44pixels (Cue and Pixi): Revenue, team and how it was built
44pixels (Cue and Pixi) (Studio of AI phone apps: Cue meeting notes and the Pixi AI chat app, United Kingdom): Seven-figure MRR (at least US$1M a month), April 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 3 co-founders in 2024 (Adapty case study; the register lists a fourth director); headcount not published in 2026, with nine job openings and product, analyst and QA roles named by Adapty after a venture round. Launched February 2024; still running, revenue growing.Added 6 November 2026
- Outcome
- Seven-figure MRR (at least US$1M a month), April 2026Revenue growing
- Evidence
- A disclosed by a company or a filing, or verified by a payment processor
- Launch
- February 2024
- Status
- Still running
- Team
- 3 co-founders in 2024 (Adapty case study; the register lists a fourth director); headcount not published in 2026, with nine job openings and product, analyst and QA roles named by Adapty after a venture round
- Outside funding
- Venture-backed: £4.75M of share capital and share premium by 28 February 2025 (Companies House accounts); six more share allotments from January to August 2026, amounts not read
- Group
- Voice and audio
- Main channel
- Paid ads
44pixels Limited was registered in England on 23 February 2024. Adapty, the company whose software runs the studio's in-app subscriptions, writes that it was founded by three entrepreneurs, Adam, Noam and Anton; the company register gives their full names, Adam James Stevens, Noam Yasour and Anton Zhuravsky. The first app was Pixi, a chat app that Adapty calls the studio's proof of concept for subscription monetization: earning money from weekly, monthly or yearly payments instead of one purchase. The second was Cue, an AI meeting-notes app, which Adapty says reached the top of the Productivity category within 12 months of launch.
In a case study published on 1 April 2026, Adapty states that 44pixels grew to seven figures of MRR in a year and a half. MRR (monthly recurring revenue) is the subscription revenue of one month; seven figures means at least US$1,000,000 a month. Adapty also says subscription revenue grew ten times in 18 months across all apps, and that the studio went from 2 apps in its first year to 2 new apps per quarter. Adapty does not give the exact amount or the month.
This is not a one-person business. The company raised outside money early: its first accounts show £4.75 million of share capital and share premium (the money investors paid above the nominal share price) by February 2025, and its own careers page calls it a VC-backed AI studio. It is on this site under the rule for small founding teams that grew after funding. The page grades every number by its evidence.

How much revenue does 44pixels (Cue and Pixi) make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Monthly recurring revenue, by April 2026 | seven figures (at least US$1 million a month) | A | Adapty case study published 1 April 2026: 'In a year and a half, 44pixels grew to 7 figures MRR'. No exact amount and no month. Adapty records the subscriptions but is not the payment processor (Apple and Google are), so a stricter reader can treat it as grade B. | [1] |
| Yearly run rate at the lower bound | at least US$12 million | calc | Calculated: US$1,000,000 a month times 12. | [1] |
| Subscription revenue growth | 10 times in 18 months, across all apps | A | Adapty case study headline. The starting amount is not given. | [1] |
| Company registered | 23 February 2024 | B | Companies House, company number 15515395. | [3] |
| Founding team | 3 co-founders: Adam (Stevens), Noam (Yasour, CMO) and Anton (Zhuravsky) | A | Adapty names the three founders by first name and Noam Yasour as co-founder and CMO. The register lists the full names and a fourth director. | [1, 2] |
| Equity raised by 28 February 2025 | £4,746,502 | B | Calculated from the first accounts: called-up share capital £133 plus share premium £4,746,369. Cash at bank was £2,858,630 and net assets £3,430,891 on that date. | [2] |
| Loss in the first period, February 2024 to February 2025 | £1,315,611 accumulated | B | Profit and loss reserve in the first accounts. The full profit and loss account was not filed, so revenue is not shown. | [2] |
| Average employees in the first period | 0 | B | Accounts note 7. The directors were not counted as employees. | [2] |
| Share allotments in 2026 | 6 (22 January to 7 August 2026) | B | Filing history lists statements of capital on 22 January, 14 February, 17 March, 18 May, 5 August and 7 August 2026. The amounts were not read. | [3] |
| Apps launched | 2 in year one, then 2 per quarter | A | Adapty case study. The company site names Pixi, Cue, Wordcast, Clara, Vivi and a sleep-sounds app. | [1, 6] |
| Cue App Store ratings | 3,700, average 4.4 | B | US App Store page read 6 November 2026. Age rating 4+. | [4] |
| Pixi App Store ratings | 14,000, average 4.6 | B | US App Store page read 6 November 2026. Age rating 13+. | [5] |
| Clara, the AI receptionist | more than 2,000 businesses, over 10,000 calls a day | C | Company careers page. Not a revenue figure. | [6] |
| Time from registration to the headline | 26 months | calc | Calculated: February 2024 to April 2026, the publication month of the case study. Adapty dates the milestone only as 'in a year and a half'. | [1, 3] |
How to read this table: a grade A value was stated by Adapty, the company whose software records the apps' subscriptions, under its own name in its case study. A grade B value comes from the UK company register or from Apple's App Store pages. A grade C value is the company's own statement. A "calc" value was computed on this page.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free download | 0 | 0 | Recording with a paywall before full access; trial offers vary |
| Weekly Access | n/a | n/a | US$5.99, US$7.99 or US$9.99 a week |
| Monthly | n/a | 14.99 | Also shown: Monthly Access at US$24.99 |
| Yearly Access | 8.33 to 10.00 | n/a | US$99.99 or US$119.99 a year |
Apple shows several prices for the same plan, because the app tests different offers and paywalls. Reviewers on the App Store describe a 3-day trial before the first charge. Pixi, the chat app, sells Weekly Access from US$4.99 to US$9.99, Monthly Access at US$24.99 and Yearly Access from US$49.99 to US$79.99.
When did 44pixels (Cue and Pixi) launch, and how did it grow?
From a new company in February 2024 to seven-figure monthly revenue in about a year and a half. Each entry carries its grade.
- 23 February 2024B44pixels Limited is registered in England by its founders, with a registered office in Milton Keynes and a team in London. [3]
- 2024APixi, an AI chat app, is the first product. Every paywall test and pricing experiment goes into the next app. [1]
- 28 February 2025BEnd of the first financial period: £4.75 million of equity raised, £2.86 million cash at bank, £1.32 million accumulated loss. [2]
- 2025ACue, the AI meeting-notes app, launches. Within 12 months it reaches the top of the Productivity category and is App of the Day several times, according to Adapty. [1]
- Within 18 months of the startASeven-figure monthly recurring revenue, with subscription revenue up ten times. [1]
- January to August 2026BSix new share allotments are filed at Companies House. [3]
- 1 April 2026AAdapty publishes its case study on 44pixels. [1]
- November 2026CThe careers page lists nine roles, from a finance lead to a user-acquisition manager, and a Studio program that pays solo builders to explore their own app ideas. [6]
Why did 44pixels (Cue and Pixi) work?
Four causes, in the order they mattered. Each one is a reusable lesson.
A first app as a test bench
Pixi was a general chat app in a crowded category. Adapty writes that its job was to teach the team subscription pricing. Each paywall test, price test and retention finding was reused in Cue, the second app, which had a narrower job: notes from a meeting.
Rented models
The company's privacy text says Cue sends audio to ElevenLabs for speech-to-text and the transcript to OpenAI for the summary. Pixi's App Store page names GPT-4o, DeepSeek R1, Claude Sonnet and Grok. The studio builds the app around the models and does not train its own.
Paid acquisition at scale
Job ads describe a user-acquisition budget across Meta, AppLovin, Apple Search Ads and Google Search, and a creative team that writes ad hooks and scripts. The company calls distribution one of its three core skills, with design and data.
Weekly subscriptions and paywall tests
Cue sells weekly, monthly and yearly access at several prices at once, which shows that the paywall is under constant test. Adapty's remote configuration lets product managers change the paywall without a new app release.
How it was built
These details come from Adapty's case study, the company's own privacy policy and job ads, and the App Store pages. They are grade A to C. [1, 4, 5, 6]
- Adapty for in-app subscriptions, paywall A/B tests, remote configuration and revenue analytics; the founders compared options for about two months before choosing it.
- Native paywall screens built by the design team, with Adapty's remote config controlling the logic.
- ElevenLabs speech-to-text for Cue recordings and OpenAI for summaries and analysis, sent only after the user agrees in an in-app prompt, according to the privacy policy.
- Firebase named as a cloud hosting provider in the privacy policy.
- Paid user acquisition on Meta, AppLovin, Apple Search Ads and Google, named in job ads.
- Product analysts, product managers and QA testers work with the subscription data, according to Adapty.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before 44pixels (Cue and Pixi), and why did they fail?
Four companies in our database of failed startups tried to sell an assistant for meetings, calendars or speech before large language models made it cheap to build. The values below are from that database and are not independently verified.
Zirtual
The promiseHuman virtual assistants for busy executives, handling email and scheduling.
Why it diedEvery task needed a paid person, and the company hired assistants faster than it could pay them. It ran out of cash in the middle of its expansion.
Petalite
The promiseA private voice AI assistant that runs on the device.
Why it diedIt could not compete with the subsidized hardware, training data and ecosystems of Amazon's Alexa and Google Assistant.
Kiko
The promiseA web calendar that made booking meetings fast.
Why it diedGoogle Calendar launched for free and made it irrelevant; the founders sold the company on eBay.
Voicery
The promiseHuman-sounding synthetic voices built on its own models.
Why it diedLarge technology companies bundled cheaper text-to-speech into their clouds, and Voicery could not justify a premium price.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
Before 2023, a meeting assistant needed either people or speech models that the company had to build itself. Zirtual paid human assistants and ran out of cash. Petalite and Voicery built their own voice technology and lost to the bundled products of Amazon, Google and the cloud companies.
In 2024 the speech and language parts became rented services. 44pixels sends Cue's audio to ElevenLabs and the text to OpenAI, and spends its money on design, paywall tests and ads instead. The risk moved with it: when the parts can be rented by anyone, the app with the best paywall and the largest ad budget wins, and that needs capital, which this studio raised.
Can one person copy 44pixels (Cue and Pixi) now?
The method, partly. The scale, not alone.
A solo founder can build an AI note-taker or chat app on rented models in weeks, as several smaller stories on this site show. 44pixels' result rests on a venture round of several million pounds, paid ads on four platforms and a team that tests paywalls every week. Those parts are hard for one person to copy.
Where it is still open: Meeting notes for one profession, with its own vocabulary and its own output (for example site visits in construction, or patient-free notes for trainers and coaches), and AI phone answering for one trade in one country, are narrower openings than a general app.
- 1Start with a broad app to learn pricing, then use what it taught on a narrower app with a clear job.
- 2Rent speech and language models and say in the privacy policy which provider gets which data.
- 3Use a subscription platform with remote paywall configuration so prices can change without an app release.
- 4Measure retention and payback per ad channel before raising the ad budget.
What could go wrong for 44pixels (Cue and Pixi)?
The risks are the mirror image of the causes above.
A vague and undated headline
Adapty states 'seven figures' of MRR, which covers anything from US$1 million to US$9.99 million a month, and dates it only as 'in a year and a half' from a 2024 start. The case study was published on 1 April 2026; this page uses that month. The company's filed accounts do not include a profit and loss account, so revenue cannot be checked there. Adapty is the subscription software vendor, not the payment processor.
Team and funding
Three founders started the company in February 2024, and the register lists a fourth director. The first accounts show £4.75 million raised and an average of 0 employees to February 2025. By 2026 Adapty names product managers, analysts and QA testers, and the careers page lists nine roles and calls the company VC-backed. The total headcount is not published.
Competition
On this site, Wave AI (a solo-founder meeting note-taker with US$4M ARR in November 2024) and Risenote sell the same kind of app, and Oleve runs a similar portfolio of consumer AI apps; general assistants from OpenAI, Google and Apple also record and summarize meetings.
Dependence on model providers
The privacy policy says Cue's audio goes to ElevenLabs for transcription and the text to OpenAI for summaries. Pixi's App Store page names GPT-4o, DeepSeek R1, Claude Sonnet and Grok. A price change or policy change at these providers changes the studio's costs directly.
Billing and quality complaints
Several App Store reviews of Cue say a 3-day trial turned into a charge of US$7.99 or US$99 that Apple did not refund, and one says the summary described a conversation that never happened. The developer replied that the AI can 'hallucinate' when no audio is detected and that refunds go through Apple.
Claims and personas to read with care
Pixi's store text says 'join millions of users' without a source, and lists a Wellness Coach and a Dream Expert among its chat personas. Clara, the studio's AI receptionist, answers phone calls for trades businesses; the pages read here do not say whether callers are told they are speaking to an AI. Its terms put call-recording consent on the business. Cue is rated 4+ and Pixi 13+; the privacy policy says the apps are not intended for children under 13.
Name confusion
The domain 44pixels.com belongs to an unrelated web design agency, Forty Four Pixels. This studio's site is 44pixels.ai.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- A Adapty case study, 1 April 2026: How 44pixels grew their subscription revenue 10x in 18 months with AdaptyRead in full. Adapty runs the apps' subscriptions and states the figures under its own name. Source for the seven-figure MRR, the 10x growth, the founders and the app history.
- B Companies House: 44pixels Limited, unaudited accounts for 23 February 2024 to 28 February 2025Read in full (iXBRL file). Source for the directors, the equity raised, the cash, the accumulated loss and the employee average.
- B Companies House: 44pixels Limited, company overview and filing historyRead the overview and the filing list. Source for the registration date and the 2026 share allotments.
- B Apple App Store: Cue: AI Note Taker & RecorderRead in full on 6 November 2026. Source for the ratings, the age rating, the in-app prices, the reviews and the developer replies.
- B Apple App Store: AI Chatbot: PixiRead in full on 6 November 2026. Source for the ratings, the prices, the named models and the personas.
- C 44pixels company site: home, careers, privacy policy and app termsThe site loads by script; the page text was read from its published script file. Source for the studio description, the job ads, the named service providers and Clara's figures.
- C Database of failed startups, local exportLocal export. AI-written summaries, not independently verified. Source for the failed predecessors.
Run this company? Send corrections or a verified figure to aiolum@livyden.com