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AI product photos and infographics for online shops, with a link to the JTL ERP · Germany

like.photo: Product, team and how it was built

Solo founderB2BE-commerce

like.photo (AI product photos and infographics for online shops, with a link to the JTL ERP, Germany): Live with four paid plans, November 2026. Evidence grade E: no revenue figure was checked. Team: 1 founder named; headcount not published. Launched 2024; still running.Added

Outcome
Live with four paid plans, November 2026
Evidence
E no revenue figure was checked
Launch
2024
Status
Still running
Team
1 founder named; headcount not published
Outside funding
None found in any downloaded page
Main channel
Not stated
No revenue figure

What is not verified

No revenue figure, customer count or funding amount was found. We looked at the home page, the terms, the privacy policy, the blog and an archived copy. The price list and the payment terms are the company's own statement. No source states that a customer has paid. The JTL App Store text names Wirelex GmbH, an older cable merchant entered in the commercial register on 2 February 2019, as developer. The dates on the blog posts are the company's own, and the first archived copy of the product site is from 12 January 2026. The JTL App Store page could not be read, because the robots.txt of its login host forbids automated access. A reader could look for a payment-processor profile or a press piece. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.

like.photo is a service that makes product images with AI for online shops. It takes one product photo and the product master data, and it writes a shoot concept and a set of images. ERP means enterprise resource planning, the software that a shop uses to manage products and orders. The service reads products from the JTL ERP and writes accepted images back, and it also works from an uploaded photo.

Josua Sievers is named as the founder. The about page says "Founded 2024" and that the company like.photo is owned by him. The terms name him as the provider, trading as "like.photo". The App Store text on the home page names Wirelex GmbH, a merchant company whose imprint lists him as managing director, as the developer.

No revenue figure, customer count or funding amount was found, so this story has grade E. The company's pages list four paid plans, from EUR 99 to EUR 799 a month, and describe how payment works. No source states that a customer has paid.

like.photo: Live with four paid plans, November 2026. AI product photos and infographics for online shops, with a link to the JTL ERP, Germany, solo founder, evidence grade E.
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01

Why did like.photo work?

Four causes, in the order they mattered. Each one is a reusable lesson.

01

The founder built it for the product images of his own shop

The about page says the company is made of merchants. In its words: "With wirelex we are merchants ourselves and work in JTL every day." The page says product images were always the bottleneck. It says: "We use it for our own products." Wirelex runs a web shop for network cables, and its imprint names him as managing director.

02

It charges only for images that the customer accepts

The terms say billing is based on accepted images, and up to 15 variants can be generated per accepted image. The home page says rejected variations cost nothing as long as one in 15 generated images is accepted. Non-accepted images carry a watermark. The terms forbid removing it and name a contractual penalty.

03

It installs inside JTL, so shops get the images in their product data

The home page says shops install like.photo like any other app in the JTL Cloud, and that installation is free. Accepted images are written back to the same product, and JTL then passes them to marketplaces and shops. This is the company's description of the integration. No source measures how many shops use it.

How it was built

These details come from the company's privacy policy and home page. They are grade C. [4, 3]

  • The website is hosted by Vercel. User login runs on Clerk, and the backend with the images runs on Convex.
  • Payments and subscriptions run on Polar. The terms name Polar as Merchant of Record, which means it sells to the customer and calculates the taxes.
  • The privacy policy says uploaded product images go to unnamed AI partners to make the new images. No model or provider is named.
  • The privacy policy says an optional ChatGPT connection sends product data from the catalog, such as name, SKU, brand and features, to ChatGPT.

Tools named in the sources

Each one opens its page in the Tools tab, with every story that uses it.

02

Who tried this before like.photo, and why did they fail?

Three companies in our database of failed startups tried to change how pictures are made, edited or captured. All three failed. The values below are from that database, whose pages call them AI-assisted summaries, and are not independently verified.

Died 2015 to 2022Burned US$72.7M

Modsy

The promise

Photorealistic renderings of a customer's own room, with furniture from retailers shown in it, made from a phone photo.

Why it died

The record says each room needed 2 to 4 hours of a human designer's time. It calls the unit economics unsustainable.

Unit economics
Died 2007 to 2010Burned US$20K

Splashup

The promise

Photo editing in the web browser, with several users editing one image at the same time.

Why it died

The record says it relied on Flash, which declined as HTML5 appeared.

Technology
Died 2006 to 2018Burned US$215.0M

Lytro

The promise

A camera that captured all the light in a scene, so that users could refocus an image after the shot.

Why it died

The record says its unit economics were broken at every stage and that it kept moving to new markets without fixing the core.

Unit economics

The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.

What changed

Each of the three tried to replace a costly step in making images with software: rendering rooms, editing photos, capturing light. The records say the costs stayed high for Modsy and Lytro, and that Splashup depended on a technology that faded.

like.photo's own comparison table says a photo shoot costs EUR 50 to EUR 200 per image and that like.photo costs EUR 3.20 to EUR 4.95. These are the company's statements, and no source shows what the service costs it to run. The business has no revenue figure, so whether the cost difference pays is not shown.

03

Can one person copy like.photo now?

The niche and the pricing structure can be copied. The result is unknown.

A founder who runs a shop built the tool for his own catalog. He connected it to the ERP that shops already use and priced it by accepted images. No source shows how many shops pay. A reader can copy the structure but cannot judge the return.

Where it is still open: Other repeated catalog tasks that need data from an ERP: product texts in several languages, size tables, and listing checks for each marketplace.

  1. 1Pick a repeated task in your own business that costs money every month, such as product images.
  2. 2Connect the tool to the system where the data already lives, so that no one has to copy data by hand.
  3. 3Charge for accepted results only, and state the number of free variants.
  4. 4List the product in the app store of the platform that your customers already use.
04

How much revenue does like.photo make?

Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.

A one-founder service with a published price list and a JTL App Store listing. Revenue, customers and funding are not public
FactValueGradeHow we knowSources
Status, November 2026live, with four paid plans and 5 free imagesCThe home page lists Starter, Pro, Business and Enterprise and says "Your first 5 images are free, no credit card".[1]
Founded2024CThe about page says: "Company like.photo, owned by Josua Sievers" and "Founded 2024". No month is given.[2]
FounderJosua Sievers, named as founderCThe about page says "Founder". The terms and the imprint name him as the provider, trading as like.photo.[2, 3, 5]
Earlier name or productnone found; an older merchant company existsCNo earlier name appears in the footer, terms, privacy page, about page or structured data. The App Store text names Wirelex GmbH as developer, and its imprint names him as managing director.[1, 2, 3, 4, 10]
Start of Wirelex GmbHentered in the commercial register on 2 February 2019CNorth Data lists the entry of 2 February 2019 at the Fürth register court, number HRB 17247, with the founder as managing director. The Wirelex imprint gives the same register number. This older company is a cable merchant, and like.photo is a new product from 2024.[14, 10]
Team sizenot publishedCThe about page says "we" and "I built like.photo". The home page says "Josua checks every demo before it goes out". No headcount appears.[1, 2]
Price listEUR 99 for 20 images, EUR 199 for 50, EUR 399 for 120, EUR 799 for 250, a monthCThe home page and a blog post dated 4 March 2026 list the same plans, as read on 12 November 2026. The structured data of the about page gives a low price of 99 and a high price of 799.[1, 7, 2]
How customers paymonthly in advance, through Polar as Merchant of RecordCThe terms say "payment is made monthly in advance" and that Polar "is the contractual partner for all payment transactions". The privacy page also names Polar.[3, 4]
JTL App Store listing"From 2 October 2026"CThe home page says "New in the JTL App Store" and shows an app card with the developer "Wirelex GmbH". The store page itself was not read.[1]
Earliest dated page5 January 2025CA blog post that carries this date is signed Josua Sievers. The date is the one the page shows, and the page says it was updated on 11 September 2026. The earliest copy of the product's home page in the Internet Archive is from 12 January 2026.[15, 6, 11]
Outside fundingnone foundCNo downloaded page mentions funding or investors.[2, 4]
Time from the first dated page to November 202622 monthscalcCalculated: January 2025 to November 2026. The founding month in 2024 is not stated.[15, 6]

How to read this table: a grade C value is a statement on the company's own pages or a dated copy of them. A "calc" value was computed on this page. No value is grade A or B, and no revenue amount exists in the sources.

like.photo plans in euros on 12 November 2026, from the home page (grade C). The prices are not in US dollars
PlanPer month, billed yearly (US$)Per month, billed monthly (US$)Limit
Starter9920 images a month; the page says EUR 4.95 per image
Pro19950 images a month; marked Recommended; EUR 3.98 per image
Business399120 images a month; EUR 3.33 per image
Enterprise799250 images a month; EUR 3.20 per image; button reads Contact us
Free start00First 5 images, no credit card

The plans are monthly and allow a fixed number of accepted images. The page lists no yearly price. Billing counts only accepted images, and an unused allowance expires at the end of the billing period, as the terms state. The first 5 images are free with no credit card, as the page says. A blog post dated 4 March 2026 states the same range, from EUR 99 for 20 images to EUR 799 for 250. The date when the company first listed these prices is not verified.

05

When did like.photo launch, and how did it grow?

From a company founded in 2024 to a price list and a JTL App Store listing in November 2026. Each entry carries its grade.

  1. 2024CThe about page says the company like.photo was founded and is owned by Josua Sievers. [2]
  2. 5 January 2025CThe earliest date shown on a blog post of the site. The post is signed by the founder and compares AI images with a photographer. [15, 6]
  3. 12 January 2026CThe Internet Archive holds a copy of the home page with a pricing section. The terms and the privacy page say they were last updated in January 2026. [11, 3, 4]
  4. 4 March 2026CA blog post carries this date. On 12 November 2026 it states the plans, from EUR 99 for 20 images up to EUR 799 for 250. The date when the prices were added to it is not verified. [7]
  5. 2 October 2026CThe home page says the app is "New in the JTL App Store", "From 2 October 2026". [1]
  6. 12 November 2026CThe home page lists four paid plans and 5 free images. The terms describe monthly billing through Polar. [1, 3]

What could go wrong for like.photo?

The risks are the mirror image of the causes above.

What is not verified

No revenue figure, customer count or funding amount was found. We looked at the home page, the terms, the privacy policy, the blog and an archived copy. The price list and the payment terms are the company's own statement. No source states that a customer has paid. The JTL App Store text names Wirelex GmbH, an older cable merchant entered in the commercial register on 2 February 2019, as developer. The dates on the blog posts are the company's own, and the first archived copy of the product site is from 12 January 2026. The JTL App Store page could not be read, because the robots.txt of its login host forbids automated access. A reader could look for a payment-processor profile or a press piece.

Home page examples are a mix of demo products and the company's own catalog

The home page has no logo wall, testimonial, user counter or badge. It says "Rove and Luma are fictional demo products" under two examples, and the FAQ says the images above "come from our own catalog". The page offers free demos for a customer's own product, and says "Josua checks every demo before it goes out".

The service has two legal names, and an older company is involved

The terms and the imprint name Josua Sievers as the provider, trading as like.photo. The App Store text names Wirelex GmbH as developer, and its imprint names him as managing director. North Data lists Wirelex's entry in the commercial register on 2 February 2019. The company says it uses like.photo for its own products.

Some claims on different pages do not match

A copy of the home page from 12 January 2026 says "Affordable prices: From $0.30 per image". The live page says EUR 3.20 to EUR 4.95 per image. The comparison post marks "GDPR / EU Servers" with a tick, while the privacy policy names Vercel and Convex, which process data in the USA. A blog post dated 13 January 2025 states the company's plans from EUR 99 to EUR 799. The archived copy of January 2026 does not list them, so the posts were edited after their dates.

Sources

The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.

  1. C like.photo home page, including the plans, the FAQ and the JTL App Store text
    Read in full on 12 November 2026. Source for the plans, the free images, the JTL listing and the page's examples.
  2. C like.photo, About like.photo
    Read in full on 12 November 2026. Source for the founding year, the founder and the structured data.
  3. C like.photo, Terms of Service, last updated January 2026
    Read in full on 12 November 2026. Source for the provider, the billing, Polar and the watermark rules.
  4. C like.photo, Privacy Policy, last updated January 2026
    Read in full on 12 November 2026. Source for the hosting, login, backend, payment and AI-processing statements.
  5. C like.photo, Imprint, last updated January 2026
    Read in full on 12 November 2026. Names the provider and shows no company register entry.
  6. C like.photo blog index
    Read in full on 12 November 2026. Source for the dates of the posts and the topics.
  7. C like.photo blog, AI Product Photo FAQ, 4 March 2026
    Read in full on 12 November 2026. Source for the plan range as stated on 4 March 2026.
  8. C like.photo blog, AI Product Photo Tools Comparison 2026, 4 March 2026
    Read the comparison table on 12 November 2026. It is a company page that compares itself with five other tools.
  9. C like.photo blog, Google Shopping Product Images: 2027 Requirements, 30 August 2026
    Read in full on 12 November 2026. It says AI provenance metadata must stay in AI-generated images.
  10. C Wirelex GmbH, web shop home page and imprint
    Read the home page and the imprint on 12 November 2026. The imprint names the founder as managing director. No address or phone number is used here.
  11. C like.photo home page, Internet Archive copy of 12 January 2026
    Read the page data in the copy. It shows a pricing section and the text "From $0.30 per image". It lists no plan amounts.
  12. C like.photo blog, Product Photos: What Research Shows, 13 January 2025
    Read in full on 12 November 2026. It is signed by the founder and states the plan range.
  13. C Database of failed startups, local export
    Record pages read on the website on 12 November 2026. AI-assisted summaries, not independently verified. Source for the failed predecessors.
  14. C North Data, wirelex GmbH, Scheinfeld, Amtsgericht Fürth HRB 17247
    Read the list of register publications on 12 November 2026. Source for the entry of Wirelex GmbH on 2 February 2019. North Data is a company-data service that copies register notices.
  15. C like.photo blog, AI vs. Product Photographer: A Buyer's Decision Guide, 5 January 2025, updated 11 September 2026
    Read in full on 12 November 2026. It carries the earliest date of the blog and is signed by the founder.

Run this company? Send corrections or a verified figure to aiolum@livyden.com

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