Hairly AI: Hairstyle Try On: Revenue, team and how it was built
Hairly AI: Hairstyle Try On (AI hairstyle and hair-colour try-on app for iPhone, Croatia): US$19.3K in verified revenue in 30 days, October 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: Not published; the App Store seller, Veralix j.d.o.o., is an app studio in Zagreb with 3 apps, and no source names a person or a headcount. Launched 10 November 2025; still running, revenue growing.Added 26 October 2026
- Outcome
- US$19.3K in verified revenue in 30 days, October 2026Revenue growing
- Evidence
- A disclosed by a company or a filing, or verified by a payment processor
- Launch
- 10 November 2025
- Status
- Still running
- Team
- Not published; the App Store seller, Veralix j.d.o.o., is an app studio in Zagreb with 3 apps, and no source names a person or a headcount
- Outside funding
- None disclosed
- Main channel
- Not stated
Hairly AI is an iPhone app for virtual try-on, which means showing a person a picture of themselves with a change that has not been made yet. The user uploads one photo. The app's privacy policy says that an on-device check confirms that one face is in the frame, and that the photo then goes to "Google's Gemini API (for hair-characteristic analysis) and to fal.ai (for the hairstyle image generation)". The result is an image of the user's own face with a new haircut or hair colour. Two more features name the user's face shape with three suggested haircuts, and the user's colour season, a styling method that groups skin, hair and eye colouring into four "seasons" with a palette for each. The app is free to install, but the App Store text says: "This app requires a premium subscription to access its features." Payments are in-app purchases, collected by Apple inside the app.
The App Store names the seller as Veralix j.d.o.o., a j.d.o.o. being the Croatian simple form of a limited-liability company. Its website calls Veralix an "app development studio" based in Zagreb and lists three apps: Hairly AI, a face and body photo editor called Bodly, and an AI portrait generator called Narcis. No source names a person or gives a headcount. The app was released worldwide on 10 November 2025. TrustMRR, a service that reads revenue through the seller's own billing account, shows almost nothing until March 2026 (US$26.89 in five months), then US$718 in April, US$6,854 in August, US$12,882 in September and US$17,882 in October 2026 up to 26 October. On 26 October 2026 it showed US$19,297 in the last 30 days, monthly recurring revenue (MRR, the monthly value of all active subscriptions) of US$20,542 from 370 subscriptions, and US$49,483 since launch.
The revenue figures are grade A: TrustMRR reads them with an API key from RevenueCat, a service that records an app's App Store subscriptions. whatsthe.app, an app revenue directory, shows figures from the same RevenueCat connection, so it is not an independent second source; its figures match TrustMRR's August 2026 level. The team, the funding and how the app works come from the seller's own pages and are grade C. The page also shows earlier companies that sold hairstyle discovery, beauty services, photo editing or try-before-you-buy, and why they failed.
How much revenue does Hairly AI: Hairstyle Try On make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Verified revenue, last 30 days to 26 October 2026 | US$19,297 | A | TrustMRR period table, from RevenueCat through an API key, last synced 26 October 2026. Its 30 daily values add up to US$19,296 (calculated). The profile's separate 30-day snapshot shows US$19,958 with growth of +58.9%, the same growth figure as on 25 October, so this page uses the table. On 25 October 2026 the table showed US$18,786. | [1] |
| Monthly recurring revenue, 26 October 2026 | US$20,542 from 370 active subscriptions | A | TrustMRR metric snapshot of 26 October 2026; MRR growth over the last 30 days shown as +64.4%. That implies about US$12,495 thirty days earlier (calculated). On 25 October 2026: US$19,132 from 350 subscriptions. | [1] |
| Run rate from the last 30 days | about US$231,564 a year | calc | Calculated: US$19,297 times 12. The headline amount on this page. MRR times 12 gives US$246,504. | [1] |
| Verified revenue since launch, 26 October 2026 | US$49,483 | A | TrustMRR, all time. The twelve monthly values on the same profile add up to US$49,482.89 (calculated). | [1] |
| Revenue from November 2025 to March 2026 | US$26.89 in five months | A | TrustMRR monthly timeline: US$11.53, US$0, US$11.61, US$0 and US$3.75. | [1] |
| Monthly revenue, April to September 2026 | US$718, US$1,655, US$4,383, US$5,082, US$6,854, US$12,882 | A | TrustMRR monthly timeline. September was 87.9% above August (calculated). | [1] |
| Revenue, 1 to 26 October 2026 | US$17,882 | A | TrustMRR monthly timeline, a partial month. About US$688 a day (calculated: divided by 26); the best day in the last 30 was US$1,178 on 6 October. Already 38.8% above all of September (calculated). | [1] |
| Monthly recurring revenue on whatsthe.app | US$6,970 from 138 subscriptions; US$6,947 in the last 28 days | A | whatsthe.app, "verified with RevenueCat", labelled last updated 1 October 2026. Its record names the credential as "revenuecat-trustmrr", the same connection as TrustMRR, and the app was added on 8 September 2026. The 28-day figure is within 1.4% of TrustMRR's August 2026 revenue (calculated), so it seems to date from about the time the app was added; not verified. | [4] |
| MRR per active subscription, 26 October 2026 | about US$55.52 | calc | Calculated: US$20,542 divided by 370. A yearly plan at US$39.99 is worth US$3.33 a month and a weekly plan at US$9.99 about US$43.29, so most of the MRR must come from weekly plans. The profile does not split it by plan. | [1, 2] |
| Profit margin, last 30 days to 26 October 2026 | 30.0% | C | A TrustMRR metric snapshot. The profile does not say how the costs were read. | [1] |
| Worldwide release | 10 November 2025 | C | whatsthe.app app page, from App Store data. Its sale details say "Business Operations Started Nov 2025". | [4] |
| AI services in the app | Google Gemini API for hair analysis, fal.ai for image generation | C | The Hairly AI privacy policy on the Veralix website, last updated 2 September 2026. | [5] |
| Seller | Veralix j.d.o.o., Zagreb, Croatia, 3 apps | C | App Store developer page: Hairly AI, Bodly: Face & Body Editor and Narcis: AI Photo Generator. The Veralix website describes an "app development studio" in Zagreb. No source gives a headcount or a person's name. | [3, 5] |
| App Store ratings | 87 in the US store, average 4.5; 169 across 11 storefronts | C | US App Store page on 25 October 2026, and whatsthe.app for all storefronts (average 4.2). | [2, 4] |
| Age rating and age rules | 4+ on the App Store; the terms require age 13 | C | The website FAQ says users from 13 to 17 "should have parental consent", and the studio's site says the app is "Targeting users aged 15-35". | [2, 5, 6] |
| Updates | 25 versions from 17 March to 19 May 2026, versions 15.0 to 17.4 | C | App Store version history as shown on 25 October 2026. No version after 19 May 2026. | [2] |
| Offered for sale | US$200,000 on whatsthe.app; not for sale on TrustMRR | C | whatsthe.app shows an asking price of US$200,000, "2.4 x revenue" against its own yearly figure of US$83,362. TrustMRR says on 26 October 2026 that the startup "is not currently listed for sale". | [1, 4] |
| Time from release to the October 2026 figure | 11 months | calc | Calculated: November 2025 to October 2026. | [1, 4] |
How to read this table: a grade A value was read by TrustMRR, or by whatsthe.app through the same connection, from the app's RevenueCat account. A grade C value is what the seller, its websites or the App Store pages state. A "calc" value was computed on this page from the rows above it.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Yearly, as in the App Store description | 3.33 | US$39.99 a year after a 7-day free trial; all features | |
| Yearly, other listed prices | 2.50 to 5.00 | US$29.99, US$49.99 or US$59.99 a year | |
| Weekly | US$8.99, US$9.99, US$14.99 or US$19.99 a week | ||
| Website offer | 4.17 | US$9.99 a week or US$49.99 a year, as the app's website states | |
| Free | 0 | 0 | no feature works without a subscription |
The App Store lists ten in-app purchases, all subscriptions: four weekly prices and six yearly prices (US$39.99 appears twice). The App Store description names only "$39.99/year after 7-day free trial", and the app's website names "$9.99/week or $49.99/year". The seller's privacy policy says that the price, the trial and the offer "depend on the active pricing experiment, your region, and the App Store storefront", so different users see different prices. Yearly prices are converted to a monthly value in the second column. A weekly plan at US$9.99 is about US$43.29 a month (calculated: times 52, divided by 12). No feature works without a subscription. Apple collects the payments and keeps its commission; the TrustMRR profile does not say whether its figures are before or after that commission.
When did Hairly AI: Hairstyle Try On launch, and how did it grow?
From a release in November 2025 with almost no revenue, through an April 2026 redesign of the onboarding and the paywall, to US$20,542 in monthly recurring revenue in October 2026. Each entry carries its grade.
- 10 November 2025CThe app is released worldwide on the App Store by Veralix j.d.o.o. [4, 2]
- November 2025 to March 2026AUS$26.89 in verified revenue in five months. [1]
- 17 to 30 March 2026CVersions 15.0 to 15.6: a new AI generation feature, a redesigned home screen and several onboarding changes. [2]
- 26 March 2026CDate of the Hairly AI terms of service on the Veralix website. [5]
- 6 to 22 April 2026ARelease notes: "Improved onboarding and added localization", "Added coin system", "Redesigned onboarding experience" and "Improved paywall design". April revenue is US$718. [2, 1]
- 19 May 2026AVersion 17.4, the last update shown on the App Store page in October 2026. May revenue is US$1,655. [2, 1]
- June to August 2026AUS$4,383, US$5,082 and US$6,854 in the three months. [1]
- 2 September 2026CDate of the Hairly AI privacy policy that names Google Gemini and fal.ai. [5]
- 8 September 2026CThe app is added to the whatsthe.app directory with its RevenueCat figures and an asking price of US$200,000. [4]
- September 2026AUS$12,882 in the month, 87.9% above August. [1]
- 26 October 2026AUS$19,297 in the last 30 days, MRR US$20,542 from 370 subscriptions, US$49,483 since launch, on TrustMRR. [1]
Why did Hairly AI: Hairstyle Try On work?
Four causes, in the order they mattered. Each one is a reusable lesson.
A salon question answered on the user's own photo
Before a haircut or a colour change, a customer has to imagine the result. The app generates it on the customer's own face from one photo, and adds a face-shape result with three suggested cuts and a colour season. The privacy policy names the parts: an on-device check for one face, Google's Gemini API to analyse the hair, and fal.ai to generate the new image. None of them is the seller's own model.
The paywall comes first
Every feature needs a subscription, and a review from April 2026 complains that the app asks questions and then asks for payment "without even seeing how you look". The seller tests prices: the App Store lists ten subscription prices, and the privacy policy says the offer depends on "the active pricing experiment". MRR of about US$55.52 per subscription (calculated) shows that most subscribers pay weekly prices, not the US$39.99 yearly price that the description names.
The onboarding and paywall rebuild of April 2026
Revenue stayed near zero for five months. In April 2026 the seller released 15 versions with a redesigned onboarding, a new paywall, a coin system and translations, and verified revenue went from US$3.75 in March to US$718 in April and then grew every month. The sources show the timing, not the cause.
A studio with a few apps
Veralix publishes three photo apps that share the same pattern: a selfie, an AI service from another company, and a weekly or yearly subscription through Apple and RevenueCat. Each new app reuses the same billing, the same website builder and the same privacy-policy structure.
How it was built
These details come from the App Store pages, the seller's two websites and the TrustMRR profile. They are grade C, except the RevenueCat connection, which TrustMRR confirms. [2, 5, 6, 1]
- A native iOS app; the studio's website says that it builds "Native iOS applications built with Swift and SwiftUI".
- Image work by outside AI services: Google's Gemini API for hair analysis and fal.ai for generating the new hairstyle image, per the privacy policy of 2 September 2026. Photos are sent through the seller's backend and, by the policy's account, not stored.
- Subscriptions are sold through Apple StoreKit and recorded in RevenueCat, which TrustMRR and whatsthe.app read through an API key.
- Both websites, hairly-ai-showcase.lovable.app and veralix.lovable.app, are built with Lovable, an AI website builder: the page source of both uses Lovable's preview image, and the studio site shows an "Edit with Lovable" badge.
- The App Store privacy labels declare that device identifiers may be used to track users across other companies' apps and for third-party advertising. No source says which advertising, if any, brought the users.
- The seller released 25 versions between 17 March and 19 May 2026, often several in one week, mostly about onboarding and the paywall.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before Hairly AI: Hairstyle Try On, and why did they fail?
Four companies in the Loot Drop database promised hairstyle discovery, beauty services at home, easy photo editing, or a way to try before you buy. The values below are from that database and are not independently verified.
Tress
The promiseA social app to share and discover hairstyles for the African hair community and find stylists.
Why it diedIt could not grow beyond its first users when Instagram added similar discovery features, and it never built a way to earn money.
StyleBee
The promiseBook hair styling, make-up and nails at home instead of at a salon.
Why it diedCoordinating beauty professionals across schedules and places gave uneven quality, and the professionals preferred the stability of salons.
Try.com
The promiseTry items on before paying for an online order.
Why it diedHigh operating costs, too few retailers willing to join, and the free returns of Amazon and Zappos.
Picnik
The promiseSimple photo editing in the browser, with no software to install.
Why it diedGoogle bought it and folded it into Google+, and phone apps such as Instagram built the same editing in for free.
The failed startups come from Loot Drop, a free database of dead startups, retold here in our own words. Loot Drop describes its entries as AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
Tress and StyleBee worked on the same question, what hairstyle to choose and who will do it, but one needed a community large enough to compete with Instagram and the other needed beauty professionals to travel to customers. Try.com needed retailers and shipping. Hairly AI answers a narrower question, how this cut or colour would look on this face, with no people and no goods: a photo goes to two AI services and an image comes back, so one more customer costs a model call.
Picnik is the warning for any photo-editing product: when a platform builds the feature in for free, a separate product loses its reason to exist. Apple's own App Store page for Hairly AI lists ten other hairstyle try-on apps under "You Might Also Like", and the hair features are also inside the studio's own portrait app. The verified figures show strong growth in 2026; the sources do not show what the business does when the image models make such apps easy to copy.
Can one person copy Hairly AI: Hairstyle Try On now?
Yes. The product is simple; the work is in the paywall.
The app is a front end to two outside AI services with a subscription in front of it. The verified curve shows that the same product earned almost nothing for five months and then grew every month after a rebuild of the onboarding and the paywall, to US$19,297 in the 30 days to 26 October 2026 as TrustMRR reports it. A copy needs the same patience with pricing tests, and it enters a market with many near-identical apps.
Where it is still open: Other changes that people want to see before they make them: glasses frames, beard styles, make-up shades for a given product range, tattoos on a photo of the user's arm.
- 1Pick a decision that people make about their own appearance, such as a haircut or a colour, that a model can show on one photo without judging or scoring the person.
- 2Use hosted image models (the seller names Google's Gemini API and fal.ai) instead of training your own.
- 3Record subscriptions in a tool such as RevenueCat, and test prices, trial terms and the onboarding steps one at a time.
- 4Read the reviews about the paywall and the trial: an unclear trial produces refund requests and one-star ratings.
What could go wrong for Hairly AI: Hairstyle Try On?
The risks are the mirror image of the causes above.
No named person and no headcount
The App Store seller is Veralix j.d.o.o., a Zagreb app studio with three apps. Its website speaks of "Our team" but gives no names and no number of people, and no company-register record was read. The team label "small" on this page is an assumption from the size of the app list, not a verified fact.
Young users and face analysis
The app is rated 4+ on the App Store, its terms require age 13, its website asks users from 13 to 17 for parental consent, and the studio's site says it targets "users aged 15-35". It analyses the face shape and colouring of the user's photo and suggests haircuts and colours. No downloaded page shows a score or rating of the user's looks; the website uses the caption "Glow Up Today - Before & After Transformations".
Paywall and trial complaints
Every feature needs a subscription, and most of the MRR comes from weekly prices (calculated). US App Store reviews include "Don't fall for 1 week trial" from a user who says the charge came at once, and one who says the app asked for payment before showing any result.
No update since May 2026
The last version on the App Store is 17.4 of 19 May 2026, while revenue kept rising through October. The app's website still says that it supports iOS 14, while the App Store requires iOS 17.8.
Two marketplaces disagree
whatsthe.app shows the app for sale at US$200,000 and a yearly revenue of US$83,362, while TrustMRR says it is not listed for sale and shows a much higher October figure. Both read the same RevenueCat account, and the lower whatsthe.app figures seem to be from early September 2026.
The same owner sells Bodly, a body-reshaping app rated 4+
Veralix j.d.o.o. also sells Bodly: Face & Body Editor, which the App Store rates 4+ and which lets users "Refine your waist, hips, curves, belly, arms, legs and shoulders" and "Smooth, reshape and refine facial features" in photos; its App Store text does not say whether it uses AI. The studio's third app, Narcis, turns selfies into AI scenes such as "Beach Body"; its terms forbid images of people without their consent. This page judges Hairly AI alone. On 26 October 2026 the Hairly AI website that the App Store names (hairly-ai-showcase.lovable.app, with its own privacy and terms pages) did not name or link to Bodly, Narcis or the studio; it links only to Hairly's own App Store page. Bodly appears in two places outside it: the "More by Veralix j.d.o.o." row that the App Store itself adds to the Hairly listing, and the studio's own website, which presents all three apps and also holds a copy of the Hairly privacy policy.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- A TrustMRR profile of Hairly AI, as read on 26 October 2026Read the markdown profile in full, live on 25 October 2026 and again on 26 October 2026 (revenue last synced 26 October 2026); the figures on this page are from the second reading. Revenue, monthly timeline, daily revenue, MRR and subscription counts are read from RevenueCat through an API key and are grade A. The description, pricing note and the profit-margin snapshot are seller-written or not explained, grade C.
- C App Store page: Hairly AI: Hairstyle Try On, US storefrontRead in full on 25 October 2026. Source for the description, the in-app purchase prices, the version history and release notes, the ratings and reviews, the age rating, the seller name and the privacy labels.
- C App Store developer page: Veralix j.d.o.o.Read in full on 25 October 2026. Lists the seller's three apps.
- A whatsthe.app page for Hairly AI: Hairstyle Try OnRead in full on 25 October 2026, including its page data. Revenue and subscription figures "verified with RevenueCat", labelled last updated 1 October 2026, through the same connection as TrustMRR (credential type "revenuecat-trustmrr", added 8 September 2026). Also the release date, ratings per storefront, prices and the asking price (grade C).
- C Veralix website: home page, Hairly AI privacy policy (2 September 2026) and terms of service (26 March 2026)The page text loads by script, so it was read from the site's script file on 25 October 2026 (robots.txt allows all agents). Source for the studio description, the target age, the AI services, the pricing-experiment sentence and the age rules. The home page is https://veralix.lovable.app/.
- C Hairly AI website, home page, FAQ, privacy policy and termsThe developer website named on the App Store. The page text loads by script, so it was read from the site's script file on 25 October 2026 (robots.txt allows all agents). Source for the feature list, the website prices, the FAQ on ages and devices, and the screenshot captions. Read again on 26 October 2026 to check its links: it links only to the Hairly AI App Store page.
- C App Store page: Bodly: Face & Body Editor, US storefrontRead the description, prices and age rating on 25 October 2026, to check the studio's other apps.
- C App Store page: Narcis: AI Photo Generator, US storefrontRead the description, prices and age rating on 25 October 2026, to check the studio's other apps.
- C Loot Drop database export, 1,749 failed startupsLocal export. AI-written summaries, not independently verified. Source for the failed predecessors.