illustration.app: Revenue, team and how it was built
illustration.app (AI vector illustration generator, United States): US$5.6K in Stripe-verified revenue since launch, November 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 founder; no source names anyone else. Launched September 2024; still running, revenue falling.Added 3 November 2026
- Outcome
- US$5.6K in Stripe-verified revenue since launch, November 2026Revenue falling
- Evidence
- A disclosed by a company or a filing, or verified by a payment processor
- Launch
- September 2024
- Status
- Still running
- Team
- 1 founder; no source names anyone else
- Outside funding
- None stated
- Group
- Photos and portraits
- Main channel
- Search and AI answers
illustration.app is an AI image generator, a program that draws a new picture from a short text description, made for one narrow use: flat illustrations for websites, apps and slides. Its main selling point is vector export: the picture is saved as SVG, a file format that stores shapes as mathematical paths instead of pixels, so it stays sharp at any size and can be edited in Figma or Sketch. A style in the product is a fixed visual recipe (outline weight, palette, texture), so that twenty illustrations made on different days still look like one set.
The founder, Evan Yang, says he studied AI in college and left to build AI products, and that his first tools failed. His portfolio site lists illustration.app as a 2024 project, and his TrustMRR profile gives 10 September 2024 as the founding date. He launched it on Product Hunt on 16 March 2025, where it finished fourth of the day. In an Indie Hustle interview published on 1 April 2025 he gave "8,000+ users" and "$1.7k+ revenue". The headline of that interview said US$1,700 a month, but the interview text gives no period, and the payment data below shows that it was a total.
The money figures on this page come from TrustMRR, a site that reads revenue directly from the company's Stripe account through an API key, grade A. On 3 November 2026 it showed US$5,578 of revenue since launch, US$2,009 in the last twelve months, US$49 in the last 30 days, and a monthly recurring revenue (MRR, the subscription money that comes back every month) of US$65 from 5 active subscriptions. This is a very small business, shown here because the numbers are checked and the method is easy to repeat.

How much revenue does illustration.app make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Revenue since launch, as of 3 November 2026 | US$5,578 | A | TrustMRR, Stripe connected by API key, revenue last synced 3 November 2026. This is the headline figure. | [1] |
| Revenue in the last 12 months, as of 3 November 2026 | US$2,009 | A | TrustMRR. The months in this window, from November 2025 to October 2026: US$208 (part of the month), 175, 199, 139, 253, 266, 95, 376, 67, 86, 96 and 49. | [1] |
| Best month in the TrustMRR table | at least US$448, November 2025 | A | A copy of the same profile read on 2 November 2026 (synced 1 November) showed US$448 for November 2025. On 3 November the 12-month window had moved past 1 to 3 November 2025, and the month showed US$208. Months before November 2025 are not public. | [1] |
| Revenue earned before 4 November 2025 | about US$3,569 | calc | Calculated: US$5,578 all time minus US$2,009 in the last 12 months. | [1] |
| Average revenue per month in the last 12 months | about US$167 | calc | Calculated: US$2,009 divided by 12. | [1] |
| Revenue in the last 3 months against the 3 months before | US$212 against US$529, a fall of about 60% | calc | Calculated from TrustMRR: last 6 months US$741 minus last 3 months US$212 gives US$529 for the earlier 3 months. | [1] |
| Revenue in the last 30 days | US$49 | A | TrustMRR, 3 November 2026. Payments on 4 days: US$19, 9, 12 and 9. | [1] |
| Monthly recurring revenue and subscriptions | US$65 MRR, 5 active subscriptions | A | TrustMRR metric snapshot. The profile also gives a profit margin of 80% for the last 30 days. | [1] |
| Founder's figures, 1 April 2025 | "8,000+ users" and "$1.7k+ revenue" | C | Indie Hustle interview. The text gives no period. The article headline says "Makes $1,700 Monthly", which the TrustMRR totals do not support: US$1,700 a month would be more than the whole last 12 months. | [2] |
| Users claimed on the home page, November 2026 | "Trusted by 10,000+ users" | C | Company's own page. The founder-written part of the TrustMRR profile also gives an estimated user count of 10,000. Users here means accounts, most of them free. | [3, 1] |
| Founding date | 10 September 2024 | C | Founder-entered field of the TrustMRR profile. The founder's portfolio also lists the project under 2024. | [1, 4] |
| Product Hunt launch | 16 March 2025, fourth product of the day, 317 points | C | Product Hunt product page and the maker's launch post, signed "Evan". The launch post still uses the earlier name IllustraAI. | [5, 6] |
| Team | 1 founder, 30 to 40 hours a week | C | Founder in the April 2025 interview. No source names an employee. | [2] |
| First version | Next.js, Tailwind and Supabase; "very little money" | C | Founder interview. Costs: "just hosting, some API costs". | [2] |
| Outside funding | none stated | C | No source mentions investors. The founder describes an organic, low-cost business. | [2] |
| Time from founding to the headline figure | 26 months | calc | Calculated: September 2024 to November 2026. | [1] |
How to read this table: grade A values come from the Stripe account through TrustMRR's verification. Grade C values are the founder's own words in an interview, on his site, on Product Hunt or in the founder-written part of the TrustMRR profile. A "calc" value (grade X) was computed on this page from the rows above it.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Starter | 12 | 50 credits a month | |
| Pro | 29 | 300 credits a month, priority generation | |
| Ultra | 99 | 1,500 credits a month, priority generation | |
| Pay as you go | one-time credit packs; prices not shown in the page text |
Each generated image, each SVG vectorization and each upscale costs 1 credit; an animated GIF costs 5 credits. Subscription credits reset each billing period; one-time top-up credits do not expire. The page offers yearly billing with "save ~25%" but the yearly price per month is shown only by script, so that column is empty. Commercial use is included in all paid plans. In April 2025 the founder gave prices of about US$9 to US$29 a month.
When did illustration.app launch, and how did it grow?
From a founder's own landing-page problem to a small subscription tool, in about 26 months. Each entry carries its grade.
- About 2023CThe founder leaves college, where he studied AI, and builds several AI tools that find no users. [2]
- 2023 to 2024CHis portfolio lists earlier projects: an AI photo captioning tool, a chatbot for blogs, a feedback widget and others, most of them now paused. [4]
- 10 September 2024CFounding date of illustration.app in the founder-written TrustMRR profile. First users come from posts in r/SideProject and r/SaaS and on X. [1, 2]
- 16 March 2025CProduct Hunt launch under the name IllustraAI: fourth of the day, 317 points. One commenter writes that he became a paying subscriber. [5, 6]
- 1 April 2025CIndie Hustle interview: "8,000+ users", "$1.7k+ revenue", prices about US$9 to US$29 a month, growth mostly from search pages and AI tool directories. [2]
- November 2025AThe best month in the public TrustMRR table: at least US$448. [1]
- 2026CNew features on the home page: animated GIFs, PowerPoint icon replacement and access through MCP. Prices are now US$12, US$29 and US$99 a month. The blog publishes a new article almost every day. [3]
- 3 November 2026ATrustMRR shows US$5,578 since launch, US$49 in the last 30 days and US$65 MRR from 5 subscriptions. [1]
Why did illustration.app work?
Four causes, in the order they mattered. Each one is a reusable lesson.
Search pages
The founder said in April 2025 that growth was mostly from search: he built many pages for what people type into Google, such as "AI illustration generator", and pages for categories such as tech, business, medical, minimal and flat design. These pages, and listings in AI tool directories, bring free users without paid ads.
A narrow job instead of a general image model
General image models make any picture. illustration.app makes one kind: flat illustrations in a fixed style, exported as SVG. That is the part a designer needs for a landing page or an empty state in an app, and the part a stock library does not match to a brand.
Credits instead of unlimited use
Each image, vectorization or upscale costs one credit, and an animation costs five. Because the business pays a model provider for each image, credits keep the cost of every customer below the price of the plan.
Low fixed cost
The founder said in April 2025 that costs were only hosting and some API costs, and that he spent "very little money" on the first version. TrustMRR gives an 80% profit margin for the last 30 days. A small revenue can still be profitable when the cost base is this small.
How it was built
These details come from the founder's interview and the founder-written part of the TrustMRR profile (grade C), and from the public page source of the site (grade B). [2, 1, 3]
- Next.js, Tailwind CSS and Supabase for the first version, in the founder's words; the TrustMRR profile adds React, TypeScript and Node.js.
- Hosting on Vercel (the page assets carry Vercel deployment identifiers), with Cloudflare and Google Cloud listed in the TrustMRR profile.
- Payments through Stripe, which TrustMRR reads directly.
- Analytics in the page source: a self-hosted Plausible server on the founder's own domain, Microsoft Clarity and Ahrefs analytics.
- The image model is not named in any source. The FAQ says only that GIF animation "runs a more expensive AI motion model".
- A daily blog about design tools and AI interfaces, next to the category search pages, brings search traffic.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before illustration.app, and why did they fail?
Four companies in our database of failed startups promised designs without the cost of a designer, or new tools for illustrators. The values below are from that database and are not independently verified.
The Grid
The promiseWebsites designed automatically by AI, without designer fees.
Why it diedThe AI of the time could not deliver consistent design quality, and polished manual tools won.
Scoutzie
The promiseCustom designs from selected freelance designers.
Why it diedBusinesses wanted low prices, and Fiverr and Upwork offered them at a larger scale.
Design Inc.
The promiseA bidding marketplace that connects clients with freelance designers.
Why it diedIt had nothing that Upwork and Fiverr lacked, and good designers did not want to bid for work.
FiftyThree
The promiseA digital sketchbook app and stylus that felt like real drawing tools.
Why it diedApple Pencil and Procreate offered more, and its product did not move beyond the first idea.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
The Grid tried to replace a designer with AI in 2014 and failed on quality: its output looked worse than a human's. The freelance marketplaces tried to make human design cheaper and lost on price to larger marketplaces. Since 2022, image models can draw a usable flat illustration in seconds, so the cost of one picture fell from a designer's fee to a fraction of a credit.
That change made a one-person illustration tool possible, but it also made the product easy to copy. Large design tools and general image models now make illustrations too, and Product Hunt lists several close alternatives on the same page. The Stripe data shows what a small, narrow tool earns in this market without an audience or paid ads: a few hundred US dollars in a good month, and less in late 2026.
Can one person copy illustration.app now?
Easy to copy, hard to grow.
Everything here can be repeated by one developer with a small budget: a narrow image job, a fixed set of styles, vector export, credit pricing, and search pages for each category. The verified revenue shows the limit of that method in a crowded market: it paid for itself, but it did not become a large income.
Where it is still open: Other narrow, editable outputs: icon sets that match a brand, diagrams as editable files, slide graphics, and assets that must fit an exact size in an existing document.
- 1Pick a narrow output that general image models do badly by default, such as consistent, editable vector art.
- 2Sell credits, so that the model cost of each customer stays below the plan price.
- 3Build search pages for each category that people type into Google, and list the tool in AI directories.
- 4Connect the payment account to a public verification site, so that buyers and readers can trust the numbers.
What could go wrong for illustration.app?
The risks are the mirror image of the causes above.
The founder's site marks it as sold
On 3 November 2026 the founder's portfolio at evanfy.com showed illustration.app with the blue mark that its legend explains as "Sold". No buyer, price or date was found. Other evidence points to the founder still running it: the site's support address is [email protected], its footer links to his 2026 product BeVisible, its analytics run on his own domain, and TrustMRR says it is "not currently listed for sale". If it was sold, part of the 2026 revenue belongs to the new owner.
Very small and falling
October 2026 brought US$49, and the last three months US$212, about 60% less than the three months before. MRR was US$65 from 5 subscriptions. The 80% profit margin is a TrustMRR figure for the last 30 days only.
A headline that overstated the revenue
The Indie Hustle article of 1 April 2025 is titled "Makes $1,700 Monthly". The founder's own words in it are "$1.7k+ revenue" with no period, and the Stripe data shows it was a total. Readers who see the headline elsewhere should read it as a total.
Users are mostly free accounts
The home page claims "Trusted by 10,000+ users" while Stripe shows 5 active subscriptions. The claim is about accounts, not customers. The one testimonial on the home page matches a real Product Hunt review by the same name.
The owner's other products
The founder's portfolio lists other active projects: BeVisible (tracking brand mentions in AI answers), Routstr (a decentralised marketplace for routing requests to language models), Chibify (photos turned into chibi-style cartoons) and AffiliList (a directory of affiliate programs). illustration.app's own pages link only to BeVisible.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- A TrustMRR: illustration.app, Stripe-verified profile (revenue synced 3 November 2026)Read the markdown profile on 3 November 2026, and a copy read on 2 November 2026 (synced 1 November) for the November 2025 month. Revenue, MRR and subscriptions are from the Verification Sources section (Stripe, API key), grade A; founding date, user estimate, country and tech stack are founder-written, grade C.
- C Indie Hustle, 1 April 2025: Dropped Out Of College To Build An AI Tool That Makes $1,700 MonthlyRead in full. First-person founder interview. Source for the story of the start, the first stack, the marketing channels, the prices of the time and the "$1.7k+ revenue" line.
- C illustration.app home page with pricing and FAQ, read 3 November 2026Read in full, including the page source for the FAQ, the analytics scripts and the hosting identifiers. The separate /pricing and /about addresses answered 404; the prices are on the home page. The privacy page gives the support address.
- C Evan Yang's portfolio site, evanfy.com, read 3 November 2026Read in full. Ties the founder's full name to illustration.app (listed under 2024) and shows the status marks of his projects.
- C Product Hunt: illustration.app product pageRead in full. Source for the launch rank, the points, the follower count and the one review.
- C Product Hunt forum: illustration.app launch post by the makerRead in full. The maker's launch message signed "Evan" and the first comments, with dates in the page data (16 March 2025).