Lenz AI: Digital Camera Effect: Revenue, team and how it was built

Solo founder · 44 months after launch, revenue falling

A studio portrait needs a photographer, a booking and days of waiting. AI SuitUp sold the same result, a photo for LinkedIn or a résumé, for a one-time price from early 2023, with a money-back guarantee on the larger packs. It narrowed the offer to one use, professional headshots, and then built a landing page for almost every profession and a version for company teams. Stripe records US$648,649 of payments in total, but only US$35,743 of it in the last 12 months, so most of the money came in 2023, 2024 and 2025.

Team of 2 to 10 · sold 27 months after launch

It entered a market that already had about ten AI headshot sites, at a lower price, and won customers through Google search and affiliate writers instead of ads. A US$4,000 order from one company showed that team headshots were the better sale. The founders sold in 2025, when a general chat model began to make similar images.

Solo founder · 4 months after launch, revenue flat

The demand existed before the app: photos that look as if a compact digital camera from the 2000s took them have been a trend on TikTok since at least 2022. Boothie sells that look without the camera, for a small weekly price, to the people who already post such photos. The founder says every user came from TikTok picture posts made by about a dozen accounts in three countries, with no paid advertising. One person could build it because the image model is rented from Google and paid for by the picture.

Team of 2 to 10 · 5 months after launch, revenue growing

It moved the structure of the founder's first app, Wrestle AI, to boxing, a sport that people can train alone: an AI breakdown of a training video, a calorie tracker and a weight-cut mode, all behind a subscription at the same prices. Users came from Meta ads and influencers, according to the founder's TrustMRR profile, with a self-reported marketing spend of US$10,000 a month.

Team of 2 to 10 · 21 months after launch, revenue falling

Personal colour analysis is a paid service that people book with a human consultant; the app does a version of it from one selfie in about 30 seconds, for the price of an app subscription. The seller's TrustMRR profile says that the growth came from Meta advertising in Turkey alone, and more than nine in ten of the app's App Store ratings are from the Turkish store. The RevenueCat account that TrustMRR reads shows US$172,972 in the twelve months to 25 October 2026, but also a fall of more than half in recurring revenue in the last month.

Team of 2 to 10 · 10 months after launch, revenue growing

Two college track athletes already had about 150,000 Instagram followers who asked them every day for a training plan. They built that plan into an app without writing code, promoted it inside their own race videos, and priced it for teenagers.

Solo founder · 16 months after launch, revenue flat

It reached the App Store early, in July 2023, with the simplest form of the idea: press one button, get a transcript and a summary. The founder paid for Meta ads while they still worked for a new kind of app, tested paywalls constantly and moved buyers to annual plans. He works alone with AI coding tools, so in his own 2026 account about US$3 million of about US$7 million a year stays as profit.

Team of 2 to 10 · 29 months after launch, revenue flat

The first apps that combined OpenAI's Whisper and ChatGPT for voice notes appeared in 2023, and the founder found them "not implemented well enough". His team built a simpler one, collected early users and feature requests through lifetime deals on AppSumo in 2024, and in 2025 grew with advertising and paywall tests measured in Adapty's subscription data.

Team of 2 to 10 · 8 months after launch, revenue growing

It entered a crowded category in March 2025 with paid advertising instead of a personal audience, and it treated the economics of each ad channel as the product to optimize. Cheaper attribution let it test low-cost traffic, and weekly advances on App Store payouts let it put each week's earnings back into ads within days instead of 45. Adapty, the company whose software runs the app's subscriptions, published the figures under its own name.