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AI video intake and lead qualification for home services and franchise networks · United States

FormVue: Revenue, team and how it was built

Small teamFundedB2BHome services

FormVue (AI video intake and lead qualification for home services and franchise networks, United States): US$203K annual recurring revenue reported, April 2026. Evidence grade D: reported, not verified. Team: 3 co-founders (CEO, COO, CTO) named by Antler in April 2026; later headcount not published. Launched September 2025; still running, revenue growing.Added 5 November 2026 · updated 6 November 2026

Outcome
US$203K annual recurring revenue reported, April 2026Revenue growing
Evidence
D reported, not verified
Launch
September 2025
Status
Still running
Team
3 co-founders (CEO, COO, CTO) named by Antler in April 2026; later headcount not published
Outside funding
Antler portfolio company (amount not published)
Main channel
Not stated
Reported, not verified

What is not verified

The headline of US$203,000 in annual recurring revenue, with 26% monthly growth and a US$3.1 million pipeline, rests on one source: Antler's showcase post of 8 April 2026, in which Antler, an investor in FormVue, reported the company's figures. Agent Jesse's August 2026 list repeats the same numbers and adds nothing. No payment-processor profile, filing, interview or press article with these figures was found. A reader could look for a funding announcement, a founder interview with dated revenue, or a verified revenue profile. The headline number is grade D: one claim or one estimate, with no second source. Aiolum shows it because the story is useful, and marks it so that it is not mistaken for a verified figure.

FormVue is a video intake product: intake is the first step in which a business collects what a new customer needs. Instead of a web form or a site visit, the customer gets a text link and records a short video of the driveway, the leak or the window. FormVue then runs AI agents, programs in which a language or vision model takes a task and acts on it, to score how serious the lead is, send it to the right branch and generate a page with an estimate.

The company is FormVu, Inc. (dba FormVue), a US company. Its site said "Launching Soon" in December 2024 and was live with paid plans by September 2025. Antler, a venture firm that invests at the earliest stage, listed it on 8 April 2026 as a new portfolio company, founded by Robert (CEO), Jordan (COO) and Ryan (CTO); the post gives first names only. In that post Antler reported that FormVue had US$203,000 in ARR, annual recurring revenue, the yearly value of the subscriptions that are running, with 26% growth from month to month.

That figure is a single company-reported number in an investor's showcase post, so this story is grade D. A later list by Agent Jesse repeats it word for word and is not a second source. No payment processor, filing or journalist has confirmed it.

FormVue: US$203K annual recurring revenue reported, April 2026. AI video intake and lead qualification for home services and franchise networks, United States, team of 2 to 10, evidence grade D.
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01

How much revenue does FormVue make?

Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.

A three-founder company that Antler reported at US$203,000 in annual recurring revenue in April 2026, seven months after its site went live
FactValueGradeHow we knowSources
Annual recurring revenue, April 2026US$203,000DAntler's showcase post of 8 April 2026: "$203K ARR with 26% MoM growth". Company-reported to its investor; no second independent source.[1]
Monthly value of that figureabout US$16,900 a monthcalcCalculated: US$203,000 divided by 12.[1]
Growth reported with it26% month over monthDSame Antler post. No monthly series is published.[1]
Sales pipeline reported with itUS$3.1 million, "over half in paid deployments"DSame Antler post. A pipeline is possible future sales, not revenue.[1]
FoundersRobert (CEO), Jordan (COO), Ryan (CTO)DAntler gives first names and past roles only: 20+ years in B2B software for the CEO, a former founding engineer at The Zebra for the CTO.[1]
FundingAntler portfolio company; amount not publishedDThe post presents "the latest companies to join our portfolio" and says Antler supports them "after investing".[1]
CompanyFormVu, Inc. (dba FormVue)CFooter of the live site, November 2026.[2]
First archived page"Launching Soon", December 2024CInternet Archive copy of 15 December 2024, a placeholder page with an email sign-up.[6]
Live with paid plansby 1 September 2025CInternet Archive copy of the home page with "Get Started Free"; the October 2025 pricing copy lists Pro and Business plans.[5, 4]
Prices, October 2025Pro US$89 a month, Business US$499 a monthCArchived pricing page. The live page in November 2026 shows no prices.[4, 3]
Months from launch to the April 2026 figure7calcCalculated: September 2025 to April 2026.[5, 1]
Android app10+ downloads, updated 31 October 2026CGoogle Play listing. The app is a companion; customers record through a web link without an app.[8]
Hiring, November 2026no current openingsCCareers page.[10]

How to read this table: grade D is a single report that no second source confirms. Grade C is the company's own pages. A "calc" value was computed on this page. No value is grade A or B.

FormVue prices: the October 2025 pricing page as archived by the Internet Archive; the live page in November 2026 shows no prices (grade C)
PlanPer month, billed yearly (US$)Per month, billed monthly (US$)Limit
Pro (October 2025)89unlimited video submissions, standard AI modules, 1 month video retention
Business (October 2025)499140+ integrations, advanced AI modules, 5 users, 6 month video retention
Enterprisecustomcustomunlimited forms and users, API access, own workflows
All plans (November 2026)on requeston requestprices not shown; demo booking only

In October 2025 the page showed monthly prices and a yearly option marked "Save 20%", without the yearly figures. In November 2026 the same plans end in "Book Demo" with no price, and say that annual subscriptions are billed in full after a 14-day trial and are non-refundable.

02

When did FormVue launch, and how did it grow?

From a "Launching Soon" placeholder to an Antler portfolio company in about sixteen months. Each entry carries its grade.

  1. December 2024Cformvue.com is a "Launching Soon" page with an email sign-up. [6]
  2. September 2025CThe site is live and aimed at single contractors: "See every job on video before you show up. Let AI qualify it." Sign-up is free to start. [5]
  3. October 2025CPublished prices: Pro at US$89 a month and Business at US$499 a month, with an Enterprise plan on request. [4]
  4. 8 April 2026DAntler lists FormVue in its Spring 2026 U.S. Portfolio Showcase and reports US$203,000 in annual recurring revenue, 26% monthly growth and a US$3.1 million pipeline. [1]
  5. August 2026DAgent Jesse's list of Antler 2026 companies repeats the same figures. [9]
  6. November 2026CThe site sells "The AI Video Operating System for Home Solutions" to franchise systems, product manufacturers and home-service operators, with demo booking instead of public prices. [2, 3]
03

Why did FormVue work?

Four causes, in the order they mattered. Each one is a reusable lesson.

01

Move up-market

In 2025 the site spoke to the single contractor and showed self-serve prices. In 2026 it speaks to franchise systems with "100+ locations" and to manufacturers, and every plan ends in a demo. One franchise or manufacturer contract can be worth many single-contractor subscriptions, which Antler's report of a US$3.1 million pipeline reflects.

02

Video replaces the site visit

The customer records the job with prompts and FormVue adds the GPS location and satellite measurement. The contractor decides from the video whether to drive out. The company's case study says one concrete contractor quoted from a video in about ten minutes instead of an evening visit.

03

AI scoring and routing

Agents score intent and lead value, route each submission by location, service type or business rules, and produce a branded page with a quote, deposit or signature. For a franchise this means one intake process across many locations.

04

Fit into existing software

The site lists 140+ integrations, including HubSpot, ServiceTitan, Housecall Pro and Workiz, so the lead lands in the CRM that the business already uses.

How it was built

FormVue has published little about how it is built. These points come from its own pages and their page source (grade C). [2, 3, 5, 6, 8]

  • A web link and recording flow: the customer needs no app and no login. An Android companion app exists on Google Play.
  • Three named product parts: Orchestrate (a visual editor that configures the AI agents), Cortex (routing and lead scoring) and Pages (generated, branded estimate pages with a WYSIWYG editor).
  • Satellite map view with measurement, SMS and email notifications, and an embed code and web widget, listed on the pricing page.
  • The site does not name the AI models or providers it uses.
  • The live site is a React application; the December 2024 placeholder was built with the GoDaddy Website Builder.

Tools named in the sources

Each one opens its page in the Tools tab, with every story that uses it.

04

Who tried this before FormVue, and why did they fail?

Four companies in our database of failed startups tried to fix how homeowners and contractors meet and agree on a job. The values below are from that database and are not independently verified.

Died 2014 to 2020Burned US$60.8M

Pro.com

The promise

Home renovation with a platform that matched homeowners with reliable contractors and handled the project end to end.

Why it died

It could not scale a service that needed both software and operations in each local market, against better-known rivals.

Competition
Died 2014 to 2022Burned US$17M

Kaodim

The promise

A marketplace in Southeast Asia where homeowners got quotes from vetted contractors.

Why it died

It charged contractors for leads whether or not they became jobs. Poor leads drove contractors away and quality fell.

Unit Economics
Died 2014 to 2019Burned US$200M

Iwjw (Love Home)

The promise

Standard prices and quality control for home renovation in China.

Why it died

High customer acquisition cost and few repeat customers; contractors left the platform after one job.

Unit Economics
Died 2011 to 2017Burned US$14.6M

Zaarly

The promise

A local marketplace where service providers bid on home tasks.

Why it died

It could not grow beyond its first cities against TaskRabbit and Thumbtack.

Competition

The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.

What changed

All four predecessors were marketplaces: they stood between the homeowner and the contractor and had to find both sides in every city. Kaodim failed on lead quality, because contractors paid for introductions that did not become jobs.

FormVue does not own the customer or sell leads. It sells software to the business that already has the leads, and its AI works on the problem that killed Kaodim: telling a serious lead from a poor one before anyone drives out. Phone video and models that can read images and video made that cheap enough to do for every request. The open question is the one Pro.com faced: whether enterprise and franchise sales scale without a large team.

05

Can one person copy FormVue now?

The idea, yes. The enterprise sales, not alone.

A solo founder can build the core: a recording link, an AI summary and score, and a push into a CRM. FormVue's own path suggests that the money is in franchise systems and manufacturers, which buy through demos and long contracts, and the company did that with three co-founders with past B2B software and operating roles, and an investor.

Where it is still open: Trades and regions that FormVue does not target, insurance and property-management inspections, and non-US markets where field sales visits are just as costly.

  1. 1Pick one trade where site visits for estimates waste the most time (concrete, fencing, pools, roofing).
  2. 2Send customers a link that records a guided video, with location and a satellite measurement attached.
  3. 3Use a vision model to summarise the job and score the lead, then push it into the CRM the trade already uses.
  4. 4Start with single contractors at a public monthly price, then sell the same product to franchise groups with many locations.

What could go wrong for FormVue?

The risks are the mirror image of the causes above.

What is not verified

The headline of US$203,000 in annual recurring revenue, with 26% monthly growth and a US$3.1 million pipeline, rests on one source: Antler's showcase post of 8 April 2026, in which Antler, an investor in FormVue, reported the company's figures. Agent Jesse's August 2026 list repeats the same numbers and adds nothing. No payment-processor profile, filing, interview or press article with these figures was found. A reader could look for a funding announcement, a founder interview with dated revenue, or a verified revenue profile.

Unnamed customer results

The home page shows results for a "National Concrete & Driveway Franchise" (close rate from 39% to 72%) and a "$100M Cabinet Manufacturer" ("3x" close rates) without naming them. One case study, 509 Concrete Cutting in Washington State, is named and describes its owner, AJ. These are customer outcomes stated by FormVue, not FormVue's revenue.

Team and funding details

Antler names three co-founders by first name only and does not give the investment amount or the later headcount. The careers page showed no open positions in November 2026. Nothing in the sources suggests more than ten people.

Prices disappeared from the page

The October 2025 pricing page showed US$89 and US$499 a month; in November 2026 the same page shows no prices and asks for a demo. It also states that annual subscriptions are non-refundable after the 14-day trial.

Competition

On this site, AngebotFIX also sells AI quoting to tradespeople, but for written quotes and invoices; FormVue's difference is the customer-recorded video and its sales to franchise systems.

Dependence on model providers

The site describes multi-agent AI across video, audio and data, but none of the downloaded pages name the models or providers behind it. A price change or policy change at that provider would affect FormVue's cost per submission, and the sources do not show how much.

Sources

The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.

  1. D Antler, 8 April 2026: Announcing the Spring 2026 U.S. Portfolio Showcase (Bob Rosin, Managing Partner, US)
    Read the FormVue entry and the introduction (copy downloaded 5 November 2026, robots.txt and its 10-second crawl delay respected). Investor's post with company-reported figures; source for the revenue, growth, pipeline, founders and portfolio status.
  2. C FormVue home page, read 5 November 2026
    Read in full. Source for the product parts, the target customers, the unnamed customer results and the company name.
  3. C FormVue pricing page, read 5 November 2026
    Read in full. Plans and features without prices; demo booking; refund terms.
  4. C FormVue pricing page, Internet Archive copy of 10 October 2025
    Read in full. Source for the Pro and Business monthly prices.
  5. C FormVue home page, Internet Archive copy of 1 September 2025
    Read in full. Source for the self-serve contractor product, the free start and the named integrations.
  6. C formvue.com, Internet Archive copy of 15 December 2024
    Read in full. A "Launching Soon" placeholder page.
  7. C FormVue case study: How 509 Concrete Cutting streamlined lead qualification
    Read in full. The company's own account of a named customer.
  8. C FormVue on Google Play
    Read the listing: download count and update date.
  9. D Agent Jesse, August 2026: Antler 2026 Cohorts, 40 Companies Across Regional Programs
    Read the FormVue entries (copy downloaded by the pipeline on 5 November 2026). Repeats Antler's figures; not an independent source.
  10. C FormVue careers page, read 5 November 2026
    Read in full. No current openings.
  11. C Database of failed startups, local export
    Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Run this company? Send corrections or a verified figure to aiolum@livyden.com

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