Stilla: Revenue, sale and how it was built
Stilla (Shared AI agent for teams in Slack, Microsoft Teams and other work tools, with meeting notes, Sweden): Announced that it is joining Meta, September 2026. Evidence grade E: no revenue figure was checked. Team: 2 co-founders in 2024 (Siavash Ghorbani, Kaj Drobin); total headcount not published; the careers page called it "a small, product-obsessed team" with no open roles (read November 2026). Launched January 2026; sold 8 months after launch.Added 8 November 2026
- Outcome
- Announced that it is joining Meta, September 2026
- Evidence
- E no revenue figure was checked
- Launch
- January 2026
- Status
- Sold, 8 months after launch
- Team
- 2 co-founders in 2024 (Siavash Ghorbani, Kaj Drobin); total headcount not published; the careers page called it "a small, product-obsessed team" with no open roles (read November 2026)
- Outside funding
- US$5M pre-seed led by General Catalyst with angel investors, the company announced on 20 January 2026; no later round found before the Meta announcement
- Main channel
- Not stated
What is not verified
No sale price, revenue figure or count of paying customers was found. We read the company's Meta post, its funding post, home, customer, about, careers and pricing sections, EFN's report and Dealroom's item; none gives an amount, and we found no statement by Meta itself (EFN cites Axios). Spotify and Ramp as customers rest on Dealroom and on testimonials on Stilla's own page. Three of the six named testimonials come from people that the about page also lists as angel investors (Jacob Wallenberg of Ramp, Max Junestrand of Legora, Birk Jernström of Polar). The "1,000+ companies" counter has no source and may include free users. A reader could look for a filing by Meta, a statement by General Catalyst, or the annual accounts of Stilla Development AB. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.
Stilla sells an AI agent, a program built on large language models that does tasks in other software instead of only answering questions. The company calls it "multiplayer AI": one agent keeps the shared context of a team, meaning the record of what people said, decided and changed across meetings, Slack, Microsoft Teams, GitHub and Linear, so that every person and every automation starts from the same knowledge. Its desktop app writes meeting notes and turns the decisions into proposed tickets and messages that a person approves. In November 2026 the home page listed a Team plan at US$40 per organization a month, billed yearly.
Siavash Ghorbani and Kaj Drobin, who wrote that they had spent the previous ten years building products at Shopify and had founded Tictail, started Stilla in Stockholm in 2024, as the Swedish business site EFN and Dealroom reported. It came out of stealth on 20 January 2026, when the company announced a US$5 million pre-seed round (a first, small round of outside investment) led by the venture firm General Catalyst, with angel investors such as the heads of ElevenLabs, Lovable and Legora.
On 9 September 2026 the founders wrote that "Stilla is joining Meta" and that the service continues. EFN reported the same day, citing Axios, that Meta Platforms is acquiring the company to speed up Meta Business Agent, its AI for transactions in WhatsApp, Messenger and Instagram. No sale price, revenue or count of paying customers was published, and we did not find a statement by Meta itself, so this story has grade E: a real business with checked facts but no money figure.
How much did Stilla make, and what was it sold for?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Outcome, 9 September 2026 | the founders announced that Stilla is joining Meta; price not disclosed | C | Company post signed by Siavash Ghorbani, Kaj Drobin and the team: "Today, Stilla is joining Meta to bring this expertise and tech to strengthen their AI products for business." EFN, same day: "Det svenska AI-bolaget Stilla förvärvas av techjätten Meta Platforms, enligt uppgifter till Axios" (translation: "The Swedish AI company Stilla is being acquired by the tech giant Meta Platforms, according to information given to Axios"). No statement by Meta was found. | [1, 2] |
| Service after the announcement | continues; sign-up and paid plans still open on 8 November 2026 | C | Company post: "Stilla is continuing service". The home page of 8 November 2026 shows a "Stilla is joining Meta" banner, "Start For Free" and the price table. | [1, 5] |
| Founders | Siavash Ghorbani and Kaj Drobin | C | Press kit: "Founded by Siavash Ghorbani and Kaj Drobin (Shopify). Headquartered in Stockholm." The about page says the founders spent the decade before Stilla at Shopify and "founded Tictail, Shop & Shop Pay". | [8, 6] |
| Founded | 2024, Stockholm; contracting company Stilla Development AB | D | EFN: "Startupen Stilla grundades i Stockholm 2024" (translation: "The startup Stilla was founded in Stockholm in 2024"); Dealroom: "Founded in 2024". The earliest Internet Archive copy of stilla.ai, 17 December 2024, is a one-line page ("Human potential perfected by AI"), with no earlier product. The terms of service name Stilla Development AB. | [2, 4, 17, 11] |
| Public launch | January 2026 | C | Company post of 9 September 2026: "Eight months ago we launched Stilla". Dealroom: "Stilla emerged from stealth in January 2026". The changelog has dated entries from 1 October 2025, before the public launch. | [1, 4, 15] |
| Team size | 2 co-founders; total headcount not published | C | Careers page, read 8 November 2026: "We are a small, product-obsessed team" and "We don’t have any open roles at the moment." EFN reported, citing Axios, that the team and technology are to be taken into Meta's business when the deal closes. | [16, 2] |
| Funding | US$5 million pre-seed led by General Catalyst, 20 January 2026 | C | Company post: "Today we're announcing $5M in Pre-Seed funding led by General Catalyst", with angels from ElevenLabs, Lovable, Shopify, Legora, Synthesia, Sana Labs and Hugging Face. Dealroom reports the same round. | [3, 4] |
| Price, November 2026 | Team plan US$40 per organization a month, billed yearly | C | Home page price table, read 8 November 2026, with the "Pay yearly" option selected; up to 29 members and 40k credits a month. | [5] |
| Named customers | Spotify and Ramp (reported); testimonials shown with Spotify, Ramp, ROYC, Legora, Polar and Pawp logos | D | Dealroom: "the company has already signed enterprise customers including Spotify and Ramp". The customer page shows a quotation from a senior product manager next to the Spotify logo and from Ramp's VP of International, Jacob Wallenberg. Neither Spotify nor Ramp confirmed it in a source we read. | [4, 7] |
| Companies using it | "1,000+ companies" (company claim; may include free users) | C | Home page: "Trusted by 1,000+ companies, from startups to enterprises". EFN repeated it as Stilla's own listing: "över 1 000 företagskunder" (translation: "more than 1,000 business customers"). No count of paying customers was published. | [5, 2] |
| Meeting notes | desktop app records device audio, no meeting bot; 13 languages | C | Docs: "Stilla captures audio from your microphone and system audio (other participants)"; product page: "No bot ever joins the call." | [10, 9] |
| Revenue and sale price | not published | C | Not found in the company's Meta post, the funding post, the home page, EFN or Dealroom. | [1, 3, 5, 2, 4] |
| Time from public launch to the Meta announcement | 8 months | calc | Calculated: 20 January 2026 (funding post and launch) to 9 September 2026 is 232 days, 8 calendar months. | [3, 1] |
How to read this table: a grade C value is stated by Stilla on its own pages. A grade D value is reported by a news site (EFN, Dealroom) and not confirmed by the company or a buyer. A "calc" value was computed on this page. No money amount for the sale or for revenue exists in the sources.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free start | 0 | 0 | up to US$100 in free credits; no credit card required |
| Team | 40 | per organization; 40k credits a month; up to 29 members; automations, coding agent, AI meeting notes, 3,000+ integrations | |
| Enterprise | contract | "Talk to Sales": unlimited members, SAML SSO and SCIM, audit logs, custom data retention, invoicing |
The Team plan is priced per organization, not per user, and includes 40,000 credits a month; the page offers larger credit tiers up to 40 million credits a month, but their prices are not in the page HTML. The page says yearly billing saves 20% and does not show the monthly-billed price; Calculated: US$40 divided by 0.8 gives about US$50 a month billed monthly, not read on the page. New organizations get up to US$100 in free credits with no credit card. Enterprise is priced by contract.
When did Stilla launch, and how did it grow?
From a 2024 start to the Meta announcement, 8 months after the public launch. Each entry carries its grade.
- 2024DSiavash Ghorbani and Kaj Drobin found Stilla in Stockholm, as EFN and Dealroom report. [2, 4]
- 17 December 2024CThe earliest Internet Archive copy of stilla.ai shows only a holding page: "Human potential perfected by AI". [17]
- 1 October 2025CThe first dated changelog entry: shared meeting canvases, where people from the same calendar invite see one live transcript and one set of notes. [15]
- 20 January 2026CStilla comes out of stealth and announces a US$5 million pre-seed round led by General Catalyst. [3, 4]
- 28 May 2026CA Windows app, a Microsoft Teams integration and support for SharePoint and OneDrive. [14]
- 9 September 2026CThe founders announce that Stilla is joining Meta and that the service continues; EFN reports, citing Axios, that Meta Platforms is acquiring it. [1, 2]
Why did Stilla work?
Four causes, in the order they mattered. Each one is a reusable lesson.
One agent for the whole team
Most AI assistants serve one person at a time. Stilla keeps one shared memory for an organization and answers where the team already talks: a mention in a Slack channel, a Teams thread, a Linear issue or a GitHub pull request. The company's argument, in its funding post, was that AI made individuals faster but left teams to align through meetings and status updates.
Meeting notes that turn into proposed work
The desktop app records the meeting from the device, so no bot joins the call, and writes a shared canvas with decisions and action items. It then searches Linear and GitHub for related work and proposes changes, such as a new issue or a Slack follow-up. The docs say it never creates issues or sends messages without a person's approval.
Priced per organization, paid in credits
The Team plan is a flat price per organization for up to 29 members, with a monthly allowance of credits that pays for model use; heavier teams buy a larger credit tier. Free credits let a team try it without a card, which also means that a count of companies using it can include non-paying ones.
How it was built
These points are the company's own statements on its site and docs, grade C. [13, 12, 10, 14, 5]
- Built-in language models from Anthropic (Sonnet 5.5 as the default, and Opus 5.5), OpenAI (GPT-6 and GPT-5.6 models) and Google (Gemini 3.8 Flash, Gemma 4); organizations can also bring their own model provider account.
- The AI Transparency page names Anthropic Claude and Google Gemini as third-party model providers and says customer data is not used to train models.
- Meeting capture runs in a desktop app, first for macOS and from May 2026 for Windows, which records the microphone and the system audio and transcribes 13 languages.
- An MCP server (Model Context Protocol, an open standard for connecting AI agents to tools) lets customers add their own tools to the agent.
- The home page claims a SOC 2 Type II audit "with zero findings" and a CASA Tier 2 assessment for Google data access.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before Stilla, and why did they fail?
Three companies in our database of failed startups sold team communication or company knowledge to businesses and failed. The values below are from that database and are not independently verified.
Niles
The promiseA Slack bot that answered staff questions from a company's own knowledge.
Why it diedSlack's own features and cheaper competitors left it no room.
Moped
The promiseA workplace chat app for team messages, group chats and integrations with other tools.
Why it diedIt competed directly with Slack and could not keep up.
Teemyco
The promiseA virtual office in which remote teams saw each other's avatars and started spontaneous conversations.
Why it diedZoom, Teams, Slack and better-funded virtual-office products took the market, and it did not grow virally.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
Moped and Teemyco tried to replace the place where a team talks, and lost to Slack, Zoom and Microsoft Teams. Stilla did the opposite: it lives inside Slack, Teams, Linear and GitHub and adds an agent that acts there, so a customer changes no habits to try it.
Niles is the closest case: a Slack bot that answered from company knowledge and was overtaken by Slack's own features. Stilla added two things that did not exist in 2017 to 2020: language models that can draft tickets, messages and code, and meeting transcripts as a constant source of context. Its end differs too: instead of being squeezed by a platform, it announced that it is joining one of them, Meta.
Can one person copy Stilla now?
The whole product, hardly. A narrow part of it, yes.
Stilla was built by two founders with ten years of product work at Shopify, a security audit, models from three providers and US$5 million of outside money that the company announced. One person cannot easily copy that breadth. A single founder can copy one slice of it: meeting notes that turn into proposed tickets for one tool, priced per team instead of per user.
Where it is still open: The product pages already point to a second use of the same context: coding agents. They offer "Launch Cursor with context" and a built-in coding agent that opens pull requests.
- 1Pick one tool where decisions should end up, for example Linear or Jira, and one place where they are made, for example meetings.
- 2Record and transcribe the meeting on the device, then propose concrete changes in the tool for a person to accept.
- 3Price per team with a usage allowance, and give free credits so a team can test it the same day.
- 4Publish how recording works and who must be told, before larger customers ask.
What could go wrong for Stilla?
The risks are the mirror image of the causes above.
What is not verified
No sale price, revenue figure or count of paying customers was found. We read the company's Meta post, its funding post, home, customer, about, careers and pricing sections, EFN's report and Dealroom's item; none gives an amount, and we found no statement by Meta itself (EFN cites Axios). Spotify and Ramp as customers rest on Dealroom and on testimonials on Stilla's own page. Three of the six named testimonials come from people that the about page also lists as angel investors (Jacob Wallenberg of Ramp, Max Junestrand of Legora, Birk Jernström of Polar). The "1,000+ companies" counter has no source and may include free users. A reader could look for a filing by Meta, a statement by General Catalyst, or the annual accounts of Stilla Development AB.
Recording meetings without a bot
The desktop app records the microphone and the computer's audio, and the product page says "No bot ever joins the call", so other participants do not see a recording bot in the call. The pages we read do not say whether Stilla tells participants that a meeting is recorded. The terms of service make the customer responsible to "obtain any rights, permissions or consents" needed for the lawful use of its data; laws on recording consent differ by country and state.
Competition
On this site, In Parallel (meeting capture and shared company context for AI tools) and Runbear (AI agents inside Slack and Microsoft Teams) sell the closest products, and Wave AI sells meeting notes. Stilla's own home-page FAQ asks how it differs from ChatGPT, Copilot or Claude, the general assistants that teams already use.
Dependence on model providers
Stilla does not train its own language models. Its docs list built-in models from Anthropic (default), OpenAI and Google, and its AI Transparency page names Anthropic Claude and Google Gemini as providers, so its cost and quality depend on them; customers can also bring their own provider account. How the product will run inside Meta, which builds its own models, has not been published.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- C Stilla blog, 9 September 2026: Stilla is joining Meta to reshape business AIRead in full. The founders' own announcement. Source for joining Meta, the continuing service and "Eight months ago we launched Stilla".
- D EFN, 9 September 2026 (Anders Sandqvist): Svenskt AI-bolag köps upp av MetaRead in full (Swedish; translations ours). Source for the acquisition as reported by Axios, Meta Business Agent, the 2024 founding in Stockholm and the 1,000 business customers as Stilla lists them.
- C Stilla blog, 20 January 2026: Announcing Our $5M Pre-SeedRead in full. Source for the round, the lead investor, the angel investors and the founders' reasons.
- D Dealroom News, 9 September 2026: Stilla lands $5M pre-seed to build "multiplayer" AI agents for teamsRead in full in the copy the pipeline downloaded on 7 November 2026. Source for the founding year, Spotify and Ramp as customers, the January 2026 launch and the 3,000 integrations.
- C Stilla home page, read 8 November 2026Read in full, including the price table and the customer logos in the page HTML. Source for the prices, the Meta banner, the "1,000+ companies" claim, the testimonials and the security claims.
- C Stilla about page, read 8 November 2026Read in full. Source for the founders' background, the model choice and the list of angel investors.
- C Stilla customer stories page, read 8 November 2026Read in full, with the logo next to each quotation in the page HTML. Source for the named testimonials.
- C Stilla press kit, read 8 November 2026Read in full. Source for the two co-founders and the Stockholm headquarters.
- C Stilla product page: Meetings, read 8 November 2026Read in full. Source for recording without a bot and the meeting features.
- C Stilla docs: Meetings & transcription, read 8 November 2026Read in full. Source for how recording works, auto-record, the 13 languages and approval of each proposal.
- C Stilla terms of service, last updated June 2026Read the sections on customer data, consents and notices. Source for the company name Stilla Development AB and the customer's duty to obtain consents.
- C Stilla AI Transparency page, last updated May 2026Read in full. Source for the model providers and the no-training statement.
- C Stilla docs: Built-in models, read 8 November 2026Read in full. Source for the list of language and image models and the default model.
- C Stilla blog, 28 May 2026: Stilla for the Microsoft WorldRead in full. Source for the Windows app and the Microsoft Teams, SharePoint and OneDrive support.
- C Stilla changelog, read 8 November 2026Read the dates and the earliest entries. Source for the first dated entry of 1 October 2025.
- C Stilla careers page, read 8 November 2026Read in full. Source for "a small, product-obsessed team" and no open roles.
- C Internet Archive copy of stilla.ai, 17 December 2024Read in full; the earliest copy that the Wayback availability API returned. Source for the holding page before launch and for the absence of an earlier product on the domain.
- C Database of failed startups, local exportLocal export. AI-written summaries, not independently verified. Source for the failed predecessors.
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