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Microsoft Clarity

A free website analytics tool from Microsoft: it records visitor sessions for replay and draws heatmaps that show where visitors click and how far they scroll.

Price: Free (read 13 October 2026) Free plan: free clarity.microsoft.com

Who uses it, and for what

One row per story. The grade is for the claim that the business uses this tool, not for its revenue.

StoryWhat it does thereWhenCost statedGradeSource
My AskAIVisitor-behavior script on the home page in the archive snapshots of June 2024 and February 2025.BWayback Machine snapshots of the My AskAI home page: 13 March 2023, 10 October 2023, 16 June 2024 and 28 February 2025
SEObotSession recording and heatmap script on the marketing site.BSEObot home page, read 13 October 2026. Also seen in the home page code on 13 October 2026
MagicSlidesSession recording and heatmap service that the site connects to.BMagicSlides pricing page, read 13 October 2026
SupergrowSession recordings and heat maps of how users moved through the product; its script is also on the website.BSupergrow home page, read 15 October 2026. Also seen in the home page code on 15 October 2026
Setter AIRecords how visitors use the website.BSetter AI homepage. Also seen in the home page code on 15 October 2026
AI2SQLRecords visitor sessions on the 2026 site.BAI2SQL home page and sitemap, read 16 October 2026. Also seen in the home page code on 16 October 2026
Sheets ResumeRecords how visitors use the pages; its tag loads from clarity.ms in the page source.BSheets Resume home page, read 16 October 2026. Also seen in the home page code on 16 October 2026
Formula BotSeen on the business's home page: session recording script.BHome page code, read 13 October 2026
VoicyThe founder checks it to see where visitors leave the site, as part of raising the conversion rate.CKourosh Ghaffari on X, 1 October 2026: raising the conversion rate
AI ToolboxRecords visits on the website after the visitor accepts the consent banner.CAI Toolbox Privacy Policy, last updated 1 October 2026
EasyGenRecords how visitors use the site, with behavior metrics and heatmaps, according to the privacy policy.CEasyGen privacy policy, read 16 October 2026

Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.

Used in the same businesses

Other tools in the stories above, with the number of stories that share both.

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