Programmable Digital: Product, team and how it was built
Programmable Digital (AI studio that turns screenshots into animated product demos and website components, United States): Self-serve plans and credit packs live, November 2026. Evidence grade E: no revenue figure was checked. Team: 1 maker named on Product Hunt; headcount not published. Launched September 2026; still running.Added
- Outcome
- Self-serve plans and credit packs live, November 2026
- Evidence
- E no revenue figure was checked
- Launch
- September 2026
- Status
- Still running
- Team
- 1 maker named on Product Hunt; headcount not published
- Outside funding
- Not stated
- Group
- Video generation
- Main channel
- Not stated
What is not verified
No revenue figure was found. The pages read were the home, pricing, changelog, terms, privacy, legal, billing and extension pages, two Product Hunt pages and the Internet Archive. A price list and Stripe billing exist. No source states that a customer has paid, and no press piece or payment-processor profile was found. The search service was unavailable. A reader could look for a revenue profile or a press report after the launch. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.
Programmable Digital is an AI studio for product demos. A storyboard is a list of scenes with their captions and timing, and the user approves it before any scene is animated. The output is a video file, a share link, or code for React components, which are reusable pieces of website interface.
Dan Mullaney is named as the maker on the Product Hunt launch of 5 November 2026. He writes "Hi Product Hunt, I'm Dan, the maker of Programmable Digital." The terms of service, effective 23 October 2026, name Programmable LLC as the company. No page says who founded it, how many people work there, or when it started.
This story has grade E: no revenue figure was found. The company's pricing page lists credit packs from US$12 and plans from US$29 a month, and its billing help page says Stripe handles payments. No source states that a customer has paid.
Why did Programmable Digital work?
Four causes, in the order they mattered. Each one is a reusable lesson.
Credits come in one-time packs, with plans as the cheaper option
The pricing page sells packs with "One payment, no subscription" and says plans lower the price per credit. The changelog dates the move to packs for everyone to the week of 2 November 2026. The terms say each run is billed at "our measured AI cost plus a margin". No source gives the number of buyers.
The user approves a storyboard before anything is animated
The home page says the user approves the storyboard, then each scene is animated and checked. The company says each scene is played back and reviewed frame by frame. These are the company's descriptions, and no source reports results.
One chat can produce a video, code or both
The home page says the user can take the demo video, the React components, or both from the same chat. The sitemap lists 214 component pages. The maker's launch comment says a command-line tool adds components to a code repository. It also says the API lets a coding agent start a demo.
How it was built
These details come from the company's privacy policy, terms, home page and launch comment. They are grade C. [5, 1, 7]
- The privacy policy names Anthropic's Claude models for writing, research, storyboards, code generation and quality review. OpenAI and Google Gemini are back-ups, and OpenAI also makes artwork and voiceover.
- The privacy policy says the service and its database run on OVHcloud servers in Virginia. Cloudflare sits in front, and Backblaze stores uploaded images and backups.
- The policy says every generated animation runs in a sandbox, isolated from the company's site and the customer's site.
- The home page says the components use React, Tailwind and Motion. Payments go through Stripe, and account email goes through Resend.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before Programmable Digital, and why did they fail?
Three companies in our database of failed startups tried to make video creation or sharing easy for people without editing skills, and closed. The values below are from that database and are not independently verified.
Viddy
The promiseA mobile app whose filters and effects made amateur video look polished and shareable.
Why it diedThe page says it lost a platform war to better-resourced competitors with stronger distribution.
ReelSurfer
The promiseA video editing platform to clip and share short segments of online videos without technical skill.
Why it diedThe page says it could not stand apart from larger platforms that added similar functions, and that video processing and storage were costly.
Storyboard
The promiseA storytelling platform that combined images, text and video into interactive stories.
Why it diedThe page says it could not differentiate from social platforms that already offered similar storytelling features.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
Each of the three sold a simpler way for individuals to make or share video, and the pages say larger platforms added the same functions. Programmable Digital is aimed at companies that need a product demo. The company says an AI builds each scene from the customer's own screenshots.
The cost differs too. The terms say each run is billed at "our measured AI cost plus a margin", so the AI providers named in the privacy policy are a running cost. No source shows what that costs the company or whether customers pay.
Can one person copy Programmable Digital now?
Not shown yet.
No source shows that this business earns money, so a reader cannot yet copy a result. The structure on offer is simple to describe. It sells credits in one-time packs, with plans as a cheaper way to buy the same credits.
Where it is still open: Any output a customer should preview before paying for the full build, such as a short film, a deck or a set of graphics.
- 1Sell the AI's cost as credits in small one-time packs, and show the price per credit on the page.
- 2Let customers add their own AI keys for a flat fee, so the model is not your cost.
- 3Show a storyboard first and animate only after the user approves it, so a bad run costs little.
How much revenue does Programmable Digital make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Company named in the terms | Programmable LLC | C | Terms of service, effective 23 October 2026: "an agreement between you and Programmable LLC". The legal page carries the same date and name. The pages give no founding date. | [4, 6] |
| Maker named on Product Hunt | Dan Mullaney | C | His launch comment reads "Hi Product Hunt, I'm Dan, the maker of Programmable Digital." No page calls him founder, and none names other people. | [8, 9] |
| Earliest dated page of the company | week of 21 September 2026 | C | The changelog lists "Week of Sep 21, 2026" as its oldest entry. It does not say when the first version shipped. | [3] |
| Internet Archive copies of programmable.digital | none | B | The archive's availability check on 12 November 2026 returned no snapshot, with or without a date. No earlier name or earlier domain was found. | [11] |
| Product Hunt launch | 5 November 2026 | C | The page data gives the launch date as 5 November 2026 and says "Launched in 2026". The profile shows 157 followers. | [8, 9] |
| Trial | 120 credits once, no card | C | Pricing page: one film included, and the credits "don't refill". A typical film uses about 63 credits, which the page prices at US$6.30. | [2] |
| Credit packs | US$12, US$55 and US$200 once | C | For 100, 500 and 2,000 credits. The page says "One payment, no subscription" and shows US$0.12, US$0.11 and US$0.10 a credit. | [2] |
| Monthly plans | US$29, US$79 and US$199 | C | Starter, Pro and Studio, with 350, 1,000 and 2,500 credits a month. The page shows about US$0.08 a credit for all three. | [2] |
| Price per credit of the plans | US$0.083, US$0.079 and US$0.080 | calc | Calculated: 29 divided by 350, 79 by 1,000 and 199 by 2,500. This agrees with the page's "$0.08 a credit". | [2] |
| Payment processor | Stripe | C | The billing help page says "Payments are handled by Stripe." It describes a checkout for plans and a Stripe page to change or cancel. | [7] |
| Own AI keys | 10 credits a film | C | A customer can add an Anthropic, OpenAI or Google key. The page says each film then costs 10 credits as a platform fee. | [2] |
| Funding | not stated | C | No page read mentions outside money. The privacy policy says the company is based in the United States. | [5] |
How to read this table. Grade C is a statement by the company or a page it runs. Grade B is a public record kept by a third party. A grade E story has no dated money figure, so no row here is a revenue number.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Credit pack, 100 credits | 12 one-time | about 1 film; credits do not expire while the account is open | |
| Credit pack, 500 credits | 55 one-time | about 7 films | |
| Credit pack, 2,000 credits | 200 one-time | about 31 films | |
| Starter | 24.17 | 29 | 350 credits a month, 3 team members |
| Pro | 65.83 | 79 | 1,000 credits a month, 10 team members |
| Studio | 165.83 | 199 | 2,500 credits a month, 25 team members |
Plans are paid monthly or yearly. The page's embedded data lists US$290, US$790 and US$1,990 a year, and the monthly figures in the second column are those amounts divided by 12. Credit packs are one-time payments. A new account gets 120 trial credits once, with no card. Extra team seats cost US$12 a month each.
When did Programmable Digital launch, and how did it grow?
From the first dated changelog entry in September 2026 to a privacy policy in November 2026. Each entry carries its grade.
- Week of 21 September 2026CThe oldest changelog entries: a chat-first studio, demos built from the user's own screenshots, decks and website components. [3]
- 23 October 2026CThe terms of service and the legal page take effect and name Programmable LLC. [4, 6]
- Week of 26 October 2026CThe changelog lists seats for teams, an affiliate programme, webhooks and API docs, and version 1.3 of the Capture Chrome extension. [3, 10]
- Week of 2 November 2026CThe changelog says anyone can now buy credits without a plan, and that plans with the user's own AI keys are no longer sold. [3]
- 5 November 2026CThe Product Hunt launch, with a comment from the maker that offers to make a demo for any product link posted there. [8]
- 10 November 2026CThe privacy policy takes effect. It names Programmable LLC and lists Stripe and the AI providers. [5]
What could go wrong for Programmable Digital?
The risks are the mirror image of the causes above.
What is not verified
No revenue figure was found. The pages read were the home, pricing, changelog, terms, privacy, legal, billing and extension pages, two Product Hunt pages and the Internet Archive. A price list and Stripe billing exist. No source states that a customer has paid, and no press piece or payment-processor profile was found. The search service was unavailable. A reader could look for a revenue profile or a press report after the launch.
Counters, no testimonials, and samples named after other companies
The home page shows "214 ready to download" and "15 playable samples". The sitemap lists 214 component pages, which agrees with the first. The Product Hunt page shows 157 followers. No logo wall or customer quotation appears on the pages read, so the reader cannot check who uses it. Some sample components carry the names of other companies, such as Omnea, Spoiler Alert and Accord. No page read says that these companies are customers or agreed to the samples.
Start of the company and sister products
No page dates the company's start. The earliest dated page is the changelog entry for the week of 21 September 2026, and the Internet Archive has no copy of the domain. The footer says "Part of the Programmable family of apps", as plain text with no link. The maker's Product Hunt profile also lists Programmable Talk and Programmable Info. The maker's text there says Programmable Info returns "checked work emails" for a list and drafts outreach. No page read for this story links to either product or sells it. The privacy policy says one sign-in service covers all Programmable apps. The showcase lists one film titled "One Sentence, One Agent: Inside Programmable's Research-First Outreach Flow". The film was not read, because the site's robots.txt disallows its address. The robots.txt of programmable.you disallows Claude agents, so that domain was not read.
Team, audience and scope
The company does not publish its headcount, and the Product Hunt page shows one maker. The privacy policy says the service "is not intended for children under 16". The changelog says a workspace can schedule posts to connected accounts. The help page says each post goes out once, to a connected account or site that the user picks. The terms bar fake endorsements. The country is taken from the company address on the legal page, which this story does not repeat.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- C Programmable Digital home pageRead in full, 12 November 2026. Source for the product, the counters, the storyboard step and the components.
- C Programmable Digital pricing pageRead in full, 12 November 2026. Source for the trial, the packs, the plans, the seats and the own-key fee.
- C Programmable Digital changelogRead in full, 12 November 2026. Source for the oldest dated entry and the pricing change of early November 2026.
- C Programmable terms of serviceRead in full, 12 November 2026. Effective 23 October 2026. Source for the company name, the billing terms and the content rules.
- C Programmable privacy policyRead in full, 12 November 2026. Effective 10 November 2026. Source for the AI providers, the hosting and the age limit.
- C Programmable legal pageRead in full, 12 November 2026. Effective 23 October 2026. Source for the company name and its country.
- C Billing, invoices and cancelling (help page)Read in full, 12 November 2026. Source for Stripe and the checkout path.
- C Product Hunt: Programmable DigitalRead in full, 12 November 2026. Source for the launch date, the maker's comment, the followers and "Launched in 2026".
- C Product Hunt profile: Dan MullaneyRead in full, 12 November 2026. Source for the join date and the maker's three products.
- C Programmable Capture extension pageRead in full, 12 November 2026. Source for version 1.3 of the Chrome extension.
- B Internet Archive availability check for programmable.digitalRead on 12 November 2026. The reply lists no snapshot, with or without a date.
- C Database of failed startups, local exportRecord pages read on the website on 12 November 2026. AI-written summaries, not independently verified. Source for the failed predecessors.
- C Programmable Digital showcaseRead in full, 12 November 2026. Source for the sample components named after other companies and for the film about an outreach flow.
- C Omnea procurement intake (component page)Read in full, 12 November 2026. One of the sample components that carry another company's name.
- C Scheduled publishing (help page)Read in full, 12 November 2026. Source for how scheduled posts to connected accounts work.
Run this company? Send corrections or a verified figure to aiolum@livyden.com