Botsi: Product, team and how it was built
Botsi (AI pricing and paywall optimization for subscription mobile apps, United States): Live with paid plans, November 2026. Evidence grade E: no revenue figure was checked. Team: 3 co-founders, a CTO and a lead machine-learning engineer named in September 2026; the company calls itself a small, senior team. Launched March 2025; still running.Added
- Outcome
- Live with paid plans, November 2026
- Evidence
- E no revenue figure was checked
- Launch
- March 2025
- Status
- Still running
- Team
- 3 co-founders, a CTO and a lead machine-learning engineer named in September 2026; the company calls itself a small, senior team
- Outside funding
- US$1.5M pre-seed, September 2026 (Hypepotamus)
- Main channel
- Not stated
What is not verified
No revenue figure was found. What was looked for: a payment-processor profile, a founder interview, a filing. A reader could ask the company for a customer reference. The company says customers pay and lists a starting price. No independent source confirms that Fitness AI or Sleepiest pay. The GrepBeat piece of October 2025, listed on the newsroom, could not be read because its site answered 403. The US$185,000 figure is the company's own estimate. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.
Botsi is a pricing service for subscription mobile apps. A paywall is the screen where an app asks the user to subscribe. Botsi's model reads signals such as device, country and in-app behavior. It then picks one of the prices or trials that the app already created in the Apple or Google store.
Jason Schubert, Jacob Rushfinn and William Schubert are the three co-founders named on the company page. Hypepotamus reported on 9 September 2026 that Jason Schubert earlier led inBrain.ai, a survey company that Dynata acquired in 2021. The company says it was founded in 2024, and its terms are dated 13 March 2025.
No revenue figure was found in any downloaded source, so this story is grade E. What was checked is a published starting price, a payment model, and two customers named by a press piece. That customers pay is the company's own statement.

Why did Botsi work?
Four causes, in the order they mattered. Each one is a reusable lesson.
The founders had worked on app monetization before
The company page says Jacob Rushfinn spent his career in subscription growth, and that Jason Schubert built inBrain.ai and Apps That Pay. Hypepotamus says inBrain.ai was acquired by Dynata in 2021. These are the companies' statements about their own people.
It adds a decision layer on top of the paywall tools apps already use
The company says apps keep their paywall builder and their store products. Botsi returns which approved offer to show to which user through an API, and the purchase still completes in the store. The home page says integration "typically takes under a day".
It charges a fixed monthly bracket and promises no payment without uplift
The home page says Botsi charges a fixed bracket, not a share of revenue. The pricing page says that without a measurable revenue uplift the customer does not pay. An archived January 2026 price list still used a percentage of revenue.
How it was built
These details come from the company's pages and are grade C. No source describes the code base. [6, 2, 15]
- One machine-learning model is trained for each app, on that app's own signals such as device, country and in-app behavior, the home page says.
- The Sleepiest case study describes a causal uplift model with Bayesian confidence. When the model is unsure, it samples offers with a method named Thompson sampling.
- A random 10% of traffic keeps seeing the original paywall as a holdout, the Sleepiest case study says. The gap between the two groups is the reported lift.
- The site loads images from a Bunny content network host, and its forms use Cloudflare Turnstile against spam, the privacy policy says.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before Botsi, and why did they fail?
Three companies in a database of failed startups promised to raise a business's sales by personalizing what each customer sees. The values below are from that database, read on 12 November 2026, and are not independently verified.
Appiterate
The promisePersonalized notifications from past app activity, to raise ecommerce sales.
Why it diedThe record says larger mobile-marketing vendors and newer entrants with stronger machine learning outcompeted it.
Wantful
The promiseGift recommendations tailored to the recipient's tastes.
Why it diedThe record says it could not widen a personalized gift model into a broader shop without losing what made it different.
Toplyne
The promiseBehavioral data and AI to predict which free users would convert to paid.
Why it diedThe record says it died from market timing and an eroding product-market fit, and that it built a nice-to-have.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
Each of the three predicted what a person would buy and sold the prediction as a separate product. The records say they lost to larger vendors or to a market that moved. Botsi is also a separate layer, and the three records show that risk.
Two things differ in what the sources show. Botsi sits inside the paywall of the customer's own app, and it prices its service with a payment guarantee. Whether that keeps customers is not shown by any source.
Can one person copy Botsi now?
The structure, yes. The proof, not yet.
A small team can copy the pattern: one measurable number, a model trained per customer, and a promise to charge only for a measured result. No source shows how much this company earns.
Where it is still open: Per-customer models for another decision that apps repeat: trial length, discount timing, or which feature to show first.
- 1Pick one number the buyer already tracks, such as revenue per paywall view.
- 2Run the model against a holdout, so the customer can see the difference.
- 3Plug into the tools the buyer already has, so setup takes days.
- 4Publish a starting price on the page.
How much revenue does Botsi make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Starting price, November 2026 | US$399 a month for Pro; Enterprise on request | C | Company pricing page, read 12 November 2026: "Pro Most Popular Starting at $ 399 /mo". Enterprise shows "Contact Us". | [1] |
| How the company charges | a fixed subscription bracket, not a share of revenue | C | Company home page: "Botsi charges a fixed subscription bracket, never a percentage of what you earn." An archived pricing page of 13 January 2026 still showed 1% and 1.2% of revenue. | [2, 11] |
| Performance guarantee | no measurable uplift, no payment | C | Company pricing page: "If you don't see a revenue uplift, you don't pay." The company states this; no source shows a refund or a test of it. | [1] |
| Company founded | 2024 | C | Company newsroom: "Founded 2024". The structured data of the home page gives foundingDate 2024. Botsi Inc. is described in the terms as a Delaware corporation. | [4, 2, 9] |
| Earlier version of the site | a waiting-list page with 8+ products, January 2025 | C | Archived home page of 18 January 2025: "Botsi is coming soon!" and "Join 500+ App studios and indie devs waiting for the Botsi launch!". The page then offered a broad platform with SDK, ASO, paywall builder and AI pricing. | [10] |
| Launch | 2025 | C | The terms of service are "Effective as of March 13, 2025". Hypepotamus wrote on 9 September 2026 that the platform "launched last year". No source gives a launch day. | [9, 5] |
| Team | 3 co-founders, a CTO and a lead machine-learning engineer | D | Hypepotamus names five people. The company page names the three co-founders and the CTO and calls the company "a small, senior team of operators and engineers". | [5, 3] |
| Funding | US$1.5M pre-seed, September 2026 | D | Hypepotamus, 9 September 2026, retelling the company's announcement. Named investors: Plain Sight Capital, Telegraph Hill and several angels. No filing was read. | [5] |
| Customers named by press | Fitness AI and Sleepiest | D | Hypepotamus: "Early Botsi adopters include Fitness AI, Sleepiest, and a handful of other companies." Both also have case studies on the company site. | [5, 8] |
| A customer result, undated | +20% subscriber ARPU and an estimated +US$185,000 for Sleepiest | C | The company's own Sleepiest case study says: "+20% subscriber ARPU and an estimated +$185K incremental revenue", measured against a 10% holdout. It gives no date. | [6] |
| Time from the terms date to November 2026 | 20 months | calc | Calculated: March 2025 to November 2026, counted by calendar month. | [9] |
How to read this table: a grade C value is what the company says on its own pages. A grade D value comes from a news piece that retells a founder. A "calc" value (grade X) was computed on this page. No value comes from a payment processor, a filing or a journalist's check of documents.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Pro | from 399 | one custom-trained model for 1 app, per-user optimization | |
| Enterprise | custom | custom | unlimited AI pricing models, custom training, support all day |
The page shows one price, "Starting at $ 399 /mo", for the Pro plan, with no yearly price. The Enterprise plan is priced on request. The page says that without a measurable revenue uplift the customer does not pay. An archived copy of 13 January 2026 showed a different model. It had a Free plan up to US$10,000 of revenue. Pro cost 1% of revenue with a US$99 minimum. Pro+ cost 1.2% with a US$499 minimum.
When did Botsi launch, and how did it grow?
From a waiting-list page in January 2025 to a price list and a US$1.5M pre-seed round in 2026. Each entry carries its grade.
- 2024CThe company says it was founded in 2024. The newsroom and the structured data of the home page both give this year. [4, 2]
- 18 January 2025CThe archived home page says Botsi is coming soon and has 500+ studios on a waiting list. It lists 8+ products in one platform. [10]
- 13 March 2025CThe terms of service take effect. They name Botsi Inc., a Delaware corporation. [9]
- 13 January 2026CAn archived pricing page shows a Free plan up to US$10,000 of revenue, Pro at 1% of revenue and Pro+ at 1.2% of revenue. [11]
- 9 September 2026DHypepotamus reports a US$1.5M pre-seed round and names Fitness AI and Sleepiest as early adopters. [5]
- 12 November 2026CThe pricing page shows Pro from US$399 a month with a fixed bracket and a performance guarantee. [1, 2]
What could go wrong for Botsi?
The risks are the mirror image of the causes above.
What is not verified
No revenue figure was found. What was looked for: a payment-processor profile, a founder interview, a filing. A reader could ask the company for a customer reference. The company says customers pay and lists a starting price. No independent source confirms that Fitness AI or Sleepiest pay. The GrepBeat piece of October 2025, listed on the newsroom, could not be read because its site answered 403. The US$185,000 figure is the company's own estimate.
Logo row, counters, badges and testimonials
The home page shows a row of 14 app names under the heading "The most ambitious subscription apps grow revenue with Botsi." Only Fitness AI and Sleepiest have a full case study. Four other customer pages that were read say "Full case study coming soon". One name in the row is "abstrakt". The company page says two co-founders also cofounded Abstrakt Capital. No source says whether the two are the same. The counters "95% never pay", "+75%" and "99% of tech setups" have no source. The page says "SOC 2 compliant", and the Responsible Pricing page says "SOC 2 Type II compliant". The FAQ offers the report under a non-disclosure agreement; none was read. The two named testimonials appear unchanged on the case-study pages. No search for reuse elsewhere could be made.
Different users can see different prices
The product shows different users different prices from a set the app approved. The company says it uses no age, gender or other demographic data. It says Apple and Google do not endorse it. No source tests these statements.
Dates and location differ
Hypepotamus calls Botsi an Atlanta company. The company says it is based in New York and moved from Charlotte in 2026. The launch year rests on the terms date and one press sentence.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- C Botsi pricing page, read 12 November 2026Read in full. Source for the starting price, the Enterprise plan and the guarantee.
- C Botsi home page, read 12 November 2026Read in full. Source for how the product works, the fixed bracket, the logo row and counters, and the founding year in structured data.
- C Botsi company page, read 12 November 2026Read in full. Source for the leadership, the founders' earlier companies and the location.
- C Botsi newsroom, read 12 November 2026Read in full. Source for the founding year, the boilerplate and the list of coverage.
- D Hypepotamus, 9 September 2026: Atlanta Startup Botsi Raises Pre-Seed To Personalize Subscription Pricing With AIRead in full. Press piece by Maija Ehlinger. Source for the round, the investors, the team, the named customers and the launch year.
- C Botsi case study: How Sleepiest lifted subscriber ARPU by 20% with BotsiRead in full. Company-written case study with no date.
- C Botsi case study: How Fitness AI lifted revenue per user with BotsiRead in full. Company-written case study with no figures.
- C Botsi customers page, read 12 November 2026Read in full. Lists the two case studies and three counters.
- C Botsi Terms of Service, effective 13 March 2025Read the opening and the sections on fees and term. Source for the effective date and the legal entity.
- C Internet Archive copy of the Botsi home page, 18 January 2025Read in full. Source for the waiting-list notice and the earlier platform offer.
- C Internet Archive copy of the Botsi pricing page, 13 January 2026Read the pricing section. Source for the percentage-of-revenue plans.
- C Botsi Responsible Pricing page, read 12 November 2026Read in full. Source for the data and range statements and the SOC 2 Type II claim.
- C Botsi FAQ, read 12 November 2026Read the sections on Apple and Google, compliance and the holdout.
- C Botsi blog index, read 12 November 2026Read in full. Checked who the product is marketed to: subscription app teams, not children.
- C Botsi Privacy Policy, effective 13 March 2025Read the sections on forms and on children. Source for Cloudflare Turnstile and the age statement.
- C Database of failed startups, local exportRecord pages read on the website on 12 November 2026. AI-written summaries, not independently verified. Source for the failed predecessors.
Run this company? Send corrections or a verified figure to aiolum@livyden.com