Fymo (formerly Distillery): Product, team and how it was built

Team of 2 to 10 · 45 months after launch, revenue falling

Said US$19K a monthRecords US$9.6K in JulyDid not hold

It appeared in January 2023 inside Google Slides, a program where people already work, when writing slides from one sentence was new, and users showed it to each other without paid advertising. A blog about presentation topics then brought about 80% of new users from Google search, by the founder's account. Both channels weakened: search traffic fell, and Google added the same function to Slides. The verified total is real, and so is the fall: monthly revenue fell by half between February and July 2026.

Solo founder · 29 months after launch, revenue falling

It is run by a search marketer: its pages target what people type into Google, and its best month came from a list article on another company's blog that ranked there. A US$1 trial that needs a card turns visitors directly into subscribers at US$25 a month or US$99 a year.

Solo founder · 36 months after launch, revenue flat

The first customers came from a lifetime-deal sale on AppSumo, at a time when the product had no AI at all. That gave about a thousand users, word of mouth and a Powered by Guidejar link on every free guide. From April 2024 the founder sold subscriptions instead, and added AI writing, voiceover and translation to the paid plans, metered in credits.

Team of 2 to 10 · 24 months after launch, revenue falling

It sold a simple promise, a finished PowerPoint file from one sentence, at a low price: in 2024 and the first half of 2025 the archived pricing showed unlimited decks for US$9.99 a month. Stripe payments read by TrustMRR add up to US$60,120 since the start. The verified monthly figures also show a steady fall after November 2025, when the plans had moved from unlimited use to slide credits, and the founder put the business up for sale.

Team of 2 to 10 · 47 months after launch, revenue falling

It put a language model inside Google Sheets from November 2022, and Google's marketplace brought more than 201,000 installs. Few installs paid: US$52,136 of verified revenue in 47 months is about US$0.26 per install. Its most important result may be indirect: a request for a pitch deck for SheetAI led the founder to build MagicSlides, which by its own verified data earned about 14 times as much. SheetAI's own revenue is now falling, and Google has offered a similar AI function inside Sheets since June 2025.

Solo founder · 15 months after launch, revenue falling

It does the work in the cells instead of explaining what to paste, and it works in the Excel that people already have, without a Microsoft Copilot license. The founder already taught Excel to a large French audience. The AI models are bought by the request from OpenAI and Anthropic, so one person could build and run it.

Started small, grew after funding · 38 months after launch, revenue growing

It sold to large companies from the first months, together with a network of human mentors, and an investor reported that it made €30,000 a month within a few months of launch. The founders then turned the mentoring business into a platform built on skills data, raised a €5.8M Series A in 2025, and the managing director of Techstars Torino reported €3.6M in annual recurring revenue in February 2026.

Team of 2 to 10 · 21 months after launch

Inspection models fail on the defects that matter most because those defects are rare, so the training set has only a few examples of them. Synthgen generates more examples of exactly that class from a dozen real ones, writes the labels at the moment the defect is placed, and promises to judge the result only on real images that the generator never saw.

Team of 2 to 10 · 20 months after launch, revenue growing

Seven years of research at a Norwegian university produced the method, the training data and the avatar before the company existed. The founder is the professor who led that research, the university licensed the technology to her company, and public bodies that must train staff in child interviews are the customers. The filed accounts show revenue of NOK 816,000 in 2024 and NOK 2,176,042 in 2025, at a loss.

Team of 2 to 10 · 40 months after launch, revenue falling

It sells to owners who have no time for social media and no designer: dentists, financial advisors, roofers, agencies. The first five posts are made from the website before the owner pays, so the value is visible in minutes. Templates made by designers, with AI filling in the text and images, keep the posts consistent.

Team of 2 to 10 · 4 months after launch

The founders had worked inside healthcare billing before, so they knew that insurance follow-up calls are a large, repetitive and expensive part of the work. A voice model can now hold this kind of short, scripted business conversation. The company sells to health systems and billing firms through pilots, and the founders said in November 2025 that every pilot had become a paying customer.

Team of 2 to 10 · 3 months after launch

It is built for one kind of legal work, litigation, by a co-founder who practiced it. General AI chat tools have produced invented case citations that courts have punished, and Litmas AI sells a check of every citation against real court opinions as its main feature. The company stated that its demand came mainly from inbound marketing, and it priced per case so that small and contingency-fee firms can start small.

Team of 2 to 10 · 7 months after launch

The founder, a lawyer who teaches negotiation, said that mediation works but is expensive and tied to office hours and calendars. Adri lets both sides answer at different times, and it makes the first proposal itself. The company then moved its focus from consumers to mediation providers that want a cheap first step for small disputes.

Solo founder · 37 months after launch

The founder is a practicing litigator who, in the company's words, built it inside his own firm because he needed it. Drafting litigation documents takes many hours of a lawyer's time, and the company's December 2023 entry says the tool does such work in about two minutes. Its pages answer the main fear of lawyers about AI, invented case citations, with citation links that open the source and a written credit guarantee.