Aiolum Browse stories
All stories
AI carousel maker and social media scheduler · United States

PostNitro: Revenue, team and how it was built

Small teamB2BSocial media content

PostNitro (AI carousel maker and social media scheduler, United States): US$200K verified revenue all time, September 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 2 co-founders until May 2025, then the founder, his wife on marketing and 1 hired engineer. Launched November 2023; still running, revenue falling.Added 25 October 2026

Outcome
US$200K verified revenue all time, September 2026Revenue falling
Evidence
A disclosed by a company or a filing, or verified by a payment processor
Launch
November 2023
Status
Still running
Team
2 co-founders until May 2025, then the founder, his wife on marketing and 1 hired engineer
Outside funding
None
Group
Marketing and social content
Main channel
Not stated

PostNitro makes carousel posts, social media posts made of several slides that the reader swipes through. On LinkedIn a carousel is a PDF document that LinkedIn shows page by page. The user gives a topic, an article address, a text or a post on X; a language model from OpenAI or Anthropic writes the slides, and PostNitro's editor places them in templates with the user's brand kit, a saved set of fonts, colours, logo and photos. It now also schedules and publishes the posts through the official programming interfaces of six networks.

Muneeb Awan and Seerat Awan, who called themselves digital marketers and first-time founders, started it in 2023 next to full-time jobs, at about 5 hours a week. A first version in March 2023 was an AI tool for writing posts on Twitter; they changed to carousels because of high third-party fees and instability on that platform, and launched on Product Hunt in November 2023. Paid plans started on 1 May 2024. The payments ran first through Lemon Squeezy and by December 2024 through Paddle, both merchants of record, companies that sell the product in their own name and handle sales tax and refunds. Seerat Awan left on 31 May 2025, when Muneeb Awan wrote that monthly recurring revenue was over US$4,000; he bought his co-founder's share, gave marketing to his wife and hired one engineer.

The headline comes from TrustMRR, a site that reads revenue directly from a company's payment provider through an API key. It shows US$200,520 of verified revenue in total and US$83,816 in the 12 months to 18 September 2026, when the sync stopped because the Lemon Squeezy key expired. The same data show the fall: from US$14,386 in November 2025 to US$3,940 in August 2026. The founder has listed the business for sale on TrustMRR since March 2026, and the product is still being developed: a new editor came out in September 2026.

PostNitro: US$200K verified revenue all time, September 2026. AI carousel maker and social media scheduler, United States, team of 2 to 10, evidence grade A.
The story in one card. Share it with the address of this page.
01

How much revenue does PostNitro make?

Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.

US$200,520 of revenue read from the payment providers by TrustMRR, with a peak month of US$14,386 and a fall to under US$4,000 a month before the sync stopped
FactValueGradeHow we knowSources
Verified revenue, all time, to 18 September 2026US$200,520ATrustMRR, read from the Lemon Squeezy and Paddle API keys. Last sync 18 September 2026 at 22:10 UTC. This is the headline figure.[1]
Verified revenue, 12 months to 18 September 2026US$83,816ATrustMRR.[1]
Average revenue per month in those 12 monthsabout US$6,985calcCalculated: 83,816 divided by 12.[1]
Revenue before October 2025about US$116,700calcCalculated: 200,520 minus the 12 monthly values that TrustMRR shows from October 2025 to September 2026 (sum 83,815). Paid plans started on 1 May 2024.[1, 5]
Best month in the public timelineUS$14,386, November 2025ATrustMRR monthly timeline. The sources do not say why this month was high.[1]
Revenue, February 2026US$12,601ATrustMRR. March 2026: US$9,982. April 2026: US$7,493.[1]
Revenue, June to August 2026US$3,770, US$3,208 and US$3,940ATrustMRR. Average about US$3,639 a month.[1]
Fall from the best month to August 202673%calcCalculated: 3,940 divided by 14,386 is 0.27.[1]
Revenue in the last 30 days before the sync stoppedUS$3,818ATrustMRR. September 2026 shows US$1,769 for the part of the month up to 18 September.[1]
Payment providers connected to TrustMRRLemon Squeezy and PaddleATrustMRR names Lemon Squeezy as the primary credential; its key expired on 19 September 2026 at 04:10 UTC, after the last sync. No later revenue is shown.[1]
Current MRR snapshot on TrustMRRUS$490, 14 active subscriptionsAMonthly recurring revenue (MRR) is the subscription revenue of one month. This snapshot is far below the US$3,818 of the last 30 days, and the profile does not say which provider it covers. This page does not use it as a revenue figure.[1]
Monthly recurring revenue, June 2025over US$4,000CMuneeb Awan's blog post of 10 June 2025, at his co-founder's departure.[7]
Conversion rate after the move from Lemon Squeezy to Paddle3 times higherBPaddle customer story, quoting Muneeb Awan after a couple of weeks on Paddle. Customers paid in 10 currencies instead of US dollars only.[2]
Customers outside the United States70%BFounder quote in the Paddle story, 2024.[2]
Trial to paid conversion, 8 to 20 May 202550% of 30+ trialsCFounder blog post. The 3-day trial was run by Paddle.[6]
Users after the Product Hunt launch, end of November 20231,389, up from 670CFounder blog post. A post two weeks earlier said over 2,000 users.[4, 3]
Users, June 202540,000+CFounder blog post.[7]
Creators, October 202685,000+CCompany fact sheet, which calls it a self-reported figure. TrustMRR's founder-written profile says 82,000.[10, 1]
Platforms that embed the editor200+CCompany fact sheet. The first partner was Circleboom, from 27 May 2024; ContentStudio is named as another.[10, 5]
Asking price on TrustMRRUS$1,000,000, listed since 21 March 2026CA seller's listing. TrustMRR shows 5 offers received and a revenue multiple of 21.8, which equals 1,000,000 divided by 12 times the last-30-day revenue of US$3,818.[1]
Team2 co-founders until 31 May 2025; then the founder, his wife and 1 engineerCFounder blog posts. The engineer joined on 23 June 2025. No later headcount is stated.[3, 7]
Outside fundingnone foundCThe founders call it a bootstrapped project in 2023 and 2025. PostNitro was in Paddle's 2024 AI Launchpad cohort, a mentoring programme; no source mentions investment.[3, 6, 2]
Time from the Product Hunt launch to the last verified figure34 monthscalcCalculated: November 2023 to September 2026.[4, 1]

How to read this table: a grade A value was read by TrustMRR from the company's payment providers (Lemon Squeezy and Paddle), or stated by Paddle. A grade B value comes from a supplier's account that quotes the founder. A grade C value is a founder or company statement. A "calc" value was computed on this page from the rows above it.

PostNitro plans in October 2026, from the company's pricing page and fact sheet (grade C)
PlanPer month, billed yearly (US$)Per month, billed monthly (US$)Limit
Free005 slides per carousel, 5 downloads, 1 brand kit, watermark
Starter12.50158 AI slides per carousel, 30 downloads a month, no scheduling
Creator+253015 AI slides, unlimited downloads, 10 social accounts, 200 API credits a month
Team+50605 workspaces and 5 members, 20 AI slides, 30 social accounts, 500 API credits a month

The pricing page shows monthly prices and says yearly billing gives two months free; the yearly column is computed from that (10 months of price paid for 12). Scheduling and publishing start on Creator+. API, MCP and command-line access is a US$10 a month add-on with 250 credits on a paid plan, or included in Creator+ and Team+; an AI-written slide costs 2 credits. The older Creator (US$25) and Team (US$50) plans are no longer sold. Paid plans start with a 3-day trial, and fees are refundable within seven days.

02

When did PostNitro launch, and how did it grow?

From an AI writing tool for Twitter to a carousel design engine with a scheduler, 34 months from the Product Hunt launch to the last verified figure. Each entry carries its grade.

  1. March 2023CPostNitro's first site is an AI Powered Twitter Growth Tool with a waitlist, built in public. The plan lists a first release in April 2023. [15]
  2. 2023BHigh third-party fees and instability on Twitter make the co-founders change the product to an AI carousel generator. They work on it about 5 hours a week next to full-time jobs and ship a beta in 3.5 months. [2, 3]
  3. November 2023CProduct Hunt launch: 9th product of the day, 390 upvotes. Users grow from 670 before the launch to 1,389 in about 1.5 weeks. [4]
  4. January 2024CMuneeb Awan replies to a post by Circleboom, a social media management tool, about LinkedIn carousels. Circleboom's co-founder proposes a partnership, and the two founders build PostNitro Embed, an editor that other products can put inside their own pages. [5]
  5. 1 May 2024CPostNitro launches its paid plans. [5]
  6. 27 May 2024CPostNitro Embed goes live inside Circleboom. It is already integrated with five applications, including ContentStudio. [5]
  7. By December 2024BAfter a Lemon Squeezy checkout fault during a campaign and US-dollar-only prices, PostNitro moves its payments to Paddle and reports three times more conversions. Paddle's story is first archived on 3 December 2024. [2]
  8. 8 May 2025CA 3-day trial run by Paddle starts; 30+ trials in 12 days, half of them convert, and some users repeat trials or download in bulk. [6]
  9. 31 May 2025CSeerat Awan leaves for a job. Muneeb Awan buys his share and writes that the two built PostNitro to 40,000+ users and over US$4,000 in monthly recurring revenue. [7]
  10. 23 June 2025CThe first employee, a software engineer, joins. The founder's wife already handles marketing. [7]
  11. November 2025ABest month in the TrustMRR timeline: US$14,386. [1]
  12. February 2026AOpenAI approves PostNitro for ChatGPT's plugin directory. Revenue that month is US$12,601. [11, 1]
  13. 21 March 2026CThe business is listed for sale on TrustMRR with an asking price of US$1,000,000. [1]
  14. June to August 2026ARevenue is between US$3,208 and US$3,940 a month. [1]
  15. September 2026CVersion 3 adds a freeform drag-and-drop editor. [10]
  16. 18 September 2026ALast TrustMRR sync. The Lemon Squeezy key expires the next morning, and the profile shows no revenue after this date. [1]
  17. 7 October 2026CThe company fact sheet lists 85,000+ creators, publishing to six networks and listings in Claude's and ChatGPT's directories. [10]
03

Why did PostNitro work?

Four causes, in the order they mattered. Each one is a reusable lesson.

01

One format, done completely

PostNitro does not try to be a general design tool. It makes slide posts for social networks: templates sized for each network, a brand kit that recolours every template, and export as PNG, PDF or MP4. The founders chose carousels because marketers found them slow to design and the networks gave them reach.

02

The editor as a product for other companies

A reply on X to Circleboom led to an embeddable editor in 2024. Social media management tools put PostNitro's editor inside their own product, and the company says 200+ platforms do so in 2026. The same engine is now sold as a REST API, an MCP server, a command-line tool and as connectors in Claude and ChatGPT, all paid with one pool of credits.

03

Payments that fit a foreign customer base

The founder told Paddle that 70% of customers were outside the United States. Lemon Squeezy then charged in US dollars only. After the move to Paddle, prices showed in 10 currencies, and the founder reported three times more conversions in the first weeks.

04

Scheduling through official interfaces

Publishing is done with the user's own connected accounts through each network's official programming interface, according to the company's LinkedIn page. The pages describe publishing the user's own posts, and a first comment under them, at a set time; they offer no liking, following or commenting on other people's posts. Scheduling is included only from the US$30 plan.

How it was built

These details come from the founders' blog posts, the Paddle customer story, the company's own pages and the founder-written part of the TrustMRR profile. They are grade B and C. [1, 2, 3, 6, 7, 8, 9, 14, 17]

  • Next.js, TypeScript and Node.js with Express for the web app, Prisma and Supabase for data, Docker and Vercel for hosting, according to the founder-written tech stack on TrustMRR.
  • Text from OpenAI and Anthropic models chosen per generation, and images from several image models, according to the pricing page. Cheaper plans get the smaller models.
  • The co-founders replaced third-party services for PDF, PNG and MP4 output with their own renderer, the founder wrote in June 2025.
  • Payments through Lemon Squeezy from May 2024, then Paddle, with Paddle's ProfitWell Metrics for MRR and churn and Paddle Retain for failed card payments. Usermaven for product analytics.
  • The first users came from cold email, tutorial videos and blog posts, conversations on Twitter and early access for influencers; later from Product Hunt, partner platforms, free tools and a blog of 498 posts.
  • A 20% lifetime commission for affiliates, paid monthly after a 60-day hold.
  • Team: two co-founders part-time in 2023; from mid-2025 the founder, his wife on marketing and one hired engineer.

Tools named in the sources

Each one opens its page in the Tools tab, with every story that uses it.

OpenAI APICAnthropic APICNext.jsCTypeScriptCNode.jsCExpressCPrismaCSupabaseCDockerCVercelCSanityBLemon SqueezyAPaddleAPayPalCWiseCProduct HuntCXCCircleboomCChatGPT plugin directoryCClaude connector directoryCPaddle RetainCProfitWell MetricsCUsermavenCTrustMRRA
04

Who tried this before PostNitro, and why did they fail?

Four companies in the Loot Drop database sold tools for publishing or designing social media content and depended on the networks they posted to. The values below are from that database and are not independently verified.

Died 2011 to 2014Burned US$610K

PostRocket

The promise

Better reach for Facebook pages by choosing when and what to post from engagement data.

Why it died

Facebook changed its API, and PostRocket had no plan for a product that did not depend on it.

Product/Tech FailureLoot Drop entry ↗
Died 2008 to 2013Burned US$2M

Pixelpipe

The promise

Post photos, video and audio to many social networks and blogs in one step.

Why it died

The networks closed their APIs and built their own cross-posting, so the service was no longer needed.

CompetitionLoot Drop entry ↗
Died 2009 to 2013Burned US$2.5M

Argyle Social

The promise

A social media marketing tool for engagement and leads, connected to Pardot and Marketo.

Why it died

Competitors with much larger marketing budgets took the market while it made small updates.

CompetitionLoot Drop entry ↗
Died 2010 to 2013Burned US$5M

Mixed Media Labs

The promise

Combine text, images and video into one story and share it across platforms.

Why it died

It stayed on the web while Instagram took the mobile users.

CompetitionLoot Drop entry ↗

The failed startups come from Loot Drop, a free database of dead startups, retold here in our own words. Loot Drop describes its entries as AI-assisted summaries of public sources, so these cards carry no evidence grade.

What changed

PostRocket and Pixelpipe lived on the networks' interfaces and died when those interfaces changed. PostNitro met the same problem early: its first product was a writing tool for Twitter, and Paddle's story says that high third-party fees and instability on that platform made the founders change product. The carousel product publishes to six networks, so no single network decides its fate, but every one of them can still change its rules.

What is new is the writing. Before language models, a social media tool could schedule a post or offer templates, but a person still had to write each slide. With a model writing the text and an editor placing it, two part-time co-founders could build a product that took a topic to a finished, branded post. The same change makes the product easy to copy: in June 2025 the founder wrote that a new carousel editor appeared almost every other day.

05

Can one person copy PostNitro now?

The carousel tool, hardly. The embed channel, yes.

AI carousel makers are now common, and the founder himself describes copies of his editor. Canva, Taplio and many small tools compete for the same users, and PostNitro's own verified revenue fell by about three quarters between November 2025 and August 2026. The part that is less common is selling the editor to other software companies, so that their customers use it inside their products.

Where it is still open: The embed model is still open for other formats: an editor for one kind of content (menus, real-estate flyers, course slides) that scheduling and marketing tools can put inside their product and pay for per use.

  1. 1Pick one content format that people find slow to make by hand, and build the full path from idea to a finished file for it.
  2. 2Offer the same engine to other tools as an embeddable editor or API, and find the first partner by talking to their founders in public.
  3. 3If most customers are abroad, use a payment provider that charges in local currencies, and measure the conversion rate before and after.
  4. 4Publish only through the networks' official interfaces, and keep several networks so that one rule change does not end the business.

What could go wrong for PostNitro?

The risks are the mirror image of the causes above.

Revenue is falling

TrustMRR shows US$14,386 in November 2025 and US$3,940 in August 2026. The sources do not say why. The business has been for sale since 21 March 2026, and a sale would change who runs it.

The verified data stopped on 18 September 2026

TrustMRR's last sync was on 18 September 2026, and the Lemon Squeezy key expired the next morning. Payments have run through Paddle since at least December 2024, and Paddle is also connected, but the profile shows no revenue after the sync stopped. The current MRR snapshot of US$490 from 14 subscriptions does not match the US$3,818 of the last 30 days and is not used on this page. A new sync would show whether revenue continued.

Platform rules

Publishing depends on the interfaces of LinkedIn, Instagram, TikTok, Threads, Facebook and Pinterest. The company says it uses LinkedIn's official API. A Chrome extension adds a formatting toolbar inside LinkedIn's post editor; the user still clicks to publish.

Copies and larger competitors

The founder wrote in June 2025 that new carousel editors appear almost every other day. Canva and Taplio are named on PostNitro's own comparison pages.

Numbers that do not agree

A founder post of 15 November 2023 says over 2,000 users; a post of 29 November 2023 says 1,389 users. The company's fact sheet says 85,000+ creators in October 2026, and the founder-written TrustMRR profile says 82,000. User counts are company figures; only the revenue is verified.

Sources

The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.

  1. A TrustMRR profile of PostNitro, revenue read from Lemon Squeezy and Paddle (data last synced 18 September 2026)
    Read the markdown profile on 25 October 2026. The Verification Sources and Revenue sections are grade A; the description, tech stack, user count and sale listing are founder-written, grade C.
  2. B Paddle customer story: PostNitro 3x conversions overnight after migrating from Lemon Squeezy to Paddle
    Read in full, with a Wayback copy of 3 December 2024 for the date. Names both co-founders and confirms Paddle as the payment provider; the conversion figures are founder quotes.
  3. C Muneeb Awan, PostNitro blog, 15 November 2023: Building an AI Carousel Maker as First-Time Founders
    Read in full. Source for the start, the hours per week, the first marketing and the bootstrapped status.
  4. C Muneeb Awan, PostNitro blog, 29 November 2023: After effects of our Product Hunt Launch
    Read in full. Source for the Product Hunt result and the user counts.
  5. C Muneeb Awan, PostNitro blog, 28 May 2024: PostNitro Embed, From Tweet to Carousel SDK
    Read in full. Source for the Circleboom partnership, the embed launch and the start of paid plans on 1 May 2024.
  6. C Muneeb Awan, PostNitro blog, 21 May 2025: SaaS Free Trial Experiment, Unexpected Lessons
    Read in full. Source for the Paddle trial, the conversion rate and the analytics tools.
  7. C Muneeb Awan, PostNitro blog, 10 June 2025: From Co-founders to Solo, PostNitro's Next Chapter
    Read in full. Source for the co-founder's departure, the MRR and user figures of June 2025 and the new team.
  8. C PostNitro home page
    Read in full on 25 October 2026 for the purpose check and the product description. Footer: 2026 PostNitro Inc.
  9. C PostNitro pricing page
    Read in full on 25 October 2026. Source for the plans, limits and AI models.
  10. C PostNitro fact sheet, last verified 7 October 2026
    Read in full. Source for the legal entity, the 2023 founding, the user and partner counts, and the September 2026 editor.
  11. C PostNitro llms.txt, last updated 7 October 2026
    Read in full. Source for the ChatGPT directory approval in February 2026 and the withdrawn plans.
  12. C PostNitro LinkedIn scheduling page
    Read in full for the purpose check. States that publishing uses the official LinkedIn API.
  13. C PostNitro Chrome extension page
    Read in full for the purpose check. The extension formats text and opens the carousel editor inside LinkedIn's post editor.
  14. C PostNitro affiliate programme page
    Read in full. Source for the 20% lifetime commission; no income promises beyond the commission rate.
  15. C Wayback Machine copy of postnitro.ai, 25 March 2023
    Read in full. Shows the first product, an AI Powered Twitter Growth Tool with a waitlist.
  16. C PostNitro terms and privacy pages
    Read in full. The privacy page names PostNitro Inc. as the company that controls personal data.
  17. C PostNitro blog index (llms-full.txt), 498 posts with dates and authors
    Read the index to find the founders' own posts and count the posts. Not used for money figures.
  18. C Loot Drop database export, failed startups
    Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

More in Marketing and social content

Other businesses in the same group, best evidence first. All 24 stories in the group.

Open-source social media scheduler for people and AI agents · Israel, company registered in Hong Kong

Postiz

Evidence A
$3.2M/yr run rate

Solo founder · 27 months after launch, revenue growing

The founder took a twenty-year-old product category with no open-source entry and open-sourced all of it, which gave him millions of Docker downloads and 37,000 GitHub stars without a marketing budget. Revenue stayed small for a year. It multiplied when he turned the product toward people who automate their posting with n8n workflows and, from late 2025, with AI agents, which need an API-first scheduler and keep paying because they post without human effort.

Read the story
AI agent and MCP server for ad campaigns · USA

Adspirer

Evidence A
$54.7K MRR in June 2026

Solo founder · 7 months after launch, revenue growing

It went where the users already were: an app in ChatGPT's app store, a plugin in Claude's directory and in Claude Code, and setups for Cursor and Codex, in the months when these directories were new. It charges per tool call instead of a share of ad spend, so a small advertiser starts at US$49 a month. And it applied to the platforms' own API programs; the company says Google approved it in June 2026 and Amazon admitted it to its partner network.

Read the story
LinkedIn lead finder for sales teams · USA · Funded

traxy

Evidence A
$645K/yr run rate

Team of 2 to 10 · 5 months after launch, revenue growing

The founder already ran a LinkedIn ghostwriting agency and built the lead tool that the agency needed. He sold it with the tool itself: traxy found the leads, and his team contacted them. Daily posts on X added trials, and credit-based prices let heavy users pay more.

Read the story

Built with the same tools

Businesses whose sources name tools that PostNitro also uses: OpenAI API, Anthropic API, Vercel, Next.js. Every tool has its own page in Tools.

Open-source AI email assistant for Gmail and Outlook · USA

Inbox Zero

Reported, not verified
$10K+/mo reported

Solo founder · 27 months after launch

The founder built it for his own inbox, published the code from the first day and launched it on Product Hunt the day after Christmas 2023, where he says it finished first. The open-source community, two newsletters and the GitHub trending page brought the first thousands of users. According to the Startup Founder Stories summary of his Indie Hackers interview, he then narrowed the product to a niche when larger competitors arrived and reached US$10,000 in monthly recurring revenue about a year after the first customer.

Read the story
AI designer for mobile app screens · USA

Sleek

Evidence A
$247K/yr run rate

Team of 2 to 10 · 11 months after launch, revenue falling

It took a narrower job than the general AI design tools, mobile apps only, for people who build apps without design skills. The three founders reused what they had learned from four earlier design tools, built it in three weeks, and showed finished designs on X before the launch. Each new Gemini model gave them a better result and a new demo to post.

Read the story
Browser extension for AI chat apps · Israel

AI Toolbox

Evidence A
$109K in 12 months

Team of 2 to 10 · 25 months after launch, revenue growing

Heavy users of AI chat apps lose old answers, because the apps had no folders, no filtered search and no bulk export. AI Toolbox adds these inside the apps, for four apps at once, sells them mostly as one-time licenses, and, by the seller's account, finds its buyers through search pages instead of ads.

Read the story

Back to all stories