Holp: Product, team and how it was built
Holp (AI customer service agent for websites, QR codes and print, United Kingdom): Paid plans on sale with a 30-day trial, November 2026. Evidence grade E: no revenue figure was checked. Team: 2 co-founders (about page; the company register lists the same two directors). Launched July 2025; still running.Added
- Outcome
- Paid plans on sale with a 30-day trial, November 2026
- Evidence
- E no revenue figure was checked
- Launch
- July 2025
- Status
- Still running
- Team
- 2 co-founders (about page; the company register lists the same two directors)
- Outside funding
- None found
- Main channel
- Not stated
What is not verified
No revenue figure, paying-customer count or funding amount was found. The pricing page, the billing terms and a named payment provider show that paid plans are on sale. No source says that a customer has paid. The launch date shown is the month of incorporation, July 2025. No product launch date or earlier name was found, and the earliest dated page is from August 2026. A reader could look for a payment-processor profile, a founder interview or a press article. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.
Holp is an AI agent for customer service: a program that reads a customer's question and writes the answer itself. The business teaches it with its own web pages and PDF files, which the company calls knowledge. Holp sends the question and the matching passages to a model from OpenAI or Anthropic, the privacy policy says. It does not train its own model.
Holp Ltd was incorporated on 15 July 2025, and the company register lists two directors from that day. The company's about page names them as the co-founders: Paul Wright, who leads design and product, and Liam Mclaney, who leads development. The pricing page lists four self-service plans and an Enterprise plan that starts at GBP 995 a month.
No revenue figure was found, so this story is grade E. The pricing page, the billing terms and a payment provider show that paid plans are on sale. No source states that a customer has paid.
Why did Holp work?
Four causes, in the order they mattered. Each one is a reusable lesson.
It targets visitor attractions, where the same questions repeat
The about page says the company builds for visitor attractions, charities and membership bodies. A company blog post says a small number of practical questions make up most of the volume at attractions. It names Eureka!, Castle Howard and Magna as customers. These are the company's own statements.
One link or QR code puts the agent on any page or sign
Every agent gets its own link and QR code, the pricing page says. The business can share the link in emails and social posts, or print the code on posters, menus and packaging. The home page says no developer is needed.
A low entry price and a trial let a small business start alone
The pricing page lists a low first plan and a 30-day trial that needs a card. The company says setup takes minutes. The home page also claims that rivals charge more per conversation. No source for that comparison was found.
How it was built
These details come from the company's privacy policy, its terms and its pages. They are grade C unless noted. [8, 6, 2, 12]
- Holp does not build its own model. It sends the question, the matching passages and the recent conversation to OpenAI or Anthropic. On the newer widget the business can choose between them.
- Cloud hosting and databases run on Amazon Web Services in the London region, the privacy policy says.
- Stripe handles payments and subscriptions. Google Analytics measures the company's website, and only when a visitor accepts analytics cookies.
- Unnamed providers index the knowledge, read the pages and PDFs the business adds, and look things up on the web when an agent needs to.
- The marketing website runs on WordPress with the Yoast SEO plugin, which the sitemap file shows. The footer says Branch, the co-founder's agency, built it.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before Holp, and why did they fail?
Two companies in our database of failed startups sold software that engaged the visitors of a business's website. One of them tried to answer customers automatically. The values below are from that database and are not independently verified.
Answerly
The promiseFAQ and automated answers on a company's website, so fewer questions reach support staff.
Why it diedThe record says language processing at the time could not handle real customer questions, and setup took months of manual work.
Ve Interactive
The promiseMessages and pop-ups for website visitors who are about to leave, to win back lost sales.
Why it diedThe record says it was paid only when a sale happened, while its costs came first. It grew fast, and the model did not cover them.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
Answerly promised the same thing in 2013: answers from a company's own content, placed on its website. The the failed-startup database record says the technology could not read free-form questions, and every answer had to be written by hand first.
Holp relies on language models that a company can rent. The company says the agent learns from the business's own pages in minutes. Ve Interactive died on pricing that paid only after a sale. Holp lists fixed monthly prices. Whether customers pay for them is not shown by any source found.
Can one person copy Holp now?
The structure can be copied. The result is not proven.
One narrow audience with the same questions every day, a fixed monthly price and a card-backed trial is a structure that two people can start. The company did not publish a result. A reader could test it with one sector, such as attractions, before building for everyone.
Where it is still open: Other places where a printed code can open a chat: hotel rooms, tour buses, museum labels, market stalls and product packaging.
- 1Pick one sector where customers ask the same twenty questions, and name it on the page.
- 2Let the business paste its website address and answer only from that content.
- 3Sell fixed monthly plans by the number of conversations, with a trial that shows real answers in minutes.
How much revenue does Holp make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Company incorporated | Holp Ltd, 15 July 2025 | C | Companies House lists a private limited company, number 16582223, status active, with software development as its business. The register is not checked for accuracy. | [4] |
| Directors | 2, both appointed 15 July 2025 | C | The register lists two directors, Liam Mclaney and Paul Wright, with no resignations. The company's about page names the same two as co-founders. | [5, 3] |
| Co-founders and roles | Paul Wright (Wag), head of design and product; Liam Mclaney, head of development | C | About page: "founded by two people who've spent 43 years between them designing, building and improving digital products". | [3] |
| Earlier companies of the founders | A digital agency (Paul Wright), Branch and Tidze (Liam Mclaney) | C | The about page says Paul sold the agency he founded 19 years earlier, and Liam founded Branch and built Tidze. These are other businesses. The footer says Branch built the website. | [3, 2] |
| Earlier name or product of Holp | None found | C | No page read gives an earlier name. The Internet Archive availability query for holp.ai returned no copy near August 2025. | [3, 13] |
| AI models used | OpenAI and Anthropic | C | Privacy policy: "Holp does not build its own language model." It names OpenAI and Anthropic as the two providers that generate answers. | [8] |
| Plans on sale | Starter, Grow, Core and Scale, plus Enterprise | C | The pricing page lists monthly and yearly prices in three currencies. Starter is US$35 a month billed monthly, Scale is US$245, and Enterprise is listed from GBP 995 a month. | [1] |
| Trial and billing terms | 30-day trial with a card; renews until cancelled; payments not refundable | C | Pricing page: "You'll need a card to start your 30-day trial, though nothing is charged today". The subscriber terms add that card details are handled by Stripe. | [1, 6] |
| Way to buy a plan | Start your free trial links to app.holp.ai | C | Each plan button links to a plan address on app.holp.ai. The sign-up page loads by script, and its source lists a billing trial route. The form itself was not seen. | [1, 11] |
| Customers named by the company | Eureka!, Castle Howard and Magna | C | A company blog post of 24 August 2026 names them. The about page names two charities that get Holp free, and a logo wall on the home page shows two more names. | [10, 3, 2] |
| Conversations at one customer | 360 in the first month at Eureka! | C | Company blog post of 24 August 2026. The month is not dated. The about page also shows an undated counter of "30,000+" questions answered. | [10, 3] |
| Time from incorporation to the pricing page read | 16 months | calc | Calculated: July 2025 to November 2026. | [4, 1] |
How to read this table. The company register is an official record that Companies House does not check. Every other value is grade C: the company's own pages, which no outside source confirms. No value is grade A or B.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Starter | 30 | 35 | 150 conversations a month, 1 agent, 100 pages of knowledge, English only |
| Grow | 63 | 75 | 500 conversations a month, 2 agents, 500 pages, 50+ languages |
| Core | 105 | 125 | 1,000 conversations a month, 3 agents, 2,000 pages, 10 team members, live chat |
| Scale | 205 | 245 | 2,500 conversations a month, 5 agents, 10,000 pages, unlimited team members |
| Enterprise | from GBP 995 a month | higher volumes, white-label, onboarding |
The page also shows pounds and euros. It lists a yearly price with two months free, and the column for yearly billing shows that price divided by 12 and rounded up. The page lists removal of the Powered by Holp badge at US$20 a month on Starter, Grow and Core. The home page lists top-up packs from US$15. Enterprise is listed in pounds only.
When did Holp launch, and how did it grow?
From incorporation to a pricing page with five plans, in 16 months. Each entry carries its grade.
- 15 July 2025CHolp Ltd is incorporated. Two directors are appointed on the same day. [4, 5]
- 11 August 2026CThe home page's structured data gives this as its first publication date. It is the earliest dated page found. [2]
- 24 August 2026CA company blog post names three attractions as customers. The company's terms and privacy pages carry the same modification date. [10, 12]
- 26 October 2026CThe sitemap gives this as the last change to the pricing page. [12]
- 12 November 2026CThe pricing page lists four plans with a 30-day trial and an Enterprise plan from GBP 995 a month. [1]
What could go wrong for Holp?
The risks are the mirror image of the causes above.
What is not verified
No revenue figure, paying-customer count or funding amount was found. The pricing page, the billing terms and a named payment provider show that paid plans are on sale. No source says that a customer has paid. The launch date shown is the month of incorporation, July 2025. No product launch date or earlier name was found, and the earliest dated page is from August 2026. A reader could look for a payment-processor profile, a founder interview or a press article.
Logos, counters and testimonials
The home page shows six logos, and the about page says two of those organisations get Holp free. The home page says Holp has answered over 30,000 customer questions. The about page shows "30,000+" and "100% of the organisations we've launched Holp with are still using it". Neither figure has a date or a source. The home page also shows "92%" of questions answered and a result figure beside each testimonial, with no source. Three testimonials name a person and a job title, under the logos of Eureka!, Castle Howard and Jerry Green Dog Rescue. The about page lists Jerry Green Dog Rescue as a charity that gets Holp free. It also says the founders built earlier projects for Eureka!. On 12 November 2026 the websites of Castle Howard and Jerry Green Dog Rescue loaded the Holp chat script. The testimonial wording was not searched elsewhere.
Statements that disagree
The home page says "Get started for free", and the pricing page says a card is needed for the trial. The subscriber terms say plans differ "never by features". They also say seats are unlimited on every plan. The pricing page limits seats and gives live chat only to Core and above. The lead page says Holp connects to Zapier, and the pricing page says "Zapier is coming soon".
AI disclosure and lead capture
The home page says that if customers ask, Holp will say it is an AI, and if they do not, it gets on with answering. The agent can open a form that takes a visitor's name and email for the business. The business chooses the fields and receives the data. No sale or enrichment of contact data was found.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- C Holp pricing page, read 12 November 2026Read in full. Source for the plans, prices, limits, trial wording and the links to app.holp.ai.
- C Holp home page, read 12 November 2026Read in full. Source for the product description, the logos, the testimonials, the counters and the AI disclosure answer.
- C Holp about page, read 12 November 2026Read in full. Source for the founders, their earlier companies, the free partners and the company number.
- C Companies House: HOLP LTD (16582223), company overviewRead in full on 12 November 2026. Source for the incorporation date. The registered address is not reproduced here.
- C Companies House: HOLP LTD (16582223), officersRead in full on 12 November 2026. Source for the two directors and their appointment date.
- C Holp subscriber termsRead in full. Source for billing, renewal, refunds, the trial and Stripe.
- C Holp terms of useRead in full. Checked for restricted uses and the company details.
- C Holp privacy policyRead in full. Source for OpenAI, Anthropic, Amazon Web Services, Stripe and Google Analytics.
- C Holp lead generation pageRead in full. Source for the lead capture form and the Zapier statement.
- C Holp blog, 24 August 2026: AI Chatbots for Visitor Attractions, Museums and Heritage SitesRead in full. Source for the three named customers, the 360 conversations and the testimonial attributions.
- C Holp sign-up page, app.holp.ai/registerRead the page source. The form loads by script and was not seen. The source lists a billing trial route.
- C Holp site sitemaps: post and page sitemaps, read 12 November 2026Read in full. Source for the modification dates of the pricing, terms and privacy pages.
- C Internet Archive availability query for holp.aiRead the reply. It lists no snapshot, so no earlier copy of the site could be read.
- C Database of failed startups, local exportRecord pages read on 12 November 2026. AI-assisted summaries, not independently verified. Source for the failed predecessors.
- C Castle Howard home page, read 12 November 2026Read the page source. It loads the chat script from app.holp.ai.
- C Jerry Green Dog Rescue home page, read 12 November 2026Read the page source. It loads the chat script from app.holp.ai.
Run this company? Send corrections or a verified figure to aiolum@livyden.com