HeyShip: Product, team and how it was built
HeyShip (AI landed-cost simulation and product classification for Brazilian importers, Brazil): More than 300 subscribing companies, October 2026. Evidence grade E: no revenue figure was checked. Team: 3 co-founders; headcount not published. Launched April 2025; still running.Added 5 November 2026 · updated 6 November 2026
- Outcome
- More than 300 subscribing companies, October 2026
- Evidence
- E no revenue figure was checked
- Launch
- April 2025
- Status
- Still running
- Team
- 3 co-founders; headcount not published
- Outside funding
- Seed investment from Leonora Ventures since July 2025; amount not published
- Main channel
- Not stated
What is not verified
No revenue figure was found: no payment-processor profile, no filing and no founder statement of revenue. The count of more than 300 subscribing companies is the co-founder's statement in an UpNext spotlight of 26 October 2026; the page says each spotlight is produced by the content firm Flashpoint Global. The June 2026 numbers come from company data in event coverage. The home page shows "+500 Importadores ativos", a larger number than 300 subscribers, which may include free NCM Finder users. Its case studies name customers only by role and region, and a chat-style block shows named testimonials; neither could be checked. A reader could look for a payment-processor profile or a second interview. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.
HeyShip is a Brazilian software as a service (SaaS) product, software that customers rent by subscription and use in a web browser, for companies that import goods. Its main job is the landed cost, the full cost of a product when it arrives in the buyer's warehouse: the price paid to the supplier plus freight, insurance, import taxes and fees. The AI reads the supplier's invoice, suggests the NCM code (Nomenclatura Comum do Mercosul, the 8-digit product code that sets the tariff and the permits for each good in Brazil) and fills in the taxes. The user then compares scenarios, for example air against sea freight.
Neto Concon, CTO and CPO, started it with two co-founders, Vinicius Marques and Kleber Fontes, after his own first import left him unable to predict the final cost. The site existed by April 2025, and the venture builder Leonora Ventures has been its seed investor since July 2025. At Web Summit Rio in June 2026 the company said it had classified more than 12 million import records with AI, and in October 2026 Concon said that more than 300 companies subscribe.
No revenue figure was found in any source. The headline is a customer count from a founder interview, so the evidence grade is E.

How much revenue does HeyShip make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Subscribing companies, October 2026 | more than 300 | C | Co-founder Neto Concon in an UpNext spotlight, 26 October 2026: "More than 300 companies now subscribe." The headline of this page. | [1] |
| Import records classified by AI, June 2026 | more than 12 million | C | Company data in UpNext's Web Summit Rio 2026 coverage, 15 June 2026: "live in production with 12M+ import records classified by AI". The home page also shows "12M+ Registros de importação" (import records). | [2, 3] |
| Users of the free NCM Finder tool, June 2026 | more than 500 importers | C | Same Web Summit Rio coverage. The home page shows "+500 Importadores ativos" (active importers), which may count these free users. | [2, 3] |
| Customs brokerages in pilot, June 2026 | 5, each with more than 100 importers | C | Same coverage: the brokerages are described as a distribution channel. | [2] |
| Founding team | 3 co-founders | C | UpNext names Neto Concon (CTO and CPO), Vinicius Marques and Kleber Fontes. Vinicius showed Concon the first version, the MVP. No source gives the current headcount. | [1] |
| Funding | seed investment from Leonora Ventures, since July 2025 | C | Company About page: "Investidora seed da Heyship desde julho de 2025" (seed investor in Heyship since July 2025) (translation). Amount not published. | [4] |
| Programs | La Fabrique Boost 10th edition (BNP Paribas and Edenred), April to October 2026; ABES member since 2026 | C | Company About page. It says HeyShip was selected among more than 30 applicants. | [4] |
| Legal entity | Heyship Tecnologia Ltda, Brazil | C | Terms of use, last updated 22 January 2026, which describe the platform as SaaS "baseada em Inteligência Artificial" (based on artificial intelligence) (translation). | [5] |
| First archived copy of heyship.com.br | 17 April 2025 | B | Internet Archive index; the April 2025 capture is a redirect. No source gives a launch date, so this page uses April 2025. | [6] |
| Prices | about US$9.70 to US$81.90 a month; Advanced from about US$975 | calc | Calculated: the company's prices in reais divided by R$5.1298 per US dollar, the October 2026 average of the Federal Reserve H.10 rates. | [3, 7] |
| Time from first archived site to the October 2026 count | 18 months | calc | Calculated: April 2025 to October 2026. | [1, 6] |
How to read this table: a grade C value is a statement by the company or its co-founder, in its own pages or in an interview. A grade B value is a public record such as a web archive or a central bank table. A "calc" value was computed on this page. No value is grade A.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Trial | 0 | 0 | 7 days, 5 simulations |
| Light | 9.7 | 11.7 | 10 simulations a month |
| Basic | 27.3 | 35.1 | 30 simulations a month, PDF with logo, scenarios |
| Pro | 74.1 | 81.9 | 100 simulations a month, versioning, quote analysis |
| Advanced | from 974.7 | 50+ users, dedicated support, contact sales |
The company lists its prices in reais (R$). Converted at R$5.1298 per US dollar, the average of the 21 daily rates of October 2026 in the US Federal Reserve H.10 release, computed with python3. The company's price list: Light R$50 a month billed yearly or R$60 monthly; Basic R$140 or R$180; Pro R$380 or R$420; Advanced from R$5,000 a month for 50 or more users. Every plan has unlimited users; the plans differ by simulations per month. The free trial lasts 7 days and needs no card.
When did HeyShip launch, and how did it grow?
From one founder's first import to a subscription platform with more than 300 companies, in about 18 months from the first archived copy of its site. Each entry carries its grade.
- 2016CConcon studies English in Vancouver and wakes up to a WhatsApp group of about a hundred people complaining about one problem. He later teaches himself to code and builds several companies as the technical partner. [1]
- 17 April 2025BFirst copy of heyship.com.br in the Internet Archive. [6]
- July 2025CLeonora Ventures, the venture builder of Grupo Leonora, becomes the seed investor. [4]
- April 2026CStart of the seven-month La Fabrique Boost program run by BNP Paribas and Edenred. [4]
- June 2026CAt Web Summit Rio: more than 12 million import records classified, more than 500 importers on the free NCM Finder, five customs brokerages in pilot. [2]
- October 2026CMore than 300 subscribing companies. Concon expects to launch payments to foreign suppliers within two months. [1]
Why did HeyShip work?
Four causes, in the order they mattered. Each one is a reusable lesson.
A pain the founders had themselves
Concon's first import left him unable to predict the final cost, and his two co-founders helped him through it. The product is built around that one question: what will this unit cost when it arrives?
AI on a narrow, rule-heavy task
The AI suggests NCM codes with a confidence for each and leaves the decision to the user, in the home page's words. Taxes, controls and anti-dumping rules then follow from the code and from official Brazilian databases.
A free tool as the entry point
The NCM Finder is free and had more than 500 importers in June 2026, by the company's account. The paid plans start at a low price and differ only by the number of simulations a month.
Brokers as a channel
Customs brokers prepare cost studies for many importers. Five brokerages with more than 100 importers each were in pilot in June 2026, so one broker can bring many users.
How it was built
These details come from the company's pages, the page source of its site and one interview. They are grade C, and grade B for what the page source shows. [1, 3, 5]
- Concon taught himself to code because hiring developers was too expensive for his early companies; he is the technical co-founder.
- The AI reads a supplier invoice or a product photo, suggests NCM codes and fills in the taxes II, IPI, PIS, COFINS and ICMS.
- A side-panel assistant edits the simulation from a question: it changes the incoterm (the trade term that says who pays which part of the transport), the exchange rate or the expenses.
- Scout writes a feasibility report per NCM code from the official databases; the company says its data comes from SISCOMEX and the Receita Federal.
- The marketing site runs on WordPress with Google's Site Kit, Google tag and Microsoft Clarity; a script comment in the page source refers to Stripe links for yearly and monthly plans.
- No source names the AI model provider.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before HeyShip, and why did they fail?
Four companies in our database of failed startups tried to make shipping, freight or procurement simpler for small businesses. The values below are from that database and are not independently verified.
Shipitwise
The promiseInstant freight quotes and logistics management for small and medium companies.
Why it diedIt depended on third-party logistics partners whose variable costs undercut the savings it promised, and spent money on complex integrations.
Shipbeat
The promiseOne place to compare and book shipping services for small online shops.
Why it diedThe large Danish carriers would not give it rates to aggregate, so it had nothing to resell.
Kinnek
The promiseA marketplace where small businesses compare suppliers and prices.
Why it diedAmazon Business and Alibaba already had the supplier networks and the trust of buyers.
Pando
The promiseSupply chain visibility and workflow automation for large shippers.
Why it diedA horizontal platform for problems that differ by industry; implementations took about a year and needed services work.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
Shipitwise and Shipbeat sold transport, so they needed carriers and logistics partners to give them rates; when the partners refused or were unreliable, the product failed. Kinnek needed suppliers and buyers on one marketplace. Pando sold a broad platform that took a year to install.
HeyShip sells a calculation, not transport. Its inputs are the user's invoice and public tax and trade rules, so it needs no partner to agree before it works, and a customer can start a 7-day trial without a card. The risk returns with the planned next step: paying foreign suppliers and buying freight inside the platform needs banks, carriers and insurers as partners.
Can one person copy HeyShip now?
The method, yes. The data, only with work.
One technical person can build an AI layer over a country's tariff rules for a narrow trade question. The hard part is the domain: correct tax rules, official data and trust from customs brokers. HeyShip had three co-founders with import experience and a seed investor.
Where it is still open: The same landed-cost problem exists in other countries with complex tariff systems, and for exporters who must price in a foreign currency.
- 1Pick a costly calculation that importers or brokers still do in spreadsheets.
- 2Use AI for the uncertain step (product classification) and keep the user in charge of the final choice.
- 3Give away a narrow free tool, such as a code finder, and charge for the full simulation.
- 4Sell to intermediaries who serve many end customers, such as customs brokers.
What could go wrong for HeyShip?
The risks are the mirror image of the causes above.
What is not verified
No revenue figure was found: no payment-processor profile, no filing and no founder statement of revenue. The count of more than 300 subscribing companies is the co-founder's statement in an UpNext spotlight of 26 October 2026; the page says each spotlight is produced by the content firm Flashpoint Global. The June 2026 numbers come from company data in event coverage. The home page shows "+500 Importadores ativos", a larger number than 300 subscribers, which may include free NCM Finder users. Its case studies name customers only by role and region, and a chat-style block shows named testimonials; neither could be checked. A reader could look for a payment-processor profile or a second interview.
Data about other importers
The home page says: "Veja o que seus concorrentes importam, de quem compram e quanto pagam" (see what your competitors import, from whom they buy and how much they pay) (translation). The company says its data comes from the official SISCOMEX and Receita Federal databases; the sources do not say more about how the data is collected.
Competition and model providers
No other story on this site sells import-cost software; the closest is LineSight, AI planning for metal service centers. No source names the AI model that HeyShip uses; the June 2026 coverage says it is backed by the OpenAI Startup Ecosystem, so a change in that provider's prices or terms could affect its costs.
A move into payments
In October 2026 Concon expected to let importers buy dollars and pay foreign suppliers through HeyShip within two months, and called it a step toward becoming a fintech. Foreign-exchange payments are a regulated activity in Brazil; the sources do not say which licensed partner would carry them.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- C UpNext World, 26 October 2026: HeyShip Helps Importers Turn a Profit by Revealing Brazil's Hidden CostsRead in full. A Founder POV Spotlight interview with Neto Concon. Source for the 300 subscribing companies, the founders, the origin and the payments plan.
- C UpNext World, 15 June 2026: Web Summit Rio 2026: Dalton Lab Wins the PITCH on a Record StageRead the section on HeyShip in the cohort list. Company data: 12 million records, 500 NCM Finder users, five brokerage pilots, backers.
- C HeyShip home page with features, cases, testimonials and prices (Portuguese), read 5 November 2026Read in full, and read the page source for the site tools. Source for the product, the counters and the price list.
- C HeyShip, Sobre a Heyship (About page, Portuguese), read 5 November 2026Read in full. Source for the seed investor, the acceleration program and the ABES membership.
- C HeyShip, Termos e Condições de Uso (terms of use, Portuguese), last updated 22 January 2026Read the sections on the company and the service. Source for the legal entity and the AI-based SaaS description.
- B Internet Archive index of captures of heyship.com.brRead the list of captures. The first is 17 April 2025, a redirect.
- B US Federal Reserve H.10 historical rates: Brazil, reais per US dollarDownloaded the daily table and averaged the 21 business days of October 2026 with python3: 5.1298. Used only for the price conversion.
- C Database of failed startups, local exportLocal export. AI-written summaries, not independently verified. Source for the failed predecessors.
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