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AI Excel and Google Sheets formula generator · India

Sheeter.ai: Revenue, team and how it was built

Small teamB2CSpreadsheets

Sheeter.ai (AI Excel and Google Sheets formula generator, India): US$17.2K verified revenue since launch, October 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 2 co-founders named on the About page, Sunny Bundel and Sunny Kumar; the footer says only "a team of Excel experts"; headcount not published. Launched August 2022; still running, revenue falling.Added 31 October 2026

Outcome
US$17.2K verified revenue since launch, October 2026Revenue falling
Evidence
A disclosed by a company or a filing, or verified by a payment processor
Launch
August 2022
Status
Still running
Team
2 co-founders named on the About page, Sunny Bundel and Sunny Kumar; the footer says only "a team of Excel experts"; headcount not published
Outside funding
None reported
Group
Documents, data and slides
Main channel
Not stated

Sheeter.ai turns a sentence into a spreadsheet formula, the expression that starts with "=" in a cell of Excel or Google Sheets and calculates a value from other cells, such as =SUM(E10:E50). The user types what they want, and a language model writes the formula. The About page says the founders used "OpenAI’s advanced GPT-4 algorithms" while building it. The same page names two founders from India, Sunny Bundel, a full-stack developer, and Sunny Kumar, a blogger and digital marketer; the footer calls them "a team of Excel experts" and gives an address in New Delhi.

The Internet Archive first saved the site on 31 August 2022, and the TrustMRR profile gives 24 August 2022 as the founding date. TrustMRR reads the payment records of the business from Stripe, its card payment processor, through an API key. On 31 October 2026 those records showed US$17,173 of revenue since the start. Only US$1,188 of it came in the last twelve months, so about US$15,985 was paid before November 2025, in months that the public profile does not show. Since then revenue has fallen almost every month, from US$138 in November 2025 to US$64.67 in the last 30 days.

The headline of this page is the all-time total, grade A, because it is the only figure above this site's floor of US$10,000; it is not a description of the business today. The monthly recurring revenue (MRR, what the active subscriptions bring in each month) was US$134 from 34 subscriptions. The business has been listed for sale on TrustMRR at US$5,000 since 11 February 2026, and the site still sells lifetime plans. The page also shows four failed companies that tried to make spreadsheets easier and lost to Microsoft and Google.

Sheeter.ai: US$17.2K verified revenue since launch, October 2026. AI Excel and Google Sheets formula generator, India, team of 2 to 10, evidence grade A.
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01

How much revenue does Sheeter.ai make?

Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.

A formula generator with US$17,173 of Stripe-verified revenue since August 2022, 93% of it before November 2025, and US$64.67 in the last 30 days
FactValueGradeHow we knowSources
Verified revenue, all time to 31 October 2026US$17,173AStripe records through TrustMRR, revenue last synced 31 October 2026.[1]
Verified revenue, last 12 monthsUS$1,188AStripe records through TrustMRR. The twelve monthly rows add up to US$1,185, which agrees after rounding.[1]
Revenue before November 2025about US$15,985, 93% of the totalcalcCalculated: US$17,173 minus US$1,188. The public profile does not show these months, so it is not known when this money came in or how it was split over the 38 months from August 2022 to October 2025.[1]
Verified revenue, last 30 days to 31 October 2026US$64.67AStripe records through TrustMRR, -5.8% against the 30 days before. The daily table shows payments of US$0.99 to US$11.98 on 21 of the 30 days.[1]
Monthly revenue, November 2025 to October 2026US$138, 133, 123, 107, 102, 95.53, 93.54, 89.56, 89.56, 80.61, 68.65 and 64.67AThe monthly table of the TrustMRR profile. Each month is lower than or equal to the one before.[1]
Fall from November 2025 to October 202653%calcCalculated: US$64.67 against US$138. This is why the trend on this page is "falling".[1]
Monthly recurring revenue, 31 October 2026US$134AStripe records through TrustMRR, -1.5% in the last 30 days. It is higher than the revenue of the last 30 days; the profile does not explain the gap.[1]
Active subscriptions, 31 October 202634AStripe records through TrustMRR. Average: about US$3.94 a month each (calculated: US$134 divided by 34), close to the cheapest plans.[1]
Profit margin, last 30 days95.0%CA snapshot on the TrustMRR profile; the costs behind it are entered by the owner.[1]
Asking price on TrustMRRUS$5,000, first listed 11 February 2026CSet by the seller. TrustMRR shows a revenue multiple of 6.4x and 7 offers received.[1]
FoundersSunny Bundel and Sunny KumarCAbout page: "Sheeter.ai was founded in 2022 by two Excel automation experts, Sunny Bundel and Sunny Kumar". TrustMRR lists Sunny Bundel as founder.[3, 1]
Teamheadcount not publishedCThe footer says "a team of Excel experts" and the About page says "we’ve hired individuals with vast knowledge of Excel and automation", without numbers. No source suggests more than 10 people.[2, 3]
First archived page31 August 2022CInternet Archive copy of sheeter.ai with the formula box and "Use Sheeter.ai to quickly and easily generate complex excel formulas". TrustMRR gives 24 August 2022 as the founding date.[6, 1]
Time from launch to the headline date50 monthscalcCalculated: August 2022 to October 2026.[6, 1]
AI providerOpenAI, GPT-4CAbout page: "OpenAI’s advanced GPT-4 algorithms have helped a lot". No source says which model runs the tool today.[3]
Payment methodsStripe for cards; the terms also mention PayPalCPrivacy policy: "Credits/debit card details through Stripe". Terms: "your credit card or PayPal account will be charged automatically". TrustMRR reads only Stripe, so any PayPal payments are not in the verified figures.[5, 4]
Users"thousands of satisfied users" on the About page; TrustMRR estimate 0CNeither count is verified.[3, 1]
Outside fundingnone reportedCNo source mentions investors or a funding round.[1, 3]

How to read this table: a grade A value comes from Stripe payment records, read through the TrustMRR profile on 31 October 2026 (revenue last synced the same day). A grade C value is a statement by the company on its own pages, by the seller on the TrustMRR listing, or by the founder on his TrustMRR profile. A "calc" value was computed on this page from the rows that it cites.

Sheeter.ai list prices from the code of its pricing page, read 31 October 2026 (grade C). The prices are set by a script, so the plain page text shows only some of them
PlanPer month, billed yearly (US$)Per month, billed monthly (US$)Limit
Basic1.9950 credits a month
Bronze9.99100 credits
Silver19.99250 credits
Gold29.991,000 credits
Diamond49.99unlimited credits
Basic lifetime69.99 one-timesame credits, no renewal
Bronze to Diamond lifetime149, 249, 449 or 699 one-timesame credits as the monthly plan

One credit is one generated formula. The page script also shows a lower "discounted" price beside each list price: half the list price for monthly plans, 60% of it for the Basic, Bronze and Silver lifetime plans and 40% for the Gold and Diamond lifetime plans; comments in the script mention Black Friday. Visitors from India see prices in rupees. The pricing page says there is no free trial and offers a 14-day refund; the terms of 16 January 2024 call it "partial refundable". In March 2023 the Basic plan cost US$0.99 a month.

02

When did Sheeter.ai launch, and how did it grow?

From a formula box online in August 2022 to a sale listing at US$5,000 in February 2026, with US$17,173 of revenue in 50 months. Each entry carries its grade.

  1. 24 August 2022CThe founding date given on the TrustMRR profile. [1]
  2. 31 August 2022CFirst Internet Archive copy of sheeter.ai: a box to type a request and get an Excel formula, with example formulas and a pricing link. [6]
  3. 27 March 2023CArchived pricing page: monthly plans from US$0.99 for 50 credits to a Diamond plan at US$49.99 with unlimited credits. [7]
  4. 16 January 2024CTerms of service and privacy policy updated; they name PayPal and Stripe. [4, 5]
  5. November 2025AUS$138 of Stripe revenue, the first and best month in the profile's twelve-month table. About US$15,985 had been paid before this month. [1]
  6. 11 February 2026CFirst listed for sale on TrustMRR, at US$5,000. [1]
  7. October 2026AUS$64.67 of revenue in the last 30 days, MRR of US$134 and 34 active subscriptions on 31 October; US$17,173 since the start. [1]
  8. 31 October 2026CThe site still sells monthly plans and lifetime plans from US$69.99. [2, 8]
03

Why did Sheeter.ai work?

Four causes, in the order they mattered. Each one is a reusable lesson.

01

One narrow, frequent need

Spreadsheet users often know what they want to calculate but not the formula name or its argument order. Sheeter answers exactly that question and nothing else, and its home page examples are everyday requests: sums of two ranges, days between two dates, filtering cells that contain a word.

02

Early timing

The site was online by 31 August 2022, before chat assistants made this kind of question easy to ask anywhere. Being early to a simple search like "excel formula generator" is the most likely reason for the US$15,985 paid before November 2025, but no source states the channel.

03

Credits and lifetime plans

Each generated formula uses one credit, and plans differ only in the number of credits. Lifetime plans bring cash up front without renewals; the pricing page still shows them with a discount from a Black Friday campaign.

04

Very low running costs

The owner enters a profit margin of 95.0% on TrustMRR. One formula is a short request to a language model, so costs stay small even when revenue is small.

How it was built

These details come from the TrustMRR profile, the company's About page, its policies and the code of its pages. Profile and company statements are grade C. [1, 3, 5, 4, 8, 2]

  • A PHP back end with HTML, JavaScript, jQuery and Sass on the front end, according to the tech stack on the TrustMRR profile.
  • Formula generation by a language model; the About page says OpenAI's GPT-4 helped while building it.
  • Card payments through Stripe; the terms also mention PayPal.
  • Google Analytics, loaded through the Google tag on every page.
  • The pricing page loads a pixel from fomo.sheeter.ai, a subdomain whose name suggests a social-proof notification script; on 31 October 2026 that host did not resolve.
  • An add-on is mentioned on the home page for getting the formula "with just one click"; no store listing was checked.

Tools named in the sources

Each one opens its page in the Tools tab, with every story that uses it.

OpenAI APICPHPCjQueryCSassCCloudflareBStripeAPayPalCProduct HuntBGoogle AnalyticsBTrustMRRA
04

Who tried this before Sheeter.ai, and why did they fail?

Four companies in our database of failed startups tried to make spreadsheets easier or more powerful, and failed. The values below are from that database and are not independently verified.

Died 2014 to 2019Burned US$1.7M

Fieldbook

The promise

Spreadsheets with database features, without learning SQL.

Why it died

Excel and Google Sheets added the missing features faster than users could be persuaded to move.

Competition
Died 2009 to 2012Burned US$200K

Skysheet

The promise

A cloud spreadsheet with real-time collaboration and charts.

Why it died

Google and Microsoft moved their own spreadsheets to the cloud with better tools.

Competition
Died 2012 to 2015Burned US$120K

DataNitro

The promise

Run Python scripts inside Excel for data analysis.

Why it died

Stronger competitors, and later Excel's own Python support, did the same job.

Competition
Died 2011 to 2019Burned US$15M

SumAll

The promise

One data dashboard for small businesses, without a data scientist.

Why it died

Large analytics companies and free tools offered the same, and its dashboard could not justify its price.

Competition

The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.

What changed

Fieldbook, Skysheet and DataNitro all tried to add power to spreadsheets, and Microsoft and Google added the same features to the products people already used. Sheeter did not build a spreadsheet at all: it sold only the missing knowledge, the right formula, and a language model produced that knowledge cheaply enough for a plan at US$0.99 a month in 2023. That is why two founders could launch it in 2022 without investors.

The predecessors' risk then came back in a new form. General chat assistants and the AI features inside Excel and Google Sheets now answer the same question, and Sheeter's revenue fell from US$138 in November 2025 to US$64.67 in the last 30 days. Other formula and spreadsheet tools on this site show the range: Formula Bot reported a run rate of US$500,000 a year in May 2025 (grade C), SheetAI US$52,000 in total by October 2026 (grade A) and ElyxAI US$2,800 a month in recurring revenue in October 2026 (grade A); SheetAI and ElyxAI also show falling revenue in their latest figures.

05

Can one person copy Sheeter.ai now?

The product is easy to copy; the timing is not.

A formula generator is a text box, a prompt and a payment page, and one developer can build it in days. Sheeter shows both sides: early entry earned about US$16,000 before November 2025, and a feature that general AI assistants now give away for free leaves little to sell.

Where it is still open: Narrow tools where the answer must be checked against the user's own data, which a general chat assistant cannot see, such as tools that read a workbook and fix its broken formulas.

  1. 1Pick one narrow question that many people search for, here the syntax of a spreadsheet formula.
  2. 2Answer it with a language model on one page, with examples of real requests on the home page.
  3. 3Charge per use with credits, and add lifetime plans to collect cash up front.
  4. 4Watch for the moment large platforms add the same answer for free, and plan the next product or a sale before revenue falls.

What could go wrong for Sheeter.ai?

The risks are the mirror image of the causes above.

The headline is old money

US$17,173 is the total since August 2022, and about US$15,985 of it was paid before November 2025, in months the public profile does not show. Revenue in the last 30 days was US$64.67, below this site's monthly floor of US$1,000; the story qualifies only on the total floor of US$10,000. TrustMRR reads only Stripe, so PayPal payments, which the terms mention, are not counted.

For sale while still selling lifetime plans

The business has been listed on TrustMRR at US$5,000 since 11 February 2026, while the pricing page still sells lifetime plans from US$69.99. A buyer would take on the duty to serve those lifetime customers; the pages do not say what happens to lifetime plans after a sale.

Marketing claims

The home page calls Sheeter.ai "the most advanced excel formula generator on the market" and "more reliable and focused than any other formula generator on the market"; the same sentences were already on the page in August 2022. The About page claims "thousands of satisfied users", while TrustMRR estimates 0 users and shows 34 active subscriptions.

A social-proof script that could not be checked

The pricing page loads a script from fomo.sheeter.ai. Such scripts usually show pop-up notices of recent sign-ups or purchases. The host did not resolve on 31 October 2026, so we could not see what it shows or whether its notices were real.

Check every formula

A generated formula can look right and still be wrong. Users should test each formula on their own data.

Link to another product

The footer links to a "LinkedIn Carousel Generator" on carousify.com. No downloaded source says who owns that site, and this page does not judge it.

More in Documents, data and slides

Other businesses in the same group, best evidence first. All 31 stories in the group, 14 with grade-A revenue.

AI presentation generator and Google Slides add-on · India

MagicSlides

Evidence A
$723K total, now $9K/mo

Team of 2 to 10 · 45 months after launch, revenue falling

Said US$19K a monthRecords US$9.6K in JulyDid not hold

It appeared in January 2023 inside Google Slides, a program where people already work, when writing slides from one sentence was new, and users showed it to each other without paid advertising. A blog about presentation topics then brought about 80% of new users from Google search, by the founder's account. Both channels weakened: search traffic fell, and Google added the same function to Slides. The verified total is real, and so is the fall: monthly revenue fell by half between February and July 2026.

7 grade-A facts · 4 that failed before it
AI invoice and receipt collection for small companies and accountants · Spain

Tailride

Evidence A
$19K/mo, then new owner

Solo founder · sold 17 months after launch

It solved one narrow and repeated task that every company has at the end of each quarter: find all invoices and give them to the accountant. It read the invoices where they already were, in the inbox and on supplier websites, instead of asking people to forward them, and it let customers write their own checking rules in plain language. Stripe data shows monthly revenue rising from US$12,631 in November 2025 to US$18,970 in January 2026.

5 grade-A facts · 4 that failed before it
AI presentation generator (web app) · USA

GenPPT

Evidence A
$110.6K in 12 months

Solo founder · 29 months after launch, revenue falling

It is run by a search marketer: its pages target what people type into Google, and its best month came from a list article on another company's blog that ranked there. A US$1 trial that needs a card turns visitors directly into subscribers at US$25 a month or US$99 a year.

7 grade-A facts · 3 that failed before it

Same kind of product, a weaker result

Businesses in the same group whose public claim did not hold, whose revenue is now falling, or whose number is reported but not verified. Each card says which.

AI presentation generator · United Kingdom

Presentia AI

Evidence A
$60K total, now $1.1K MRR

Team of 2 to 10 · 24 months after launch, revenue falling

It sold a simple promise, a finished PowerPoint file from one sentence, at a low price: in 2024 and the first half of 2025 the archived pricing showed unlimited decks for US$9.99 a month. Stripe payments read by TrustMRR add up to US$60,120 since the start. The verified monthly figures also show a steady fall after November 2025, when the plans had moved from unlimited use to slide credits, and the founder put the business up for sale.

9 grade-A facts · 4 that failed before it
Spanish-language web app in which four AI analyst agents give traders a bullish or bearish bias for currencies, US stock indices and earnings, with the evidence behind it · USA (company formed in New Mexico); the product is in Spanish

Econic

Evidence A
$4.7K MRR

Team of 2 to 10 · 5 months after launch, revenue falling

It sold to a waiting list. In May 2026 the site collected emails with the promise of a launch discount, and today the pricing card still asks for the opening code that the list received by email. TrustMRR shows US$39,737 of payments in the launch month, 59.6% of all revenue to date. The product shows its sources for each conclusion, which the site uses as its argument against anonymous signal channels. What it has not shown is growth after the launch: monthly revenue fell to about US$4,400 from July to September.

5 grade-A facts · 4 that failed before it
AI functions for Google Sheets (add-on) · India

SheetAI

Evidence A
$52K total, now $367 MRR

Team of 2 to 10 · 47 months after launch, revenue falling

It put a language model inside Google Sheets from November 2022, and Google's marketplace brought more than 201,000 installs. Few installs paid: US$52,136 of verified revenue in 47 months is about US$0.26 per install. Its most important result may be indirect: a request for a pitch deck for SheetAI led the founder to build MagicSlides, which by its own verified data earned about 14 times as much. SheetAI's own revenue is now falling, and Google has offered a similar AI function inside Sheets since June 2025.

5 grade-A facts · 4 that failed before it

Built with the same tools

Businesses whose sources name tools that Sheeter.ai also uses: Stripe, TrustMRR, jQuery, PayPal. Every tool has its own page in Tools.

AI reading assistant: ask questions to your own books and documents · United States

Myreader

Evidence A
$187K revenue since 2023

Solo founder · 39 months after launch, revenue falling

It launched in July 2023, when the ChatGPT plugins for PDF stopped at about 300 pages and Myreader took a whole library. It sold a cheap subscription limited by pages and questions, and it got its users from Google: the TrustMRR profile says the business has good SEO and about 30 sign-ups a day, and the site has a page for each kind of reader, from medical students to seminary students, and a free page for each of more than 40 public-domain classics.

4 grade-A facts · 5 that failed before it
Browser extension for AI chat apps · Israel

AI Toolbox

Evidence A
$109K in 12 months

Team of 2 to 10 · 25 months after launch, revenue growing

Heavy users of AI chat apps lose old answers, because the apps had no folders, no filtered search and no bulk export. AI Toolbox adds these inside the apps, for four apps at once, sells them mostly as one-time licenses, and, by the seller's account, finds its buyers through search pages instead of ads.

5 grade-A facts · 5 that failed before it
AI appointment setter on WhatsApp and website chat · Germany, US company

Setter AI

Evidence A
$104K in 12 months

Team of 2 to 10 · 32 months after launch, revenue falling

It sold one promise that a customer can measure: a first reply to every new lead within 10 seconds, to businesses that already pay for many leads through Meta ads. A demo on the website brought sales calls through organic search before the product was built. Revenue then fell from US$9,000 to US$12,000 a month in late 2025 to under US$2,000 in September 2026, in the same months in which the founder launched other products.

7 grade-A facts · 5 that failed before it

Sources

The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.

  1. A TrustMRR: Sheeter.ai (markdown profile), revenue last synced 31 October 2026
    Read the markdown profile in full, downloaded 31 October 2026. Revenue, MRR and subscriptions are read from Stripe through an API key (grade A); the founder, founding date, profit margin, tech stack and sale listing are entered by the owner (grade C).
  2. C Sheeter.ai home page, read 31 October 2026
    Read in full, including the page code. Source for the product, the example formulas, the marketing claims, the footer and the address.
  3. C Sheeter.ai About Us page, read 31 October 2026
    Read in full. Source for the two founders, GPT-4 and the user claim.
  4. C Sheeter.ai terms and conditions, read 31 October 2026
    Read in full. Source for PayPal and the refund terms.
  5. C Sheeter.ai privacy policy, last updated 16 January 2024
    Read in full. Source for Stripe and the policy date.
  6. C Sheeter.ai home page, archived 31 August 2022
    Read in full from the Wayback Machine. The earliest copy; source for the launch month.
  7. C Sheeter.ai pricing page, archived 27 March 2023
    Read in full from the Wayback Machine. Source for the 2023 prices.
  8. C Sheeter.ai pricing page, read 31 October 2026
    Read in full, including the script that sets the prices. Source for the plans, credits, lifetime prices, refund policy and the fomo.sheeter.ai pixel.
  9. C Aiolum: Formula Bot
    This site's published story. Cited only for its headline figure and grade in the comparison.
  10. A Aiolum: SheetAI
    This site's published story. Cited only for its headline figure and grade in the comparison.
  11. A Aiolum: ElyxAI
    This site's published story. Cited only for its headline figure and grade in the comparison.
  12. C Database of failed startups, local export
    Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

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