PureZap: Revenue, team and how it was built
PureZap (AI background replacement for marketplace product photos, Poland): US$43.53 verified revenue all time, November 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 named operator, a sole trader; headcount not published. Launched 19 November 2025; still running, revenue falling.Added 5 November 2026
- Outcome
- US$43.53 verified revenue all time, November 2026Revenue falling
- Evidence
- A disclosed by a company or a filing, or verified by a payment processor
- Launch
- 19 November 2025
- Status
- Still running
- Team
- 1 named operator, a sole trader; headcount not published
- Outside funding
- None found in any source
- Group
- Photos and portraits
- Main channel
- Not stated
PureZap is a background replacement tool: software that finds the product in a photo, separates it from everything around it, and puts it on a new, clean background, so that a sweater photographed on a kitchen floor looks as if it was shot in a studio. The work is done by an image model (an AI program trained on many images that can cut out objects and generate new picture content). The site's script sends each uploaded photo, the chosen marketplace and the style to a server function called processProductImage on Google's Firebase platform, which returns the finished image. The site does not say which AI model the function uses.
The terms of service name Mateusz Majka, a sole trader, as the administrator of the service. TrustMRR, a site that reads revenue directly from a company's payment provider, lists the startup under the name Purezap, the website purezap.pro, the country Poland and the founding date 19 November 2025; its page address uses the slug "cleanshot", and the site's Firebase project is also named "cleanshot", which looks like an earlier working name. TrustMRR reads the Stripe account through an API key (a password that lets one program read another service's data). Its profile, synced on 6 November 2026, shows US$3.84 in November 2025, US$20.49 in December 2025, US$11.52 in January 2026, US$7.68 in April 2026, US$43.53 in total, an MRR (monthly recurring revenue) of US$0 and no active subscription.
The money figure is grade A, read from a payment processor, and it is one of the smallest on this site. The prices are low: US$2.99 to US$7.99 a month in English, or 14.99 to 49.99 złoty a month plus 23% VAT for Polish visitors. The page also shows earlier browser photo editors and a second-hand marketplace that failed.

How much revenue does PureZap make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Total revenue | US$43.53 | A | TrustMRR, all time and last 12 months, both US$43.53, from Stripe through an API key, synced 6 November 2026. | [1] |
| Revenue per month | US$3.84 (November 2025), US$20.49 (December 2025), US$11.52 (January 2026), US$7.68 (April 2026) | A | TrustMRR monthly revenue timeline. No other month is listed. Which plans these payments were for is not shown. | [1] |
| Sum of the monthly figures | US$43.53 | calc | Calculated: 3.84 + 20.49 + 11.52 + 7.68. It equals the all-time figure. | [1] |
| Revenue in the last 6 months and the last 30 days | US$0 | A | TrustMRR revenue table. Every day from 8 October to 6 November 2026 shows US$0. | [1] |
| MRR and active subscriptions, November 2026 | US$0; 0 active subscriptions | A | TrustMRR metric snapshot. | [1] |
| Months with no payment since the last one | 6 (May to October 2026) | calc | Calculated: the last listed month is April 2026. | [1] |
| Operator | Mateusz Majka, sole trader | C | Terms of service, section 1.2: "Administratorem serwisu jest Mateusz Majka, prowadzący działalność gospodarczą" (The administrator of the service is Mateusz Majka, who runs a registered business; translation). The English terms say "administered by Mateusz Majka, operating a business". | [3] |
| Founding date and country | 19 November 2025; Poland | C | Founder-provided TrustMRR fields. The oldest blog posts are dated 15 November 2025. | [1, 2] |
| Why the TrustMRR slug is "cleanshot" | an earlier working name, most likely | C | The TrustMRR profile is named Purezap and links purezap.pro. The site's script connects to a Firebase project named "cleanshot-41247". No source states the earlier name directly. | [1, 2] |
| Team | headcount not published | C | The terms name one person. The about page is headed "Our Team and Mission" and writes "we", but names nobody. The blog posts are signed "PureZap Team". No source suggests more than one person. | [3, 5, 6] |
| How a photo is processed | a Firebase server function, processProductImage, that returns a new image | C | Read in the site's script: it sends the photo, the marketplace and the style, with a 7 MB size limit and a 300-second timeout. The AI model behind the function is not named anywhere on the site. | [2] |
| Hosting and data | Firebase on Google Cloud Platform | C | Privacy policy, section 7.2: "Dane są przechowywane na bezpiecznych serwerach Firebase (Google Cloud Platform)" (Data is stored on secure Firebase servers, Google Cloud Platform; translation). | [4] |
| Payments | Stripe Checkout, Visa and Mastercard | C | Terms, section 3.3. TrustMRR confirms Stripe as the connected payment provider (grade A). | [3, 1] |
| Traffic data on TrustMRR | not connected | A | Google Analytics, DataFast and Search Console are all marked not connected. TrustMRR's user estimate field says 0 and the domain rating is 0. | [1] |
| First Internet Archive copy of the home page | 31 March 2026 | C | Internet Archive availability record for purezap.pro. | [9] |
| Blog articles in the sitemap | 11, in Polish and English | calc | Calculated: count of /blog/ article addresses in sitemap.xml on 5 November 2026. Eight are dated 15 to 27 November 2025, three are dated 1 to 3 November 2026. | [8, 2] |
| Time from founding to the November 2026 figure | 12 months | calc | Calculated: November 2025 to November 2026. | [1] |
How to read this table: a grade A value comes from the Stripe data on the TrustMRR profile. A grade C value is the company's own website (its pages load their text from one script file, which was read as text), the founder-written TrustMRR fields, or an Internet Archive record. A "calc" value was computed on this page from the rows above it.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free start | 0 | 0 | 3 photos once, after sign-in with Google |
| Starter Pack | 2.99 | 15 photos a month; 4 background styles; no watermark | |
| Pro Seller | 4.49 | 35 photos a month; priority queue; batch upload of 20; PNG and JPG | |
| Power Seller | 7.99 | 70 photos a month; automatic color correction |
All plans are monthly subscriptions paid by card through Stripe Checkout; no yearly price is offered. Visitors who use the English site see US dollar prices. Visitors who use the Polish site see 14.99, 29.99 and 49.99 złoty a month, net of 23% VAT, for the same three plans. The terms say that after each paid invoice the photo balance is at least the plan's monthly limit. The founder-written TrustMRR text gives the same US dollar prices.
When did PureZap launch, and how did it grow?
From the founding date to a live product with three paid plans, a blog and no active subscription, in twelve months. Each entry carries its grade.
- 15 November 2025CDate of the first blog posts, on why a background matters in online sales. [2]
- 19 November 2025CFounding date on the TrustMRR profile. [1]
- November 2025AFirst Stripe revenue: US$3.84. [1]
- 27 November 2025CA blog post presents PureZap as the best tool for removing backgrounds and quotes three first-name-only users. [6]
- December 2025AThe best month so far: US$20.49. [1]
- January 2026AUS$11.52. [1]
- 31 March 2026CFirst Internet Archive copy of the home page. [9]
- April 2026AUS$7.68, the last month with revenue. [1]
- 1 to 3 November 2026CThree new Polish guides on the blog: changing a background on a phone, white backgrounds for Allegro, and clothes photos for Vinted. [7, 2]
- 6 November 2026ATrustMRR sync: US$43.53 in total, US$0 in the last six months, no active subscription. [1]
Why did PureZap work?
Four causes, in the order they mattered. Each one is a reusable lesson.
One narrow job for one kind of seller
The product does not edit photos in general. It only replaces the background, and it is sold to people who list goods on Vinted, Allegro and OLX, with marketplace names inside the editor. The narrow job makes the interface simple: upload, choose a style, download.
A free start and very low prices
Three free photos after a Google sign-in, then plans from US$2.99 a month in English or 14.99 złoty net in Polish. Payments are monthly through Stripe Checkout. The low price fits occasional sellers, but the TrustMRR data shows that the few people who paid did not stay subscribed.
Search-style blog posts in two languages
The blog has 11 guides in Polish and English on topics a seller would type into a search engine, such as how to photograph clothes for Vinted. No source says how many customers came from them, and TrustMRR has no traffic data connected.
A small serverless setup
The site is a single-page web app; sign-in, data and the photo function run on Firebase, Google's hosted backend. There is no server to maintain, which keeps the fixed cost close to zero while revenue is this small.
How it was built
These details come from the site's own pages and its script file, read as text. They are grade C. [2, 3, 4, 6]
- A React single-page app; every page's text in Polish and English is inside one script file.
- Firebase for sign-in with Google, the Firestore database and a server function, processProductImage, that does the photo work. The privacy policy says the data is on Firebase servers on Google Cloud Platform.
- The AI model used by the server function is not named on the site.
- Payments through Stripe Checkout as monthly subscriptions in złoty or US dollars, with 23% VAT added for Polish prices.
- The site states that photos are deleted after processing and are not used for AI training.
- Google Analytics cookies, according to the cookie banner.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before PureZap, and why did they fail?
Four companies in our database of failed startups tried to sell easy photo editing in the browser, or to serve people selling second-hand goods. The values below are from that database and are not independently verified.
Picnik
The promiseSimple photo edits in the browser, with no software to install.
Why it diedGoogle bought it in 2010 and moved its technology into Google+, then shut it down in 2012, while Adobe and mobile editing apps took the users.
Snipshot
The promiseUpload, edit and save a photo in the browser in seconds.
Why it diedBigger tools such as Picnik and free alternatives did the same job, and the feature set did not grow.
Splashup
The promiseAdvanced photo editing in the browser, with real-time collaboration.
Why it diedIt was built on Flash as HTML5 replaced it, and it had no clear way to make money.
Selltag
The promiseA local marketplace that made listing second-hand goods easy.
Why it diedWallapop and then Facebook Marketplace had the buyers; Selltag never reached enough sellers and buyers in each area.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
The three browser editors failed when a larger tool or a free one did the same job, and the marketplace failed because sellers went where the buyers already were. PureZap faces both forces. Background removal is now built into phones, Canva and many free web tools, and its own blog names remove.bg and the iPhone Photos app as ways to do it.
What changed is the cost of the work and the target. An image model can now cut out a product and generate a matching studio or lifestyle background in seconds, on a hosted backend that costs almost nothing when idle, so one person can run the service at prices of a few dollars a month. PureZap aims that at one group, sellers on Vinted, Allegro and OLX, in their own language. The verified revenue so far shows that this is not yet enough to keep paying customers.
Can one person copy PureZap now?
Yes, it is easy to copy, which is also the problem.
A single person can build this with a hosted backend, an image model and Stripe in a short time, and PureZap's own record shows it. The hard part is not the software but getting sellers to pay every month for something their phone or a free tool partly does. A copy would need a channel to sellers and a reason to come back each month.
Where it is still open: Product-photo tools for marketplaces in other languages, and features that free background removers do not offer, such as the size and background rules of each marketplace applied automatically.
- 1Pick one group of sellers and one marketplace language, and name their marketplaces in the product.
- 2Do one photo job well and give a few free results so people can judge it.
- 3Connect a revenue source such as TrustMRR early, and watch whether paying users renew, not only whether they pay once.
- 4If renewals do not come, try one-time photo packs or a plugin inside the marketplace tools sellers already use.
What could go wrong for PureZap?
The risks are the mirror image of the causes above.
Very small revenue, and none for six months
The verified total is US$43.53. The last payment month is April 2026, the MRR is US$0 and there is no active subscription, according to TrustMRR on 6 November 2026. The product is live, but no source shows a paying customer today.
User quotes and performance claims without a source
A blog post dated 27 November 2025, eight days after the founding date, quotes three users by first name only (Anna, Michael and Kate in the English version; Anna, Michał and Kasia in the Polish one) and describes "Anna's case" with before and after selling times. In the month of that post, TrustMRR shows US$3.84 of revenue. The home page also says "Sell 2x faster", "30% higher price" and "Clean background increases CTR by 40%" without naming a study. None of these could be verified.
Competition
Background removal is offered free by phone galleries, Canva and many web tools, and this site's story of remove.bg, a background remover started by 2 founders and sold to Canva in 2021 with 25 people, shows how established the paid end of this market is.
Dependence on a model provider and on Google
The site does not say which AI model replaces the backgrounds, so the cost and the risk of a provider changing its prices or terms cannot be judged. Sign-in, data and the photo function all run on Google's Firebase, according to the privacy policy and the site's script.
Name and team
The TrustMRR address uses the slug "cleanshot", and the Firebase project is named "cleanshot-41247", while the product is called PureZap. The about page speaks of "Our Team", but the only person named anywhere is the operator in the terms.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- A TrustMRR: Purezap, verified revenue profile (slug cleanshot), synced 6 November 2026Read the markdown profile, downloaded 5 November 2026. Stripe-verified revenue table, monthly timeline and MRR snapshot are grade A; the founder-written description, founding date, country and prices are grade C.
- C PureZap home page and the site's script file (index-CB4sBJzk.js)Read in full. The page loads its text by script, so the Polish and English page texts, the plan list with prices, the blog posts and the processProductImage call were read in the script file as text.
- C PureZap: Regulamin Serwisu PureZap (Terms of Service)Read in full in Polish and English, from the text in the site's script file. Source for the operator's name, the freemium model and Stripe Checkout.
- C PureZap: Polityka Prywatności (Privacy Policy)Read the sections on data processing and security, from the text in the site's script file. Source for Firebase on Google Cloud Platform.
- C PureZap: O nas (About us)Read in full in English and Polish, from the text in the site's script file. Source for the "Our Team" wording and the founding story, which names no person.
- C PureZap blog, 27 November 2025: PureZap - Best Tool for Removing Background from Product PhotosRead in full, from the text in the site's script file. Source for the first-name user quotes and the privacy statements.
- C PureZap blog, 1 November 2026: Jak zmienić tło zdjęcia produktu na telefonie? 3 sposobyRead the section "Ile kosztuje PureZap?" (How much does PureZap cost?), from the text in the site's script file. Source for the złoty prices plus 23% VAT and the mention of remove.bg.
- C PureZap sitemap.xmlRead in full on 5 November 2026. Source for the list of pages and blog articles.
- C Internet Archive availability record for purezap.proRead in full. The earliest copy it returns is from 31 March 2026.
- C Database of failed startups, local exportLocal export. AI-written summaries, not independently verified. Source for the failed predecessors.
Run this company? Send corrections or a verified figure to aiolum@livyden.com