Meeting Metrics: Product, team and how it was built
Meeting Metrics (Meeting transcription and minutes, hosted in Switzerland, Switzerland): Live with paid plans on sale, November 2026. Evidence grade E: no revenue figure was checked. Team: 3 co-founders, named on the company's About page and in a press piece of August 2025. Launched October 2024; still running.Added
- Outcome
- Live with paid plans on sale, November 2026
- Evidence
- E no revenue figure was checked
- Launch
- October 2024
- Status
- Still running
- Team
- 3 co-founders, named on the company's About page and in a press piece of August 2025
- Outside funding
- None reported; the press piece of August 2025 calls it fully bootstrapped
- Group
- Voice and audio
- Main channel
- Not stated
What is not verified
No revenue figure was found, and no source says that a customer has paid. The pages read were the home, About, terms, privacy, partner and use-case pages, the blog, an archived copy and a press piece. A reader could look for a payment-processor profile or a founder interview. The start date is also open. The earliest archived page is from October 2024 and the About page says 2025. The founders also run an older web agency, Emini Arts GmbH, whose own site says it dates from 2012. Meeting Metrics is a separate product, and this story counts it from its first archived page of October 2024. No company register was read, so the registration date of Meeting Metrics GmbH is open. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.
Meeting Metrics is a transcription service: software that turns speech into text. It also writes minutes from the text, using the user's own template, and lists tasks and decisions. The company says it hosts and stores data in Switzerland. Its Enterprise plan runs a local LLM, a large language model on the company's own Swiss servers.
Three co-founders run it. A press piece on startupticker.ch of 14 August 2025 names Enes Emini and Bajram Emini as developers and Baris Gökduman as sales and marketing lead. It says the platform launched in March 2025 and the company is fully bootstrapped. A copy of the home page archived on 4 October 2024 already shows a file-upload page.
No revenue figure was found, so this story is grade E. The headline is that paid plans are on sale. The home page lists prices and links each plan to a registration, and the privacy page names Stripe for payments. No source says that a customer has paid.
Why did Meeting Metrics work?
Four causes, in the order they mattered. Each one is a reusable lesson.
It records through the user's own app by default, not a bot
The home page FAQ says the product works by default with its own desktop app, not a meeting bot. The user decides when recording starts and ends. The sales page adds that no stranger shows up in the participant list. A help page describes an optional bot for Microsoft Teams in the Enterprise plan. These are the company's own claims.
It targets Swiss buyers with Swiss German and Swiss hosting
The home page offers 57 languages including Swiss German and says hosting and storage are in Switzerland. It has pages for municipalities, schools, medicine, law, banks and sales. Each page speaks to one kind of meeting.
Speaker recognition and tasks sit in the dearer plan
The comparison table lists speaker recognition and task detection only in Pro and Enterprise. Basic has neither. The company's price for Pro is higher than for Basic, and Enterprise adds local processing.
How it was built
These details come from the company's own pages and a press piece. They are grade C. [3, 1, 4]
- The terms say the application runs in a Laravel environment on servers in Switzerland.
- The terms and the home page name OpenAI, Anthropic and Google as providers of the AI analysis in the Basic and Pro plans.
- The Enterprise plan runs transcription and AI on the company's own Swiss servers, the home page says.
- Apps exist for Mac, Windows, iPhone and Android, and a browser upload takes MP3, M4A, MP4 and WAV files.
- The privacy page names Stripe for payments and HubSpot for the newsletter and contacts.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before Meeting Metrics, and why did they fail?
Three companies in our database of failed startups built tools around note-taking, team conversation or voice. The values below are from that database and are not independently verified.
VideoNotes
The promiseNotes synchronised with video timestamps for students and professionals.
Why it diedThe record says it was pigeonholed into education with no clear path to profitability. It also names Otter.ai among today's AI note-takers.
Team Voice
The promiseA software service for feedback and communication inside teams.
Why it diedThe record says it assumed that technology alone could solve human problems in HR. It names weak network effects and poor links to existing HR systems.
Talkito
The promiseReal-time voice conversations between friends over the internet.
Why it diedThe record says it struggled to find a fit when users were used to text, and that broadband was still new.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
The three records have little in common with a minutes tool, so the comparison is loose. Each built a product around spoken or written exchanges. Each failed, the records say, because the audience was too narrow or the product did not fit how people already worked.
Meeting Metrics differs in what the company chose to promise. It does not ask a team to change how it talks. It records an existing meeting and returns minutes in a template the customer already uses. Whether Swiss buyers pay for that is not shown by any source read.
Can one person copy Meeting Metrics now?
The narrow focus, yes. The claim of paying customers is still open.
A transcription tool for one language area and one kind of buyer is a pattern a reader can copy. The company's pages answer the questions that such buyers ask: where data is stored, whether a bot joins, and who asks for consent. No source shows how many customers pay.
Where it is still open: Other dialects and small language areas, and meeting types with legal duties to keep records, such as council sessions and board meetings.
- 1Pick a language or a region that the large tools handle badly, such as Swiss German.
- 2Write one page for each kind of meeting that your buyer holds, and answer that buyer's data questions on it.
- 3Offer a plan that stores data in one country and a dearer plan that also runs the AI model there.
- 4Say plainly who must ask the people in the meeting for consent.
How much revenue does Meeting Metrics make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Start of the product | 4 October 2024 (earliest archived page); launch in March 2025 per the press; the About page says founded 2025 | C | Wayback capture of 4 October 2024 shows "Transformieren Sie Ihre Meetings mit KI-gestützten Erkenntnissen" (translation: Transform your meetings with AI-driven insights) and an upload form. The About page says "Gegründet 2025" (translation: Founded 2025). Startupticker says "Since the launch in March this year", 14 August 2025. | [6, 2, 5] |
| Legal entity and the founders' older company | Meeting Metrics GmbH, St. Gallen, UID CHE-355.175.403; the founders' web agency Emini Arts GmbH dates from 2012 | C | The terms of 15 July 2026 name Meeting Metrics GmbH. Startupticker files the company under the name "Meeting Metrics (Emini Arts GmbH)". The agency's own site says "Seit 2012" (translation: since 2012) and lists Meeting Metrics as "Eigenes SaaS-Produkt" (translation: own software product). An archived copy of the agency's site from 25 October 2015 carries "© 2014, Emini Arts". No page read gives the registration date of Meeting Metrics GmbH. | [3, 5, 14, 15] |
| Team | 3 co-founders: two developers and one in sales and customer service | C | About page: "Bajram Mitgründer & Entwickler", "Baris Mitgründer & Kundenbetreuung", "Enes Mitgründer & Entwickler" (translation: co-founder and developer; co-founder and customer service; co-founder and developer). Startupticker gives the full names. | [2, 5] |
| Funding | none reported | C | Startupticker, 14 August 2025: "fully bootstrapped and owned by its three co-founders". | [5] |
| Plan prices, 12 November 2026 | Basic CHF 29, Pro CHF 49 a user a month billed yearly; CHF 59 and CHF 99 billed monthly | C | Home page, with the same figures in the terms of 15 July 2026. The home page says prices include VAT. Enterprise is on request. | [1, 3] |
| Billing path | plans link to a registration; Stripe handles payments; contract renews automatically | C | The home page links "registrieren?plan=basic", "plan=pro" and "plan=enterprise"; the registration page was not opened. The privacy page says "Für Abonnements und Zahlungen nutzen wir Stripe" (translation: we use Stripe for subscriptions and payments). The terms say the contract renews by itself. | [1, 3, 4] |
| User counter, press, August 2025 | more than 300 users | C | Startupticker, 14 August 2025: "more than 300 users" since the March 2025 launch, "ranging from individuals to small organisations". | [5] |
| Counter on the home page | "über 1’500 Organisationen" | C | Home page, 12 November 2026: "Bereits bei über 1’500 Organisationen im Einsatz." (translation: already used by more than 1,500 organisations). The line has no date and no source. | [1] |
| Named customers on the home page | 7 organisations, each with a named person and a quotation | C | The company's blog carries an interview or a report for each of the seven. Each home page quotation appears in its blog post. Each home page photo shows the same portrait as the banner of that blog post, retouched. | [1, 10] |
| Data processing | stored in Switzerland; AI by OpenAI, Anthropic and Google in Basic and Pro; local LLM in Enterprise | C | Home page and terms. The terms name "OpenAI, Anthropic oder Google Gemini" as examples of AI providers. | [1, 3] |
| How it records | own desktop and phone apps by default; a bot for Microsoft Teams in the Enterprise plan | C | Home page FAQ: "Standardmässig arbeitet Meeting Metrics bewusst mit einer eigenen Desktop-App statt mit einem Meeting-Bot" (translation: by default Meeting Metrics deliberately works with its own desktop app instead of a meeting bot). The user decides when the recording starts. A help page describes a bot that joins Microsoft Teams meetings, "Verfügbar im Enterprise-Plan" (translation: available in the Enterprise plan). | [1, 7, 16] |
| Partner programme | 20% recurring commission | C | Partner page: "20% von jeder anrechenbaren Abo-Zahlung" (translation: 20% of every eligible subscription payment), with no time limit. | [11] |
How to read this table. Every row is grade C: a statement by the company on its own pages, or a press piece that retells the company's own words. No row is checked by a payment processor, a filing or a buyer.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Basic (CHF 29 yearly, CHF 59 monthly) | 35.40 | 72.02 | 30 meetings a month, up to 2 hours each, 30 chat credits; no speaker recognition |
| Pro (CHF 49 yearly, CHF 99 monthly) | 59.81 | 120.85 | 60 meetings a month, up to 3 hours each, 60 chat credits; speaker recognition and tasks |
| Enterprise | custom | custom | unlimited meetings; local LLM on Swiss servers; personal onboarding |
The home page lists prices in Swiss francs (CHF) a user a month and says they include VAT. The terms call the same plans Persönlicher Plan and Team-Plan. Dollar figures use the Federal Reserve H.10 rate of 0.8192 CHF per US dollar on 6 November 2026. Yearly billing is paid in advance for 12 months: CHF 348 for Basic and CHF 588 for Pro. Enterprise is an offer on request with a 7-day free trial.
When did Meeting Metrics launch, and how did it grow?
From an archived upload page in October 2024 to three paid plans in November 2026. Each entry carries its grade.
- 4 October 2024CWayback Machine captures the home page of meetingmetrics.ai with an upload-and-transcribe form that asks the visitor to register. [6]
- March 2025CStartupticker says the platform launched this month. [5]
- 14 August 2025CStartupticker reports more than 300 users, three co-founders and no outside funding. [5]
- 15 July 2026CThe terms list the Persönlicher Plan, the Team-Plan and Enterprise with prices. [3]
- 10 November 2026CThe latest customer story on the company's blog is dated this day. [1]
- 12 November 2026CThe home page lists Basic, Pro and Enterprise and says more than 1,500 organisations use the product. [1]
What could go wrong for Meeting Metrics?
The risks are the mirror image of the causes above.
What is not verified
No revenue figure was found, and no source says that a customer has paid. The pages read were the home, About, terms, privacy, partner and use-case pages, the blog, an archived copy and a press piece. A reader could look for a payment-processor profile or a founder interview. The start date is also open. The earliest archived page is from October 2024 and the About page says 2025. The founders also run an older web agency, Emini Arts GmbH, whose own site says it dates from 2012. Meeting Metrics is a separate product, and this story counts it from its first archived page of October 2024. No company register was read, so the registration date of Meeting Metrics GmbH is open.
Two counters, a logo row and retouched customer photos
The press said "more than 300 users" on 14 August 2025. The home page says "über 1’500 Organisationen" with no date. One counts users and one counts organisations, and no source explains the second figure. The home page also marks Pro "Beliebtester Tarif" (translation: most popular plan) with no figure. A row of six customer and partner logos has no caption; the company's blog has a post about each. The seven customer photos are stored in an image folder named "generated". Each shows the same portrait as that customer's interview banner on the company's blog, without the banner text and with a new background. On one photo, a logo printed on the shirt collar in the banner is missing. No page says how the photos were edited. Each quotation appears in the interview of the named person.
Recording other people
The terms put consent on the customer: "Die Einholung der erforderlichen Einwilligungen von Meeting-Teilnehmern für Aufzeichnungen" (translation: obtaining the required consent of meeting participants for recordings). The privacy page says the customer must see that participants "über die Aufzeichnung informiert sind" (translation: are informed of the recording). The sales page says recording never starts by itself and tells the user to ask. The school page asks for guardians' consent for minors. Speaker recognition separates voices and the user then names them. No page read mentions voice cloning.
Claims that changed or differ between pages
The press piece of August 2025 described three servers in St. Gallen and a service independent of "foreign cloud providers and external APIs". The home page now says Basic and Pro use OpenAI, Anthropic and Google, and only Enterprise runs fully on Swiss servers. The sales page says "es gibt keinen Meeting-Bot" (translation: there is no meeting bot). A help page describes a bot for Microsoft Teams in the Enterprise plan. That bot appears in the participant list and writes in the chat that it records. The price note says "jährlich kündbar" (cancel yearly) for yearly billing and "monatlich kündbar" (cancel monthly) for monthly billing. The terms say a contract renews by itself. The home page calls the service "DSG- & DSGVO-konform" (translation: compliant with Swiss and EU data protection law). This is the company's own claim, and it names no audit.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- C Meeting Metrics home page, read 12 November 2026Read in full. Source for the product, the plans and prices, the counters, the customer quotations, the FAQ and the page data.
- C Meeting Metrics: Über uns, read 12 November 2026Read in full. Source for "Gegründet 2025" and the three co-founders with their roles.
- C Meeting Metrics: Allgemeine Geschäftsbedingungen, version of 15 July 2026Read in full. Source for the legal entity, the plans, the renewal, the Laravel environment and the consent clause.
- C Meeting Metrics: Datenschutz, read 12 November 2026Read the sections on payments, third-party services and responsibility for recordings.
- C Startupticker, 14 August 2025: Meeting Metrics launches AI intelligence platform for languages including Swiss GermanRead in full. A press piece that retells the company's own account. Source for the March 2025 launch, the 300 users, the founders' names and the funding.
- C Meeting Metrics home page, Wayback copy of 4 October 2024Read in full. Source for the earliest dated page of the product.
- C Meeting Metrics: Vertrieb use case, read 12 November 2026Read in full. Source for the no-bot claim and the advice on asking for consent.
- C Meeting Metrics: Medizin use case, read 12 November 2026Read in full. Source for the consent text for patient consultations.
- C Meeting Metrics: Schulen und Bildung use case, read 12 November 2026Read in full. Source for the consent text for minors and guardians.
- C Meeting Metrics blog: Im Gespräch mit Yannik Brunner, 11 March 2026Read in full, with the six other customer posts that the home page links. Source for the match between the home page quotations and the interviews.
- C Meeting Metrics: Partnerprogramm, read 12 November 2026Read the section on commission. Source for the 20% recurring commission.
- A Federal Reserve, H.10 Foreign Exchange Rates, release of 9 November 2026Read the table. Source for 0.8192 Swiss francs per US dollar on 6 November 2026.
- C Database of failed startups, local exportRecord pages read on the website on the day of writing. AI-written summaries, not independently verified. Source for the failed predecessors.
- C Emini Arts home page, read 12 November 2026Read the opening section and the project list. Source for "Seit 2012" and for Meeting Metrics as the agency's own product.
- C Emini Arts home page, Wayback copy of 25 October 2015Read in full. Source for the footer line "© 2014, Emini Arts".
- C Meeting Metrics help: Meeting-Bot, read 12 November 2026Read in full. Source for the bot that joins Microsoft Teams meetings in the Enterprise plan.
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