SideShift is a creator marketing platform made by SideShift. Brands use it to hire UGC creators, people who make short videos about a product for the brand's social accounts and ads (UGC means user-generated content). It covers TikTok, Instagram Reels, YouTube Shorts and Facebook.
A brand posts a brief that describes the product, the audience and the videos it needs, and creators in the marketplace apply to it. The brand reviews each applicant's profile and past work, and chooses creators. SideShift then tracks the views and engagement of each published post, and the CPM (creator spend per 1,000 views), so the brand can move the best organic videos into Meta and TikTok ads. Contracts, usage rights, payouts and US 1099 tax forms are handled in the platform. AI assistants can work on campaigns through MCP (Model Context Protocol, a standard way for AI agents to call outside tools).
It is a hosted service with a monthly or annual subscription for brands; the plans differ mainly in how many creators can be hired at the same time. Payments to creators come on top of the subscription.