Midpage: Product, team and how it was built

Team of 2 to 10 · sold 17 months after launch

Four founders, two of whom had built the drinks-delivery start-up Winelivery, looked for a profession. They wanted one that works with a large, fast-changing body of rules and had not yet adopted AI. They chose Italian accountants and labour consultants. They tested a first version with practitioners and sold monthly subscriptions. In October 2025 TeamSystem, an Italian maker of software for accountants, bought the majority of the company. Its press release said Normo.ai had €1.3 million of revenue in 2025.

Team of 2 to 10 · 15 months after launch, revenue growing

It sells one narrow job to one profession in one country: missed calls at small Belgian law firms. The site, the blog and the terms are written for lawyers at the Belgian bars, in French. They answer questions about professional secrecy and GDPR that this buyer asks first. A small firm pays a fixed 90 euros a month instead of a part-time secretary.

Team of 2 to 10 · 6 months after launch

The founders are lawyers who built the legal departments of two Berlin startups. The CEO writes that he knows the frustration with old legal software from that work. LawX replaces the whole office system instead of adding one more AI tool. It charges one price per user for the whole team, assistants included. Every AI suggestion waits for a person to approve it. tech.eu reported in May 2026 that the next step was the broader law firm market.

Team of 2 to 10 · 21 months after launch

One founder had worked as a corporate lawyer and the team sold directly to law firms and banks that it already knew. The product was built on Indian court material, which global tools cover less well. Customers made it part of daily work. When the platform went down for maintenance, users called and messaged the team to ask when it would return.

Team of 2 to 10 · sold 28 months after launch

Three founders built it without outside money in 2023, and the first message, that it replaced lawyers, scared the customers away. They changed it into an assistant for lawyers. They connected it to the Spanish official gazette and court decisions. They had it take the Spanish judiciary entrance exam in front of a notary. According to Merca2, that public test turned a handful of customers into hundreds a month. Doctrine, a French legal AI company, bought it in February 2026.

Team of 2 to 10 · 6 months after launch

The founder is a New York trial attorney with about fifteen years of practice. The company's pages say he built the platform inside his active trial practice and wrote the prompts and templates himself. General legal AI tools are not built for one task such as contested litigation; this one is built only for that. Its pricing page says usage is designed to be passed to clients as a disbursement, like research time on Westlaw or Lexis.

Solo founder · 37 months after launch, revenue growing

It launched the obvious application of a new model within weeks, with a pricing page on the first day. The founder built the parts around the model instead of a model, so every model upgrade improved the product for free. Then it moved from a consumer toy to business customers who stay.

Team of 2 to 10 · 45 months after launch, revenue falling

Said US$19K a monthRecords US$9.6K in JulyDid not hold

It appeared in January 2023 inside Google Slides, a program where people already work. At that time writing slides from one sentence was new, and users showed it to each other without paid advertising. A blog about presentation topics then brought about 80% of new users from Google search, by the founder's account. Both channels weakened: search traffic fell, and Google added the same function to Slides. The verified total is real, and so is the fall: monthly revenue fell by half between February and July 2026.

Solo founder · 11 months after launch, revenue flat

The founder had written a marketing blog for ten years, so his own readers bought on the first day. He built the first version in 8 weeks with the no-code tool Bubble, because he had no money for developers. He sold one thing that the model makers do not sell: all of their models in one subscription.

Solo founder · 35 months after launch, revenue falling

It reached people inside the chat app that they already open all day, so capturing an idea on a phone took one voice note. It aimed first at Notion users, whom the company told that ideas get lost on the phone. Ads on Facebook and Google then paid for fast growth in early 2026. The founder stopped them in August 2026 because the costs were larger than the revenue.

Team of 2 to 10 · 29 months after launch, revenue flat

The first apps that combined OpenAI's Whisper and ChatGPT for voice notes appeared in 2023, and the founder found them "not implemented well enough". His team built a simpler one, and collected early users and feature requests through lifetime deals on AppSumo in 2024. In 2025 it grew with advertising and paywall tests measured in Adapty's subscription data.

Solo founder · 14 months after launch, revenue falling

A carousel needs both writing and design. Draft AI asks for a minute of speech instead and returns finished slides, plus scripts, threads and hooks from the same recording. It charges before the first result, so everyone who uses it has subscribed or started the trial of a paid plan.

Team of 2 to 10 · 11 months after launch, revenue growing

People who plan a haircut or a new colour cannot see the result before the salon has done it. The app shows it on the user's own photo in seconds. It uses Google's Gemini model to analyse the hair and fal.ai to generate the image, as its privacy policy states. Revenue was close to zero until March 2026. In April 2026 the seller shipped a redesigned onboarding, a new paywall, a coin system and translations. From then revenue rose every month, to US$17,882 in October 2026 up to 26 October, as TrustMRR reads it from the billing account.

Team of 2 to 10 · 19 months after launch, revenue falling

It turns a label that most shoppers cannot read into one personal number. The diets are ones that a general calorie app does not cover: low FODMAP, seed-oil-free, gluten-free, vegan. The store page says that analysis needs a subscription, so every active user pays. Verified revenue reached US$23,122 in its best month, February 2026, and US$178,939 in total, read from the app's billing account.