All tools
Finding customers · 15 of 110 stories
Google Search (organic)
The unpaid ("organic") results of Google's search engine: Google's crawler program reads a business's web pages and shows them for matching queries, with no charge per visit.
Price: Free to be listed; Google does not accept payment to rank a page higher (read 13 October 2026)
Free plan: free
www.google.com
Who uses it, and for what
One row per story. The grade is for the claim that the business uses this tool, not for its revenue.
| Story | What it does there | When | Cost stated | Grade | Source |
|---|---|---|---|---|---|
| Formula Bot | Search traffic: content pages for single formulas and free tools that rank and send visitors to the paid product. SEO with formula pages and about 15 free tools | B | Tiny Empires newsletter, 10 October 2025: 1.2 Million users as a solo founder | ||
| HeadshotPro | Main customer source: more than 200 generated city pages and blog posts rank for professional headshot searches. programmatic SEO | C | Indie Hackers, 26 May 2023: Breaking down Danny Postma's SEO strategy for HeadshotPro, and the founder's reply on X of 25 May 2023 | ||
| PDF.ai | Main traffic source: the site ranks first when people search for the words PDF AI. exact-match domain pdf.ai | C | SaaS Starter Stack: PDF.ai founder interview | ||
| AutoShorts.ai | Organic search traffic, a channel the founder began to work on in late 2024. | C | X profile of Eric Smith, @ericsmith1302, and its embedded timeline, read 13 October 2026 | ||
| DocsBot AI | Search engine where documentation, comparison pages and free tools bring visitors; search was the first source of 40.6% of paid checkouts in 2026. | C | Aaron Edwards' blog, 14 September 2026: We Had Fewer Signups. Better Customers Barely Made Up for It. | ||
| My AskAI | Organic search brings most new customers, through site text that compares the price with the hosts' own AI agents. | C | Indie Hackers, 10 July 2025, interview by James Fleischmann: Bootstrapping to $40k MRR after his VC-backed startup failed | ||
| Revid.ai | Free tools on the site, each made for one search query, bring visitors from search. | C | Peter Yang, Creator Economy newsletter, 26 April 2026: How This Solo Founder Bootstrapped 5 AI Products to 1M+ / Month | ||
| Neural Frames | Search pages, blog posts and free tools brought most customers until the ranking fell in June 2025. | C | Nicolai Klemke on X, 25 June 2025: day 938, Google traffic, paid ads and conversion rate | ||
| SEObot | Organic search brings about 30% of the growth, by the founder, who runs SEObot on his own sites. SEO with his own tools | C | GetLatka interview page, interview date 15 May 2025: How MarsX.dev Reached $3.5M ARR Across 20 AI-Powered Tools in 2025 | ||
| MagicSlides | Blog articles brought about 80% of new users, by the founder, until Google's content updates cut the traffic. SEO blog | C | MagicSlides about page: The MagicSlides Story | ||
| Voicy | Brings 20,000 to 25,000 clicks a month to the site's search pages, the founder's main channel. | C | Kourosh Ghaffari on X, 30 September 2026: US$11,000 MRR, 2,000 paying users, Romeo | ||
| Coachvox AI | Search was one of the ways customers found the site in 2023. | C | Starter Story, 5 September 2023: We Built An AI Coach For Creators And Hit 6-Figures Revenue Pre-Launch | ||
| AI Toolbox | The seller's main channel: a website of guide and comparison pages written to be found through Google. | C | TrustMRR markdown profile: AI Toolbox, synced 14 October 2026 | ||
| FounderPal | The main source of customers in 2024, through free tools that rank in search. | C | No Code Exits, 27 September 2024: How Dan Kulkov grew FounderPal to $100,000 revenue with free tools | ||
| Sheets Resume | Ranks the founder's Reddit post first for resume advice, which sends search visitors to it. | C | Better Launch playbook of the same episode: How I Built It: $20K/Month AI App as a Non-Technical Founder |
Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.
Used in the same businesses
Other tools in the stories above, with the number of stories that share both.
Other tools for the same job
Finding customers, with the number of stories that use each.