ChatDash: Revenue, team and how it was built
ChatDash (White-label client portal, workflow builder and usage billing for agencies that resell AI voice and chat agents, United States): US$19.9K MRR verified by Stripe and US$603K all time, October 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 founder, Habeen Jun, named only through the site's booking link; the company writes as "the ChatDash Team"; headcount not published. Launched April 2024; still running, revenue falling.Added 27 October 2026
- Outcome
- US$19.9K MRR verified by Stripe and US$603K all time, October 2026Revenue falling
- Evidence
- A disclosed by a company or a filing, or verified by a payment processor
- Launch
- April 2024
- Status
- Still running
- Team
- 1 founder, Habeen Jun, named only through the site's booking link; the company writes as "the ChatDash Team"; headcount not published
- Outside funding
- None disclosed
- Main channel
- Not stated
ChatDash is a white-label platform: software that a reseller shows to its own customers under the reseller's brand, with the maker's name hidden. The resellers are agencies that build AI voice agents, programs that answer or make phone calls with a synthetic voice and a large language model, on platforms such as Retell, Vapi and ElevenLabs. ChatDash gives each of the agency's clients a branded portal with call logs, analytics and a knowledge base they can edit, a workflow builder, a visual editor in which an event such as "call ended" triggers steps like sending a summary email or booking an appointment, and a billing engine on top of Stripe Connect, a Stripe product that lets a platform charge money on behalf of its users: per call, per minute, per month or per booked appointment. ChatDash also runs AI of its own: text agents built on OpenAI's Assistants API inside the client dashboard, and an "AI Analysis" layer that writes call summaries, scores conversations and generates FAQs.
The company is ChatDash, LLC, in the United States. No page names its founder. The site's own code offers customers who want to cancel a "one-on-one session with our founder" and links to a booking page under the name Habeen Jun; the company otherwise signs as "the ChatDash Team". The privacy policy still describes the first product: "a third-party service connecting Voiceflow and our clients", a dashboard for agencies that built chatbots on Voiceflow. The TrustMRR profile gives 1 April 2024 as the founding date, and the Wayback Machine has a first copy of chat-dash.com from 14 July 2024. By 2025 the product had moved to voice: the help center documents Retell and Vapi agents, phone numbers, outbound call campaigns and a "SaaS Mode" in which the agency's clients sign up and pay on their own. TrustMRR, a service that reads revenue from a company's own payment account through an API key, shows for the ChatDash Stripe account US$602,728 of revenue in total, US$366,064 in the last twelve months, a best month of US$50,323 in November 2025, US$19,934 in September 2026, and monthly recurring revenue (MRR, the monthly value of all active subscriptions) of US$19,893 from 113 subscriptions on 27 October 2026. The home page says "Trusted by 600+ Agencies"; the 113 active subscriptions are the paying ones.
The revenue figures are grade A: TrustMRR reads them from the company's Stripe account. The founder's name rests on the site's code and a booking page, grade B. Prices, features and history come from the company's own pages, grade C. The page also shows earlier companies that sold chatbots or all-in-one dashboards to small businesses, and why they failed.
How much revenue does ChatDash make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Monthly recurring revenue (MRR), 27 October 2026 | US$19,893 from 113 active subscriptions | A | TrustMRR, read from the company's Stripe account through an API key, synced 27 October 2026 at 02:05 UTC. 30-day MRR change: -3.3%. | [1] |
| Revenue per subscription per month | about US$176 | calc | Calculated: 19,893 / 113. The three plans cost US$100 to US$600 a month, plus client add-on slots and the US$200 HIPAA add-on, so the average is consistent with software subscriptions. MRR times twelve is US$238,716 a year, the headline figure of this page. | [1, 3] |
| Verified revenue, all time, to 27 October 2026 | US$602,728 | A | TrustMRR. Last 12 months: US$366,064; last 6 months: US$128,929; last 3 months: US$60,312; last 30 days: US$21,678, marked +11.6% against the 30 days before. | [1] |
| Revenue by month | Nov 2025 US$50,323; Dec US$44,824; Jan 2026 US$39,462; Feb US$34,589; Mar US$34,394; Apr US$27,142; May US$21,520; Jun US$24,370; Jul US$23,989; Aug US$18,930; Sep US$19,934; Oct US$19,943 to 27 October | A | TrustMRR monthly table, synced 27 October 2026. Ten months of decline from November 2025 to August 2026, then two flat months. | [1] |
| Fall from the best month | 60% from November 2025 to September 2026 | calc | Calculated: (50,323 - 19,934) / 50,323 = 60.4%. The last three months average US$20,104 a month; the last twelve average US$30,505. The all-time total minus the last twelve months leaves US$236,664 for April 2024 to October 2025. | [1] |
| Where the revenue figures come from | Stripe, through an API key; merchant of record: no | A | TrustMRR's verification section. No Google Analytics, DataFast or Search Console connection, so there are no verified traffic figures. The profile's tech stack lists only Stripe. | [1] |
| Founder | Habeen Jun, named only through the site's booking link | B | The site's JavaScript shows, in the cancellation flow, "Book a one-on-one session with our founder so we can help get you up and running" and opens cal.com/habeen-jun-tvalts/help-session, a page titled "Help Session | Habeen Jun". No ChatDash page prints the name. The TrustMRR profile has no founder line. | [4, 5, 1] |
| Company | ChatDash, LLC, United States | C | Site footer and the Business Associate Agreement; TrustMRR gives the country as US. No source states a headcount or a funding round; the company signs its changelog "the ChatDash Team". | [2, 13, 1, 11] |
| Customers claimed | "Trusted by 600+ Agencies" | C | Home page, 27 October 2026; TrustMRR's founder-written profile gives an estimated user count of 600. The Stripe account has 113 active subscriptions, so most of the 600 are trial, former or free accounts. | [2, 1] |
| First product | a white-label dashboard for Voiceflow chatbots, with OpenAI Assistants | C | Privacy policy: "As a third-party service connecting Voiceflow and our clients, we collect business and Voiceflow account data". The founder-written TrustMRR description: "full Voiceflow and OpenAI Assistant API integrations". | [6, 1] |
| AI platforms supported in the knowledge base | Voiceflow, Retell, Vapi, OpenAI, ElevenLabs, Botpress, Vectorshift, Flowise | C | Help center article Knowledge Base, updated about a year before 27 October 2026. The home page now names Retell, Vapi and ElevenLabs. | [9, 2] |
| AI run by ChatDash itself | OpenAI assistants edited in the client dashboard; AI Analysis (summaries, conversation evaluation, FAQ generation, topic assignment, misunderstood-query detection) | C | Help center articles Edit Assistant and AI Analysis Overview. The voice agents themselves run on the agency's Retell, Vapi or ElevenLabs account. | [9] |
| Prices | US$120, US$300, US$600 a month; US$1,200, US$3,000, US$6,000 a year; HIPAA add-on US$200 a month | C | Pricing page and its script, 27 October 2026; unchanged from the Wayback copy of 18 May 2026. | [3, 16] |
| Managed service | "We build, deploy, and maintain AI voice agents for your clients", custom pricing | C | The Managed Service tab of the pricing page. A separate landing page, speak-with-us, says "We Build Top Grade AI Receptionists Delivered Within 5 Business Days". How much of the revenue comes from this service is not public. | [3, 15] |
| Testimonials | video testimonials from named agency owners | C | A Senja wall embedded on the home page, with transcripts: the founder of Scalex Growth Agency, the director of operations of a retail BPO, the CEO of Arose AI, the founder of RJ Media and others. Not independently verified, but named and in video. | [12] |
| Refund terms | contradictory: "30-day money-back guarantee" and "within this 7-day period" in the same paragraph | C | Refund policy page, 27 October 2026. The rest of the page uses 7 days. | [8] |
| Time from launch to the October 2026 figure | 30 months | calc | Calculated: April 2024, the founding date on TrustMRR, to October 2026. | [1] |
How to read this table: a grade A value was read by TrustMRR from the company's Stripe account through an API key. A grade B value is visible in the site's public code or on a page that the code links to. A grade C value is what the company states on its own pages. A "calc" value was computed on this page from the rows above it.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Starter | 100 | 120 | 3 clients, US$15 a month per extra client, unlimited agents, custom domain, Stripe billing |
| Growth | 250 | 300 | 5 clients, US$12 per extra client, custom KPI metrics, outbound call campaigns, white-label email |
| Ultimate | 500 | 600 | 10 clients, US$10 per extra client, white-label backend, API access, priority support |
| HIPAA add-on | 200 | Business Associate Agreement; any plan | |
| ChatDash Managed | custom | custom | the company builds and maintains the voice agents for the customer's clients |
The page shows yearly billing by default, as US$1,200, US$3,000 and US$6,000 a year, each struck against twelve monthly payments (US$1,440, US$3,600, US$7,200), so yearly billing gives two months free. The monthly prices of US$120, US$300 and US$600 are in the page's script. Each plan includes a number of client slots; more clients cost US$15, US$12 or US$10 a month each. All plans include unlimited agents, unlimited AI analysis, a custom domain, Stripe billing and Retell, Vapi and ElevenLabs agents. HIPAA compliance with a Business Associate Agreement is an add-on at US$200 a month. A second tab, "Managed Service", offers "ChatDash Managed": "We build, deploy, and maintain AI voice agents for your clients", at custom pricing. There is a 7-day free trial without a card.
When did ChatDash launch, and how did it grow?
From a dashboard for Voiceflow chatbots in 2024 to a billing and delivery platform for AI voice agencies with US$602,728 of verified revenue, in 30 months. Each entry carries its grade.
- 1 April 2024CFounding date given on the TrustMRR profile, under ChatDash, LLC. The first product is a white-label dashboard for agencies that build chatbots on Voiceflow, with OpenAI assistants. [1, 6]
- 14 July 2024CFirst copy of chat-dash.com in the Wayback Machine. [16]
- 2025CThe help center documents voice agents on Retell and Vapi, phone numbers by SIP trunking, outbound campaigns, AI Analysis of conversations and a SaaS Mode in which the agency's clients sign up and pay on their own. [9]
- 5 August 2025CSubscriptions are now all created from the Stripe Billing menu; a Transactions page is added. [10]
- 14 September 2025CDashboard rework: clients become organizations with members, projects are merged into agents, the agent limit is removed on all plans, in preparation for native workflows. [11]
- November 2025ABest month in the Stripe table: US$50,323. [1]
- 2 March 2026CRole-based control, customization features and enhanced analytics. [10]
- April 2026CUnified analytics and conversations across all of a client's agents; custom charts; per-day business hours; agents linked to existing subscriptions. [10]
- 18 May 2026CThe pricing page shows the same three self-serve plans as in October 2026 and a Managed Service tab. [16]
- 16 July 2026CInstallment plans: a one-time setup fee can be split into a fixed number of monthly payments. [10]
- 27 October 2026ATrustMRR: US$19,893 MRR from 113 subscriptions, US$602,728 all time; the last 30 days are 11.6% above the 30 before, after ten months of decline. [1]
Why did ChatDash work?
Four causes, in the order they mattered. Each one is a reusable lesson.
Sell to the resellers, not to the end customers
The buyers are agencies that already sell AI phone agents to dentists, roofers and call centers. ChatDash does not compete with them for those customers; it sells them the part they would otherwise build: a portal with their logo, a client login, usage billing. One sale to an agency brings all of that agency's clients onto the platform.
Price per client slot
Plans include 3, 5 or 10 clients and charge US$10 to US$15 a month for each further client. An agency's bill grows with its own client list, so the price follows the value, and the average subscription of about US$176 a month is higher than the base plans.
Follow the platform shift
The product started in 2024 as a dashboard for Voiceflow chatbots. When AI phone agents on Retell and Vapi became the product that agencies sold, ChatDash added call logs, phone numbers, outbound campaigns and voice analytics, and it now presents itself as a voice agent delivery platform. The knowledge base still accepts eight agent platforms.
Replace the tools the agency pays for
The workflow builder is sold as a replacement for Zapier and Make, with unlimited runs included, and the billing engine as a replacement for manual invoicing. The pitch to an agency is a lower tool bill and fewer hours, not a better AI.
How it was built
These details come from the site's public code and the company's own pages. Facts visible in the code are grade B; the rest is grade C. [4, 13, 3, 9, 7]
- A React single-page application (the pages print "You need to enable JavaScript to run this app"); the bundle uses React Flow for the visual workflow builder, Material UI, socket.io and Daily.co's browser calling library for web calls.
- The workflow builder is powered by Albato, a third-party automation service: the Business Associate Agreement says the builder is "powered by Albato" and excludes it from HIPAA coverage.
- Billing runs on Stripe: the agency connects its own Stripe account and ChatDash creates subscriptions, usage charges, performance-based charges and installment plans in it. TrustMRR reads the company's own revenue from Stripe.
- Voice agents come from the agency's Retell, Vapi or ElevenLabs account; text agents from Voiceflow or from OpenAI's Assistants API, whose instructions, model and tools the client edits inside the dashboard. ChatDash's own AI Analysis writes summaries, evaluates conversations and generates FAQs.
- Help center, roadmap and changelog run on Featurebase; interactive demos on Supademo; testimonials on Senja; an affiliate program on FirstPromoter; two Google Tag Manager containers load Google Ads conversion tracking.
- Support through an in-app issue form, a Discord community, YouTube tutorials and, in the cancellation flow, a booking link for a session with the founder.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before ChatDash, and why did they fail?
Five companies in the Loot Drop database sold chatbots or all-in-one dashboards to small businesses and their agencies. The values below are from that database and are not independently verified.
Answerly
The promiseFAQ chatbots that deflect support tickets so humans handle only the hard cases.
Why it diedThe bots of 2013 could not understand enough questions; customers lost trust in the deflection promise.
Vanti
The promiseConversational commerce: brands sell through intelligent chatbots.
Why it diedBrands did not buy enough of it before the money ran out, even as better models arrived.
Niles
The promiseA company's knowledge in a bot inside Slack.
Why it diedSlack and the big platforms added search and bots themselves; a bot inside someone else's chat tool had no moat.
SumAll
The promiseThe all-in-one data dashboard for small businesses.
Why it diedEach platform shipped its own analytics; a dashboard that only displayed other tools' data had nothing of its own to sell.
Snapboard
The promiseOne dashboard that unifies all your developer tools.
Why it diedThe tools it displayed built their own dashboards, and few teams paid for a window onto data they already had.
The failed startups come from Loot Drop, a free database of dead startups, retold here in our own words. Loot Drop describes its entries as AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
Answerly and Vanti sold the chatbot itself and died when the bots disappointed or when brands would not pay. SumAll, Snapboard and Niles sold a window onto other companies' data or chat tools and died when those companies built the window themselves. ChatDash is the second kind: a portal and billing layer on top of Retell, Vapi, ElevenLabs and Voiceflow, all of which could add white-label portals and reseller billing to their own products.
What differs is the buyer and the money flow. ChatDash does not sell to the end customer; it sells to agencies that resell AI agents and need to look like a company to thirty clients. Those agencies already pay for the AI, so ChatDash carries no model cost, and its billing engine sits in the agency's Stripe account, where the agency's own revenue passes through it. That makes it hard to remove once set up. The weakness is in the Stripe table: the best month was November 2025 and revenue fell by 60% in ten months, while the company's pages added a managed service in which it builds the agents itself, a service business next to the software.
Can one person copy ChatDash now?
The layer, yes. The dependence, with care.
Whenever a new kind of AI product is resold by agencies, the agencies need a branded portal, client logins and usage billing before they need anything else, and the platform makers are slow to build it. A reseller layer with per-client pricing can reach a few hundred paying agencies without any model cost. The risk is that the platform makers, or a larger competitor, add the same layer.
Where it is still open: Any AI product that agencies resell to small businesses: AI receptionists, SEO agents, ad-creation agents, bookkeeping agents, and whatever comes next, each needing a branded portal and billing before the platform makers ship one.
- 1Find a category of AI agents that agencies resell, and talk to the agencies, not the end customers.
- 2Build the portal, the client login and the usage billing on Stripe Connect; let the agency keep its own AI account and its own Stripe account.
- 3Price per client slot, so the bill grows with the agency's client list.
- 4Add the integrations the agencies already use, such as GoHighLevel, and replace the automation tools they pay for.
What could go wrong for ChatDash?
The risks are the mirror image of the causes above.
Who runs it
No ChatDash page names a person. The founder's name, Habeen Jun, comes from the site's own code, which opens a booking page for a "one-on-one session with our founder", and from that page's title. The company signs as "the ChatDash Team" and publishes no headcount. The money is grade A and no source suggests more than ten people, so the story is published with the team label "headcount not published".
Is the AI the product?
The voice agents that ChatDash delivers run on the agency's Retell, Vapi or ElevenLabs account; ChatDash is the portal, the workflow engine and the billing around them. Its own AI is the AI Analysis layer (call summaries, conversation scores, FAQ generation) and text agents on OpenAI's Assistants API that clients edit inside the dashboard. The business exists only because agencies sell AI agents, and every plan includes unlimited AI analysis, so this page classes it as AI-native; a reader who counts only companies that run their own models would not.
A done-for-you service next to the software
The pricing page has a "Managed Service" tab: "ChatDash Managed. We build, deploy, and maintain AI voice agents for your clients." at custom pricing, and a landing page says "We Build Top Grade AI Receptionists Delivered Within 5 Business Days". The story's product is the self-serve software, and the 113 subscriptions at about US$176 a month match the software plans, but the public data cannot show how much of the US$602,728 came from the managed service.
Revenue fell by 60% in ten months
From US$50,323 in November 2025 to US$18,930 in August 2026, then US$19,934 and US$19,943 in September and October. TrustMRR marks the last 30 days as 11.6% above the 30 days before and the MRR change as -3.3%. The pages do not say why; the market of AI voice agent resellers also has direct competitors that the site compares itself with: Assistable, Thinkrr and Nedzo.
Claims and pages that do not agree
The home page says "Trusted by 600+ Agencies" while the Stripe account has 113 active subscriptions. The refund page says "We offer a 30-day money-back guarantee" and, in the next sentence, "you must request it within this 7-day period". The terms promise a Data Protection Officer at "DPO Contact Information", a placeholder that was never filled in.
Depends on other companies' platforms
The product reads from and writes to Retell, Vapi, ElevenLabs, Voiceflow, OpenAI and GoHighLevel, and its workflow builder is powered by Albato. Any of them can change prices, interfaces or policies, or add a white-label reseller portal of its own.
Marketing tactics
The site loads a FirstPromoter affiliate script and Google Ads conversion tracking, and the help pages point to a Discord community and YouTube tutorials. No source states which channel brought most customers, so the channel is marked unknown. The testimonials are video statements by named agency owners on a Senja wall.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- A TrustMRR markdown profile: ChatDash, LLC, revenue last synced 27 October 2026Read the markdown profile. Source for all revenue, MRR and subscription figures (verified through a Stripe API key), the founding date, the country and the founder-written description.
- C ChatDash home page, read 27 October 2026Read in full. Source for the product description, the "600+ Agencies" claim, the supported voice platforms and the Zapier replacement pitch.
- C ChatDash pricing page, read 27 October 2026Read in full, with the monthly prices and the Managed Service tab read from the page's script. Source for the plans, add-ons and trial.
- B ChatDash site JavaScript bundle, read 27 October 2026Searched the public code for links and text. Source for the founder booking link, the monthly prices, the managed-service text, and the third-party services the site uses (FirstPromoter, Supademo, Senja, Featurebase, Daily.co, React Flow).
- B Cal.com booking page: Help Session, Habeen JunRead the page title and metadata. The page that the ChatDash code opens for a session with the founder.
- C ChatDash privacy policy, read 27 October 2026Read in full. Source for the Voiceflow origins and the data the service collects.
- C ChatDash terms of service, read 27 October 2026Read in full. Source for the third-party workflow builder clause and the unfilled DPO placeholder.
- C ChatDash refund policy, read 27 October 2026Read in full. Source for the contradictory refund periods.
- C ChatDash help center: Knowledge Base, AI Analysis Overview, Edit Assistant, SaaS Mode, Phone Numbers, Support and ResourcesRead the home page, the sitemap and six articles. Source for the supported AI platforms, the AI features ChatDash runs itself, SaaS Mode, SIP phone numbers, Discord and YouTube.
- C ChatDash changelog, read 27 October 2026Read the list of entries from August 2025 to July 2026. Source for the dated feature history.
- C ChatDash changelog, 14 September 2025: Important Changes to Your ChatDash DashboardRead in full. Source for the September 2025 rework and the "ChatDash Team" signature.
- C Senja testimonial wall for ChatDash, embedded on the home pageRead the transcripts. Source for the named customers and their roles.
- C ChatDash Business Associate Agreement, read 27 October 2026Read the sections on the parties and excluded services. Source for the company name and the Albato-powered workflow builder.
- C ChatDash vs Assistable comparison page, read 27 October 2026Read in full. Source for the competitors and the billing models.
- C ChatDash: Talk to ChatDash, Book a Demo or Consultation, read 27 October 2026Read in full. Source for the "AI Receptionists Delivered Within 5 Business Days" offer.
- C Wayback Machine: chat-dash.com on 14 July 2024 and the pricing page on 18 May 2026Read both archived copies; the 2024 copy is an empty JavaScript shell that proves only that the site existed. Source for the May 2026 prices.
- C Loot Drop database export, 1,749 failed startupsLocal export. AI-written summaries, not independently verified. Source for the failed predecessors.