IntentPost: Revenue, sale and how it was built
IntentPost (Direct-mail outreach for B2B sales teams, with AI-written messages, United States): US$120K ARR before a sale at an undisclosed price, July 2026. Evidence grade D: reported, not verified. Team: 2 co-founders and 3 staff on the company's About page, January 2026; no headcount is given for the time of the revenue figure. Launched September 2025; sold 10 months after launch.Added 25 October 2026
- Outcome
- US$120K ARR before a sale at an undisclosed price, July 2026
- Evidence
- D reported, not verified
- Launch
- September 2025
- Status
- Sold, 10 months after launch
- Team
- 2 co-founders and 3 staff on the company's About page, January 2026; no headcount is given for the time of the revenue figure
- Outside funding
- None disclosed
- Main channel
- Founder's posts and audience
What is not verified
The headline figure, US$120,000 in annual recurring revenue six weeks after the first customer, rests on one source: the founder, Faiz Imran, in an interview that Acquire.com published as an article and podcast episode on 2 July 2026. His own site repeats it as "$0 → $120K ARR in 6 weeks", and the No-Code Exits newsletter of 21 August 2026 retold the article and wrote that the figures are founder-reported. The first customer at US$2,500 a month and HubSpot as a customer come from the same interview. No source gives the calendar date of the figure, the price or the buyer of the sale, or the headcount at the time. Acquire.com, which ran the marketplace, confirms that a sale happened, not the revenue. A reader could look for a payment-processor profile such as TrustMRR, a listing summary from the Acquire.com marketplace with verified revenue, a statement by the buyer, or a HubSpot reference to IntentPost. The headline number is grade D: one claim or one estimate, with no second source. Aiolum shows it because the story is useful, and marks it so that it is not mistaken for a verified figure.
IntentPost is an outbound sales tool. Outbound means that the seller contacts a possible buyer first, instead of waiting for the buyer to come. Most outbound today is email and LinkedIn messages. IntentPost uses direct mail, which is paper sent by post to a named person: a handwritten card, a postcard or a gift. It starts from intent signals, which are records that a company may be ready to buy, such as a visit to the seller's website or a change of deal stage in the seller's customer database. The service then does address enrichment, which means finding a postal address for a person from a name, an email address or a LinkedIn profile. An AI model suggests what to write and what to send, the customer approves the preview, and printing and shipping partners deliver it. The company's terms name Sidequest Inc., a Delaware corporation, as the owner of the product.
Faiz Imran, who describes himself on his own site as a 24-year-old founder with six exits, started IntentPost as co-founder and chief executive with Riley Baker as co-founder and chief technology officer. The website project was created in early September 2025 and the domain intentpost.ai was registered on 28 September 2025. According to an article by the marketplace Acquire.com on 2 July 2026, based on an interview with him, he first set up only a landing page and a payment link; within two weeks one customer paid US$2,500 a month, and IntentPost reached US$120,000 in annual recurring revenue (ARR, the yearly value of all subscriptions that are running at one moment) six weeks after that, with customers that included HubSpot. The same article says he sold the company through Acquire.com after only a few months of operation. His own site lists IntentPost as acquired, with the words "$0 → $120K ARR in 6 weeks".
The revenue figure rests on one founder account, repeated by Acquire.com, by its podcast page, by his site and by a newsletter that retold the article, so the evidence grade is D. The buyer and the price are not disclosed, and no source gives a calendar date for the US$120,000 figure or for the sale. Acquire.com ran the marketplace where the sale took place, which makes its statement that a sale happened stronger than the revenue figure. The page also shows earlier companies in the Loot Drop database that tried to sell sales data, outbound calls or physical gifts and closed.
How much did IntentPost make, and what was it sold for?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Annual recurring revenue six weeks after the first customer | US$120,000 | D | The founder's account in Acquire.com's article and podcast of 2 July 2026, repeated on his own site and in the No-Code Exits newsletter of 21 August 2026. No source gives the calendar date of the figure. The newsletter adds: the figures are founder-reported. | [1, 2, 3, 4] |
| Revenue per month at that ARR | US$10,000 | calc | Calculated: US$120,000 divided by 12. | [1] |
| First paying customer | US$2,500 a month, within two weeks of the landing page | D | Acquire.com's article, from the founder's interview. The payment came through a payment link before the full product was built. | [1, 4] |
| Share of the ARR from the first customer | 25% | calc | Calculated: US$2,500 times 12 is US$30,000, divided by US$120,000. This assumes the first customer was still paying at the time of the ARR figure, which no source says. | [1] |
| Named customer | HubSpot | D | Acquire.com's article: signed customers such as HubSpot. HubSpot has not confirmed it in any source read for this page. The home page shows testimonials from staff of Rounds.so and Shoofly. | [1, 5] |
| Sale | sold through Acquire.com; price and buyer not disclosed | C | Acquire.com's article of 2 July 2026, on the marketplace's own blog: the founder sold the company through Acquire.com after only a few months of operating. The No-Code Exits newsletter writes that the sale price and the buyer are both undisclosed. | [1, 4] |
| Date of the sale | not stated; before 2 July 2026 | C | The first dated report is Acquire.com's article and podcast episode of 2 July 2026. The founder's site places IntentPost under 2025, which is the year the project started. The company website still named him chief executive when it was last published on 23 January 2026. | [1, 2, 3, 7] |
| Founders | Faiz Imran, co-founder and CEO; Riley Baker, co-founder and CTO | C | The company's About page. Faiz Imran's own site calls him co-founder and CEO of IntentPost. | [7, 3] |
| Team, January 2026 | 5 people: 2 co-founders, a product operations manager, a client success manager and a founding engineer | C | The About page, last published on 23 January 2026 and identical in the Wayback copy of 9 March 2026. No source gives the headcount at the time of the ARR figure. | [7, 10] |
| Outside funding of IntentPost | none disclosed | C | No source mentions an investment in IntentPost. The founder says he had three venture-backed and three bootstrapped exits overall, without saying which kind IntentPost was. He also invests through Sidequest VC; the company that owns the product is called Sidequest Inc. | [3, 8] |
| Company behind the product | Sidequest Inc., a Delaware corporation | C | The terms page, last updated 28 October 2025. It says the service operates only within the United States and uses Stripe for payments. | [8] |
| Website project created | 3 September 2025 | calc | Calculated: the Webflow site ID in the page source, 68b8681b9524e7690bb0488e, begins with a timestamp that decodes to 3 September 2025. The share image of the About and pricing pages is a file named ChatGPT Image Sep 6, 2025. | [5, 6, 7] |
| Domain registered | 28 September 2025 | B | The registry's RDAP record for intentpost.ai, read 25 October 2026. | [11] |
| Prices | US$199 to US$874 a month for Basic and Pro, DFY from US$3,450 a month billed yearly | C | The pricing page, read 25 October 2026. Credits for each item sent are charged on top. | [6] |
| Results claimed by the company | 90% open rates and 50%+ reply rates for physical plus digital sequences | C | The founder's blog post on the company site, 12 January 2026. No method or sample size is given. | [9] |
| A customer's result | US$100,000 in pipeline | C | A testimonial on the home page attributed to the chief executive of Rounds.so. Pipeline means the value of possible deals, not revenue. | [5] |
| Time from website project to the first report of the sale | about 10 months | calc | Calculated: September 2025 to July 2026. | [5, 1] |
How to read this table: a grade D value is a founder statement that appears in one interview and in pages that repeat it, with no buyer or payment-processor confirmation. A grade C value is a statement on the company's own pages or by the marketplace that handled the sale. A grade B value comes from a record the company does not control: the domain registry or the Wayback Machine. A "calc" value was computed on this page from the rows above it.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Basic | 199 | 249 | 1 seat; US$0.40 per credit; handwritten cards, postcards, address enrichment, AI-written messages, automated campaigns |
| Pro | 698 | 874 | 3 seats; US$0.25 per credit; adds customized gifts and custom integrations |
| DFY (done for you) | from 3,450 | from 4,449 | unlimited seats; 42,000 credits a year billed yearly or 3,500 credits billed monthly; campaign management by the company's team |
Every plan charges a monthly fee plus credits for each item sent; the page does not say how many credits a card, a postcard or a gift costs. Yearly billing is shown as 20% off, which matches the Basic and Pro prices by this page's calculation (199 is 79.9% of 249, and 698 is 79.9% of 874). The FAQ says there are no platform fees, minimums or contracts, while the terms page says some plans may include setup fees or minimum commitments. The DFY (done for you) plan adds a creative team and campaign management by the company. The prices on the page did not change after the sale, as far as the Wayback copy shows.
When did IntentPost launch, and how did it grow?
From a website project in September 2025 to a sale reported in July 2026, in about 10 months. Each entry carries its grade; the money entries are D because they rest on one founder account.
- 3 September 2025calcThe Webflow project of the IntentPost website is created, by this page's decoding of the site ID in the page source. Three days later a share image made with ChatGPT is added, by its file name in the About and pricing pages. [5, 7]
- September 2025DThe founder puts up a landing page with a payment link before the team builds the full product, according to Acquire.com's article. [1, 4]
- 28 September 2025BThe domain intentpost.ai is registered. [11]
- Within two weeks of the landing pageDThe first customer pays US$2,500 a month, by the founder's account. [1]
- 14 October 2025BThe Wayback Machine makes its first capture of intentpost.ai. [10]
- 28 October 2025CThe terms page is dated: IntentPost is a product of Sidequest Inc., a Delaware corporation, and payments run through Stripe. [8]
- Six weeks after the first customerDIntentPost reaches US$120,000 in annual recurring revenue with customers that include HubSpot, by the founder's account. By this page's arithmetic this would be late October or November 2025; no source gives the date. [1, 3]
- 12 January 2026CThe founder publishes a blog post arguing that Gmail's new AI filtering makes sales email weaker and that physical mail followed by LinkedIn messages works better for large accounts. [9]
- 23 January 2026CThe website is published for the last time. The About page lists two co-founders and three staff, says the company was founded in 2025, and says it has not yet made its launch announcement. [7]
- First half of 2026CThe founder sells IntentPost through Acquire.com after a few months of operation. Price and buyer are not disclosed. [1, 4]
- 2 July 2026CAcquire.com publishes episode 171 of its Startup Acquisition Stories podcast and an article on the sale. [1, 2]
- 21 August 2026DThe No-Code Exits newsletter retells the story and notes that the figures are founder-reported. [4]
- October 2026Cintentpost.ai is still online and unchanged since January. The founder's site lists IntentPost as acquired and names a new project for 2026. [5, 3]
Why did IntentPost work?
Four causes, in the order they mattered. Each one is a reusable lesson.
A payment link before the product
The founder put a price and a checkout on a landing page instead of a waiting list. According to Acquire.com's article, a customer paid US$2,500 a month within two weeks, before the full product existed. A payment tells the founder the price, the buyer and what was promised, so the first version is built to a known order instead of a guess.
Paper as the first contact, digital tools around it
The company's own pages say that email gets opened about one time in five and that a handwritten card is almost always opened. IntentPost kept the parts of modern outbound that already worked, the target lists, the triggers and the follow-up sequences, and changed only the first contact from an email to a letter or a gift. The tracked delivery date then sets the moment for the follow-up email or LinkedIn message.
AI writes the note, people approve it
Handwritten notes do not scale when a person must write each one. An AI model suggests the text for each prospect from the enriched details, and the FAQ says the customer receives a preview to approve or edit before anything is sent, unless the customer chooses otherwise. That is what let a five-person team offer personal letters as a software subscription.
Fitting into the customer's existing tools
The home page lists connections to Zapier, Clay, HubSpot, Slack, Make and the outreach tools Instantly, Smartlead and HeyReach, plus webhooks. A customer does not change its sales process; a deal-stage change or a website visit in a tool it already runs sends a card. This also made the business easy to hand to a buyer, because the workflow runs the same without the founder, as the No-Code Exits newsletter put it.
How it was built
These details come from the company's own pages, the page source of its website and the founder's interview. No source names the AI model, the programming language or the printing partner. [5, 1, 6, 8]
- The marketing site is built with Webflow; the site project was created on 3 September 2025 and the share image was made with ChatGPT on 6 September 2025, by the file names in the page source.
- The workflow, in the founder's words to Acquire.com: start with a LinkedIn profile, find address data, draft the message with AI, send the mail, track delivery, and trigger a digital follow-up.
- Address enrichment finds home and office addresses, and prospect enrichment adds interests, email and phone, according to the pricing page.
- Printing, shipping and delivery use both in-house and third-party fulfillment partners, the terms page says.
- Payments run through Stripe, and the site measures visits with Google Analytics and Microsoft Clarity, by the terms page.
- The app runs at app.intentpost.ai with sign-up links for each plan, and every plan includes a Slack support channel, by the pricing page.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before IntentPost, and why did they fail?
Five companies in the Loot Drop database tried to sell contact data, outbound calling, curated gifts or physical cards and closed. The values below are from that database and are not independently verified.
Elucify
The promiseAccurate business contact data for sales teams, from a crowdsourced database.
Why it diedZoomInfo and Clearbit had better data and more money, and the crowdsourced data was hard to keep fresh enough that users would pay.
Slik
The promiseSales intelligence that finds and ranks the leads a sales team should call first.
Why it diedLinkedIn Sales Navigator and ZoomInfo offered the same with larger datasets; customers left over stale data and it could not raise more.
VOIQ
The promiseOutbound sales calls by a network of trained agents on demand.
Why it diedCall quality was hard to keep across a dispersed workforce, and automated sales tools and broad freelance marketplaces undercut it.
Spoil
The promiseCurated gifts chosen, packed and delivered for you on short notice.
Why it diedAmazon was faster and cheaper, manual curation and logistics did not scale, and gift buyers rarely came back.
Chirply
The promiseGreeting cards and stationery with designs crowdsourced from artists.
Why it diedProducing and shipping custom physical cards was harder than expected, and demand for paper cards fell as digital cards grew.
The failed startups come from Loot Drop, a free database of dead startups, retold here in our own words. Loot Drop describes its entries as AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
Elucify and Slik sold sales data and lost to larger databases. VOIQ sold human outbound calls and lost to cheaper tools. IntentPost did not compete on data; it bought or connected to the data and the triggers that customers already had, through Clay, HubSpot and website-visitor tools, and sold the step those tools do not do: a physical item on a desk. Spoil and Chirply show that gifts and paper cards are costly to curate, produce and ship. IntentPost passed the production to fulfillment partners and used an AI model to write each note, which a small team could not have done by hand for every prospect.
The second difference is timing. The predecessors spent years and venture money looking for demand. IntentPost asked for payment before it built the product and, by the founder's account to Acquire.com, had a customer paying US$2,500 a month within two weeks. The founder then sold within months, so the long-run questions that ended Spoil and Chirply, repeat purchases and the cost of physical delivery, now belong to the buyer.
Can one person copy IntentPost now?
The pre-sale method, yes. The exact numbers, not verified.
A landing page with a price and a payment link, shown to people who already have the problem, costs a few days and answers the demand question before any building. That part is copyable by anyone selling to businesses. The reported speed, US$120,000 in annual recurring revenue six weeks after the first customer by the founder's account, came from a founder who says he had already built and sold several companies, and who told Acquire.com that he tests business-to-business ideas on LinkedIn and builds in public.
Where it is still open: Other channels that digital outreach crowded out and that AI now makes cheap to personalize: printed catalogues for a single buyer, phone voicemail with an approved script, physical samples for B2B products.
- 1Write the offer as a landing page with a monthly price and a working checkout, not a waiting list.
- 2Show it to the buyers you can reach directly: your own posts, your network, a short list of accounts.
- 3Build only what the first paying customer was promised, then add connections to the tools that customer already uses.
- 4Keep the business transferable from the start: shared passwords in a manager, tasks in a tracker, accounts owned by the company, as the Acquire.com article lists.
What could go wrong for IntentPost?
The risks are the mirror image of the causes above.
What is not verified
The headline figure, US$120,000 in annual recurring revenue six weeks after the first customer, rests on one source: the founder, Faiz Imran, in an interview that Acquire.com published as an article and podcast episode on 2 July 2026. His own site repeats it as "$0 → $120K ARR in 6 weeks", and the No-Code Exits newsletter of 21 August 2026 retold the article and wrote that the figures are founder-reported. The first customer at US$2,500 a month and HubSpot as a customer come from the same interview. No source gives the calendar date of the figure, the price or the buyer of the sale, or the headcount at the time. Acquire.com, which ran the marketplace, confirms that a sale happened, not the revenue. A reader could look for a payment-processor profile such as TrustMRR, a listing summary from the Acquire.com marketplace with verified revenue, a statement by the buyer, or a HubSpot reference to IntentPost.
Home addresses of cold prospects
The product finds home addresses of people who have not asked to be contacted, and the FAQ says it generates lists of cold prospects from intent data. The company's own terms forbid customers to upload purchased or non-opt-in contact lists, which is hard to square with that FAQ. Rules on using personal addresses for marketing differ by country and state; the terms say the service operates only in the United States.
Connected to outreach automation tools
IntentPost itself sends paper, not email, and the pages read for this story sell no inbox rotation, no sending inboxes and no LinkedIn automation. But its home page lists connections to Instantly and Smartlead, which are cold-email tools, and to HeyReach, which automates LinkedIn outreach, so a customer can trigger cards from such campaigns.
Very young at the sale
The company was sold, by the founder's account, after a few months of operation. Six weeks of revenue says little about how many customers stay. Acquire.com's article lists, as a lesson of this sale, that a business can lose its position in a sale when its numbers slow during due diligence, the buyer's checks before closing.
The website stopped changing
The site was last published on 23 January 2026 and still names the founder as chief executive. The No-Code Exits newsletter says the product still runs at intentpost.ai, but no source shows what the new owner has done with it.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- C Acquire.com blog, 2 July 2026: A Startup Sale Built on Demand, Not Guesswork, by Veronica BuratiniRead in full. The marketplace's own article from its podcast interview with the founder. Source for the sale through Acquire.com, the US$2,500 first customer, the US$120,000 ARR, HubSpot, the workflow and the founder's background. The revenue figures in it are the founder's account (grade D); the sale is the marketplace's own statement (grade C).
- D Apple Podcasts: Startup Acquisition Stories, episode 171, 2 July 2026: 6 Exits by 24: The Demand-First Startup SaleRead the episode page and description; did not listen to the audio. Confirms the date and the US$120K ARR within weeks.
- D Faiz Imran's personal site, read 25 October 2026Read in full. The founder's own list of companies: IntentPost under 2025, acquired, co-founder and CEO, $0 → $120K ARR in 6 weeks; six exits, three venture-backed and three bootstrapped.
- D AI & No-Code Exits newsletter, 21 August 2026: His First Customer Paid $2,500 a Month for a Product That Did Not Exist YetRead in full. A retelling of the Acquire.com article that adds that the price and buyer are undisclosed and that the figures are founder-reported.
- C IntentPost home page, read 25 October 2026Read in full, including the page source. Source for the product steps, the integrations, the testimonials, the FAQ, and the Webflow site ID in the page source.
- C IntentPost pricing page, read 25 October 2026Read in full, including the page source. Source for the plans, credits, features, sign-up links and the share image file name.
- C IntentPost About page, read 25 October 2026Read in full. Source for the founders, the team of five and the founding year; the page source shows it was last published on 23 January 2026.
- C IntentPost legal page (terms and privacy), last updated 28 October 2025Read in full. Source for Sidequest Inc., the Delaware governing law, Stripe, the analytics tools, the fulfillment partners and the acceptable-use rules.
- C IntentPost blog, 12 January 2026: Gmail's New AI Just Changed Outbound Forever (Here's What We're Doing About It), by Faiz ImranRead in full. Source for the founder's argument for physical mail and the claimed open and reply rates.
- B Wayback Machine: captures of intentpost.ai, first on 14 October 2025, and the home, About and pricing pages of 9 March 2026Read the capture list and the three March 2026 copies; they match the live pages word for word.
- B RDAP registry record for intentpost.ai, read 25 October 2026Read in full. Source for the registration date, 28 September 2025.
- C Loot Drop database export, 1,749 failed startupsLocal export. AI-written summaries, not independently verified. Source for the failed predecessors.