idmly: Revenue, team and how it was built

Team of 2 to 10 · 45 months after launch, revenue falling

Said US$19K a monthRecords US$9.6K in JulyDid not hold

It appeared in January 2023 inside Google Slides, a program where people already work. At that time writing slides from one sentence was new, and users showed it to each other without paid advertising. A blog about presentation topics then brought about 80% of new users from Google search, by the founder's account. Both channels weakened: search traffic fell, and Google added the same function to Slides. The verified total is real, and so is the fall: monthly revenue fell by half between February and July 2026.

Solo founder · 29 months after launch, revenue falling

It is run by a search marketer. Its pages target what people type into Google. Its best month came from a list article on another company's blog that ranked there. A US$1 trial that needs a card turns visitors directly into subscribers at US$25 a month or US$99 a year.

Solo founder · 36 months after launch, revenue flat

The first customers came from a lifetime-deal sale on AppSumo, at a time when the product had no AI at all. That gave about a thousand users, word of mouth and a Powered by Guidejar link on every free guide. From April 2024 the founder sold subscriptions instead, and added AI writing, voiceover and translation to the paid plans, metered in credits.

Team of 2 to 10 · 24 months after launch, revenue falling

It sold a simple promise, a finished PowerPoint file from one sentence, at a low price. In 2024 and the first half of 2025 the archived pricing showed unlimited decks for US$9.99 a month. Stripe payments read by TrustMRR add up to US$60,120 since the start. The verified monthly figures also show a steady fall after November 2025. By then the plans had moved from unlimited use to slide credits. The founder put the business up for sale.

Team of 2 to 10 · 47 months after launch, revenue falling

It put a language model inside Google Sheets from November 2022, and Google's marketplace brought more than 201,000 installs. Few installs paid: US$52,136 of verified revenue in 47 months is about US$0.26 per install. Its most important result may be indirect. A request for a pitch deck for SheetAI led the founder to build MagicSlides. By its own verified data, MagicSlides earned about 14 times as much. SheetAI's own revenue is now falling, and Google has offered a similar AI function inside Sheets since June 2025.

Solo founder · 15 months after launch, revenue falling

It does the work in the cells instead of explaining what to paste. It works in the Excel that people already have, without a Microsoft Copilot license. The founder already taught Excel to a large French audience. The AI models are bought by the request from OpenAI and Anthropic, so one person could build and run it.

Solo founder · 35 months after launch, revenue falling

It reached people inside the chat app that they already open all day, so capturing an idea on a phone took one voice note. It aimed first at Notion users, whom the company told that ideas get lost on the phone. Ads on Facebook and Google then paid for fast growth in early 2026. The founder stopped them in August 2026 because the costs were larger than the revenue.

Team of 2 to 10 · 29 months after launch, revenue growing

It began in January 2023 as an easy web interface for animation with Stable Diffusion. At that time the alternative was an open-source library that only programmers could run. Three months later the founder rebuilt it for one group of customers, musicians. They need a video for every song they release and cannot pay a film crew. He calls this the best decision he made.

Solo founder · 6 months after launch, revenue growing

The compression engine already existed as a free, open-source Python tool, but it was hard to install. Garm Lucassen packaged it into a desktop app. The app installs with a double click, connects the coding agents by itself, and removes its changes when it quits. The engine's creator suggested that he build it and keep the Headroom name. Developers who hit the usage limits of their AI plans pay a small monthly price to make those limits last longer.

Solo founder · 43 months after launch

It took one ordinary purchase, the US$300 studio headshot, and sold it for US$29 the week the technology could do it. One-time pricing fitted a product people need once. Search pages for every city brought buyers without advertising, and company orders made the customers come back.

Team of 2 to 10 · 33 months after launch, revenue falling

The product goes where the customers already are. A shop owner does not install a new app or learn accounting software. Instead, the owner writes into a chat. The founder wrote of having worked as a data scientist at a microloan company and of running a café. So the founder knew both the bookkeeping problem and the reason banks ask for records.

Solo founder · 19 months after launch, revenue growing

The founder, a digital nomad, had collected more than 1,000 receipts from many countries to track his own spending. He built the app for that use. It reads every line item instead of only the total, which matters for travellers with receipts in foreign scripts and currencies. Small, steady releases widened the market: 25 versions between 21 January and late October 2026. A translation of the app into 52 languages did the same, without a team.

Solo founder · 13 months after launch, revenue growing

A founder who had sold courses since 2022 built the email tool that he wanted for himself, and priced it by emails sent. His own newsletter was the first test of it, and the product now lets AI agents run an account.

Solo founder · 12 months after launch, revenue falling

The founder built a tool that he wanted for himself as a runner. He trained with a human coach from late July 2025 and stopped a marathon at kilometre 32. The product keeps what he valued in that coaching: varied sessions, pace ranges and a plan that follows what he runs.

Solo founder · 27 months after launch, revenue growing

Said US$245K a monthRecords US$263K MRRSaid less than the records

The founder took a twenty-year-old product category with no open-source entry and open-sourced all of it. This gave him millions of Docker downloads and 37,000 GitHub stars without a marketing budget. Revenue stayed small for a year. It multiplied when he turned the product toward people who automate their posting with n8n workflows and, from late 2025, with AI agents. Agents need an API-first scheduler and keep paying because they post without human effort.

Team of 2 to 10 · 19 months after launch, revenue falling

Said 500+ paying agenciesRecords 207 subscriptionsDid not hold

The founder had an audience before the product existed. He had a daily YouTube show about SEO since 2023 and an X account that has 62,000 followers today. For this reason the first customers cost nothing. A developer co-founder built the software with AI coding tools. The product started as one plain rank tracker at US$19 a month, and grew into a bundle at US$57 to US$2,997 a month. By July 2025 the first payment of a new customer from a paid ad covered the cost of that ad.

Solo founder · 20 months after launch, revenue flat

It entered a crowded category, habit trackers, with a free tracker and a paid AI coach on top. The founder shipped 83 versions in 21 months, so the product changed every week or two. Many buyers pay for a year at once. The site whatsthe.app read that the money in the last 28 days was almost twice the monthly recurring revenue.