Faceless.video
Faceless.video makes and posts short videos for faceless channels. A faceless channel is a TikTok, YouTube or Instagram account whose videos never show the owner: a voice tells a story over pictures or game footage. The customer picks a topic, a style and a schedule, and the service writes each story, edits it into a video and posts it to the customer's account. The application was built on Bubble, a no-code platform, which is a tool for building a web application by arranging screens and rules in a visual editor instead of writing program code.
Jacob Seeger, a songwriter and music producer with no programming training, built the application alone, after six earlier products of his had failed. His co-founder Alex Steinberg, a writer and director, had the idea and did the marketing. They launched in October 2023. Seeger says the business went from zero to US$1 million in annual recurring revenue within 10 months, with no investors. Annual recurring revenue (ARR) is the current monthly subscription revenue multiplied by twelve, so US$1 million of ARR is about US$83,000 a month. In July 2026 he said that monthly revenue is in six figures and that more than 2.5 million people have signed up. The site was open and selling plans on 12 October 2026.
Every revenue figure on this page is a founder statement, grade C. Bubble repeated the US$1 million figure in its own customer story, but Bubble hosts the application and does not handle its payments. No payment processor has confirmed any number, and the founder gives no exact revenue figure after 2024. The page also shows five failed startups that promised easy video for everyone or that built their growth on another company's platform.
The numbers, graded
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Annual recurring revenue, about August 2024 | US$1 million | C | Founder in Indie Hackers, July 2026: from zero to US$1 million ARR within 10 months. Bubble's customer story of February 2025 says the same figure was reached in less than a year. Bubble hosts the application and does not handle its payments, so its figure is graded as a repeated founder figure. | [1, 2] |
| Month of that milestone | about August 2024 | calc | Calculated: October 2023 plus 10 months. No source names the month. Grit Daily called the company a seven-figure business on 16 August 2024. | [1, 2, 4] |
| Time from launch to US$1 million ARR | 10 months | C | Founder's statement. Bubble writes less than a year. Grit Daily dates the launch to late September 2023, Bubble to October 2023. An archived copy shows that the site already existed in July 2023, so the count starts at the public launch and not at the first version. | [1, 2, 4] |
| Monthly revenue at US$1 million ARR | about US$83,333 | calc | Calculated: 1,000,000 divided by 12. Starter Story's US$83.3K a month and the Indie Hackers label of more than US$83K a month are this same number, not separate measurements. | [1, 5] |
| Monthly recurring revenue, July 2026 | six figures, so at least US$100,000 | C | Founder in Indie Hackers: "We're currently at 6-figures in MRR." He gives no exact figure. Monthly recurring revenue (MRR) is the subscription revenue of one month. | [1] |
| Growth from August 2024 to July 2026 | at least 20% in 23 months | calc | Calculated: 100,000 divided by 83,333 is 1.20. This is only a lower limit, because six figures means any amount from US$100,000 to US$999,999. The first US$83,333 a month took 10 months. | [1] |
| Users, February 2025 | more than 850,000 | B | Bubble's customer story. Bubble hosts the application's database and published the figure under its own name. | [2] |
| Sign-ups at other dates | 275,000 in August 2024; 2.5 million in July 2026; 2.8 million in October 2026 | C | Grit Daily, the founder in Indie Hackers, and the company's home page, which reads "Trusted by 2.8M+ creators", in that order. A sign-up can be a free trial. It is not a paying customer. | [4, 1, 8] |
| Sign-up growth, August 2024 to October 2026 | about 10 times | calc | Calculated: 2,800,000 divided by 275,000 is 10.2. In the same period the stated monthly revenue went from about US$83,333 to at least US$100,000. | [4, 8, 1] |
| Paying customers | not published | C | Grit Daily wrote of thousands of active users in August 2024. No source gives a count of paying subscribers. | [4] |
| Founders | 2: Jacob Seeger and Alex Steinberg | B | Bubble's story as archived on 16 April 2026: Seeger built the entire application, and Steinberg, a writer, director and animation studio founder, did the go-to-market work. Bubble changed the story on 22 April 2026. The present text names only Seeger and gives him a quotation that the earlier text gave to Steinberg. No source explains the change. | [3, 2, 4] |
| Team at the headline number | 2 co-founders, of which 1 developer; 3 employees on LinkedIn | C | Bubble: "with just one Bubble Developer". Grit Daily calls Seeger the app's sole developer. Latka records 3 employees in August 2024, from LinkedIn. No source reports contractors at that date. | [2, 4, 11] |
| Team in 2026 | an in-house team, size not published | C | The Indie Hackers interview has a section named "Invest in an in-house team". That section is behind the sign-in wall, so the size was not verified. | [1] |
| Outside funding | none | C | Founder: "completely bootstrapped", which means paid for from its own revenue, and profitable. Bubble's title says bootstrapped. Starter Story lists the business as profitable. | [1, 2, 5] |
| Built on | Bubble, with integrations and custom code added | B | Bubble's customer story calls Bubble the centerpiece of the product. In October 2026 the public home and pricing pages are served by Next.js, a code framework, and the home page still loads its images from Bubble's file servers. Whether the signed-in application still runs on Bubble was not verified. | [2, 8, 9] |
| Products the founder built before this one | 6, none of which succeeded, over about two years | C | Indie Hackers title and introduction. Grit Daily writes of two years of failed software products. | [1, 4] |
| Cost of the first promotion | about US$200 to US$250 for one thread on X | C | Not verified in the founder's own words. An AI-written summary of the Starter Story video says US$200 and hundreds of thousands of views. Readers of the Indie Hackers interview quote US$250 and 300,000 impressions. Grit Daily confirms a promotion by a known account on X at launch, without a price. | [7, 1, 4] |
| Price of one video on the Starter plan, October 2026 | about US$1.33 | calc | Calculated: US$20 a month divided by 15 videos. The company's home page compares this with US$150 to US$300 for each video from a hired editor, which is the company's own claim. | [9, 8] |
| Website visits per month | 523,000 | C | Starter Story's database page, a third-party estimate with no date. It computes US$0.16 of revenue for each visitor from US$83.3K a month. | [5] |
| Latka's revenue estimate, September 2025 | US$330,000 a year | C | A third-party estimate, marked as such, and lower than the founder's figure. The same US$330,000 stands next to 17 other companies in the list on that page, so it looks like a default value and not a measurement. | [11] |
| Confirmation by a payment processor | none | C | TrustMRR, which reads Stripe accounts, has a profile named Faceless Video. It belongs to a different product: its website is faceless-video.com, it was founded in April 2026, and its verified total revenue is US$19.90. It is not evidence for or against this story. | [12] |
| Location | Burbank, California, by Latka; terms of use under New Jersey law | C | The company pages that were read name no legal entity. The founder's X profile reads: Founder of Faceless.video and Domno.co. | [11, 8, 13] |
How to read this table: a grade B value comes from a company other than Faceless.video that put its own name on it and could observe it directly, here Bubble for the platform, the team and the user count, and the Internet Archive for old copies of pages. A grade C value is a statement by the founders, a figure that a supplier or a writer repeats from them, or a third-party estimate. A "calc" value was computed on this page from the rows above it. No value is grade A.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Starter | about 14 | 20 | 30 credits, up to 15 videos a month, 1 social account |
| Daily | about 24.50 | 35 | 60 credits, up to 30 videos a month; marked most popular |
| Double | about 41.30 | 59 | 120 credits, up to 60 videos a month |
| Studio | about 104.30 | 149 | 350 credits, up to 175 videos a month, dedicated support |
A credit is the unit that the service charges for a video. Each plan gives two credits for each video in its limit, and the page says that other video types cost more or fewer credits. Unused credits carry over while the subscription is active. Extra credits cost US$8 for 10, US$35 for 50 or US$120 for 200. The yearly amounts load by script and could not be read, so the yearly column is 70% of the monthly price. A free trial exists. Starter Story's page, dated March 2025, records a free plan and plans up to US$99 a month, so the plans have changed since the headline figure.
The timeline
From six failed products to US$1 million in annual recurring revenue 10 months after launch, and then the two years that followed. Each entry carries its grade.
- Before 2023CSeeger works as a songwriter and producer and starts Domno, a music marketing agency. Over about two years he builds six software products on Bubble. None succeeds. [4, 1]
- 2023CAlex Steinberg sees faceless videos spreading on TikTok and wants a tool that makes and posts them for him. He asks Seeger, whom he knows through a friend's college contact. They decide to sell the tool as a service. [3, 4, 7]
- 23 July 2023BAn Internet Archive copy of faceless.video from this date already offers automated content for faceless channels: pick a story, choose a background. The founder describes the first version as Reddit stories read aloud over Minecraft gameplay. [10, 1]
- Late September to October 2023CLaunch. A paid thread by a known account on X brings many sign-ups and the first revenue at once, and the load causes technical faults that the team repairs. [4, 2, 7]
- 16 August 2024CGrit Daily reports more than 275,000 sign-ups, thousands of active users and a seven-figure business, with Seeger as the only developer. [4]
- About August 2024CUS$1 million in annual recurring revenue, 10 months after launch, by the founder's account. [1, 2]
- 14 February 2025BBubble publishes its customer story: US$1 million ARR in less than a year, more than 850,000 users, one Bubble developer. A new feature lets a business have an AI presenter promote its product. [2, 3]
- 28 March 2025CStarter Story's page of this date lists the business with 2 founders, US$83.3K a month, profitable, and plans up to US$99 a month. The page was last changed on 20 April 2026. [5]
- 14 June 2025CStarter Story publishes a video interview with Seeger about building a US$1 million product without code. [6, 7]
- 22 April 2026BBubble changes its customer story. The earlier text named both co-founders; the new text names only Seeger. [2, 3]
- 21 July 2026CIndie Hackers interview: monthly recurring revenue in six figures, more than 2.5 million sign-ups, no investors, profitable. [1]
- 12 October 2026CThe site is open and sells four plans from US$20 to US$149 a month. It shows 2.8 million creators, and a new connection lets a customer create and schedule videos from a chat with Claude or ChatGPT. [8, 9]
Why it worked
Four causes, in the order they mattered. Each one is a reusable lesson.
Sell the finished job, not a tool
The service does more than make one video from a text. It also finds the story, applies the chosen style and posts the result to the customer's account on a schedule. The customer's main decision is the topic. The founder calls it the first platform to run a faceless channel without the owner; that is his claim.
One paid thread, then recommendations
The founders paid a known account on X for one thread at launch, for about US$200 to US$250 by secondary accounts of the founder's interviews. It brought so many sign-ups that the application had faults. Later, creators who had found the product began to recommend it to their own audiences. A summary of the founder's video interview names that as one of the main sources of new users.
A tool the builder already knew
Seeger had built six products on Bubble before this one. He did not have to learn a tool while building, so he built the whole application in a few months, alone.
Two founders with separate work
Seeger built the product. Steinberg, a writer and director, did the go-to-market work, which means everything that brings the product to buyers: the message, the promotion and the partners. Neither waited for the other.
How it was built
These details come from Bubble's customer story, the founder's statements and what the public pages show in October 2026. Most are grade C. [2, 1, 8, 9]
- The application was built on Bubble by one person. Bubble describes itself as the centerpiece, connected to other services through API calls and webhooks. A webhook is a message that one service sends to another when an event happens.
- The first version read Reddit stories aloud over Minecraft gameplay footage. Later versions produce complete AI short videos.
- A story has three possible origins: the AI writes it, the service takes it from a subreddit or a web search, or the customer types it.
- Posting uses the customer's own TikTok, YouTube or Instagram account, which the customer connects once, at a frequency that the customer sets.
- Readers of the Indie Hackers interview report that heavy video work was moved from Bubble to AWS Lambda and RunPod, two services that rent computing power for short periods. This comes from the part of the interview behind the sign-in wall and was not verified.
- In October 2026 the public pages are served by Next.js, with images still stored on Bubble's servers. An MCP server, a standard connection that lets an AI chat program call an outside service, lets Claude or ChatGPT operate a customer's account.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
The dead that came before
Five companies in the Loot Drop database promised easy video for everyone, or built their growth on a platform that another company controlled. The values below are from that database and are not independently verified.
Qwiki
The promiseAutomatic multimedia stories made from text, in place of a page of search results.
Why it diedHigh running costs and no revenue model. Yahoo bought it in 2013 and later closed it.
Viddy
The promiseFilters and effects that make an amateur phone video look professional.
Why it diedUsers tried it once and did not return. Instagram added video in June 2013 for the users it already had.
Vine
The promiseSix-second looping videos that anyone could make and share.
Why it diedCreators could not earn money there, so the best known ones moved to Instagram and YouTube. Twitter, its owner, gave it no priority.
Meerkat
The promiseLive video from a phone, announced to the user's Twitter followers.
Why it diedAll its growth came through Twitter. Twitter bought the competitor Periscope and cut Meerkat's access.
PostRocket
The promiseMore reach for a Facebook page by choosing the best time for each post.
Why it diedFacebook changed its API and its ranking rules. The product had no other platform to move to.
What changed
Qwiki, Viddy and Vine sold easier video and still lost their users: the automatic result was expensive to produce, people did not come back, or the creators could not earn money. Meerkat and PostRocket show a second risk. A product that reaches its users only through another company's platform ends when that platform changes a rule.
What changed is who does the work. Language, voice and image models now write the story, read it and assemble the video, so a company with two founders can sell up to 15 finished videos for US$20 a month, which is about US$1.33 for each video. Qwiki raised US$10 million for automatic video and found no revenue model. The second risk did not change. Faceless.video posts through TikTok, YouTube and Instagram, and each of them decides how many people see an automated video and whether an outside service may post at all.
Can one person copy it now?
The method, yes. The same product, with care.
The method can be repeated: learn one building tool well, release several small products, and test each one with a small paid promotion before spending more. The same product is harder today. Other services now sell automated short videos, and the three platforms control how far such videos travel.
Where it is still open: Other content work that a person repeats by hand every day: clips from podcasts, product videos for small shops, property listings, newsletters. Bubble's story says the company itself added AI presenters for businesses in 2025.
- 1Pick one building tool, no-code or code, and build several small products with it until one sells.
- 2Sell the finished result that the customer wants, here a channel that keeps posting without the owner's work, and not only the tool.
- 3Test demand with one small paid post by an account that already has the right audience.
- 4Divide the work between two founders: one builds, the other writes the message and sells.
What to watch
The risks are the mirror image of the causes above.
Self-reported, and vague after 2024
The US$1 million figure is the founder's. Bubble and Starter Story repeat it and did not measure it. For 2026 the founder says only six figures a month. The payment-verified TrustMRR profile with almost the same name is another product.
Growth after the first year is not shown
The first US$83,333 a month took 10 months. Twenty-three months later the only public statement is at least US$100,000 a month. Sign-ups grew about 10 times in a similar period. The real figure may be much higher, but the founder did not publish it.
Three platforms control the product
Every video reaches viewers through TikTok, YouTube or Instagram. A rule against automated or repeated videos, or a change to posting access, would reduce what customers get for their money. Meerkat and PostRocket on this page ended that way.
The co-founder is missing from newer sources
Bubble's story named two co-founders until April 2026 and names one now. The Indie Hackers interview of July 2026 speaks of one founder. No source explains what changed, so the present ownership and team size are not verified.
No-code has a limit
The earlier Bubble story quotes a founder saying there is no intention to move off Bubble. By October 2026 the public pages run on a code framework, and readers of the Indie Hackers interview report that heavy work moved to other services. A copy of this method should expect to rewrite parts when usage grows.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- C Indie Hackers, 21 July 2026: Failing 6 times before hitting a 7-figure ARR in 10 months with no code, interview with Jacob Seeger by James FleischmannRead the free first section, the list of contents and the reader comments. The rest of the interview is behind a sign-in wall and was not read. Source for the 10 months, the six-figure monthly revenue and the 2.5 million sign-ups.
- B Bubble customer story, 14 February 2025, changed 22 April 2026: How Faceless.video Bootstrapped a 7-Figure BusinessRead in full. Published by the platform that hosts the application. Source for the launch month, the 850,000 users and the one developer. Bubble does not handle the company's payments, so its revenue figure is graded C.
- B Internet Archive copy of the Bubble customer story, saved 16 April 2026, before the changeRead in full. The earlier text names both co-founders, Jacob Seeger and Alex Steinberg, and their separate work.
- C Grit Daily, 16 August 2024: How Jacob Seeger Built a 7-Figure Tech Company with No Technical Experience, by Greg GrzesiakRead in full. The writer's biography says his own company helps entrepreneurs get media appearances, so the article may be promotional. Source for the 275,000 sign-ups, the launch in late September, the co-founder and the founder's background.
- C Starter Story, 28 March 2025: How This App Went From Zero To $1M ARR In One YearRead the free part. A database page that summarises the Bubble and Grit Daily articles and adds a traffic estimate. The full article is for paying members.
- C Starter Story on YouTube, 14 June 2025: I Built a $1M SaaS 100% with No Code (Bubble)Read the title, the date, the description and the chapter list. The spoken content could not be downloaded; it is cited from the summary in the next source.
- C Gistly, 3 August 2025: Build a $1M No-Code SaaS: Faceless Video SuccessRead in full. An AI-written summary of the Starter Story video, so its details can be imprecise. Source for the US$200 thread and the recommendations by creators.
- C Faceless.video home page, about page, MCP connection page and terms of use, read 12 October 2026Read in full, and read the page code to see what serves it. Source for the 2.8 million creators, the editor price comparison, the chat connection and the governing law.
- C Faceless.video pricing page, read 12 October 2026Read in full. The monthly prices and credit amounts are in the page. The yearly amounts load by script and could not be read.
- B Internet Archive copies of faceless.video, 23 July 2023 and 15 August 2024Read the title and description tags. The page body loads by script and is empty in the archive.
- C Latka company page: Faceless.video revenue, estimateRead in full. A third-party estimate and a headcount from LinkedIn.
- C TrustMRR profile named Faceless Video, read 12 October 2026Read the markdown profile. It describes a different product, faceless-video.com, founded on 22 April 2026 by another person, with US$19.90 of verified revenue. Listed here only to prevent confusion.
- C X profile of Jacob Seeger, @Jacob_Seeger, read 12 October 2026Read the profile through the fxtwitter API: 608 followers. His posts were not read.
- C Loot Drop database export, 1,749 failed startupsLocal export. AI-written summaries, not independently verified. Source for the failed predecessors.