API changes and to larger rivals. REPitchbook built software for agents without asking them what they needed.

Velisto makes the posts, not advice about them: a language model writes the caption in the agent's voice, templates and a video renderer turn listing photos into finished pieces, and the scheduler publishes them. Rented AI models made that possible for one person in about ten weeks. The two older risks remain: the product still depends on each network's publishing connection, and it competes with large schedulers and with older content services for agents that its own comparison pages name.

## Can one person copy Velisto now?

**Verdict: Yes, the method; the result so far is small.**

Any developer can put rented language models, templates and a social media scheduler behind one trade's own workflow. What Velisto shows is how much of a product one person can ship in ten weeks, with three language versions, five networks and a help center. What it does not show yet is demand: US$361 of verified MRR after about two months, with revenue falling from September to October.

1. Pick a trade that posts often and has a structured object to post about, such as a listing, a menu or a class schedule.
2. Import that object from the places the trade already keeps it, and fill branded templates from its fields.
3. Publish only through each network's approved connection, and only after the customer approves each post.
4. Price by monthly AI and video allowances, with a free trial that needs no card, and connect a revenue verifier such as TrustMRR.

**What is still open.** Trades with a similar listing-to-post workflow: car dealers, holiday rentals, restaurants, gyms and event venues, and real estate markets outside the United States in their own languages.

## What could go wrong for Velisto?

- **Very young and very small.** The verified history is three months: US$148, US$1,975 and US$601. The daily table shows no payment between 25 October and 3 November 2026. Eight subscriptions can disappear in a few cancellations.
- **September is not explained.** September brought 72.5% of all revenue (calculated). TrustMRR does not say which plans or how many customers paid then, so it is not known whether this was yearly plans, agency plans or a one-time event. The founder-written part of the same profile gives 'Estimated user count: 0', which disagrees with the 8 verified subscriptions.
- **A team byline with a person's name.** All 20 blog guides carry the byline 'Maya Collins, Content Lead, Velisto'. The author page says: 'Maya Collins is the editorial byline of the Velisto team. Every guide on this blog is published under it.' It is disclosed on that page, but a reader of a single guide sees a name that is not a person. The home and pricing pages show no testimonials, user counts, ratings or claims about customers' sales.
- **The founder is not named on the site.** The about page invites readers to 'Meet the people behind Velisto' but names no one. The founder's name, country and team size come only from the founder-written TrustMRR profile.
- **Depends on the networks' publishing connections.** Instagram, Facebook, TikTok, Threads and YouTube each decide which accounts and formats outside apps may publish, and LinkedIn publishing still waits for approval. PostRocket, in the table above, died when Facebook changed its rules.
- **A crowded market.** Velisto's own comparison pages name Hootsuite, Buffer, Later, Canva, Coffee & Contracts, RealEstateContent.ai, Curated Social and Back At You Social. Its comparison table lists Buffer at US$18 a month against Velisto's US$59 for a solo agent.

## Sources

1. TrustMRR: Velisto, markdown profile, revenue synced 3 November 2026 — https://trustmrr.com/startup/velisto.md (grade A). Read the markdown profile, downloaded 3 November 2026. Verified section from Polar (API key): MRR, subscriptions, monthly and daily revenue. Founder, team, funding, founding date and tech stack are founder-written (grade C).
2. Velisto home page — https://velisto.ai/ (grade C). Read in full, 3 November 2026. Source for the features, the networks, the free trial and the absence of testimonials.
3. Velisto pricing page — https://velisto.ai/pricing/ (grade C). Read in full, 3 November 2026. Source for all plans, allowances and billing terms.
4. Velisto: Real estate social media automation software — https://velisto.ai/real-estate-social-media-automation-software/ (grade C). Read in full. Source for the approval rule, the listing campaign steps, LinkedIn awaiting platform approval and the competitor price table.
5. Velisto: What's new — https://velisto.ai/whats-new/ (grade C). Read in full. Source for the dated releases from September to October 2026.
6. Velisto: Channels — https://velisto.ai/channels/ (grade C). Read the FAQ section. Source for the connected networks and per-client workspaces.
7. Velisto: About — https://velisto.ai/about/ (grade C). Read in full. Names no person.
8. Velisto blog: Maya Collins, author page — https://velisto.ai/blog/author/maya-collins/ (grade C). Read in full. Source for the team byline and its disclosure.
9. Velisto: AI Agent — https://velisto.ai/features/ai-agent/ (grade C). Read the main sections. Source for the chat assistant and its confirm step.
10. Velisto: Reels & Video Editor — https://velisto.ai/features/reels-video/ (grade C). Read the main sections. Source for the video formats and the Overture templates.
11. Database of failed startups, local export — /method/#dead (grade C). Local export. AI-written summaries, not independently verified. Source for the failed predecessors.