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AI customer-support chatbot built from a company's own documents · Luxembourg

Retalk: Product, team and how it was built

Small teamB2BCustomer support

Retalk (AI customer-support chatbot built from a company's own documents, Luxembourg): Live with paid plans and a 30-day trial, November 2026. Evidence grade E: no revenue figure was checked. Team: Founder and CTO Clément Janssens; operated by Mailhub SA, Luxembourg; headcount not published. Launched July 2025; still running.Added 6 November 2026

Outcome
Live with paid plans and a 30-day trial, November 2026
Evidence
E no revenue figure was checked
Launch
July 2025
Status
Still running
Team
Founder and CTO Clément Janssens; operated by Mailhub SA, Luxembourg; headcount not published
Outside funding
None reported
Main channel
Not stated
No revenue figure

What is not verified

No dated revenue figure for Retalk was found. The only money figure is Arrfounder's listing of US$50 a month (US$600 a year), which gives no date for the figure, says its page was last updated on 1 August 2026, and says its data is collected mainly from founders' posts on X; this pipeline cannot open X. No payment-processor profile, founder interview or company filing with revenue was found. A reader could look for a TrustMRR or Stripe-verified profile or Mailhub SA's annual accounts in the Luxembourg business register. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.

Retalk is a customer-support chatbot based on retrieval-augmented generation (RAG), a method in which the program first searches the company's own documents for the passages that match a question and then gives only those passages to a language model to write the answer. A human handover, the step in which the bot passes a conversation to a person, sends unanswered questions to the team; the team answers once, and the bot reuses that answer.

The terms of service say Retalk.bot is operated by Mailhub SA under Luxembourg law, and the company blog is signed by Clément Janssens, "Fondateur & CTO" (founder and chief technology officer). An Internet Archive copy from 12 March 2025 shows a waitlist page; a blog post of 11 July 2025 already speaks of customers. In November 2026 the site sells three plans in euros with a 30-day free trial.

No dated revenue figure for Retalk was found, so this story is grade E: the product is real, live and selling plans, but its money is not verified. The page also shows earlier companies that sold support automation and chat to online shops.

Retalk: Live with paid plans and a 30-day trial, November 2026. AI customer-support chatbot built from a company's own documents, Luxembourg, team of 2 to 10, evidence grade E.
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01

How much revenue does Retalk make?

Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.

A live AI support chatbot from Luxembourg with three paid plans and no dated revenue figure
FactValueGradeHow we knowSources
Status, November 2026Live, with three paid plans and a 30-day free trialCHome page read 6 November 2026, with a pricing section, a sign-in to app.retalk.bot and a demo request form.[1]
OperatorMailhub SA, LuxembourgCTerms: 'Retalk.bot, operated by Mailhub SA'; 'These Terms are governed by the laws of Luxembourg.' Payments are processed by Stripe.[2]
FounderClément Janssens, founder and CTOCBlog post of 11 July 2025 signed 'Clément Janssens Fondateur & CTO' (founder and CTO, translation). Arrfounder lists the founder as 'Clément'. On Product Hunt a Clément Janssens presents Mailhub, an email API launched in 2025, as his own product.[4, 6, 7]
Teamheadcount not publishedDNo source gives a headcount. The CTO title suggests at least one other founder, but no source names one.[4]
First tracewaitlist page, 12 March 2025CInternet Archive copy: 'Join waitlist', 'Open Source release coming soon', 'The first open-source chatbot that understands your business'. The live site in November 2026 does not mention open source.[5]
Prices€49, €149 and €249 a month; Enterprise on requestCPricing section of the home page.[1]
Knowledge sourceswebsite, PDF, Word, Excel, PowerPoint, Markdown, text, product sheets, FAQ, blog posts, newsletters, documentationCHome page. Firecrawl is listed as the web-crawling subprocessor.[1, 3]
AI providerOpenAICSubprocessor list: 'OpenAI — AI Features (US/EU)'. No other model provider is listed.[3]
InfrastructureVercel, Supabase, Mailhub, Plausible, PostHog, StripeCSubprocessor list. Mailhub, the operator's own email API, sends the transactional email.[3]
Directory revenue lineUS$50 a month, US$600 a year (no date for the figure)DArrfounder listed US$50 monthly revenue for Retalk; its page says 'Last updated: Aug 1, 2026' and that its data is 'collected from various sources, primarily Twitter/X'. The figure has no date of its own, so it is not the headline.[6]
Outside fundingnone reportedDNo source mentions a funding round.[2, 6]
Time from launch to the November 2026 status16 monthscalcCalculated: July 2025, the first dated source that mentions customers, to November 2026.[4, 1]

How to read this table: product values come from the Retalk home page, terms and subprocessor list read on 6 November 2026; the founder's title from the company blog; the early state from an Internet Archive copy; the revenue line from a directory that gives no date for its figure. No value is grade A or B.

Retalk prices from the pricing section of its home page, 6 November 2026, converted from euros
PlanPer month, billed yearly (US$)Per month, billed monthly (US$)Limit
Start54.70250 conversations, 1 agent, 1 user, 5 documents or product sheets
Scale166.33500 conversations, 3 agents, 5 users, 500 documents or product sheets
Boost277.961,500 conversations, 10 agents, 10 users, 10,000 documents or product sheets
Enterprisecustomcustomcustom limits, 24/7 support, dedicated account manager

The home page lists prices in euros per month: €49 (Start), €149 (Scale) and €249 (Boost), each after a 30-day free trial; Enterprise is priced on request. The page shows no yearly billing, so the yearly column is empty. US dollar values use the Federal Reserve H.10 rate of 1.1163 US dollars per euro for 30 October 2026 (release of 2 November 2026).

02

When did Retalk launch, and how did it grow?

From a waitlist page in March 2025 to a live product with paid plans in November 2026. Each entry carries its grade.

  1. 12 March 2025CThe first Internet Archive copy of retalk.bot shows a waitlist for an 'open-source chatbot' that books calls, takes payments and tracks orders through other tools. [5]
  2. 2025CClément Janssens launches Mailhub, an email API, on Product Hunt; Mailhub SA later operates Retalk and Mailhub sends Retalk's email. [7, 2, 3]
  3. 11 July 2025CThe founder's blog post ranks Retalk first among e-commerce chatbots, against Intercom, Zendesk, Tidio and Crisp, and mentions customers in furniture and fashion. [4]
  4. 1 August 2026DArrfounder's product page, marked as last updated on this date, lists US$50 a month for Retalk with no date for the figure. [6]
  5. November 2026CThe site is live in French and English with three paid plans, a 30-day free trial, a white-label offer for web agencies and blog comparisons with Gorgias and Zipchat. [1, 8]
03

Why did Retalk work?

Four causes, in the order they mattered. Each one is a reusable lesson.

01

Answers only from the company's content

The bot answers from documents the customer uploads or from the customer's website, which Firecrawl reads. The FAQ says this is the difference from ChatGPT: answers come from the documentation provided, which lowers the risk of invented answers.

02

Unknown questions become FAQ entries

When the bot has no answer it forwards the question by email, Slack or chat and groups similar questions. The team answers once and the bot reuses the answer, so the home page promises support work that 'reduces a little more each day'.

03

Tiered by conversations and documents

The plans differ by the number of conversations, agents, users and documents per month, from 250 conversations to 1,500, which ties the price to the cost of model calls.

04

Built on the founder's own email product

Retalk's transactional email runs on Mailhub, the email API that Clément Janssens launched earlier, and the same company operates both, according to the terms and the subprocessor list.

How it was built

The subprocessor list and the home page describe the stack. [3, 1]

  • OpenAI for every AI feature, the only model provider on the subprocessor list.
  • Firecrawl to crawl customers' websites into the knowledge base.
  • Supabase for the database and Vercel for hosting, both in the EU.
  • Mailhub, the operator's own email API, for transactional email.
  • Stripe for payments; Plausible and PostHog for analytics.
  • Integrations with Slack and WhatsApp, plus API calls to tools such as Stripe, Notion, HubSpot, Shopify and Google Calendar shown on the home page.

Tools named in the sources

Each one opens its page in the Tools tab, with every story that uses it.

04

Who tried this before Retalk, and why did they fail?

Four companies in our database of failed startups sold support automation or chat to online businesses and failed. The values below are from that database and are not independently verified.

Died 2013 to 2016Burned US$550K

Answerly

The promise

Fewer support tickets through an intelligent FAQ that matched customer questions to written answers and routed the rest to people.

Why it died

Language processing was not good enough for real customer questions, setup took months, and Zendesk and Intercom took the market.

Product/Tech Failure
Died 2014 to 2022Burned US$600K

RightHello

The promise

Live chat that turns e-commerce visitors into customers.

Why it died

Intercom, Drift and Zendesk raised far more and bundled chat; small shops churned and could not pay enough.

Ran Out of Cash
Died 2019 to 2024Burned US$18M

Vanti

The promise

Conversational AI for shopping on brand websites.

Why it died

Brands ran pilots but saw no better sales, and large language model APIs made its custom models obsolete.

No Market Need
Died 2012 to 2015Burned US$120K

Hipmob

The promise

Customer-support chat inside mobile apps and websites.

Why it died

Intercom and Zendesk added the same chat features and it could not stand out.

Competition

The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.

What changed

Answerly had to match questions to pre-written answers with weak language processing, and Vanti built its own models. Retalk sends retrieved passages to OpenAI's model, so one technical founder can build the bot on Supabase, Vercel and a crawler, without training a model.

The market risk is the one that ended RightHello and Hipmob: large support suites (Intercom, Zendesk, Gorgias) now sell AI agents too, and the founder's own blog compares Retalk with them. Retalk's answer is a lower entry price, a French and English interface and the FAQ that grows from unanswered questions.

05

Can one person copy Retalk now?

Yes; the method is common, and the hard part is getting customers in a crowded market.

A support bot that answers from a company's documents and hands unknown questions to a person can be built by one developer with a model API, a crawler and a hosted database. Many products on this site do the same, so the work is in choosing a market (here, French-speaking small shops and agencies) and in making the handover and the growing FAQ work well.

Where it is still open: Support bots for one language market or one industry where the large suites are weak, and white-label versions sold through web agencies.

  1. 1Let customers add their website and files, crawl and split them into passages, and index them for retrieval.
  2. 2Answer only from retrieved passages, and hand the conversation to a person when no passage matches.
  3. 3Store each human answer as a new FAQ entry and show which questions are asked most often.
  4. 4Price by conversations and documents, so heavy users pay for their model calls.

What could go wrong for Retalk?

The risks are the mirror image of the causes above.

What is not verified

No dated revenue figure for Retalk was found. The only money figure is Arrfounder's listing of US$50 a month (US$600 a year), which gives no date for the figure, says its page was last updated on 1 August 2026, and says its data is collected mainly from founders' posts on X; this pipeline cannot open X. No payment-processor profile, founder interview or company filing with revenue was found. A reader could look for a TrustMRR or Stripe-verified profile or Mailhub SA's annual accounts in the Luxembourg business register.

Logo wall and illustrative numbers

The home page section 'They can't live without Retalk anymore' shows five logos (easy virtual tour, Vizion, Mailhub, Talanoa, Ojetables) without links or quotes, and Mailhub is the operator's own company. The agent cards show counters such as '1 234 utilisateurs aidés' (users helped) that read as examples; no source explains them. The '80%' reduction in support requests is the company's own claim.

Competition

This is one of the most crowded groups on the site: Chatbase, SiteGPT, DocsBot AI and Answer HQ sell the same kind of document-trained support bot, most with more evidence of revenue, and the founder's blog compares Retalk with Intercom, Zendesk, Gorgias, Tidio and Crisp.

Dependence on OpenAI

The subprocessor list names OpenAI as the only provider for 'AI Features'. A price or policy change at OpenAI would hit Retalk directly; no source mentions a second model provider.

The founder's other product

Mailhub, a transactional email API that a Clément Janssens launched on Product Hunt, is run by the same company and sends Retalk's email. It is a developer tool for templates and tracking; nothing on its Product Hunt page sells inbox warming or sender rotation.

Sources

The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.

  1. C Retalk - AI Chatbots for your business (home page)
    Read in full on 6 November 2026. Source for the features, prices, FAQ, industries, logo wall and agent cards.
  2. C Retalk Terms of Service
    Read in full on 6 November 2026. Source for the operator Mailhub SA, Luxembourg law, Stripe payments and the OpenAI integration.
  3. C Retalk Current Subprocessors
    Read in full on 6 November 2026. Source for the stack: Stripe, Vercel, Supabase, Mailhub, Plausible, PostHog, OpenAI, Slack, Firecrawl, WhatsApp.
  4. C Les 5 meilleurs Chatbot Ecommerce en 2025 : mon vrai classement de pro (Retalk blog, 11 July 2025)
    Read in full on 6 November 2026 (French). Source for the founder's name and title and the first mention of customers.
  5. C Retalk.bot home page, Internet Archive copy of 12 March 2025
    Read in full. The earliest archived copy; a waitlist page for an open-source chatbot.
  6. D Arrfounder: Retalk product page
    Read in full on 6 November 2026. A directory listing of founder-disclosed figures with no date for the Retalk figure; source for the US$50 a month line and the founder's first name.
  7. C Product Hunt: Mailhub, Send & monitoring Tailwind Email with ease
    Read in full on 6 November 2026. Source for Clément Janssens as maker of Mailhub and its 2025 launch.
  8. C Retalk sitemap
    Read in full on 6 November 2026. Lists the blog articles, including comparisons with Gorgias and Zipchat.
  9. A Federal Reserve H.10 Foreign Exchange Rates, release of 2 November 2026
    Read the euro row in the copy the pipeline downloaded on 6 November 2026; 1.1163 US dollars per euro on 30 October 2026, used for the price conversion.
  10. C Database of failed startups, local export
    Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Run this company? Send corrections or a verified figure to aiolum@livyden.com

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