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AI that drafts submission-ready US customs entries from shipping documents for customs brokers · USA

Cervo AI: Revenue, sale and how it was built

Small teamFundedExitB2BLogistics

Cervo AI (AI that drafts submission-ready US customs entries from shipping documents for customs brokers, USA): Acquired by Altana with a milestone-based price, July 2026. Evidence grade E: no revenue figure was checked. Team: 3 co-founders named by the buyer (two co-CEOs and a CTO); 11 employees at the sale in July 2026, after a US$5M seed round (Dealroom). Launched August 2024; sold 23 months after launch.Added 8 November 2026

Outcome
Acquired by Altana with a milestone-based price, July 2026
Evidence
E no revenue figure was checked
Launch
August 2024
Status
Sold, 23 months after launch
Team
3 co-founders named by the buyer (two co-CEOs and a CTO); 11 employees at the sale in July 2026, after a US$5M seed round (Dealroom)
Outside funding
US$5M seed round: Dealroom dates it 2024, VCBacked dates it July 2025 (HOF Capital, Zetta Venture Partners, Crossbeam Venture Partners); sold to Altana in July 2026
Main channel
Not stated
No revenue figure

What is not verified

The reported deal value rests on one source: Dealroom News reported on 21 July 2026 that the cash-and-equity deal "could be worth more than $100 million if performance milestones are met", without naming who gave the figure; it links a press report on MSN. Altana's own release gives no amount, and Pulse 2.0 (22 July 2026) writes that the financial terms were not disclosed. The amount depends on milestones, so the money actually paid may be much lower, and the fixed part is not known. No revenue figure was found: no payment-processor profile, founder interview with figures or filing. The 11 employees and the founding year come only from Dealroom, and the seed round is dated 2024 by Dealroom and July 2025 by VCBacked. Dealroom also writes "Its customers include A.P. Moller-Maersk, US Customs and Border Protection, Boston Scientific, and L.L.Bean" right after a sentence about Altana's workforce; Altana's own release says U.S. CBP uses Altana and links an Altana and Maersk partnership, so this page does not count those four as Cervo customers. A reader could look for the Wall Street Journal report that Altana's release links, or for terms in a later Altana funding or company filing. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.

Cervo AI sells software to customs brokers, licensed companies that prepare the legal filings that let imported goods cross the US border. The main filing is the customs entry: a form (CBP Form 7501 in the United States) that states what the goods are, where they come from, which tariff code applies and how much duty is owed. Cervo uses agentic AI, software that performs several steps of a task on its own, to read the shipping documents and write a draft entry that a person then checks.

Three co-founders started it: Thomas Jiang and Troy Shen, the two co-CEOs, and Jason Kurohara, the CTO, as the buyer's announcement names them. The first archived copy of the website, from August 2024, shows only a placeholder page; in March 2025 the site sold AI data entry for operations teams in general; by 2026 it sold only to customs brokers, with four case studies from small US brokerages dated April 2026. Dealroom wrote that the company raised a US$5 million seed round and had 11 employees when Altana, a trade-software company, announced on 21 July 2026 that it had acquired Cervo.

This page grades every number by its evidence. The sale itself is grade A, from the buyer's own announcement. The reported deal value is grade D: Dealroom reported on 21 July 2026 that the cash-and-equity deal "could be worth more than $100 million if performance milestones are met", while the buyer's release gave no amount and Pulse 2.0 wrote that the financial terms were not disclosed. It is not a fixed sale price. The page also shows three failed startups that tried to automate logistics paperwork and planning before language models could read the documents.

Cervo AI: Acquired by Altana with a milestone-based price, July 2026. AI that drafts submission-ready US customs entries from shipping documents for customs brokers, USA, started small, grew after funding, evidence grade E.
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01

How much did Cervo AI make, and what was it sold for?

Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.

A three-founder customs-software startup, sold to Altana 23 months after its first archived website, in a deal that Dealroom reported could top US$100 million if milestones are met
FactValueGradeHow we knowSources
Reported deal value, 21 July 2026could be worth more than US$100 million if performance milestones are metDDealroom News, 21 July 2026: "The transaction, Altana's first acquisition, combines cash and equity and could be worth more than $100 million if performance milestones are met." Dealroom does not say who gave the figure and links a press report on MSN. The buyer's release gives no amount, and Pulse 2.0 writes "Financial terms of the transaction were not disclosed." The fixed part of the price is not known.[2, 1, 3]
Buyer and date of the saleAltana, announced 21 July 2026AAltana's release: "today announced it has acquired Cervo AI, whose agentic customs entry writer prepares submission-ready customs entries for global logistics providers." It was Altana's first acquisition, according to Dealroom.[1, 2]
Co-founders3: Thomas Jiang (co-CEO), Troy Shen (co-CEO), Jason Kurohara (CTO)ANamed with their titles in the buyer's release and again by Pulse 2.0. No source gives a headcount at the start other than the three co-founders.[1, 3]
Founded2024DDealroom: "Cervo, founded in 2024". The first archived copy of usecervo.com is dated 26 August 2024 and carries "© 2024 Cervo AI".[2, 10]
Employees at the sale11DDealroom: Cervo "brings 11 employees to Altana's roughly 300-person workforce." One source.[2]
Seed fundingUS$5 millionDDealroom writes that Cervo "raised $5 million in seed funding in 2024". VCBacked lists a US$5.0 million seed round dated July 2025 with HOF Capital, Zetta Venture Partners and Crossbeam Venture Partners. The amount agrees; the date does not.[2, 9]
Customers with case studies, April 20264 US customs brokeragesCKrenz & Hannan, PG Customs Brokers (Laredo, Texas), M. J. Carrillo and EMD Customs (California), each with a case study dated April 2026 on the company's site. The case studies give no contract values.[5, 6, 7]
Time per entry at PG Customs Brokersfrom about 30 minutes to about 9 minutesCCompany case study with a quote from the brokerage's owner: a 70% reduction and 3.3 times the throughput per entry writer.[6]
Processing time at EMD Customsup to 75% less per entryCCompany case study. EMD is a family-run brokerage with "a lean team of three"; before Cervo it had tried ChatGPT and Gemini for tariff classification.[7]
Company claims on the home page, November 2026"over 40,000 hours" saved; "<5 min" from documents to a draft entry; "$40,000+ saved per operator"CThe company's own figures, with no method given.[4]
Logos on the home page14 companiesCCustoms brokerages and logistics companies. Four of them have case studies; the others appear only as logos.[4, 5]
Months from the first archived website to the sale23calcCalculated: August 2024 to July 2026.[10, 1]

How to read this table: a grade A value comes from the buyer's own announcement. A grade B value comes from independent press. A grade C value is the company's own claim on its website. A grade D value is reported by one source and not confirmed by a second one. A "calc" value was computed on this page from the rows above it.

Cervo pricing page, read 8 November 2026: one custom plan, no published price
PlanPer month, billed yearly (US$)Per month, billed monthly (US$)Limit
CustomcustomcustomPriced individually; onboarding, custom integrations, role-based permissions, dedicated support

The pricing page shows a single plan, "Custom, Priced Individually", with white-glove onboarding, custom integrations, role-based permissions and dedicated support, and a button to request a demo. No downloaded source gives a price. The home page also offers a free tariff simulator.

02

When did Cervo AI launch, and how did it grow?

From a placeholder website in August 2024 to a sale in July 2026. Each entry carries its grade.

  1. 2024DCervo is founded in New York, according to Dealroom. [2]
  2. 26 August 2024CFirst archived copy of usecervo.com: a placeholder page, "Making your work easier and faster.", with a login button. [10]
  3. 22 March 2025CThe archived site sells AI data entry and no-code workflows to operations teams in general: "Reduce manual data entry by up to 90%". [11]
  4. 2024 or July 2025DSeed round of US$5 million. Dealroom dates it 2024; VCBacked dates it July 2025 and names HOF Capital, Zetta Venture Partners and Crossbeam Venture Partners. [2, 9]
  5. April 2026CFour case studies with US customs brokerages are published on the site, the product now aimed only at customs brokers. [5]
  6. 21 July 2026AAltana announces that it has acquired Cervo. Dealroom reports a cash-and-equity deal that could be worth more than US$100 million if milestones are met, and 11 employees. [1, 2]
  7. 22 July 2026BPulse 2.0 writes that the financial terms were not disclosed and that Cervo's founding team will join Altana. [3]
  8. 8 November 2026Cusecervo.com is live with the banner "Cervo has been acquired by Altana Technologies" and a custom-priced plan. [4, 8]
03

Why did Cervo AI work?

Four causes, in the order they mattered. Each one is a reusable lesson.

01

One filing, many documents

A customs entry is one form, but its data sits in invoices, packing lists, emails and electronic data feeds. Each field follows written rules: tariff codes, country of origin, extra duties. That makes it a good task for a language model, which can read messy documents, and a bad task for a human, who copies the same fields all day.

02

The broker keeps the final check

Cervo makes a draft, not a filing. The entry appears as a task, a licensed entry writer reviews it, and only then is it sent on. The company's FAQ says that every extraction comes with a confidence score and the reasoning behind it, so the reviewer knows where to look. In a regulated filing this lowers the risk for the buyer and makes the product easier to accept.

03

Work inside the systems brokers already use

Brokers file through the <dfn>ABI</dfn> (Automated Broker Interface), the US Customs link that their filing software uses. Cervo pushes its drafts into those programs (CargoWise, NetCHB, OneView, E2Open) instead of replacing them, so a brokerage can try it without changing its main system.

04

Tariff changes made the work larger

Dealroom reported in July 2026 that US Customs had handled more than 63 million entry summaries in the fiscal year so far, 27% more than in all of the previous year, after tariff increases and the end of the duty-free rule for goods worth US$800 or less. More entries and more complex duties mean more work per entry, which is the work Cervo automates.

How it was built

These details come from the company's own pages, from archived copies of its site and from the page code of those copies. The page code is grade B; the company's descriptions are grade C. [4, 6, 7, 10, 11]

  • The first archived site, August 2024, is a Next.js web app that still has the framework's default page title, "Create Next App".
  • The page code of March 2025 loads Clerk for sign-in, PostHog for product analytics and Sentry for error reports.
  • The workflow, as the company describes it: an entry writer uploads documents or forwards an email; the AI extracts the fields, suggests <dfn>HTS</dfn> codes (Harmonized Tariff Schedule numbers that decide the duty rate), adds the extra duties of Chapter 99, and checks which <dfn>PGA</dfn> filings (data for partner government agencies such as the FDA) the goods need.
  • Approved drafts go to the broker's ABI software and from there to ACE, the US Customs electronic system.
  • A parts library learns each importer's products as entries are completed, and an "agent studio" stores each importer's own rules and steps.
  • The company states that it is SOC 2 Type 2 and ISO/IEC 27001 compliant, two security audits that larger logistics customers ask for.
  • The product became more specific over time: general AI data entry for operations teams in March 2025, customs brokers only by 2026.

Tools named in the sources

Each one opens its page in the Tools tab, with every story that uses it.

04

Who tried this before Cervo AI, and why did they fail?

Three companies in our database of failed startups tried to automate logistics work with software before language models could read shipping documents. The values below are from that database and are not independently verified.

Died 2015 to 2018Burned US$290K

Shipitwise

The promise

Automated freight quotes and logistics management for small companies without their own shipping department.

Why it died

The database says it depended on unreliable outside logistics partners and spent its money on complex integrations.

Unit Economics
Died 2018 to 2024Burned US$35M

Pando

The promise

An AI supply-chain platform for real-time tracking and forecasts across global logistics networks.

Why it died

The database says a broad platform sold into a specialist market needed 12-month implementations and heavy data integration, and the service work ruined its unit economics.

Unit Economics
Died 2012 to 2015Burned US$500K

Keychain Logistics

The promise

Matching truck drivers with shippers to cut empty miles.

Why it died

The database says larger funded rivals such as Convoy and Uber Freight outpaced its technology, and the money ran out before it could grow.

Competition

The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.

What changed

Older logistics software needed clean, structured data before it could do anything. Pando, in the failed-startup database record, spent 12 months per customer on implementation and data integration, and Shipitwise spent its money on integrations with partners. The documents themselves, invoices and packing lists in PDF form or inside emails, still had to be typed in by people.

Language models can read those documents directly. Cervo did not ask brokers to clean their data or change their filing software: it read the documents as they came, wrote a draft, and sent it into the program the broker already used. That made one specific product enough for a three-founder start, and the July 2026 sale shows that a larger platform wanted the piece rather than build it.

05

Can one person copy Cervo AI now?

Hard for one person. The pattern, yes.

Cervo had three co-founders, outside money and 11 people by the sale, and customs work needs security audits, filing-software integrations and knowledge of tariff rules. A solo founder cannot copy the whole company quickly. The pattern behind it is open to a small team: one regulated form, many messy documents, and a human who keeps the final check.

Where it is still open: The same draft-and-review pattern fits other border and trade filings outside the United States, such as import declarations in other countries, and other regulated forms that brokers or agents prepare from documents, for example export paperwork or duty-drawback claims.

  1. 1Find a filing or form that professionals fill in by hand from documents, under written rules, many times a day.
  2. 2Make the AI produce a draft for review, with a confidence score, instead of a final filing.
  3. 3Send the draft into the software the customer already uses; do not ask them to replace it.
  4. 4Collect case studies with named customers and measured time savings before you scale the sales effort.

What could go wrong for Cervo AI?

The risks are the mirror image of the causes above.

What is not verified

The reported deal value rests on one source: Dealroom News reported on 21 July 2026 that the cash-and-equity deal "could be worth more than $100 million if performance milestones are met", without naming who gave the figure; it links a press report on MSN. Altana's own release gives no amount, and Pulse 2.0 (22 July 2026) writes that the financial terms were not disclosed. The amount depends on milestones, so the money actually paid may be much lower, and the fixed part is not known. No revenue figure was found: no payment-processor profile, founder interview with figures or filing. The 11 employees and the founding year come only from Dealroom, and the seed round is dated 2024 by Dealroom and July 2025 by VCBacked. Dealroom also writes "Its customers include A.P. Moller-Maersk, US Customs and Border Protection, Boston Scientific, and L.L.Bean" right after a sentence about Altana's workforce; Altana's own release says U.S. CBP uses Altana and links an Altana and Maersk partnership, so this page does not count those four as Cervo customers. A reader could look for the Wall Street Journal report that Altana's release links, or for terms in a later Altana funding or company filing.

Growth after funding

The buyer names three co-founders. No source gives the headcount at the start beyond them, so the founding team of three is the best evidence for a small start. Dealroom reported 11 employees at the sale, after a US$5 million seed round. Cervo now belongs to Altana, which Dealroom describes as a roughly 300-person company valued at US$1 billion in a 2024 Series C round.

Trust signals on the site

The home page shows 14 company logos; four of these companies have case studies with named people, and the other ten appear only as logos. It states that "Industry leaders have saved over 40,000 hours with Cervo" and "$40,000+ saved per operator" without a method, and shows SOC 2 Type II, ISO 27001 and "Monitored by Vanta" badges without a linked report.

Competition

Dealroom wrote that UPS, FedEx, DHL and Flexport have all put AI into their own brokerage operations, and Altana bought Cervo to offer a full customs workflow. On this site, HeyShip (classification and landed cost for Brazilian importers) and 5U AI (AI workers for European freight forwarders) sell related trade paperwork automation.

Dependence on model providers

No downloaded source names the language-model provider behind Cervo's document reading. The EMD Customs case study says the brokerage had tried ChatGPT and Gemini for tariff classification and stopped partly because of security concerns about sensitive data in general-purpose AI tools, so the general models are both a possible supplier and a possible substitute.

Sources

The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.

  1. A Altana, 21 July 2026: Altana Acquires Cervo AI to Deliver End-to-End Agentic AI Platform for Customs Brokerage
    Read in full. The buyer's own release. Source for the sale, its date, the product description and the three co-founders with their titles. It gives no price.
  2. D Dealroom News, 21 July 2026: Altana buys AI startup Cervo in first acquisition, deal could top $100M
    Read in full (downloaded 8 November 2026). Dealroom's own summary of a press report that it links on MSN. Source for the reported deal value, the founding year, the 11 employees, the seed round and the customs-volume figures.
  3. B Pulse 2.0, 22 July 2026: Altana Acquires Cervo AI To Create End-To-End Customs Brokerage Platform
    Read in full. Independent trade press. Source for "Financial terms of the transaction were not disclosed" and for the founding team joining Altana.
  4. C Cervo AI home page, read 8 November 2026
    Read in full, including the FAQ. Source for the product, the acquisition banner, the customer quotes, the logos, the badges and the company's own claims.
  5. C Cervo AI customer stories page, read 8 November 2026
    Read in full. Lists four case studies dated April 2026.
  6. C Cervo AI case study: How PG CHB uses Cervo AI to reduce entry processing time by 70%
    Read in full. Source for the time per entry and the workflow.
  7. C Cervo AI case study: EMD Customs cuts entry processing time by 75% with Cervo AI
    Read in full. Source for the three-person brokerage, the earlier use of ChatGPT and Gemini and the product features.
  8. C Cervo AI pricing page, read 8 November 2026
    Read in full. One custom plan with no published price.
  9. D VCBacked company profile: Cervo AI
    Read in full. A funding directory, data last updated 29 July 2025. Source for the seed round date and the three investors.
  10. C Internet Archive copy of usecervo.com, 26 August 2024
    Read in full, including the page code. The first archived copy: a placeholder page built with Next.js.
  11. C Internet Archive copy of usecervo.com, 22 March 2025
    Read in full, including the page code. Shows the earlier general data-entry product and the Clerk, PostHog and Sentry code.
  12. C Database of failed startups, local export
    Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Run this company? Send corrections or a verified figure to aiolum@livyden.com

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