nao Labs: Product, team and how it was built

Team of 2 to 10 · 45 months after launch, revenue falling

Said US$19K a monthRecords US$9.6K in JulyDid not hold

It appeared in January 2023 inside Google Slides, a program where people already work. At that time writing slides from one sentence was new, and users showed it to each other without paid advertising. A blog about presentation topics then brought about 80% of new users from Google search, by the founder's account. Both channels weakened: search traffic fell, and Google added the same function to Slides. The verified total is real, and so is the fall: monthly revenue fell by half between February and July 2026.

Solo founder · 29 months after launch, revenue falling

It is run by a search marketer. Its pages target what people type into Google. Its best month came from a list article on another company's blog that ranked there. A US$1 trial that needs a card turns visitors directly into subscribers at US$25 a month or US$99 a year.

Solo founder · 36 months after launch, revenue flat

The first customers came from a lifetime-deal sale on AppSumo, at a time when the product had no AI at all. That gave about a thousand users, word of mouth and a Powered by Guidejar link on every free guide. From April 2024 the founder sold subscriptions instead, and added AI writing, voiceover and translation to the paid plans, metered in credits.

Team of 2 to 10 · 24 months after launch, revenue falling

It sold a simple promise, a finished PowerPoint file from one sentence, at a low price. In 2024 and the first half of 2025 the archived pricing showed unlimited decks for US$9.99 a month. Stripe payments read by TrustMRR add up to US$60,120 since the start. The verified monthly figures also show a steady fall after November 2025. By then the plans had moved from unlimited use to slide credits. The founder put the business up for sale.

Team of 2 to 10 · 47 months after launch, revenue falling

It put a language model inside Google Sheets from November 2022, and Google's marketplace brought more than 201,000 installs. Few installs paid: US$52,136 of verified revenue in 47 months is about US$0.26 per install. Its most important result may be indirect. A request for a pitch deck for SheetAI led the founder to build MagicSlides. By its own verified data, MagicSlides earned about 14 times as much. SheetAI's own revenue is now falling, and Google has offered a similar AI function inside Sheets since June 2025.

Solo founder · 15 months after launch, revenue falling

It does the work in the cells instead of explaining what to paste. It works in the Excel that people already have, without a Microsoft Copilot license. The founder already taught Excel to a large French audience. The AI models are bought by the request from OpenAI and Anthropic, so one person could build and run it.

Solo founder · 7 months after launch, revenue growing

It went where the users already were. It became an app in ChatGPT's app store and a plugin in Claude's directory and in Claude Code, with setups for Cursor and Codex. It did this in the months when these directories were new. It charges per tool call instead of a share of ad spend, so a small advertiser starts at US$49 a month. And it applied to the platforms' own API programs. The company says Google approved it in June 2026 and Amazon admitted it to its partner network.

Solo founder · 26 months after launch, revenue falling

The founder needed illustrations for his own landing page and found stock art generic and designers expensive. He built a small tool for that one job and posted it on Reddit and X. Then he built many search pages for terms such as "AI illustration generator". The revenue is real but small: Stripe shows US$5,578 in total over about two years, and the monthly figure has been falling.

Solo founder · 16 months after launch, revenue flat

It reached the App Store early, in July 2023, with the simplest form of the idea: press one button, get a transcript and a summary. The founder paid for Meta ads while they still worked for a new kind of app, tested paywalls constantly and moved buyers to annual plans. He works alone with AI coding tools, so in his own 2026 account about US$3 million of about US$7 million a year stays as profit.

Team of 2 to 10 · 16 months after launch, revenue growing

Every team that builds with AI models ends up with several provider accounts, keys, invoices and SDKs. One gateway with open code replaces them, and a developer can read the code before sending traffic through the hosted version. In 2026 the founders added DevPass, a flat monthly price for coding agents. Its allowance is up to three times the price in model usage. The verified monthly receipts grew from US$57,994 in January 2026 to US$249,922 in August 2026; TrustMRR does not split them by product.

Started small, grew after funding · sold 11 months after launch

Its founders wrote some of the methods that the industry already used to run models cheaply, such as AWQ for 4-bit weights. They turned that research into a paid serving API. They proved the speed on a public benchmark and partnered with a cloud company that needed exactly that speed. Eleven months after its first public post, the partner agreed to buy it.

Solo founder · 33 months after launch, revenue falling

The app costs almost nothing to run: the owner reports a profit margin of 99%. The App Store page shows no new version since July 2025. A small, steady flow of downloads, about 2,500 in 28 days in October 2026, keeps about 150 paid subscriptions alive. The owner is an experienced app marketer who already sells more than a dozen other apps from the same developer account.

Solo founder · 4 months after launch, revenue falling

The founder turned the go-to-market frameworks she uses as an advisor into a product with one job and one price. It is a small, early business. Stripe data shows US$500 of revenue in its first four months and two active subscriptions in November 2026. The founder has listed it for sale.

Team of 2 to 10 · 11 months after launch, revenue flat

The site ties a cruise chat product to a creator with a social audience. It says the tool is led by her experience of living, working and travelling at sea. The first verified payment came in January 2026, the month after the start date on TrustMRR.

Solo founder · 27 months after launch, revenue growing

Said US$245K a monthRecords US$263K MRRSaid less than the records

The founder took a twenty-year-old product category with no open-source entry and open-sourced all of it. This gave him millions of Docker downloads and 37,000 GitHub stars without a marketing budget. Revenue stayed small for a year. It multiplied when he turned the product toward people who automate their posting with n8n workflows and, from late 2025, with AI agents. Agents need an API-first scheduler and keep paying because they post without human effort.

Team of 2 to 10 · 42 months after launch, revenue falling

The plugin lives inside Obsidian's community plugin store. The founder says that the store gave it organic growth with no ads or paid creators. The downloads reached 300,000 by the end of 2024, 1 million by February 2026 and 2 million by October 2026. The code is free, so there was nothing to sell until the company added a managed layer on top. The layer is hosted models, web search and tools that work without any setup. One-time lifetime plans, first Believer and then Supporter, brought large payments in single months. TrustMRR, reading the company's Stripe account, shows US$913,644 of revenue in total. Monthly recurring revenue was US$17,899 from 1,356 subscriptions on 27 October 2026, after a fall of about 51% from the best month, February 2026.

Team of 2 to 10 · 2 months after launch, revenue growing

xAI released Grok Bot, a messaging app of AI agents, in beta on 11 August 2026. The two founders published their own open version about two hours later, under the name OpenGrokBot. They pitched it to people who wanted the same idea on Claude or Codex instead of Grok. Payment records show the first payment on 27 September 2026 and US$5,503 in the 30 days to 25 October 2026.