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fal
An inference platform: it runs image, video and audio AI models from many makers on its own GPUs, and a business calls them through one API and pays per output.
Price: Pay per use: US$0.08 per image for Nano Banana 2; US$0.05 per second of video for MiniMax H3 Max (read 13 October 2026)
Free plan: no
fal.ai
Who uses it, and for what
One row per story. The grade is for the claim that the business uses this tool, not for its revenue.
| Story | What it does there | When | Cost stated | Grade | Source |
|---|---|---|---|---|---|
| Postiz | Model platform used, with OpenAI, to generate AI videos inside the product. | since July 2025 | B | GitHub repository gitroomhq/postiz-app, metadata read 12 October 2026 | |
| Photo AI | Second inference company for the photo apps, next to Replicate; the founder later invested in both. | C | Pieter Levels, 23 September 2026: I passed $10M/y in revenue and investment gains with a 94.5% profit margin | ||
| Interior AI | Second inference provider for the founder's image apps; he later invested in it. | C | Pieter Levels, 23 September 2026: I passed $10M/y in revenue and investment gains with a 94.5% profit margin | ||
| Magai | Supplies the image, video and audio models through one API. image, video and audio models; the founder names Flux and Ideogram among those offered | C | StationLM transcript of the podcast version: I built a $99K/month AI app, Starter Story | ||
| Neural Frames | Hosts Flux Pro Ultra, the default image model for video generation; the first model the company did not host itself. Flux Pro Ultra | since March 2025 | C | A public page outside the story's source list | |
| CreativeClaw | Hosts many of the image and video models that the product resells for credits. hosts models of other companies, for example MiniMax H3 Max | C | CreativeClaw terms of service | ||
| SoundBoost.ai | Runs the image and video models of Shoots, the company's photo and video generator for musicians, by the investor's account. | C | Batuhan İçöz on X, 1 July 2025: "@soundboostai (i'm an investor)" | ||
| Polsia | Generates video, image and audio media through several models, according to the company's list of subprocessors. video, image and audio models | C | Polsia Terms of Service and app code, read 12 October 2026 | ||
| Koe | Listed among the AI model providers; the policy does not say which models Koe runs through fal.ai. | C | Koe Privacy Policy |
Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.
Used in the same businesses
Other tools in the stories above, with the number of stories that share both.
Other tools for the same job
AI models, with the number of stories that use each.